Cbi Km Conference Brochure

R e g i s t e r b y F e b r u a r y 1 5 , 2 0 0 8 a n d R e c e i v e $ 3 0 0 O f f o f Yo u r R e g i s t r a t i o n F e e !

C B I ’ S

B I O / P H A R M A C E U T I C A L

F O R U M

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Knowledge Management for Medical Affairs

Ensure Compliant and Effective Strategies for Collection, Dissemination and Utilization of Medical Information

M A R C H 3 1 – A P R I L 1 , 2 0 0 8 • D O U B L E T R E E H OT E L P H I L A D E L P H I A • P H I L A D E L P H I A , PA

Hear Case Studies from Leaders in KM Innovation • •

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Amgen – Discusses how to maximize internal global scientific asset dissemination

Takeda Pharmaceuticals North America – Designs ScienceExpress for pre-set, product-specific information

Organized by:

Executive Sponsor:

sanofi-aventis

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SCIP — The Society for

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Solvay Pharmaceuticals Competitive Intelligence Professionals

The University of Iowa

Plus! Participate in an In-Conference

Eli Lilly – Strategizes on free search engine options and how to move forward if you hit a dead end in a search

EMD Serono – Develops the first online medical information KM user community and KM centers

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Centocor – Showcases how to get Medical Affairs’ buy-in with its Slide Governance Project

Cubist Pharmaceuticals – Cuts back on operating costs through the implementation of a virtual library

Additional Presentations from:

Workshop on Monday, March 31, 2008: Comply with Copyright Law • • • •

Digital Millennium Copyright Act Electronic PDF distribution International regulations

Copyright infringement penalties – Lowry’s v. Legg Mason case

Presented by:

Copyright Clearance Center

Outstanding Support Provided by:

TO REGISTER OR FOR MORE INFORMATION: Phone: 800-817-8601 • Fax: 781-939-2490 • Email: [email protected] • Web: www.cbinet.com

M A I N

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Day One — Monday, Marc h 31, 2008 I

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Comply with Copyright Laws Bio/pharmaceutical companies are tasked with distributing various forms of medical knowledge within their organizations and with MSLs out in the field. The growth of digital content and ongoing changes in the law has made understanding copyright an increasingly daunting task. It is often unclear when and why copyright permission is required and what can happen if it is not obtained. This informative workshop provides the basics of copyright law, an in-depth discussion of the copyright challenges associated with the use and sharing of content and an overview of copyright at the international level. 7:30

Conference Registration and Continental Breakfast

— ABOUT YOUR WORKSHOP LEADERS —

8:30

Workshop Leaders’ Welcome and Opening Remarks

I.

The Basics of Copyright Law

Stephen K. Garfield is Director of Strategic Account Management at Copyright Clearance Center. Mr. Garfield joined CCC in 2005 and is the Director of Corporate Account Management. In this role, he is responsible for the annual renewal of corporate licenses, which today generate just over $100 million. In addition, he oversees a strategic account management plan designed to help companies educate their employees on copyright law and the benefits of the CCC license. Mr. Garfield also has responsibility for the sales of CCC’s new enterprise rights advisory and management service, Rightsphere, which the company announced last year. Prior to joining CCC, Mr. Garfield spent eight years at Dow Jones as the Regional Manager, New England and eastern Canada, of The Wall Street Journal and thirteen years at McGraw-Hill publishing working on Aviation Week & Space Technology magazine.

• Copyright-protected * what is and what isn’t • Fair use * what it is and how it works • Digital Millennium Copyright Act — An overview

II.

Challenges Beyond the Basics • PDF distribution • Sharing documents through e-mail • Hyper-Linking documents • International regulations

III.

Common Copyright Misconceptions and Business Implications of Non-Compliance • Works do not need the copyright symbol to be copyright protected • Penalties for copyright infringement * Lowry’s v. Legg Mason case

IV.

Real-World Experiences with Licensing Content in the Bio/Pharmaceutical Industry

12:00

Close of In-Conference Workshop

There will be a 30-minute networking and refreshment break at 10:00 a.m.

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R E C O G N I T I O N

Jennet Walker is a Consultant with many companies including Copyright Clearance Center on issues regarding copyright matters and licensing solutions. She was most recently employed by Pfizer Inc, where she worked as in-house counsel for copyright, trademarks and domains in Pfizer’s Legal Division for fifteen years. Her primary expertise lies with issues arising from the use of copyrighted content, taken primarily from the internet, in a multinational corporate setting. She also spent five years at the U.S. Council for International Business where she managed international intellectual property policy issues. She received her law degree from Benjamin N. Cardozo Law School, a masters degree from the School of International Affairs at Columbia University and her bachelor's from Middlebury College.

O F

O U R

S P O N S O R S :

CBI Research, Inc’s corporate sponsors represent select companies that share a common mission: business advancement through thought leadership, strategic interaction and innovation. The companies represented below are proud contributors on this program and have carefully selected messaging, branding or positioning statements to encourage the evaluation and investigation of quality products and/or services available. We applaud these companies, as well as others that wish to join the conference, as important members of this event’s delegation.

For additional information on sponsorship or exhibit opportunities, please call Karen Hanover at 781-939-2484 or fax 781-939-2536 or email [email protected]

Hear first hand about the original pharmaceutical knowledge management user group aimed at achieving industry collaboration and innovation. 12:00 1:15

Luncheon

• Identify types of documents * slides, medical letters, standby statements or FAQs, articles, posters, abstracts and promotional review materials • Create policies and procedures related to maintaining and sharing medical documents * storing and updating * internal dissemination > Sales Force access > Medical Liaison access * database options * copyright considerations * reporting policies • External customers * fulfillment options * HIPAA considerations Christi Marsh, Pharm.D., Medical Information Manager, Drug Information Residency Director, Solvay Pharmaceuticals

Chairman’s Welcome and Opening Remarks Joe Casey, R.Ph., MBA, Associate Director, Medical Affairs Knowledge Resource Center, TAP Pharmaceutical Products, Inc. Mr. Casey received his Bachelor of Science degree in Pharmacy from the St. Louis College of Pharmacy and his MBA from the Lake Forest Graduate School of Management. His pharmaceutical industry experience spans over 32 years between Abbott Laboratories and TAP Pharmaceutical Products. The breadth of his experience includes Field Sales, Sales Support & Training, Contract Marketing, New Business Development, Clinical and Medical Information and Communications. Prior to joining Abbott, Mr. Casey was Director of Pharmacy at Passavant Memorial Area Hospital Association in Jacksonville, IL.

CROSS-INDUSTRY PRESENTATION 1:30

Applying Innovations in KM from Other Industries to Bio/Pharmaceuticals Knowledge management and innovation are key strategies for competitiveness in the global market. This presentation offers an understanding of the process of innovation in knowledge management from a requirements perspective. This approach extends the integration of users and stakeholders practiced in many industries to knowledge management. The fact that the requirements are elicited from multiple sources and analyzed with the right tools is likely to lead to business success. Process modeling is a backbone for defining the best knowledge management practices. The material introduced in this presentation is directly applicable to knowledge management in bio/pharmaceutical industries. In this session, discuss ways to support innovative knowledge management, including: • Methodologies and tools * data mining * process modeling * dependency analysis * social networks • Illustrative case studies Andrew Kusiak, Ph.D., Professor, Intelligent Systems Laboratory, Seamans Center, The University of Iowa Dr. Kusiak is a Professor in the Department of Mechanical and Industrial Engineering at the University of Iowa in Iowa City, Iowa. He is interested in computational intelligence, data mining, innovation, automation, energy, manufacturing, product development, the pharmaceutical industry and healthcare. Dr. Kusiak has published numerous books and hundreds of technical papers in journals sponsored by professional societies, such as AAAI, ASME, IEEE, IIE, ESOR, IFIP, IFAC, INFORMS, ISPE and SME. He speaks frequently at international meetings, conducts professional seminars and consults for industrial corporations. Dr. Kusiak has served on editorial boards of more than 40 journals, edits book series and is the Editor-in-Chief of the Journal of Intelligent Manufacturing.

2:15

Develop Business Operating Principles Related to Medical Information Document Creation, Maintenance and Storage There are various forms of scientific knowledge that can be shared within an organization including slide decks, meeting notes, abstracts, posters, medical response letters, white papers and journal articles. The challenge to companies is taking these large amounts of information and paring it down to make it manageable. This session provides attendees with strategies for implementing policies and procedures on how to create, maintain and store medical information internally.

3:00

Networking and Refreshment Break

3:30

Access and Share Internal Medical Information One critical task for bio/pharmaceutical companies is to identify and provide appropriate access of medical information to various departments. How the information is stored is an important consideration in order to streamline both access and dissemination. This session discusses strategies on how to share medical information across the organization, including Medical Affairs, Sales and Marketing. • Identify similar medical information needs for field-based and headquarter-based Medical Affairs personnel • Understand medical information needs within a cross-functional environment including Medical Affairs, Sales and Marketing • Describe electronic tools utilized for sharing medical information to ensure consistency and compliance Christine Wyble, Pharm.D., Director, Oncology/Urology Medical Information Services, sanofi-aventis

4:15

Apply KM System Ownership Across a Medical Affairs Department — Centocor’s Slide Governance Project

Getting your Medical Affairs department to accept ownership of a KM system is critical to the success of any KM initiative. In addition to setting guidelines, policies and procedures, it is important to clarify and gain buy-in to the roles and responsibilities of members within the Medical Affairs department. The implementation of a KM system is only one part of enhancing the effectiveness of each member within the department. When the department ultimately sees that the initiative is a Medical Affairs initiative and not a KM initiative, this enhances the likelihood of success for the Case system. In this session, learn how one company’s KM group Study was able to get its Medical Affairs department to take ownership using its Slide Governance Project as an example. Paul Brock, Director, Knowledge Management, Medical Affairs,

Centocor, Inc. 5:00

How Natural Language Processing Can Optimize a KOL Knowledge Base There is an overwhelming amount of biomedical information available online — whether peer-reviewed literature, nonpeer reviewed sources, consumer, professional, academic, independent websites and elsewhere. While the amount of information available to Medical Affairs groups continues to

Case Study

5:45

burgeon, the rate at which such structured and unstructured data can be processed remains constant. This session reviews advances in computational linguistics and Natural Language Processing (NLP) which can be used to extract the most relevant and pertinent information for Medical Affairs groups, efficiently and with precision. A case study is reviewed in detail outlining the processes of semantic analysis and knowledge extraction and how these can be applied to systemize and consolidate a dynamic KOL knowledge base. • Principles of information retrieval, cluster classification, NL and mining visualization • NLP in Action Case Study * searching for KOLs with specific experience to support a publication plan * searching for potential clinical investigators at different phases of a lifecycle management plan * conducting peer-to-peer network analyses in co-authorship or clinical collaboration networks * optimizing KOL knowledge Aafia Chaudhry, President, 81qd

Close of Day One

5:45-6:45

Networking, Wine & Cheese Reception Join colleagues and friends in a relaxed setting.

9:00

This presentation explores the experience of implementing the bio/pharmaceutical industry’s first medical information online knowledge management user community and building a world-class knowledge management center. • Explore the underlying foundations of KM in computer science, bioscience and behavioral sciences and how this applies to end-user implementation • Show how to use new web technologies to leverage untapped, embedded knowledge from a group of Case any size, whether it is 130 thought leaders in 60 bio/ Study pharmaceutical companies or the guy down the hall • Show the process of running complex KM projects including maintaining relations with various stakeholders in a global company including IT, Regulatory, Legal, Medical Affairs and Senior Management • Show how KM can increase learning and development through peer production and outsourced innovation • Show you how to analyze and build reports on the financial environment of your KM project and set up controls to achieve ROI Tim Batchelder, Manager, Medical Information Systems Group,

EMD Serono David R. Hayward, MBA, Executive Vice President; Vice President of Client Relations, Online Business Applications

D a y Tw o — Tu e s d a y , A p r i l 1 , 2 0 0 8 7:30

Continental Breakfast

8:00

Chairman’s Review of Day One

8:15

Developing the First Online Medical Information KM User Community and KM Centers to Achieve Industry Collaborative Production and Innovation

9:45

Networking and Refreshment Break

Joe Casey, R.Ph., MBA, Associate Director, Medical Affairs Knowledge Resource Center, TAP Pharmaceutical Products, Inc.

10:15

Global Scientific Asset Dissemination and Knowledge Management

The Value of Knowledge Management Services and the Implementation of a Virtual Library in the Pharmaceutical Industry

Many companies operate on a global basis, which means that knowledge management must be built on a global and scalable platform. Information on pipeline and marketed products must be created and shared via a system that can be accessed across the entire organization and regulated per set permissions. This also involves creating global core content that can be modified for country-specific regulations, language considerations and regional needs. An even wider internal customer base should be considered when commercial/marketing assets are added into the scientific communications and repositories. Attendees learn: • The importance of one, global voice in a world with divergent, country-specific needs • Global Medical Information letters * global literature surveillance and dissemination * consistent information — from congresses to Case websites to Medical Liaisons Study • User-friendly database interfaces * medical information web portals, slide management, data/article repositories • How to manage interface updates and permissions in an ever-changing environment Jim Wilkinson, Ph.D., Director, Scientific Affairs, Amgen, Inc.

This session discusses ways to evolve library services by incorporating cutting-edge technologies. In today’s climate, one way that pharmaceutical companies are reducing operating expenses is through cutting back on or eliminating their library services. Alternatives to the Case provision of traditional library (Knowledge Management) Study services, a model to which we are familiar, have included outsourcing services to Product Literature Database vendors or creating a new model for providing internal services for Literature Information Management with Virtual Library functionality. Hear a case study of implementing a virtual library at Cubist Pharmaceuticals. Topics to be discussed include the following: • Literature information manager and virtual library process flows • Document delivery services • Copyright compliance considerations A. Amyas Huston, R.Ph., Senior Manager, Medical Communications,

Cubist Pharmaceuticals, Inc. Margaret Basket, MSI, Customer Relationship Manager,

QUOSA, Inc.

To R e g i s t e r C a l l To l l F r e e 8 0 0 - 8 1 7 - 8 6 0 1 ( 7 8 1 - 9 3 9 - 2 4 3 8 outside the U.S.) or Fax 781-939-2490. Register on our website at www.cbinet.com

11:00

presentation is especially geared to industry’s quest for up-todate drug information from a subject matter expert on drugfocused literature searching who shares PubMed and other NLM database tricks of the trade. A brief intro to Toxnet, ChemID Plus, RxNorm and UMLS is provided. More advanced material and discussion of how to better use Boolean terms in drug-focused literature searching is also included. Attendees should have at least a basic acquaintance with Boolean searching and the PubMed site accessible at http://www.ncbi.nlm.nih.gov/entrez/. Expect to receive great information to bring home to the troops. • Take away information on how to get your department to use PubMed more effectively to find information from the medical and scientific literature by utilizing: * MeSH headings/MeSH database in constructing a search * Boolean searching via the History tab * MyNCBI (personalized account) features • Acquire information from three examples on what to do if you hit a “dead end” in one of your searches • Learn about new features in PubMed like PubMed for Handheld and about other NLM tools/databases such as Toxnet, ChemID Plus, RxNORM and UMLS Carol L. Mitchell, M.D., Associate Consultant Medical Information/ Head, Cialis Global Medical Information, Eli Lilly & Company

ScienceExpress at Takeda — Creation of Product-Specific Information

This case study provides attendees with details on how Takeda Pharmaceuticals NA created a core collection of slides on specific products that can be used for a variety of presentations. ScienceExpress slides must go through rigorous review and approval including legal/regulatory and medical affairs representatives. Presentations can be selected from a pre-set slide deck or tailored to a specific audience. The system ensures timely and accurate information is available when needed for a presentation. In this session, attendees learn: • Theory and structure of portal-based system * how-to discussion for design, implementation, support and ongoing review • Policies and procedures Case * access * regulatory compliance Study * confidentiality * review and approval of slide content • Typical uses * presentations to a variety of professional audiences * pre-set slide decks with required slides ensure fair-balance Gary Dawson, Ph.D., Regional Scientific Manager,

Takeda Pharmaceuticals North America 11:45

Luncheon Hosted by:

1:00

Employ Ethical and Compliant Competitive Intelligence Practices Another aspect of knowledge management is the understanding that competitive information is equally, if not exceedingly, valuable to you as you use and position the information within your KM group to the market. Bio/pharmaceutical companies are interested in evaluating the competitive landscape from exploring current drug discovery and development activities to medical information to compare or support a product. Above all, this information must be obtained in an ethical and compliant manner. This session provides attendees with strategies for conducting ethical competitive intelligence research. Topics being addressed include: • Compliant ways to obtain the information • Tools to access the information • Strategies on sharing the information internally Bonnie Hohhof, Director CI Information and Research,

Society of Competitive Intelligence Professionals 1:45

Trade Secrets for Searching PubMed® and a Brief Survey of Other U.S. National Library of Medicine Databases 2008 Professionals in all fields of industry and academia the world over use the remarkable (and free) search engine PubMed to search the U.S. National Library of Medicine bibliographic database MEDLINE®. Most of us are self-taught. This

2:30

Make the Case for KM and Measure Program ROI

The success of Knowledge Management within any organization is in large part due to obtaining buy-in from upper management. Panelists discuss how they made the case for KM at their companies and examine ways they measure the success of their initiatives. • How to communicate the importance of knowledge P management within the organization A • Share success stories on how streamlining the sharing of N medical information is allowing people to access the information efficiently and effectively E • How do you define success? L • What tools can you use to measure success? (i.e. internal surveys) • How can you improve the processes for sharing information? Moderator: Joe Casey, R.Ph., MBA, Associate Director, Medical Affairs Knowledge Resource Center, TAP Pharmaceutical Products, Inc. Panelists: Tim Batchelder, Manager, Medical Information Systems Group, EMD Serono A. Amyas Huston, R.Ph., Senior Manager, Medical Communications,

Cubist Pharmaceuticals, Inc. 3:15

Close of Conference

W H O S H O U L D AT T E N D You will benefit from attending this event if you are director or senior-level executive from a bio/pharmaceutical company and have responsibilities or involvement in the following areas: • • • •

Knowledge Management Medical Informatics Competitive Intelligence Legal

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Medical Affairs Scientific Affairs Market Intelligence Brand Management

• • • •

Medical Information Archives Compliance Product Management

• Medical Communication • Library Services • Regulatory

This conference would also be of interest to knowledge management/content management consultants, technology providers and market/competitive intelligence vendors.

R e g i s t e r b y F e b r u a r y 1 5 , 2 0 0 8 a n d R e c e i v e $ 3 0 0 O f f o f Yo u r R e g i s t r a t i o n F e e ! C B I ’ S

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F O R U M

Knowledge Management for Medical Affairs Ensure Compliant and Effective Strategies for Collection, Dissemination and Utilization of Medical Information MARCH 31 – APRIL 1, 2008 DOUBLETREE HOTEL PHILADELPHIA • PHILADELPHIA, PA CD-Rom Compendiums

Conference & In-Conference Workshop

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Analyze and build reports on the financial environment of your KM project and set up controls to achieve ROI

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Reduce company operating expenses by implementing virtual library functionality

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Maximize free search techniques using PubMed® and other U.S. National Library of Medicine databases

CBI Research, Inc. 500 West Cummings Park, Suite 5100, Woburn, MA 01801

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