Career Growth

Choosing a new career path involves lot of thinking & planning

Learning Objectives

- Information Technology - Human Resources - Finance - Operations - Marketing - Market Leader’s strategy - MBTI & Personality traits

Information Technology (IT) & Systems Behavioral skills/Personality Traits/Competency Skills/qualifications required: Should have an inclination towards systems & technology Should be keen on pursuing a career in systems Should be tech savvy Needs to have a technical background Knowing a computer language (Java, C++) would be an added advantage Possess Project Management skills Practical approach than being emotional or negotiation Like to go into details & work with accuracy & precision Roles & profiles available: 1. 2. 3. 4.

For a fresher – systems developer role. IT/Tech Admin – software/hardware maintenance role MT (Project Management) – for a CRM (managing a new/existing IT application/tool/project endto-end. Business Analyst – check feasibility of new projects/automation – interface between IT & Projects team, more of study/research/coordination role.

Roles – Automation of payrolls, innovative SMS, mobile & internet banking, maintaining web sites & intranet, call routing, leaves/reimbursements on-line, swipe-in & out system. Idols: Azim Premji, Bill Gates, Nandan Nilekani, Narayan Murthy

Banking Industry Market Leader – SBI Market Leader’s Strategy – By adopting modern technology and offering superior customer service, the private sector banks gained a significant share in urban banking. The top most priority for the bank has been retention of market share. As a PSU bank, SBI was losing its market share. Although it was at a very slow pace, it was definitely losing its market share.” To regain lost ground, SBI initiated a major internal restructuring exercise. The bank responded to competition by taking several measures including offering an array of new products and services, forging alliances with other business entities, entering new areas of business and adopting novel ways of reaching out to customers and providing them value-added services. Aggressive advertising & rapid expansion – making Banking a need, moving to rural areas.

Expectations – Communication & presentation skills, knowledge as per area of specialization, aptitude to learn & grow within the organization, interest areas, extrovert, adaptable to changes, Customer Service Orientation.

Tourism & Hospitality Industry Market Leader – Taj (Indian Hotels) Market Leader’s Strategy – 1.

The restructuring activities have ranged from cost cutting, selling off non-core businesses and properties to merging companies. The restructuring is consistent with our overall plan to expand rapidly. The expansion primarily has been done through acquisitions. Strategy will be to take in partners for expanding rapidly.

2.

At the same time, spending a fair amount on promoting their brand and information technology which have been two key ingredients in building their chain.

3.

In the luxury segment, strategy has been to renovate, not add to supply. In the past few years, a fair amount of supply has already been added in the metros.

Tourism & Hospitality Industry Trying to consolidate their companies. They have started this process in their international operations and in south India, already merging two hotels into Oriental Hotels. Expectations – Smartly dressed & well mannered, pleasing personality, high energy level, excellent communication skills, polite, working towards customer delight, knowledge about hotel industry.

Human Resources (HR) Behavioral skills/Personality Traits/Competency Skills/qualifications required: Needs to be people oriented & People Management skills Strong networking & collaborative skills (for recruitments) Be aggressive & smart in follow-ups & in resolving crisis and conflicts Proactive in implementing new ideas to improve the organization’s working & environment Should be a go-getter & work under pressure/timelines Dynamic Personality so as to influence people & get different talent on board Needs to be an innovative person in order to find ways of motivating people, developing career path, controlling attrition, improving organizational Culture & ensure employee satisfaction (especially after ratings are announced) Good Negotiation skills Roles & profiles available: 1. 2. 3. 4.

Recruitment Comp & benefits HR Ops & Payroll HR automation team

Human Resources (HR) 5. Business HR/ Generalist role (payroll, F&F, employee engagement, sourcing) 6. Performance Management 7. Strategic HR (compliance, company knowledge & MIS) – process & policy formulation, hiring agreement, MIS, Surveys, feedbacks, campus placements 8. Training & Development (should have training & OD knowledge) Idols: Ratan tata, Indra Nooyri, Sunil Bharti

BPO Vs KPO Mkt. Leader - Aegis Mkt. Leader’s Strategy – 1. 2. 3.

On completion of the transaction, Aegis said it would become a leader in the rapidly growing global BPO market with operations in India, the Philippines, the United States, Costa Rica, Kenya and now Australia. With more than 33,000 employees globally Aegis is well positioned to provide onshore, near shore and offshore BPO services or a combination of customised solutions to meet client requirements. Additionally, Aegis will offer and benefit from greater scale, deeper domain expertise, a comprehensive and flexible solution offering, financial strength, and a rich international talent pool. Expectations - Professional who believes in smart work, extrovert personality, knowledge about the industry, positive approach towards life, excellent communication skills, fast learner.

Operations Behavioral skills/Personality Traits/Competency Skills/qualifications required: Needs to be aggressive Team management & delegation Situational leadership skills Analytical Skills Implementing back-up plan Excellent Collaborative Skills Exceptional follow-up skills Work under stress/pressure Crisis Management Conflict Management Expertise in performance measurement Roles & profiles available: A.M./Floor Manager/Stores/Inventory Manager/Operations Manager – monitoring daily transactions & ensuring smooth operations. Idols: Laxmi Mittal, Mukesh Ambani, Aditya Birla

Telecom Industry Market Leader - Airtel, 5 th largest in the World (after MTN deal, it will become 3 rd largest.) Market Leader’s Strategy – 1.

2.

It has established itself as the leader in the market by differentiating itself with its focus on building a strong brand through innovation in sales, marketing, and customer service, and an innovative cost effective business model. BAL has negotiated the regulatory hurdles in this emerging market and competition very effectively. This enabled it to become profitable despite the Indian telecom market having the lowest tariffs in the world.

Expectations – Communication skills, knowledge, family background, achievements, academic record, overall personality, positive attitude.

Finance Behavioral skills/Personality Traits/Competency Skills/Qualifications required: Strong Accounting/commerce background as would have to compete with CA/ICWA Flare for numbers Additional qualification preferred (especially for Accounts & Taxation) Clarity of financial concepts & fundamental knowledge Needs to be practical Need for precision & accuracy Roles & profiles available: 1.

Taxation: tax calculation & saving Tax

2.

Accounting: balance sheet, bill settlement, reimbursement, budgeting, financial negotiations/adjustments, manpower planning

3.

Treasury: managing short term funds for investments

4.

Banking: Corporate Banking, Personal Banking, Corporate Finance, Relationship Manager, Portfolio Research manager/liabilities (transferable)

Finance 5.

Insurance - MT/MA – Cost Saving Projects/Reimbursements/Investment Portfolio/Financial Payouts/Payment Collections/Taxation

6.

Selling financial products (Insurance, Banking, Credit Cards, Loans, stocks, DMAT, accounts, investments)

7.

Stock market/investments/shares/equity/debt.

8.

Financial consultant or independent Auditor’s role CA is more technical & in-depth financial knowledge required.specializes in Taxation & Accounting only whereas MBA finance helps a person to go in for different options also – financial advisor, marketing of financial products, insurance & banking sector. Idol: Warren Buffet, Deepak Parekh, K.V.Kamat

Retail Industry Market Leader – Pantaloons, Big Bazaar (Future Group) Pantaloons: Food, Fashion, Home Solutions, Leisure & Entertainment, Telecom & IT, General Merchandise, Wellness & Beauty ,Books & Music. Market Leader’s Strategy – 1.

It believes that its retail formats like Big Bazaar, Pantaloons, Food Bazaar, Central, Home Town and e-Zone among others, where the group is a leader, will provide the necessary marketing platforms which would give the necessary impetus to take its consumer brands into the public domain.

2. This strategy of building strong Indian consumer brands will also help the group further improve its margins. The group has also put into place very strong alliances to achieve the goals. Tie ups are in place with renowned manufacturers like Cargil and Dynamix, among others. 3.

Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indian ness.’ The group’s corporate credo is, ‘Rewrite rules, Retain values.’

Retail Industry Expectations – Extrovert, pleasant personality, excellent customer delivery skills, knowledge of his domain, confident, good communication skills.

Marketing Behavioral skills/Personality Traits/Competency Skills/Qualifications required: Effective Communication & Convincing skills Excellent networking skills Extrovert Positive attitude/vibes Conviction Assertive Negotiation skills Customer Service Orientation (not just sales, after sales service) Boundary less behavior (due to targets) Target oriented Building trust & relationship building Likes Traveling Enthusiastic In depth knowledge of product/service Customize the product smartly as per the customer’s requirements Believe in providing “different alternatives” strategy Impressive Personality Brand building of organization/ highlighting USP

Marketing Roles & profiles available: 1.

Telesales, Corporate Sales, Road Shows, Mall Events, TVC (media selling), Door-to-door selling, Amway, ecommerce, DSAs, Branches, OTC, Wholesaler-Retailer.

2.

Insurance – Banc assurance, Corporate agency, tied agency Associate relationship manager, relationship manager

3.

Branch Manager/Relationship Manager/ Customer Relationship Manager

4.

DSA/Branches/Partners

5.

Unit Manager/CSM/Regional Manager

6.

Business Development Manager – tie-ups/setting up new Branches

7.

Others – branding activities, PRs (hotels, hospitals, tourism, media), event management

8.

Customer Retention & Loyalty Programs Diff. kind of sales: Vodafone RM/Insurance/Filmfare Offers/Pantaloons Corporate deals (i-pod), Eureka Forbes/telesales/Publishing Houses. Difference between sales & mktg. Idols: Arindham Chaudhri, Kishore Biyani, Munjals

Insurance Industry Market Leader’s Strategy – IPru 1. 2. 3.

4. 5.

Aggressive sales, diverse sales partners & high sales force pan India. Innovative, customized & customer friendly products for all segments Establishing brand image through innovative services, touching ads, appealing & thought provoking slogans “Jeete Raho”, publicizing AAA rating, their awards & accolades, pioneering in value added services. Excellent customer service focusing on the middle class, changing products as per people’s needs – term, ULIP, endowment, smart kid, pension, health. Mkt penetration in Tier II & Tier III cities & targeting rural markets.

Expectations Good communication skills, confident, knowledge in the Insurance domain, boundary less behavior, passion towards work, transparency, result oriented & performance driven leader.

Other Lucrative Avenues Sector/Field

Career Options

Starting Salary

Comments

Agri business

Food & agriculture industry, retail, banking & insurance sector

4 to 15 lacs p.a.

Agri business managers provide great support to farmers

HR

With HR being a basic component of every organisation, there is no limit to opportunities

7 to 19 lacs p.a.

Capitalise on people.with HR emerging as a big challenge, HR managers remain in demand

International Business Financial institutions, trading firms, export houses, banks, insurance companies, MNCs

7 to 35 lacs p.a.

MBA in international business offers fat pay cheque, frequent travel, chance to work in different milieus

Rural Management

NGOs, Financial sector, agribusiness,government sector, food sector

10 to 20 lacs p.a.

The Mass movement - paying attention to rural India

Operations & Logistics

Procurement, Manager, Sales, Logistics Technology Manager

10 to 12 lacs p.a.

The growth in the business sector has increased the need for efficient operations manager.Increasing productivity by using the resources efficiently & effectively

Other Lucrative Avenues Forest Management

Environment management, wildlife conservation, ecotourism, micro-finance

4 to 7 lacs p.a.

Effective management of our resources has become vital.Save the green sensitivity towards nature is the need of the hour.

Entrepreneurship

Ideas can be incubated into money making ventures

Rules of management

Brand management, Media management, public relations, account planning

7.5 to 12 lacs p.a.

Manage the links in an information hungry world with a degree in communications management

Bullish on success

Wealth manager, Analyst, investment banker in a financial institution

10 to 12 lacs p.a.

A course in financial management sets you apart from the herd

Insurance

insurance broking, construction insurance, operation risk management, motor insurance

7 to 14 lacs p.a.

Insuring your future with jobs galore, your career is risk free

Be your own boss - for those who are willing to forego the regular income for higher returns

MBTI Preferences Preferences

Represents

Extraversion

Intraversion

How one re-energises

Sensing

Intuiting

How one gathers information

Thinking

Feeling

How one makes decisions

Judging

Perceiving

How one orients to the outer world

Dealing with different people INTROVERT & EXTROVERT: EXTRAVERSION: Drawing Information from everywhere. Go beyond your function to get the work done. Good networking skills. Act First Think Later. Likes variety and action. Prefer to Talk face to face. Frequently hear that you’re not available because you don’t like to be confined to your seat. Introversion is opposite of Extraversion. SENSING & INTUTION: Sensing: Avoids Fabrication. Is quite different from the rest. Values accuracy and precision. Relish the present. Believes – “Let the facts pile to find the trends”. Believes – “Let experience be your guide”. Keen on knowing the practical applications or results. Sensing is opposite of Intuition.

Dealing with different people T & F :Thinking and Feeling: Thinking: Weighs the pros and Cons. Want to be logical. Seek to find the truth. Influenced by objective reasoning. Concerned about everyone. Wants to know the underlying principles behind a decision. Tends towards Scepticism & Controversy. Believes in sharing flaws with people. Care for others. Thinking is opposite of feeling. JUDGING AND PERCIEVING: How Choose to Live: Judging: Plans his work and his day Schedules his Time, dates & makes arrangements accordingly. Make decisions Quickly, not keen on seeking new Information. Find Surprises or interruptions a reason for Annoyance. Wants to have things settled in advance. Focus on Tasks and Time Tables. Judging is opposite of Perceiving.

Big Five Personality Traits Extraversion Extraversion gregarious, gregarious, assertive, assertive,sociable sociable

Emotional Emotional Stability Stability calm, calm,self self confident, confident, cool cool

Conscientiousness Conscientiousness hard hardworking, working, dependable, dependable, organized organized

Agreeable Agreeable Cooperative, Cooperative, warm, warm,agreeable agreeable

Openness Opennessto to experience experience creative, creative,curious, curious, cultured cultured

Different Personality type D- Dominance (challenges) I – Influence (contacts) S- Steadiness (consistency) C- Compliance (constraints)

High D’s: loves change, focus on one goal at a time, want results & find more efficient ways to get the job done. High on anger. High I’s: Does not like conflicts, arte natural mediators. Focus on the bright side of any issue. Capable of verbally persuading both sides to come to an agreement. People like them & buy their ideas. High S’s: Do not like change & need much preparation to adjust to new things. Often goals are set but plans to achieve are not well thought. They’re good at finding flaws in any plan due to their logical thinking. High C’s: They are task oriented & great objective thinkers have a sceptical nature. Will look into all possibilities before making up their mind to go with any plan/ investment – are great assets for any team. Are analytical, believes in testing & clarifying things.

Audio-Visual Clips Ant portraying the corporate world Comm Gap Who is hindering your growth Tibetan personality test Practice boosts your confidence Nothing is impossible

Thank you!!!!