Camargo Research

CAMARGO RESEARCH Consulting

COMPANY PROFILE

Via Salaria 212, 00015 Monterotondo Rome

Tel: (+39) 06 90085036

www.camargoresearch.com

[email protected]

CAMARGO RESEARCH

Camargo Research is an independent full-service market research firm based in Rome whose main characteristic is to provide one-to-one solutions in a real partnership with our clients.

Camargo Research uses both qualitative and quantitative research methodologies, with the aim of simplifying and improving the companies’ strategies. We offer a comprehensive range of solutions, from collecting raw data, through the conduction of surveys, and performing data analysis up to provide the clients with the best marketing and communication strategies for their organizations.

Our methodological approach is based on strict research projects, high attention to details and quality, very good ratio quality/price and high flexibility. All Camargo Research professionals are quality-driven with a long experience in the market research sector.

Providing many solutions and always been able to choose the one who fits most our clients is the way we prefer to communicate and act.

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PRODUCTS

Our activities range from drawing the research design to analyse the survey results. We focus on the following operational areas:

Quality and Customer Satisfaction
Customer satisfaction tracking, loyalty and retention, after sales surveying.

Customer satisfaction surveys are based upon the gap between the perceived and expected quality. Perceived quality is calculated measuring the level of consumers and companies perception and satisfaction towards products, services and brands.
Sell-point analysis, retailing surveying.
Mystery shopping.

Camargo Research conducts mystery shopping researches in many sectors, such as automotive (mystery shopping/test drive), finance sector, call centres, telecommunication sector and so on.

Marketing Mix Analysis
Evaluation and development of concepts (concept test, product test).

Product evaluation and development studies, conducted with quantitative methodologies, are carried on using a comparative approach well known as Conjoint Analysis. This method is performed asking to the respondents to choose between different combinations of concept attributes. The statistical approach allows not only to determine the most accepted combination of attributes, but also to estimate how the consumers value each single product attribute change.
Image studies.
Consumer analysis (attitude and behave of special targets). targets)

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PRODUCTS


Communication (Advertising test and operations of communication, means-end chains analysis,

product placement). Camargo Research, among the qualitative studies and with the aim to support both the communicational strategies and the product/services placement uses the terminal values methodology. From the analysis of each attribute, is possible to determine the values associated to the product.
Brand analysis and monitoring (brand image, brand equity, brand positioning).

The purposes of the brand equity analysis can be divided in three different areas: a) tracking: over the time the brand is compared with the benchmark and the other competitors' brands; b) exploration of changes: analysis of new or modified aspects and attributes such us the name or the brand positioning: c) extension of the “brand power”: the brand analysis is performed with the intention of verifying the possibility of extending the brand to other products or lines. lines

Advanced Analysis
Market analysis, benchmarking and trend analysis (Positioning studies).

Surveys on special targets
Surveys based on Opinion Leaders (Focus group, brain-storming, brain Delphi, nominal group technique,

check list and other techniques simple and complex).

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PRODUCTS: C.A.T.I. & ONLINE OMNIBUS SERVICE

Omnibus service provide you with proprietary data at a fraction of the cost of a standard survey. Each organization can purchase one or more questions and gets the results for their own questions and the demographic questions are shared among all the clients who joined the omnibus wave.

FREQUENCY

C.A.T.I. OMNIBUS: Twice a month (Camargo Camargo Research Omnibus Surveys are

conducted every two weeks, the second and the fourth week of the month. Fieldwork goes from Monday to Friday and final data is delivered within forty-eight forty hours from completion of the fieldwork). ONLINE OMNIBUS: Waves calendar on demand. SAMPLE

C.A.T.I. OMNIBUS: 1.000 Respondents (representative sample of the Italian population

aged 15+) ONLINE OMNIBUS: 1.000 Respondents (representative sample of the Italian population

aged 18+) QUOTA

Gender (male, female); age (15-17:: only C.A.T.I. omnibus; 18-24; 25-34; 35-44; 45-54; 55-64; 65+); education (university degree; degree upper secondary school; lower secondary school; primary school / no education); education) areas (NW; NE; Center; South); city size (up to 10.000; 10.001-100.000; 100.001-250.000 000; 250.001-500.000; more than 500.000).

PRICES

C.A.T.I. OMNIBUS: Simple pre-coded

questions: € 350,00; open ended questions: € 550,00. Price changes according to number of questions, percentage of main sample respondents to each question, question question structure, number of omnibus waves. ONLINE OMNIBUS: Price changes according to number of questions, percentage of

main sample respondents to each question, question structure, number of omnibus waves.

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METHODOLOGIES

Desk Research Camargo Research conducts researches based on secondary sources, through the analysis of information collected from documented sources, official and non official statistics of different nature, such as: official statistics generated by national institute of statistics, universities, private and public centre of studies, associations, etc. Among the desk research integrated with a primary surveys on Opinion Leaders, we include:
Researches on market potential;
Sectorial reports. Both the above studies are made of a first part carried out with secondary information (companies sheets balances, documentation on the sector structure and trend) and a second part developed using qualitative, quantitative or quali-quantitative techniques: techniques in-depth interviews, focus groups, quantitative interviews, etc.. applied to Opinion Leaders and/or to population. population

Quantitative
Telephone interviews conducted using CATI system (Computer Assisted Telephone Interview);
In-home and test centre face-to-face interviews conducted using CAPI system (Computer Assisted Personal Interview);
Mail surveys with a paper or a computerized self completed questionnaire (CASI – Computer Assisted Self Interview) . Self completed diaries.
Surveys with self completed computerized questionnaire via web (CAWI - Computer Assisted Web Interview). Mystery Shopping Surveys (Mystery Shopping researches are carried out according to the standards and the codes of MSPA – Mystery Shopping Providers Association, the most important association for institutes which carry out Mystery Shopping). The Mystery Shopping techniques we make use of are: Mystery Observation, Mystery Visits, Mystery Telephone Calls, Mystery Mail or Fax, Mystery E-mail/Websites Visits.

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METHODOLOGIES

Qualitative
Focus Groups;
In-depth interviews;
Observational and experimental surveys (e.g. Survey on quality, calculated monitoring the waiting time for a specific service).

Quali-quantitative QualiStudies based upon the integration of qualitative and quantitative methodologies. The quantitative step allows the researcher to understand the real market situation and gives a statistical support to the qualitative phase. Further to the combined use of qualitative and quantitative methodologies, Camargo Research develops surveys using simultaneously more than one quantitative or qualitative technique (e.g. Surveys with CAPI-CATI systems, etc..).

Multiclient Surveys Surveys which have the advantage of providing a wide picture of the phenomena but at low cost. In particular Camargo Research offers multiclient surveys focused on the Brand Equity of major companies' products and services.

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Administration

Field

Resources CATI

EDP

Quality

Consumers

B2B

International Dep.

Difficult Targets

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RESOURCES

CATI FIELDWORK 30 Computerized workstations for telephone interviews carried out with CATI methodology. The interviews are carried out by expert interviewers, generally young graduated. The interviewers work with Camargo Research on an ongoing bases and they have a long experience in this field. All the interviewers have developed a good knowledge of the main methodological problems connected to the telephone interviews and the use of CATI system. The quality of the interviewers' activity is monitored constantly through a quality plan which is functional from the beginning of the workfield to the end of it.. The field of Camargo Research is capable of conducting telephone interviews in the main European languages. languages FACE-TO-FACE FIELDWORK Camargo Research relays over a network of professional interviewers located all over the country, and whose selection is based on very strict and standardized criteria and rules. Even the face-to-face interviewers are subject to a strict control in terms of quality of the work done and they are supervised all the time. The accuracy of the data and the sample is monitored by the field manager and the research director trough daily or weekly reports produced by the interviewers. In the report is updated the state of the work done and, as in the case of the telephone interviews, is signalled in a precise and specific way the main difficulties met during the conduction of the interviews. interviews Consumer and B2B Qualitative area is covered by an equip of consultants specialized in the conduction of motivational interviews and collaborate on a ongoing bases with Camargo Research. Camargo Research consultants are coordinated by the qualitative Camargo Research coordinator. Focus groups are conducted in interviewing rooms fully equipped and easy to reach.

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RESOURCES

RESEARCH SERVICE Camargo Research, through the centre of service, can operate as pure research service. Making resources available to other players, Camargo Research aims to be of support to other institutes, centre of studies, consultant companies or research organizations, for conducting fieldwork, business to business interviews and business to consumers, or for only some parts of which the research is made of, typically the sampling plan or the sampling list. Moreover our centre of services can be offered for satisfying critical information needs, both in terms of difficulties in obtaining the information, and in terms of urgency in delivering the results (for small sample our institute is able to provide to the Client the interviews within twothree days from the approval of the questionnaire).

Our services include:

 Face to face fieldwork all over the Italian regions;  B2B Interviews;  Panel Management;  Designing research samples;  Managing Databases;  Questionnaire design and/or translation;  Data entry, editing and coding (Excel format);  Data analysis (reporting) and data exports;

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RESOURCES: FIELDWORK INTERNATIONAL COVERAGE

INTERNATIONAL RESEARCH We operate both as Italian partner in international studies co-ordinated by leading market research companies, and as structure responsible for the co-ordination ordination of international researches commissioned to Camargo Research by Italian and foreign Clients. Besides conducting telephone interviews trough the Camargo Research center of services with the help of multilanguage interviewers, Camargo Research makes use of a network of Institutes located in the main European and American countries.

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RESOURCES: FIELDWORK REGIONAL COVERAGE

NIELSEN AREAS North-West: Valle d'Aosta; Piemonte; Liguria; Lombardia. (100 Interviewers) North-East: Emilia Romagna; Veneto; Friuli Venezia Giulia; Trentino Alto Adige. (80 Interviewers) Center: Toscana; Lazio; Marche; Umbria. (120 Interviewers) South: Abruzzo; Molise; Campania; Puglia; Basilicata; Calabria; Sicilia; Sardegna. (110 Interviewers)

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RESOURCES: FACILITIES

Camargo Research through the network of partners provides reliable and high-quality “services” and facilities to market research companies and bodies in the main Italian cities, such as Milan, Rome and Naples, and European countries. The facilities we provide offer environments which are modern, comfortable, welcoming and highly technological and which can meet all our customers’ needs. needs  Recruitment activity;  Multifunctional rooms;  Focus groups rooms;  Mirror Rooms;  Kitchen equipped for tasting sessions;  Videoconference;  Video recording with interpreters;  Booking with pertner hotels.

FIELD PARTNERS

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QUALITY

Data Privacy Camargo Research will not reveal, spread or use, directly or by means of third parties, any kind of information regarding clients´ activities or their know-how, know even if it is not expressively secret or confidential. Camargo Research will never allow personal data collected in a market research project to be used for any purpose other than market research. Deontological Code Camargo Research´s projects are conducted according to the European Researchers´ (ESOMAR) Code of Conduct . Camargo Research always conforms to all relevant national and international laws. Inspections Camargo Research is at the clients´ disposal for inspections at any time and is also available for inspections regarding quality controls according to the ISO norms, series 9001.

AISM (www.aism.org) AISM (Associazione Italiana Marketing) is the Association who first in Italy has worked for more than 50 years to develop and promote the marketing culture and professionalism. AISM operates to develop and spread the marketing culture and the many connected techniques through seminars, events, publications, studies, and the AISM Marketing School.

SIS (www.sis-statistica.it) SIS (Società Italiana di Statistica) is founded with the aim to promote and develop the Statistical Science and their applications in the economical, social, demographic sectors.

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CONTACT US

Head of International Department: Lisbeth Yepes [email protected]

Head of Marketing & Strategic Analysis: Gaetano Gerbasi [email protected]

Camargo Research Via Salaria 212, 00015 Monterotondo (Rome), Italy Phone +39 0690085036 Fax +39 1782761395 mail [email protected] www.camargoresearch.com

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