By: Courtnei Smalls And Fatimah Rahim Lcd 205 Sociolinguistics For: Professor Michael Newman
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View By: Courtnei Smalls And Fatimah Rahim Lcd 205 Sociolinguistics For: Professor Michael Newman as PDF for free.
More details
- Words: 655
- Pages: 17
A study of the Linguistic Landscape of Kissena and Geranium By: Courtnei Smalls and Fatimah Rahim LCD 205 Sociolinguistics For: Professor Michael Newman
The linguistic mosaic that we chose to evaluate is located on Kissena Boulevard not far from Queens college. Just before Geranium many commuters pass through a two block span which provides the viewer with a diversity of language displays. The written language is available in Chinese, Spanish and English, providing the implication that the speech and reading abilities of the immediate community are as rich and diverse as their linguistic landscape.
• Courtnei and I surveyed the area, taking an abundance of pictures for a three block length of Kissena Boulevard. Starting at Kissena and Holly and Paypho heading Conveni Beauty Grocer Shangha Aquariu nes on ence North until Kalmia Avenue. Allstate: Salon: Kissena y Store and Bakery i Noodle m Shop Street store Top down Multiling ual Although ENG/SPA English /CH Dist.the of was Languag most es Dominant e, Chinese and Spanish were displayed using same font size indicating equal status as subordina tes
Bottom up Multilin gual CHI/ENG /SP Dist. of Chinese Languag was the es dominant language of display. English was the subordin ate language with smaller font. Spanish used the least
Bottom up Bilingu al CHI/EN G Dist. of Langua ges
Outlet Bottom Up Bilingua l CHI/ENG Dist. of Languag es
Chinese was the dominan t languag e of display. English was subordin ate with smaller font.
Chinese was the dominant language of display. English was subordin ate with smaller font.
Shop Bottom Up Monoling Chinese ual was CHI the Dist. of dominant Languag language esdisplay. of No speakers of English were employed to order we had to look at the menu and point. Menu w/subordi nate English
Bottom Up Bilingu al CHI/EN G Dist. of Langua ges Chinese was the dominan t languag e of display. English was subordin ate with smaller font.
Top down Multilin gual Dominat CHI/ENG e Lang: /SP Dist. of Chinese. Langua Subordin ges ate Languag es were English and SP. Larger Spanish font indicates an attempt to communi cate with them
Bottom Up Multiling ual CHI/ENG/ Spanish SP Dist. of was Languag displayed es with Dominanc e due to location next to bus stop. English was displayed with subordina te and Chinese was as well.
What languages are used as means of communication?
Owner said: “Well if you look around, we have a representative for each language. So if someone comes in, they are fully capable of being helped. And the reason we did that of course is because of the make-up of the community.” We said: “Of course that is understandable. Is there any reason you chose to arrange the languages the way you did?” Owner said: “Allstate is about name recognition. We deal primarily in English because we are a global insurance company and that is why we have English as the biggest displayed language. People recognize the name Allstate regardless of their native language. Like Mcdonalds’. Next is Chinese because the population of the area is more than 50% Asian and 20% Hispanic or Latino. But don’t get me wrong we have the forms and the information available in all the languages that we advertise outside.”
How do power and solidarity influence languages displayed for this shop owner?
The owner of the beauty salon had quite an explanation for the languages she had selected to advertise on her sign. She proudly informed us that the reason those languages were on the sign outside was “because I speak all those ‘language.’ “Oh how impressive. You speak three languages?” “No!” she answers indignantly. “I speak four.” “Really? Which four do you speak?” we asked. “Yes. English, Chinese, Spanish, and Portuguese. I learned all of them.”
What is the shop owners intention in relation to the choice of signage?
What inference could you conclude using the concepts of power and solidarity here?
The linguistic mosaic that we chose to evaluate is located on Kissena Boulevard not far from Queens college. Just before Geranium many commuters pass through a two block span which provides the viewer with a diversity of language displays. The written language is available in Chinese, Spanish and English, providing the implication that the speech and reading abilities of the immediate community are as rich and diverse as their linguistic landscape.
• Courtnei and I surveyed the area, taking an abundance of pictures for a three block length of Kissena Boulevard. Starting at Kissena and Holly and Paypho heading Conveni Beauty Grocer Shangha Aquariu nes on ence North until Kalmia Avenue. Allstate: Salon: Kissena y Store and Bakery i Noodle m Shop Street store Top down Multiling ual Although ENG/SPA English /CH Dist.the of was Languag most es Dominant e, Chinese and Spanish were displayed using same font size indicating equal status as subordina tes
Bottom up Multilin gual CHI/ENG /SP Dist. of Chinese Languag was the es dominant language of display. English was the subordin ate language with smaller font. Spanish used the least
Bottom up Bilingu al CHI/EN G Dist. of Langua ges
Outlet Bottom Up Bilingua l CHI/ENG Dist. of Languag es
Chinese was the dominan t languag e of display. English was subordin ate with smaller font.
Chinese was the dominant language of display. English was subordin ate with smaller font.
Shop Bottom Up Monoling Chinese ual was CHI the Dist. of dominant Languag language esdisplay. of No speakers of English were employed to order we had to look at the menu and point. Menu w/subordi nate English
Bottom Up Bilingu al CHI/EN G Dist. of Langua ges Chinese was the dominan t languag e of display. English was subordin ate with smaller font.
Top down Multilin gual Dominat CHI/ENG e Lang: /SP Dist. of Chinese. Langua Subordin ges ate Languag es were English and SP. Larger Spanish font indicates an attempt to communi cate with them
Bottom Up Multiling ual CHI/ENG/ Spanish SP Dist. of was Languag displayed es with Dominanc e due to location next to bus stop. English was displayed with subordina te and Chinese was as well.
What languages are used as means of communication?
Owner said: “Well if you look around, we have a representative for each language. So if someone comes in, they are fully capable of being helped. And the reason we did that of course is because of the make-up of the community.” We said: “Of course that is understandable. Is there any reason you chose to arrange the languages the way you did?” Owner said: “Allstate is about name recognition. We deal primarily in English because we are a global insurance company and that is why we have English as the biggest displayed language. People recognize the name Allstate regardless of their native language. Like Mcdonalds’. Next is Chinese because the population of the area is more than 50% Asian and 20% Hispanic or Latino. But don’t get me wrong we have the forms and the information available in all the languages that we advertise outside.”
How do power and solidarity influence languages displayed for this shop owner?
The owner of the beauty salon had quite an explanation for the languages she had selected to advertise on her sign. She proudly informed us that the reason those languages were on the sign outside was “because I speak all those ‘language.’ “Oh how impressive. You speak three languages?” “No!” she answers indignantly. “I speak four.” “Really? Which four do you speak?” we asked. “Yes. English, Chinese, Spanish, and Portuguese. I learned all of them.”
What is the shop owners intention in relation to the choice of signage?
What inference could you conclude using the concepts of power and solidarity here?
Related Documents
Sociolinguistics
April 2020 5
Michael Newman Aspects Of Learning
July 2020 4
Newman
June 2020 10
205
October 2019 52
