Business Planning And Marketing Strategy
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BUSINESS PLANNING MARKETING STRATEGY
THE ELEMENTS OF A COMPLETE MARKETING STRATEGY SUBMITTED BY : TAKSHI LILARAMANI
BUSINESS PLANNING OBJECTIVES CUSTOMER TARGET (S) COMPETITOR TARGET(S) CORE STRATEGY IMPLEMENTATION: MARKETING MIX PRICE, COMMUNICATION, PRODUCT POLICY DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIP MANAGEMENT
BUSINESS FIRM GROWTH CYCLE EMBROYNIC STAGE -- SOCIO-ECONOMIC CONSIDERATIONS, INFRASTRUCTURE, MARKETING. PRE-MATURE – PRODUCTION, ECONOMIC & TECHNOLOGICAL. MATURE – CONSUMER AWARENESS , COMPETITION, PRODUCT SHIFTS, MARKET SURVEYS AGING – NEW PRODUCTS, TECHNOLOGY
MARKETING STRATEGY A PROCESS THAT CAN ALLOW AN ORGANIZATION TO CONCENTERATE ITS LIMITED RESOURCES ON THE GREATEST OPPORTUNITIES TO INCREASE SALE AN ACHIEVE A SUSTANIABLE COMPETITAVE ADVANTAGE. THE MAIN GOAL IS CUSTOMER SATISFACTION.
TYPES OF MARKETING STRATEGY MARKET DOMINANCE LEADER CHALLANGER FOLLOWER
THE FIRM IS BASED ON THE MARKET SHARE/DOMINANCE OF AN INDUSTRY.
PORTER GENERIC STRARTEGIES PRODUCT DIFFERNTIATION MARKET SEGMENTATION COST LEADERSHIP
IT IS BASED ON -: STRATEGIC SCOPE – MARKET PENETRATION. STRATEGIC STRENGTH- SUSTAINABLE COMPETATIVE ADVNTAGE.
GROWTH STRATEGIES HORIZONTAL INTEGRATION(Along chain value) VERTICAL INTEGRATION(Related Business) DIVERSIFICATION (Conglomerates) INTENSIFICATION
THE MAIN BASIS IS “ HOW SHOULD THE FIRM GROW ? ”
THE TRADITIONAL 4P PRODUCT PRICE PLACE PROMOTION
A PART OF THE MARKETING MIX . PACKAGING TOO
GENERAL MARKETING STRATEGY NICHE MARKETING – DEPENDS ON TOTAL CUSTOMERS AND SALES VOLUME STATUS QUO – MAINTAIN THE MARKETER’S CURENT POSITION MARKETING WARFARE STRATEGIES – DRAWS A PARELLEL BETWEEN MARKETING AND MILLITARY STRATEGIES
PROF IT MA KING A ND G ROWTH IS THE O NLY BASE OF MAR KETI NG OR BU SINE SS IT SELF S O IT WOULD N’T BE WR ONG TO POI NT OUT T HAT MARKE TING STRAT EGIE S ARE THE K EY FACTO RS F OR GR OWTH, STABI LITY , COM PETITI ON A ND OVER ALL CUSTO MER SATIS FACT ION.
THANK YOU
THE ELEMENTS OF A COMPLETE MARKETING STRATEGY SUBMITTED BY : TAKSHI LILARAMANI
BUSINESS PLANNING OBJECTIVES CUSTOMER TARGET (S) COMPETITOR TARGET(S) CORE STRATEGY IMPLEMENTATION: MARKETING MIX PRICE, COMMUNICATION, PRODUCT POLICY DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIP MANAGEMENT
BUSINESS FIRM GROWTH CYCLE EMBROYNIC STAGE -- SOCIO-ECONOMIC CONSIDERATIONS, INFRASTRUCTURE, MARKETING. PRE-MATURE – PRODUCTION, ECONOMIC & TECHNOLOGICAL. MATURE – CONSUMER AWARENESS , COMPETITION, PRODUCT SHIFTS, MARKET SURVEYS AGING – NEW PRODUCTS, TECHNOLOGY
MARKETING STRATEGY A PROCESS THAT CAN ALLOW AN ORGANIZATION TO CONCENTERATE ITS LIMITED RESOURCES ON THE GREATEST OPPORTUNITIES TO INCREASE SALE AN ACHIEVE A SUSTANIABLE COMPETITAVE ADVANTAGE. THE MAIN GOAL IS CUSTOMER SATISFACTION.
TYPES OF MARKETING STRATEGY MARKET DOMINANCE LEADER CHALLANGER FOLLOWER
THE FIRM IS BASED ON THE MARKET SHARE/DOMINANCE OF AN INDUSTRY.
PORTER GENERIC STRARTEGIES PRODUCT DIFFERNTIATION MARKET SEGMENTATION COST LEADERSHIP
IT IS BASED ON -: STRATEGIC SCOPE – MARKET PENETRATION. STRATEGIC STRENGTH- SUSTAINABLE COMPETATIVE ADVNTAGE.
GROWTH STRATEGIES HORIZONTAL INTEGRATION(Along chain value) VERTICAL INTEGRATION(Related Business) DIVERSIFICATION (Conglomerates) INTENSIFICATION
THE MAIN BASIS IS “ HOW SHOULD THE FIRM GROW ? ”
THE TRADITIONAL 4P PRODUCT PRICE PLACE PROMOTION
A PART OF THE MARKETING MIX . PACKAGING TOO
GENERAL MARKETING STRATEGY NICHE MARKETING – DEPENDS ON TOTAL CUSTOMERS AND SALES VOLUME STATUS QUO – MAINTAIN THE MARKETER’S CURENT POSITION MARKETING WARFARE STRATEGIES – DRAWS A PARELLEL BETWEEN MARKETING AND MILLITARY STRATEGIES
PROF IT MA KING A ND G ROWTH IS THE O NLY BASE OF MAR KETI NG OR BU SINE SS IT SELF S O IT WOULD N’T BE WR ONG TO POI NT OUT T HAT MARKE TING STRAT EGIE S ARE THE K EY FACTO RS F OR GR OWTH, STABI LITY , COM PETITI ON A ND OVER ALL CUSTO MER SATIS FACT ION.
THANK YOU
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