Business Plan Workbook Section 1 EXECUTIVE SUMMARY
1.1 Name Of Business
1.2 Business Address
1.3 Nature Of Business
1.4 Form Of Business
1.5 Name Of Owner(s)
1.6 Brief Description Of Business
____________________________________________________________________________ _
1.7 Objectives
____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________
2
Section 2
MARKETING PLAN 2.1 Description of the Product
______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________
2.2 Comparison of the Product with Its Competitors
______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Table 2.2 Competitive Analysis of Product Features
Proposed Business
Competito r1
Competito r2
Product quality: Length Width/Design Color Weight Price Delivery lead time Brand name Multiple use Taste Material make up
Rating: 1 - Outstanding; 2 - Very satisfactory; 3 - Good; 4 - Fair; 5- Poor
Competitor 3
3 2.3 Store Location ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Figure 2.3 Location Map (Draw on a separate sheet of paper) 2.4 Market Area ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Table 2.4 List of Market Areas and Size of Market Barangay /Locality
No. of Households
Population
2.5 Main Customers ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Table 2.5 List of Major Customers and their Requirements
2.6 Total Demand ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Table 2.6 Table of Projected Demand
4 Year
Quantity
Amount ( Pesos)
2.7 Total Supply
Table 2.7 Table of Projected Supply & Sources of Supply Supplier
Year
Quantity
Amount (Pesos)
2.8 Market Share ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________
Gap Analysis Year
Market Requirement
Available Supply
GAP
2.9 Selling Price ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Table 2.9 Comparison of Competitors’ Selling Prices
5
Project’s Product(s)
Project’s Selling Price
Prices of Competitors Competitor 1
Competitor 2
Competitor 3
Competitor’s Average Price
2.10 Sales Forecast ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Table 2.10 Projected Sales by Year, Sales Volume and Amount Year ______________
Sales Volume (Units) _________________
Sales Amount (Pesos)) _______________
______________
_________________
_______________
______________
_________________
_______________
______________
_________________
_______________
______________
_________________
_______________
______________
_________________
_______________
2.11 Promotional Measures ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________
2.12 Marketing Strategy
6 ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________
Table 2.12 Table of Competitor’s Marketing Strategy Competitor
Product
Price
Distribution
Promotion
2.13 Marketing Budget
______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________
7 Table 2.13 Marketing Budget Item Projected Sales Marketing Expenses: Promotion (Specify) Distribution (Specify) Advertising (Specify) Selling (Specify)
Total Marketing Expenses Marketing Expenses over Sales (%)
8
Section 3
PRODUCTION PLAN PPPPPPPPPLPLAN 3.1 Production Process ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Figure 3.1.1 Process Flow Chart (Draw on a separate sheet of paper) 3.2 Fixed Assets ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ 3.3 Life of Fixed Assets
Table 3.3 Schedule of Useful Life and Depreciation Rate Machines, Tools & Fixtures
3.4 Maintenance and Repairs
Cost
Useful Life
Depreciation Rate
9 Table 3.2.1 List of Machinery, Number, Specifications and Purpose Machines, Tools & Fixtures
Number
Specifications
Purpose
Table 3.2.2 List of Machinery, Suppliers and Price Machines, Tools & Fixtures
Suppliers
Price per Unit
No. of Units
Total Cost
Terms of Purchase
10 3.5 Sources of Equipment
Table 3.5.1 List of Equipment and Suppliers Machines, Tools & Fixtures
Suppliers
3.6 Planned Capacity
Projected Production Volume by year Year
3.7 Future Capacity
3.8 Terms and Conditions of Purchase of Equipment
3.9 Plant Location and Layout
Volume
11
Figure 3.9.1 Plant Location
Figure 3.9.2 Plant Layout
(Draw on a separate sheet of paper)
(Draw on a separate sheet of paper)
3.10 Raw Materials Needed
3.11 Cost of Raw Materials
Table 3.11 List of Materials, Quantity Needed and Cost Raw Materials A. Direct Materials
B. Indirect Materials
Total Material Cost
Unit Price of Materials
Quantity Needed
Total Cost
Remarks
12
3.12 Raw Materials Availability
Table 3.12 List of Raw Materials, Sources and Price Type of Materials
Suppliers
Unit Price
3.13 Labor
Table 3.13 Job Position, Qualifications and Experience of Direct and Indirect Labor (See page 14) 3.14 Cost of Labor
Table 3.14 Job Position, Number and Cost 3.15 Labor Availability
3.16 Labor Productivity
(See page 15)
13
3.17 Factory Overhead Expenses
Table 3.17 Overhead Items and Cost (See page 16) 3.18 Production Cost
Table 3.18 List of Direct Materials Used, Direct Labor Employed and Factory
Overhead – Total and Unit Cost (See page 13 )
14 Table 3.13.1 Job Position, Qualifications and Experience of Direct Labor Direct Labor Job Title of Worker
Qualifications
Experience
Table 3.13.2 Job Position, Qualifications and Experience of Indirect Labor Indirect Labor Job Title of Worker
Qualifications
Experience
15 Table 3.14.1 Labor Cost Year
1 2 3 4
Type of Labor
No. of Workers
Total Salary per Month
Total Fringe Benefits per Month
Total Labor Cost per Year
Direct labor Indirect Labor Total Direct labor Indirect Labor Total Direct labor Indirect Labor Total Direct labor Indirect Labor Total
Table 3.14.2 Direct Labor Cost Product
Production Time per Product Unit
Direct Labor Rate
Direct Labor Cost per Product Unit
16 Table 3.17 Factory Overhead Expenses Year Overhead Item
1
2
3
4
5
Total Factory Overhead Per Year \
Factory Overhead per product unit Table 3.18 Production Cost
Product
Planned Production Volume
Direct Materials Per unit
Total
Direct Labor Per unit
Factory Overhead Total
Per unit
Total
Total Cost Per unit
Total
17
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Section 4
ORGANIZATION & MANAGEMENT PLAN 4.1 Form of Business
4.2 Organizational Structure
Figure 4.2 Organization Chart (Draw on a separate sheet of paper) 4.3 Business Experience(s) and Qualifications of the Entrepreneur(s)
Annex: Entrepreneur’s Bio-data 4.4 Pre-operating Activities
Figure 4.4 Gantt Chart Pre-Operating Activities
19
Timetable (In ________)
Activities
1
2
3
4
5
6
7
8
9
1 0
1 1
1 2
1 3
1. 2. 3. 4. 5. 6. 7. 8. 9.
4.5 Pre-operating Expenses
Table 4.5 Pre-Operating Expenses Pre-Operating Expenses
4.6 Office Fixed Assets and Equipment
Amount
1 4
1 5
1 6
1 7
1 8
20
Table 4.6 List of Office Fixed Assets and Equipment, Number Required, Cost and Depreciation Rate Item
Number
Cost
Depreciation Rate
4.7 Administrative Expenses
Table 4.7 Position Items and Wage/Salary Position Item
Section 5
FINANCIAL PLAN 5.1 Capital Requirement (Project Cost)
Table 5.1 Capital Requirement (See page 21) 5.2 Financing Plan and Loan Requirement
Wage/Salary
21
Table 5.2 Financing Plan (See page 22) 5.3 Security for Loan
Table 5.3 Particulars of Collateral Offered
Total Value of Security * Specify whether purchase, book or market value. Table 5.1 Capital Requirement Investment Item 1. Fixed Assets 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Sub-total 2. Pre-operating Expenses 2.1 2.2 2.3
Amount (Pesos)
Percent
22
Sub-total 3. Working Capital 3.1 3.2 3.3 3.4 3.5 3.6 Sub-total Total
Table 5.2 Financing Plan
Items 1. Fixed Assets 1.1
Land
1.2
Building
1.3
Machinery
1.4
Vehicles
1.5
Furniture
1.6
Office Equipment
1.7
Others
2. Pre-Operating Expenses 4. Working Capital 3.1 Raw Materials
Cost
Bank Loan
Equity
Sources Other Creditors
Total
23
3.2 Work in Process 3.3 Finished Goods 3.4
Accounts Receivable
3.5 Permanent Working Capital Total (Pesos) Total (%)
5.4 Profit and Loss Statement
Table 5.4 Projected Profit and Loss Statement (See page 24) 5.5 Cash Flow Statement
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Table 5.5.1 & 5.5.2 Projected Cash Flow Statement (See pp.28-29; monthly/annual). 5.6 Balance Sheet
Table 5.6 Projected Balance Sheet (See page 30).
Profit and Loss Statement (For the Year Ended December 31, _________)
Gross Sales
P ____________
Less: Returns and Allowances
____________
Net Sales Less: Cost of Goods Sold
____________
Direct Materials
____________
Direct Labor
____________
Factory Overhead
____________
Gross Profit
____________
Less: Administrative and Selling Expenses
____________
Operating Profit
____________
Less: Interest Expense
____________
Net Profit before Tax
____________
Less: Estimated Income Tax Net Profit After Tax
____________ P ============
25
Cost of Goods Sold for Manufacturing 1. Direct Materials 1.1
Beginning Inventory
1.2
Add: Purchases
1.3
Cost of materials available
1.4
Less: Ending inventory
1.5
Total cost of materials used for production
2. Direct Labor 3. Factory Overhead 3.1
Depreciation
3.2
Rental
3.3
Indirect labor
3.4
Maintenance and repair
3.5
Indirect materials (e.g. packaging mat., oil)
3.6
Utilities (e.g. electricity, water)
3.7
Insurance
3.8
Others
3.9
Total manufacturing overhead ( 3.1 + up to 3.8 )
26
4. Total manufacturing cost (1.5 + 2 + 3.9 ) 5. Work in process 5.1
Work-in process, beginning
5.2
Less: Work-in process, ending
5.3
Net Work-in-process
6. Cost of goods manufactured (4. + 5.3.) 7. Add: Finished goods inventory, beginning 8. Cost of goods available for sale (6. + 7.) 9. Less: Finished goods inventory ending 10. COST OF GOODS SOLD (8. - 9.)
COST OF GOODS SOLD FOR SERVICES 1. Direct Materials (e.g. food (restaurant), fuel (petrol station), paper (photocopying), room supplies (hotel) 1.1
Beginning materials inventory
1.2
Add: Purchases + Freight-in
1.3
Total cost of materials available for operation
1.4
Less: Ending materials inventory
1.5
Total cost of materials purchased and used
2. Direct Labor (e.g. cooks and waiters for restaurant, technicians for repair services, teachers for language centers, washers for laundry service) 3. Operational Overhead 3.1
Depreciation -
Building
-
Equipment
-
Furniture & Fixtures
-
Vehicles
-
Others
27
3.2
Rental
3.3
Indirect labor
3.4
Maintenance and repair
3.5
Indirect materials (e.g. flowers for hotel, restaurant)
3.6
Utilities (e.g. electricity, water)
3.7
Insurance
3.8
Others (e.g. transport)
3.9
Total operational overhead (3.1 + up to 3.8)
4. Cost of Services Sold (1.5 + 2. + 3.9)
COST OF GOODS SOLD FOR TRADING 1. Direct Materials 1.1
Beginning merchandise inventory
1.2
Add: purchases + Freight-in
1.3
Total cost of merchandise available for sale
1.4
Less: Ending inventory
1.5
Total cost of merchandise purchased and sold
2. Direct Labor 3. Operational Overhead 3.1
Depreciation -
Building
-
Equipment
-
Furniture & fixtures
-
Vehicles
-
others
3.2
Rental
3.3
Indirect Labor
3.4
Maintenance and repair
28
3.5
Indirect materials (e.g. packaging material, stationery)
3.6
Utilities (e.g. electricity, water)
3.7
Insurance
3.8
Others
3.9
Total operational overhead
4. COST OF GOODS SOLD ( 1.5. + 2. + 3.9.)
29
Table 5.5.1 PROJECTED MONTHLY CASH FLOW STATEMENT
30 Particulars
PreOperating Period
1
2
3
4
5
Month 6 7
Total 8
9
CASH INFLOW Equity Borrowings Cash Sales Collection of A/R Other Income Total Cash Inflow CASH OUTFLOW Pre-operating expenses Purchase of fixed assets Direct materials Direct labor Factory/operational overheads* Inventory of raw materials Inventory of work- in-process Inventory of finished goods Marketing expenses Administrative expenses * Interest expenses Loan amortization Taxes payable Total Cash Outflow NET CASH INFLOW (OUTFLOW) CASH BALANCE BEGINNING CASH BALANCE ENDING * Excludes depreciation expenses and amortization of pre-operating expenses which are non-cash items.
10
11
12
31
Table 5.5.2 PROJECTED ANNUAL CASH FLOW STATEMENT Particulars
Pre-Operating Period 1
2
YEAR 3
CASH INFLOW Equity Borrowings Cash Sales Collection of A/R Other Income Total Cash Inflow CASH OUTFLOW Pre-operating expenses Purchase of fixed assets Direct materials Direct labor Factory/operational overheads* Inventory of raw materials Inventory of work-in-process Inventory of finished goods Marketing expenses Administrative expenses * Interest expenses Loan amortization Taxes payable Total Cash Outflow NET CASH INFLOW (OUTFLOW) CASH BALANCE BEGINNING CASH BALANCE ENDING * Excludes depreciation expenses and amortization of pre-operating expenses which are non-cash items.
4
5
32
Table
5.6
Projected Balance Sheet ( As of _____________) Pre-Operating Period
ASSETS Current Assets Cash Raw Materials Inventory Work-in-process Finished Goods Inventory Accounts Receivable Prepaid Expenses Total Current Assets Fixed Assets Land Building Machinery & Equipment Vehicles Furniture & Fixtures Less: Accum. Depreciation Net Fixed Assets Total Fixed Assets Other Assets Pre-operating expenses Goodwill Patents
TOTAL ASSETS LIABILITIES Current Liabilities Accounts Payable Loans Payable Total Current Liabilities Long-Term Liabilities Loans Payable Total Long-term Liabilities
OWNER’S EQUITY Capital Beginning Accumulated Capital Add: Net Profit after Tax Less: Withdrawal/ Dividends Total Owner’s Equity
TOTAL LIABILITIES AND EQUITY
YEAR 1
2
3
4
5
33
5.7 Loan Repayment Schedule
Table 5.7 Loan Repayment Schedule
____
Principal at Beginning
______ Installment
1 2 3 4 5 6 7 8 9 10 11 12
5.8 Break-even point (BEP)
5.9 Return on Investment (ROI)
Interest Paid
Principal Paid
Principal at End
34
5.10 Financial Analysis (Ratio Analysis: Current Ratio, Debt-Equity Ratio, Sensitivity Analysis)