Business Plan Format
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BUSINESS PLAN Business Plan Format: 1. Cover page
FUNDAMENTAL OF ENTREPRENEURSHIP (ENT300) BUSINESS PLAN
ABC Enterprise (Full address of the business) TYPE OF BUSINESS
Name
Prepared by: Student No
Group/Class
Prepared for: LECTURER’S NAME Date of submission :
2. Cover letter - Letter of submission 3. Table of contents 4. Executive summary (1 page) 5. Main body of the business plan 6. Appendices
1
Main Body of the Business Plan: Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10
: : : : : : : : : :
Introduction Purpose for Preparing Business Plan Business Background Owners’/Partners’ Background Location of the Business Marketing Plan Operations Plan Administrative Plan Financial Plan Conclusion
CHAPTER 1: INTRODUCTION a) Name of business partners, company’s name and location. b) Date of business commencement. c) Industry profile in general example, background of the industry, demand, supply, and future prospect of the business. d) Factors in selecting the proposed business.
CHAPTER 2: PURPOSE FOR PREPARING BUSINESS PLAN Examples: a) To apply loan. b) As a guideline for managing the proposed business. c) To convince investors.
2
CHAPTER 3: BUSINESS BACKGROUND a) b) c) d) e) f) g) h) i) j) k) l)
Company’s name : Business address : Correspondence address (including website/e-mail address): Telephone number : Form of business : Main activities : Date of commencement : Date of registration : Registration number : Name of bank : Bank account number : Equity contribution (cash) : Name
Percentage (%)
Total
100%
3
Contribution (RM)
CHAPTER 4: OWNERS’/PARTNERS’ BACKGROUND
a) Name of owner/partner : b) I/C number : c) Permanent address : d) Correspondence address (including website/e-mail address): e) Telephone number : f) Date of birth : g) Age : h) Marital status : i) Academic qualification : j) Courses attended : k) Skills : l) Spoken language : m) Written language : n) Computer literacy : o) Working experiences : p) Present occupation : q) Previous business experience :
CHAPTER 5: LOCATION OF THE BUSINESS a) Physical location of the project (e.g. whether it is located adjacent to the main roads and other designated premises). b) Building (e.g. type, structure, condition, size, cost of the building, cost of rental, deposit, renovation). c) Basic amenities (e.g. water, electricity, telephone lines, internet). d) Provide road map for exact location.
4
CHAPTER 6: MARKETING PLAN a) Products or services description Describes the proposed products or services offered by the business in detail. Table 1: List of products/services provided Types of products/services
Cost price per unit (RM)
Selling price per unit (RM)
b) Target market Table 2: Target market Market segmentation
Target market
Location
c) Competitors Table 3: Competitors Name & address
Strengths
Weaknesses
d) Market size - Estimate the market size in the form of units of goods or sales (in RM). - Show the steps to calculate the market size of goods or service at a specific location that you have chosen.
5
e) Market share - The market share is estimated as a percentage of the market size. Table 4: Market share Before entering the market (year) Percentage Value (RM) (%)
Name
Total
After entering the market (year) Percentage Value (RM) (%)
100
100
f) Sales forecast Table 5: Sales forecast Year 1
Month
Sales forecast (RM)
1 2 3 4 5 6 7 8 9 10 11 12 Total (RM)
2
Total (RM)
3
Total (RM) 6
Reasons/seasons
g) Marketing mix i.
ii. iii. iv.
Products/services strategy. - Brand/quality/packaging/ease of use/product differentiation/product safety/labelling/tagline Price strategy. - Cost-based/value-based/competition-based Place/distribution strategy. Promotion strategy. - Advertising - Sales promotion - Personal selling - Public relations & publicity
h) Schedule of marketing budget Table 6: Marketing budget Items
Fixed assets expenses (RM)
Monthly expenses (RM)
Total Grand Total
7
Other expenses (RM)
CHAPTER 7: OPERATIONS PLAN a) Process flow chart - Working process involved b) Operation process - How to produce the products/services c) Business and operation hour d) Production planning - How much output to produce in a day, week or month - Number of output per month = Average sales forecast per month Price per unit e) Materials/stocks requirement Table 7: List of materials/stocks Types of Price per unit Quantity (average materials/stocks (RM) per month)
Grand Total
8
Total price (RM)
Supplier
f) Forecasted acquisitions of stocks: Table 8: Acquisition of stocks Year 1
Month 1 2 3 4 5 6 7 8 9 10 11 12
Stocks acquisition (RM)
Reasons/seasons
Total (RM) 2
Total (RM)
3
Total (RM)
g) List of machines and equipment: Table 9: Machines and equipment Items
Price per unit (RM)
Quantity
Grand Total
9
Total price (RM)
Supplier
h) Operations layout i) License, permits and regulations j) Schedule of operations budget Table 10: Operations budget Fixed assets (RM)
Items
Monthly expenses (RM)
Other expenses (RM)
Total Grand Total
k) Project Implementation Schedule Table 11: Project Implementation Schedule Activities
Deadlines
Incorporation of business Application for permits and license Searching for business premise Renovation of premise Procurement of machines and raw material Recruitment of labours Installation of machines
10
Durations
CHAPTER 8: ADMINISTRATION PLAN a) Introduction i. Vision ii. Mission iii. Objectives b) Organizational chart c) Manpower planning Table 12: Position and the number of staff Position
Number of staff
TOTAL
Schedule of task and responsibilities Table 13: Schedule of task and responsibilities Position
Main tasks
11
Schedule of remuneration Table 14: Remuneration Position
No of Staff
Monthly salary (RM)
EPF contributions (RM)
SOCSO (RM)
Total (RM)
Grand Total d) List of office equipment Table 15: List of office furniture, fittings and equipment Price per unit (RM)
Item
Quantity
Total price (RM)
Supplier
Grand Total Table 16: List of office supplies and stationaries. Item
Price per unit (RM)
Quantity
Grand Total
e) Office layout
12
Total price (RM)
Supplier
f) Schedule of administration budget Table 17: Administration budget Items
Fixed assets (RM)
Monthly expenses (RM)
Total Grand Total
CHAPTER 9: FINANCIAL PLAN a) b) c) d) e)
Project Implementation Cost Sources of Financing Cash Flow Pro Forma Profit and Loss Pro Forma Balance Sheet Pro Forma
Report to be printed from financial template: i. ii. iii. iv. v. vi. vii. viii. ix.
Menu CAPEX WCAPITAL SALES & PURCHASES PROJECT COST FINANCING C.FLOW INCOME BAL.SHEET
CHAPTER 10: CONCLUSION - Is the proposed project viable to proceed? - Justify the claims.
Appendices 1. Partnership Agreement 2. SSM Form (Borang A) 13
Other expenses (RM)
FUNDAMENTAL OF ENTREPRENEURSHIP (ENT300) BUSINESS PLAN
ABC Enterprise (Full address of the business) TYPE OF BUSINESS
Name
Prepared by: Student No
Group/Class
Prepared for: LECTURER’S NAME Date of submission :
2. Cover letter - Letter of submission 3. Table of contents 4. Executive summary (1 page) 5. Main body of the business plan 6. Appendices
1
Main Body of the Business Plan: Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10
: : : : : : : : : :
Introduction Purpose for Preparing Business Plan Business Background Owners’/Partners’ Background Location of the Business Marketing Plan Operations Plan Administrative Plan Financial Plan Conclusion
CHAPTER 1: INTRODUCTION a) Name of business partners, company’s name and location. b) Date of business commencement. c) Industry profile in general example, background of the industry, demand, supply, and future prospect of the business. d) Factors in selecting the proposed business.
CHAPTER 2: PURPOSE FOR PREPARING BUSINESS PLAN Examples: a) To apply loan. b) As a guideline for managing the proposed business. c) To convince investors.
2
CHAPTER 3: BUSINESS BACKGROUND a) b) c) d) e) f) g) h) i) j) k) l)
Company’s name : Business address : Correspondence address (including website/e-mail address): Telephone number : Form of business : Main activities : Date of commencement : Date of registration : Registration number : Name of bank : Bank account number : Equity contribution (cash) : Name
Percentage (%)
Total
100%
3
Contribution (RM)
CHAPTER 4: OWNERS’/PARTNERS’ BACKGROUND
a) Name of owner/partner : b) I/C number : c) Permanent address : d) Correspondence address (including website/e-mail address): e) Telephone number : f) Date of birth : g) Age : h) Marital status : i) Academic qualification : j) Courses attended : k) Skills : l) Spoken language : m) Written language : n) Computer literacy : o) Working experiences : p) Present occupation : q) Previous business experience :
CHAPTER 5: LOCATION OF THE BUSINESS a) Physical location of the project (e.g. whether it is located adjacent to the main roads and other designated premises). b) Building (e.g. type, structure, condition, size, cost of the building, cost of rental, deposit, renovation). c) Basic amenities (e.g. water, electricity, telephone lines, internet). d) Provide road map for exact location.
4
CHAPTER 6: MARKETING PLAN a) Products or services description Describes the proposed products or services offered by the business in detail. Table 1: List of products/services provided Types of products/services
Cost price per unit (RM)
Selling price per unit (RM)
b) Target market Table 2: Target market Market segmentation
Target market
Location
c) Competitors Table 3: Competitors Name & address
Strengths
Weaknesses
d) Market size - Estimate the market size in the form of units of goods or sales (in RM). - Show the steps to calculate the market size of goods or service at a specific location that you have chosen.
5
e) Market share - The market share is estimated as a percentage of the market size. Table 4: Market share Before entering the market (year) Percentage Value (RM) (%)
Name
Total
After entering the market (year) Percentage Value (RM) (%)
100
100
f) Sales forecast Table 5: Sales forecast Year 1
Month
Sales forecast (RM)
1 2 3 4 5 6 7 8 9 10 11 12 Total (RM)
2
Total (RM)
3
Total (RM) 6
Reasons/seasons
g) Marketing mix i.
ii. iii. iv.
Products/services strategy. - Brand/quality/packaging/ease of use/product differentiation/product safety/labelling/tagline Price strategy. - Cost-based/value-based/competition-based Place/distribution strategy. Promotion strategy. - Advertising - Sales promotion - Personal selling - Public relations & publicity
h) Schedule of marketing budget Table 6: Marketing budget Items
Fixed assets expenses (RM)
Monthly expenses (RM)
Total Grand Total
7
Other expenses (RM)
CHAPTER 7: OPERATIONS PLAN a) Process flow chart - Working process involved b) Operation process - How to produce the products/services c) Business and operation hour d) Production planning - How much output to produce in a day, week or month - Number of output per month = Average sales forecast per month Price per unit e) Materials/stocks requirement Table 7: List of materials/stocks Types of Price per unit Quantity (average materials/stocks (RM) per month)
Grand Total
8
Total price (RM)
Supplier
f) Forecasted acquisitions of stocks: Table 8: Acquisition of stocks Year 1
Month 1 2 3 4 5 6 7 8 9 10 11 12
Stocks acquisition (RM)
Reasons/seasons
Total (RM) 2
Total (RM)
3
Total (RM)
g) List of machines and equipment: Table 9: Machines and equipment Items
Price per unit (RM)
Quantity
Grand Total
9
Total price (RM)
Supplier
h) Operations layout i) License, permits and regulations j) Schedule of operations budget Table 10: Operations budget Fixed assets (RM)
Items
Monthly expenses (RM)
Other expenses (RM)
Total Grand Total
k) Project Implementation Schedule Table 11: Project Implementation Schedule Activities
Deadlines
Incorporation of business Application for permits and license Searching for business premise Renovation of premise Procurement of machines and raw material Recruitment of labours Installation of machines
10
Durations
CHAPTER 8: ADMINISTRATION PLAN a) Introduction i. Vision ii. Mission iii. Objectives b) Organizational chart c) Manpower planning Table 12: Position and the number of staff Position
Number of staff
TOTAL
Schedule of task and responsibilities Table 13: Schedule of task and responsibilities Position
Main tasks
11
Schedule of remuneration Table 14: Remuneration Position
No of Staff
Monthly salary (RM)
EPF contributions (RM)
SOCSO (RM)
Total (RM)
Grand Total d) List of office equipment Table 15: List of office furniture, fittings and equipment Price per unit (RM)
Item
Quantity
Total price (RM)
Supplier
Grand Total Table 16: List of office supplies and stationaries. Item
Price per unit (RM)
Quantity
Grand Total
e) Office layout
12
Total price (RM)
Supplier
f) Schedule of administration budget Table 17: Administration budget Items
Fixed assets (RM)
Monthly expenses (RM)
Total Grand Total
CHAPTER 9: FINANCIAL PLAN a) b) c) d) e)
Project Implementation Cost Sources of Financing Cash Flow Pro Forma Profit and Loss Pro Forma Balance Sheet Pro Forma
Report to be printed from financial template: i. ii. iii. iv. v. vi. vii. viii. ix.
Menu CAPEX WCAPITAL SALES & PURCHASES PROJECT COST FINANCING C.FLOW INCOME BAL.SHEET
CHAPTER 10: CONCLUSION - Is the proposed project viable to proceed? - Justify the claims.
Appendices 1. Partnership Agreement 2. SSM Form (Borang A) 13
Other expenses (RM)
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