Bum Run Grad Ppt

Bumrungrad’s Global Services Market Strategy

(LATEST DEVELOPMENTS ) ASHOK KUMAR PANDA(07) MILAN MOHAPATRA(26) PRANAB SARDAR(33) SHOVAN DASH(47) SURJYA KUMAR DAS(55)

Introduction • Bumrungrad Hospital is an internationally accredited, multispecialty hospital located in the heart of Bangkok, Thailand. • Bumrungrad Hospital  is pronounced (bahm-roong-RAHT),which means "care for the people". •  It was Founded in 1980, today it is the largest private hospital in Southeast Asia, with 554 beds and over 30 specialty centres. • Bumrungrad offers state-or-the-art diagnostic, therapeutic and intensive

RECENT DEVELOPMENTS • Bumrungrad Hospital employs the latest information and medical technologies. •  In 2004,the hospital expanded its Heart Center and Digestive Disease Center, and upgraded its diagnostics and therapeutics capabilities to include a new cardiac catherization lab, 16-slice CT Scanner, digital mammography and VISX Star S4 Lasik equipment. • In 2003, Bumrungrad successfully performed Thailand’s first liver transplantation, one of the most complex medical operations. It is the first private hospital in Thailand approved for live

Cont. • Bumrungrad also offers the new Greenlight PVP laser procedure, approved by the US FDA for treating enlarged prostates. • In 2004, Bumrungrad formed a partnership with Naresuan University Medical School to begin training medical students. • This is the first such agreement between a public and private institution and will help increase the

Cont. • The Faculty of Medicine at Naresuan University in Pitsanulok and Bumrungrad Hospital have established the first-ever public-private teaching and training programme for medical students inThailand. • International Finance Corporation, a division of the World Bank, owns a 2.5 percent stake in Bumrungrad Medical Center. • •

Cont. • • • Bumrungrad Hospital was awarded the Prime Minister’s Export Award for the best known hospital among foreign patients. • • •

Cont. • Following the announcement of Bangkok Bank’s share redemption plan in 2003,shares were more than ten times subscribed by investors keen to invest in Bumrungrad. 

• Visitors to Bumrungrad can enjoy worldclass dining at the hospital’s fine Italian restaurant, plus international favourites like

• In 2007 • American JCI disease specific certification

• In 2008 • Wall Street Journal Asia readers ranked Bumrungrad first in the Quality category and fourth overall among most admired Thai companies. • Bumrungrad International - the first hospital in Thailand, won the "Tourism Authority of Thailand" Award of Excellence in the category of Health Tourism at the 7th Thailand Tourism Awards • was named “Thailand’s Most Innovative Company” by Chulalongkorn University’s School of Business. • “Best Website for International Medical

• In January 2008, GCS was acquired by Microsoft's Health Solutions Group • Bumrungrad was reaccredited by the US-based Joint Commission International.

• In 2009 • Great Chefs program - Top local chefs design menus based on ‘Amazing Thailand’. • BIL had planned to acquire Singaporebased Asia Renal Care Ltd. A kidney dialysis provider with numerous clinics throughout Asia, including Taiwan, Japan, Korea, Malaysia and the Philippines. •