Branding Belle
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Argel T. Cruz
23
November 2007
Private Branding 1. SM Bonus – created and owned by SM 2. Best Buy – created and owned by National Bookstore
Co-Branding 1. Gillette M3 Power (equipped with Duracel) – Duracel and Gillette are owned by Procter & Gamble 2. Beer Tender - sold by Krups (appliances) and Heineken (beer)
Line Extension 1. Royal Tru – Series (Royal Tru-Orange, Royal Tru-Grape) – it has the same brand name,
but
it
is
different variant from the original (Royal Tru-Orange). 2. Nokia N-Series – all of the Nokia N-Series has the prefix ‘N’ (N70, N95, etc.).
Brand Extension 1. Polo – from clothing lines to home furnishing 2. Arm & Hammer – from baking sodas to oral and
laundry care
Multibrands 1. Axe and Rexona – same category, owned by Unilever
a
2. Pentium and Core 2 Duo – same category, owned by Intel
23
November 2007
Private Branding 1. SM Bonus – created and owned by SM 2. Best Buy – created and owned by National Bookstore
Co-Branding 1. Gillette M3 Power (equipped with Duracel) – Duracel and Gillette are owned by Procter & Gamble 2. Beer Tender - sold by Krups (appliances) and Heineken (beer)
Line Extension 1. Royal Tru – Series (Royal Tru-Orange, Royal Tru-Grape) – it has the same brand name,
but
it
is
different variant from the original (Royal Tru-Orange). 2. Nokia N-Series – all of the Nokia N-Series has the prefix ‘N’ (N70, N95, etc.).
Brand Extension 1. Polo – from clothing lines to home furnishing 2. Arm & Hammer – from baking sodas to oral and
laundry care
Multibrands 1. Axe and Rexona – same category, owned by Unilever
a
2. Pentium and Core 2 Duo – same category, owned by Intel
