Brand Generic Profile

Irwin Carino Dicktracy Nicomedes Sam Narbuada Bhladimir Hernandez Rosauro Salvatierra

What is Brand Generic Profile?  It is knowing about the product itself.

The fundamentals of BGP  Brand heritage    Brand representatives  Brand identifiers     Brand domain

   Brand essence

Brand Heritage  - Origin of the brand  - How the brand became

famous  - Basically the history

Brand Representatives  Sole bearer of the brand, even if they

have many variants of the same product

Brand Identifiers  Logo of the brand  What identifies the brand

Examples:

Brand Domain  Possible new variant of the product  Example:

Brand Essence  Qualities of the brand  A.) Core Values: foundation or

establishment of the brand  B.) Evolutionary values - Evolution of the brand - Modernization of the brand