Bottled Water In Pakistan

Water In Pakistan

Population

160m

Average GDP last 4 years

Under 25

7.0%

100m

Rapid Economic Growth

Rapid Economic Growth

1/3 of world’s fastest growing region on our doorsteps

Drinking Water Sources Tap Water 65%

Other Sources (Dug well, Canals, Streams etc. 35%

Drinking Water Quality Issues

.

Tap water in samples from 21 cities show microbiological contamination.

. Arsenic level was found above the WHO limit in 8 of the 21 cities. . Lead, chromium and cyanide contaminations were found in industrial areas of a major city. [Source: Pakistan Council of Research in Water Resources (PCRWR)2001 Survey.]

Drinking Water Quality Issues . 95% of shallow groundwater (at 150ft) supplies are microbiologically contaminated. [Pakistan Strategic Country Environmental Assessment Report (Pak SCEA) – 2006].

. 20 - 40% hospital beds are occupied by patients suffering form water related diseases (cholera, typhoid, dysentery and hepatitis). [UNICEF] . One-third of total deaths are due to water. . In 2006, estimated total health cost due to water was Pak Rs. 114 billion (U$ 2.0 billion) [Pak – SCEA-2006]

Government Actions

. National Water Policy is designed to frame Policy & Regulatory framework focused on improvement of drinking water quality. . Targets: Safe Drinking Water 2006

2015

25%

93%

Private Sector Contribution

Bottled Water

Major Reason for Using Bottled Water

Water of international standards, 2% Doctor advised, 2% Easily available, 5% Well reputed brand, 6% Use while traveling, 8%

It tastes like sweet natural water, 1%

Affordable, 1% Use for children, 1% Artificially purified water, 0%

Free of germs / clean 76%

Free of germs Use w hile traveling Well reputed brand Easily available Doctor advised Water of international standards It tastes like sw eet natural w ater Affordable Use for children Artificially purified w ater

Major Reason for not using Bottled Water It is not natural, Use filtered 0% Harmful for water, 10% Health, 0%

Costly Use boiled w ater

Use only on special occasions, 15%

Use only on special occasions Use filtered w ater It is not natural Harmful for Health

Use boiled water, 31%

Costly, 44%