Bharti Axa Report

REPORT ON BRAND AWERNESS OF BHARTI AXA INSURANCE LIMITED COMPANY (July 11-2009 to July 22- 2009)

Submitted To: Manish Tayagi

Submitted by:

Kamal kant sharma Project Trainee Poornima Group Of Colleges Poornima Institute Of Engineering & Technology (DMS) ISI-2&6, RIICO institutional area, goner road, Sitapura, jaipur-22

TABLE OF CONTENTS

 ACKNOWLEDGEMENT  ABOUT INSURANCE  ABOUT THE LIFE INSURANCE SECTOR  INTRODUCTION TO THE COMPANY  PRODUCTS AND SERVICES  DISTRIBUTION STRATEGY OF BHARTI AXA LIFE INSURANCE  CONCLUSIONS  FUTURE GROWTH  PROSPECTS AND SUGGENSTIONS  REFERENCES

ACKNOWLEDGEMENT We would like to take this opportunity to express our deep gratitude to the person who made this project possible. We are grateful to our project training advisor Mr. R.k Agarwal, who showed us the right path to reach the final destination with minimum hiccups and was always there with a helping hand in times of need throughout our project.

I am also thankful to our project trainer Mr.Manish Tayagi and Venna mam with his all traning members who gave us knowledge practically with constantly source of inspiration and encouragement also provided me with his timely help and scholarly ideas in giving final shape to this report.

ABOUT INSURANCE

Definition Of Insurance Insurance is a contractual-type financial intermediary that offers the public protection against the financial costs associated with the loss of life, health, or property in exchange for premiums. An agreement that guarantees the payment of a stated amount of monetary benefits upon the death of the insured. Risk insurance intended as protection against the financial consequences of the death of the insured person, which takes the form of payment of a previously agreed lump sum or pension to a beneficiary, if the insured person dies during the term of insurance. In the case of pure life insurance, without any endowment insurance component, no payments are due if the insured person survives the term of insurance. Insurance is that which provides protection against the economic loss caused by the death of the person insured.

Insurance is a federal subject in India. The insurance sector has gone through a number of phases and changes. Since 1999, when the government opened up the insurance sector by allowing private companies to solicit insurance and also allowing FDI up to 26%, the insurance sector has been a booming market. However, the largest life-insurance company in India is still owned by the government. •

History Insurance in India has its history dating back until 1818, when Oriental Life Insurance Company was started by Anita Bhavsar in Kolkata to cater to the needs of European community. The preindependent era in India saw discrimination among the life of foreigners and Indians with higher premiums being charged for the latter. In 1870, Bombay Mutual Life Assurance Society became the first Indian insurance company covering Indian lives at normal rates. At the dawn of the twentieth century, many insurance companies were founded. In the year 1912, the Life Insurance Companies Act and the Provident Fund Act were passed to regulate the insurance business. The Life Insurance Companies Act, 1912 made it necessary that the premium-rate tables and periodical valuations of companies should be certified by an actuary. However, the disparage still existed as discrimination between Indian and foreign companies. The oldest existing insurance company in India is the National Insurance Company Ltd., which was founded in 1906. It is in business. Before that, the industry consisted of only two state insurers: Life Insurers (Life Insurance Corporation of India, LIC) and General Insurers (General Insurance Corporation of India, GIC). GIC had four subsidiary companies. With effect from December 2000, these subsidiaries have been delinked from the parent company and were set up as independent insurance companies: Oriental Insurance Company Limited, New India Assurance Company Limited, National Insurance Company Limited and United India Insurance Company Limited. Currently, in India only two million people (0.2 % of the total population of 1 billion) are covered under Mediclaim, whereas in developed nations like USA about 75 % of the total population are covered under some insurance scheme. With more and more private companies in the sector, the situation may change soon.

Acts The insurance sector went through a full circle of phases from being unregulated to completely regulated and then currently being partly deregulated. It is governed by a number of acts. The Insurance Act of 1938[1] was the first legislation governing all forms of insurance to provide strict state control over insurance business. Life insurance in India was completely nationalized on January 19, 1956, through the Life Insurance Corporation Act. All 245 insuance companies operating in the country were merged into one entity, the Life Insurance Corporation of India.[2] The General Insurance Business Act of 1972 was enacted to nationalise the about 100 general insurance companies and subsequently merging them into four companies. All the companies were amalgamated into National Insurance, New India Assurance, Oriental Insurance and United India Insurance, which were headquartered in each of the four metropolitan cities.[3] Until 1999, there were not any private insurance companies in India. The government then introduced the Insurance Regulatory and Development Authority Act in 1999, thereby de-regulating the insurance sector and allowing private companies. Furthermore, foreign investment was also allowed and capped at 26% holding in the Indian insurance companies.

What is life Insurance? Life Insurance is a contract providing for payment of a sum of money to the person assured or, to the person entitled to receive the same, on the happening of a certain event.

‘The Insurance Institute of America defines insurance as three things’. First, insurance is a transfer technique whereby the insured transfers the risk of financial loss to another party, the insurance company or insurer. Second, it is a contract between the policyholder and the insurer that states what financial consequences of loss are transferred and expresses the insurer's promise to pay for those consequences. Third, insurance is a business and, as such, needs to be conducted in a way that earns a reasonable profit for its owners. The money a policyholder pays an insurer is small compared to the potential for loss. If a family's house were to burn down, they probably could not afford to replace it without insurance. The insurance system enables someone to transfer the financial consequences of this loss to an insurance company. The insurance company, in turn, pays for covered losses and distributes the costs among all of its policyholders. In that way, your fellow policyholders share the cost of your loss, as you share in theirs. A family is dependent for its food, clothing and shelter on the income brought by the family's breadwinner. The family is secure so long as this breadwinner is alive and is capable of earning. A sudden death (or disability) may leave the family in a financially difficult situation. Uncertainty of death is inherent in human life and this uncertainty makes it necessary to have some protection against the financial loss arising from untimely death. Life insurance offers this protection.

The Greeks and Romans started the earliest type of life insurance. Contributions were made by all surviving members for the burial cost of a member. In case of the death of a member the cost of burial was made out of the contributed fund.

In the 17th century, the Tontine Annuity system was introduced where associations of individuals were formed without any reference to age, and a fund was created by equal contributions from each member. The sum collected was invested, and at the end of each

year the interest was divided among the survivors. The last remaining survivor received both the year's interest and the entire amount of the principal.

The first organized life insurance company was founded in 1759 in Philadelphia, in North America. Subsequently, over the past three centuries, numerous life insurance Companies sprung up, making life insurance a popular tool for protection coupled with investment.

Why do we need Life Insurance? We need Life Insurance because typically the need for income continues for those who are financially dependent on you, but there is no guarantee of your ability to earn consistently and for the rest of your life. Life insurance can help you safeguard the financial needs of your family. This need has become even more important due to steady disintegration of the prevalent joint family system, and emergence of nuclear families. The need to protect your family's ever growing needs is why you need Life Insurance.

Replacement of Income Life insurance products can provide support to the family and take care of the family's financial requirements. It provides a lump sum or periodic payments to help replace the income stream, in case of an unfortunate event or an untimely demise of the breadwinner.

Lifestyle Maintenance Life insurance products can help you build a corpus to protect and maintain your lifestyle against fluctuations in your future income.

Costs of Education You need to support your child with a sound educational background, to help your child achieve his/her dreams. Life insurance products can help you fulfill these needs, whether you are there or not.

Retirement Expenses Retirement is an age when an individual has fulfilled almost all his responsibilities and looks forward to relaxing. Life insurance products can help you lead a secure and tension free retired life by ensuring that you get guaranteed pension.

Mortgage and Debt protection With increasing consumerism and ever-rising demands, loans and debts are now part of life. Life insurance products help you ensure that your family is not unduly burdened with their repayments, in case of an unfortunate event or an untimely demise of the breadwinner.

Hardships Protection Life insurance provides a sense of security to the income earner and to his/her family. Buying life insurance frees the individual from various unnecessary financial burdens that can otherwise make one spend sleepless nights.

Life Insurance V/S Other Investments ➢ Most investment options make your money work harder, but there are no substitutes to life insurance. Because only a life insurance policy gives you both - risk cover against your life, as well as returns on your money invested. ➢

Life insurance allows long tem savings to be made in a relatively painless manner because of the low and convenient investments made through premiums. Moreover, it encourages 'forced thrift' which means the insured is made to pay premiums and save money, which he/she may not do in the regular course of life.

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Should you require loans, say for building a house, it can be easily obtained against a life insurance policy. Amongst the most known benefits of Life Insurance is the savings on your income taxes.

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Life insurance cannot be compared with any other form of investment as life insurance gives you a life long benefit and returns on your money when it is most required.

➢ Insurance premiums are linked to age of the life insured and the earlier you buy, the lower are the premium requirements. Besides, the money stays invested for a longer time and thereby maximizing your returns through the power of rupee compounding. So, a life insurance policy is an ideal tool to gain security and ensure savings. ➢ Most importantly it provides you with that unique sense of security and peace of mind that no other form of investment provides.

The Life Insurance Sector At A Glance Overview Economic growth in the emerging markets has time and again outpaced the developed and industrialised countries. Alongside the rising importance of emerging economies, their life insurance sectors are also drawing more attention. It’s been four years since the life insurance sector was opened up for private players in India. The reasons that prompted the government to bring in reform in this sector are well known. While the public sector life insurance companies made enormous contribution in the spread of awareness about insurance, and expanded the market, it was recognised that their reach was still limited, the range of products offered restricted and the service to the consumer inadequate. It was also felt that the rapid economic growth witnessed in the 90s couldn’t be sustained without a thriving insurance sector. Today, the private sector accounts for nearly 20% of the market. The market share of the private players has to be seen in the context of this enlarged market. There has been a flurry of private players

providing a wide range of innovative products, services and customised solutions. Emerging markets—such as China, India, Mexico and Russia— are home to some 86% of the world’s population. Collectively, they account for 23% of world economic output. Yet, insurance business is underdeveloped in these markets. In fact, India as a country is under-insured. Only 35% of the 250 million insurable population is insured. Exploiting the growth potential of emerging insurance markets — India and China are in the spotlight. Both the countries currently attract a lot of attention due to their size, strong growth performance and favourable regulatory changes. To begin with, India and China are the most populous countries and both have sustained impressive economic growth in the last decade. Between 1993 and 2003, annual real GDP growth averaged 8.9% in China and 5.9% in India. Interestingly, both markets have gone through a similar period of nationalisation of their insurance business, although China revoked state monopoly earlier than India. As the life insurance sector evolves, we will see a lot of transparency in products, costs. There will be a lot of value added services provided by insurers: financial advice, add-on facilities. There will be a revolution in term of the IT used and the level of automation. Also, there will be faster query handling and other issues relating to policy servicing can be made simpler. The flux of new products is primarily a response to the recognition of the latent needs of the consumers. Today’s consumer goes for ‘pure term insurance and plans’, which give him insurancecum-investment as compared to endowment, and money-back plans. Financial planning is key to winning a customer today. Whether capital generation, retirement planning or pension options, private insurers today make these available with options. As to the prospect of the emerging insurance market in India, we are cautiously optimistic. This optimism is mainly based on the country’s economic growth, which is faster than in industrialised nations, and on its

insurance demand growth, which is tangibly in excess of the underlying economic development. Competitive pressures have increased and are reshaping the Indian insurance landscape, leading to variety in products and channels. Unit-linked products (Ulips) are surely the way ahead. Compared with them, traditional policies have more to do with the long-term financial planning. Traditional policies also offer flexibility in broad planning. First, one should cover for the financial liabilities and human life value and then graduate to Ulip and participatory plans. Identifying that Ulips are the way ahead, we have introduced a unit-linked retirement income plan, two safe investment plans, an easy growth plan and a flexi plan. A key catalyst in the Indian insurance market growth has been the entry of foreign players. India has allowed foreign joint ventures to obtain national licenses, although there is still a 26% limit on foreign stake holding. One of the factors that will influence insurance business development in India is; how are we going to manage our high natural catastrophe exposures?. Impending reforms of the pension systems in India is another key development, which will allow private insurers to offer products to bridge the pension gap. At every stage of life, a different plan may be required to cater to changing financial needs and liabilities. However, the basic premise of life insurance is coverage for life. Globally, mortality protection accounts for roughly 80% of total risk premiums. In most markets, there has been a trend of unbundling of savings and pure term products, and term insurance has grown strongly over the past few years. In developed markets, like the US, UK and Australia, the term products are widely sold and the penetration is higher. Following the world-wide trends, Indian companies are also looking at introducing innovative products. One such segment that they are in the process of catering to is smokers and tobacco users. Our company, for instance, has a preferred term plan for non-smokers and women.

The Banc assurance model is another successful distribution strategy being adopted by many Indian companies, although variety of distribution channels exist e.g. the traditional life-agency force, insurance brokers, worksite marketing, corporate agents as well as a proprietary sales force. Each channel has its own utility. The Indian industry is at a nascent stage as far as insurance brokers are concerned, and with development of the markets, insurance broking will pay an important role in insurance distribution. Another move in the life insurance industry has been that of fulltime advisors. The old mutual sales model runs on only full time life advisors, none of them are working on a part time basis. A large number of our life advisors are lawyers, advocates, teachers, accountants, engineers or government employees. We are witnessing a demographic change in the country, and the younger generation which is exposed to the outside world, demands products and services which are at par with what is available in the advanced countries. This is the biggest challenge.

Insurance Companies in India In India, Insurance is a national matter, in which life and general insurance is yet a booming sector with huge possibilities for different global companies, as life insurance premiums account to 2.5% and general insurance premiums account to 0.65% of India's GDP. The Indian Insurance sector has gone through several phases and changes, especially after 1999, when the Govt. of India opened up the insurance sector for private companies to solicit insurance, allowing FDI up to 26%. Since then, the Insurance sector in India is considered as a flourishing market amongst global insurance companies. However, the largest life insurance company in India is still owned by the government. The history of Insurance in India dates back to 1818, when Oriental Life Insurance Company was established by Europeans in Kolkata to cater to their requirements. Nevertheless, there was discrimination among the life of foreigners and Indians, as higher premiums were

charged from the latter. In 1870, Indians took a sigh of relief when Bombay Mutual Life Assurance Society, the first Indian insurance company covered Indian lives at normal rates. Onset of the 20th century brought a drastic change in the Insurance sector. In 1912, the Govt. of India passed two acts - the Life Insurance Companies Act, and the Provident Fund Act - to regulate the insurance business. National Insurance Company Ltd, founded in 1906, is the oldest existing insurance company in India. Earlier, the Insurance sector had only two state insurers - Life Insurers i.e. Life Insurance Corporation of India (LIC), and General Insurers i.e. General Insurance Corporation of India (GIC). In December 2000, these subsidiaries were de-linked from parent company and were declared independent insurance companies: Oriental Insurance Company Limited, New India Assurance Company Limited, National Insurance Company Limited and United India Insurance Company Limited. Insurance Companies In India • Bajaj Allianz Life Insurance Company Limited • Birla Sun Life Insurance Co. Ltd • HDFC Standard life Insurance Co. Ltd • ICICI Prudential Life Insurance Co. Ltd. • ING Vysya Life Insurance Company Ltd. • Life Insurance Corporation of India • Max New York Life Insurance Co. Ltd • Met Life India Insurance Company Ltd. • Kotak Mahindra Old Mutual Life Insurance Limited • SBI Life Insurance Co. Ltd • Tata AIG Life Insurance Company Limited • Reliance Life Insurance Company Limited. • Aviva Life Insurance Co. India Pvt. Ltd. • Shriram Life Insurance Co, Ltd.

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Sahara India Life Insurance

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Bharti AXA Life Insurance

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Future Generali Life Insurance IDBI Fortis Life Insurance Canara HSBC Oriental Bank of Commerce Life Insurance Religare Life Insurance DLF Pramerica Life Insurance Star Union Dai-ichi Life Insurance Agriculture Insurance Company of India Apollo DKV Insurance Cholamandalam MS General Insurance HDFC Ergo General Insurance Company ICICI Lombard General Insurance IFFCO Tokio General Insurance National Insurance Company Ltd New India Assurance Oriental Insurance Company Reliance General Insurance Royal Sundaram Alliance Insurance Shriram General Insurance Company Limited Tata AIG General Insurance United India Insurance Universal Sompo General Insurance Co. Ltd

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Corporate Profile of BHARTI AXA Bharti AXA Life Insurance is a joint venture between Bharti, one of India’s leading business groups with interests in telecom, agri business and retail, and AXA, world leader in financial protection and wealth management. The joint venture company has a 74% stake from Bharti and 26% stake of AXA.

The company launched national operations in December 2006. Today, we have over 8000 employees across over 12 states in the country and a national footprint of distributors trained to provide quality financial advice and insurance solutions to the large Indian customer base. As we further expand our presence across the country with a large network of distributors, we continue to provide innovative product and service offerings to cater to specific insurance and wealth management needs of customers. Whatever your plans in life, you can be confident that Bharti AXA Life will offer the right financial solutions to help you achieve them. The vision of Bharti AXA Life Insurance Company Limited is to become the preferred life insurance company in India. This vision extends to our recruitment philosophy as well. Both the Bharti Group in India and AXA globally enjoy the status of being a very employee focused organization. At Bharti AXA Life Insurance, we are determined to achieve our vision through talent who are empowered, focused on customer service, and champions of strategic and operational excellence.

The guiding Human Resources principles at Bharti AXA are: • Clearly define scope of responsibilities and empower people to deliver • Provide people with the means to develop their competencies • Consider individual training and development a priority investment • Build organizations that are conducive to teamwork and that involve everyone • Promote ongoing dialogue between managers and the people who report to them • Make cultural difference a key source of strength

Vision To be a leader and the preferred company for financial protection and wealth management in India

Values • Professionalism • Innovation • Team Spirit • Pragmatism • Integrity

Strategy • To achieve a top 5 market position in India through a multidistribution, multi-product platform • To adapt AXA's best practice blueprints as a sound platform for profitable growth • To leverage Bharti's local knowledge, infrastructure and customer base • To deliver high levels of shareholder return • To build long term value with our business partners by enhancing the proposition to their customers • To be the employer of choice to attract and retain the best talent in India • To be recognised as being close and qualified by our customers

Strategic differentiators •

Strong partner Bharti - provides access to customer base of more than 20 million

• Multi channel execution capability • Current Asia product range which is a strong match to products sold to the mass and mass affluent

• Global scale providing cost effective and speedy re-use of systems, products and business capability

Individual Plans of BHARTI AXA: Bharti AXA Life Guarantee Builder A Unit Linked Guarantee Plan Guarantee Builder provides you with a comfort factor on your investments and you can be sure that this comfort factor keeps building year-on-year. It's a solid investment plan that lets you achieve your long-term goals by investing in a mix of debt and equities, while providing a Guaranteed Maturity Value over 15 years. What's more, you need not worry about your family's security as it has a strong life insurance protection embedded. . Guarantee Builder provides you with a comfort factor on your investments and you can be sure that this comfort factor keeps building year-on-year. It's a solid investment plan that lets you achieve your long-term goals by investing in a mix of debt and equities, while providing a Guaranteed Maturity Value over 15 years. What's more, you need not worry about your family's security as it has a strong life insurance protection embedded.

Key Benefits: • Ensure solid protection for your family through a Death Benefit that offers Sum Assured PLUS Fund Value • Get the comfort of a Guaranteed Maturity Value (GMV) which means atleast your investment premiums are returned at maturity. • Get the power of Builder, which means that you can expect your GMV to potentially increase by 1% each year till it reaches 115% by the time Guarantee is applicable. • The new Build n Protect Fund ensures not only safety to your investments, but also provide you the springboard for growth of your investments over the long-term by allocating upto 40% in large-cap stocks.

• Get tax benefits on the premiums paid and benefits received as per the prevailing tax laws.

Bharti AXA Life Bright Stars A Unit Linked Child product. Bharti AXA Life Bright Stars provides a launch pad for your child’s bright future. What else, You also have Jumpstart benefit which is paid out at maturity along with Policy Fund Value, which enables your child to explore more career options. Bharti AXA Life Bright Stars provides a launch pad for your child’s bright future. What else, You also have Jumpstart benefit which is paid out at maturity along with Policy Fund Value, which enables your child to explore more career options.

Key Benefits: • Get 360` protection in securing your child’s future. ○ Payment of sum assured immediately on death; ○ Payment of future premiums by the company till maturity; ○ Get Policy Fund Value along with Jumpstart benefit at maturity. • A Jumpstart benefit to boost your maturity proceeds. • A flexible Policy which adjusts to your financial needs by giving you various options like top ups, choice of investment funds, switch, withdrawals, cover continuance option, decrease in premium and more. • Choice of 5 policy terms to match your financial goals. • Get tax benefits on the premiums paid and benefits received as per the prevailing tax laws.

Bharti AXA Life Spot Suraksha Spot Suraksha helps you create a pool of wealth to meet your longterm needs, with an added advantage of simplified buying process Spot Suraksha helps you create a pool of wealth to meet your longterm needs, with an added advantage of simplified buying process Key Benefits: • Easy to buy Investment solution - with a simplified proposal form, no medical examinations & you are insured on the spot with the issuance of a cover note!! • 130% of first year premium is returned as Guaranteed Special Addition on death or on Maturity. • Allocation rates 100% from year 2 onwards! • 3 investment fund options as per your investment preferences & the facility to switch amongst the investment funds as per your investment objectives. • Flexibility of partial withdrawals after fifth Policy Year, cover continuance option after seven policy years • Tax benefits under section 80C and 10(10D) of Income Tax Act.

Bharti AXA Dream Life Pension A Unit Linked Pension Product Dream Life Pension, Bharti AXA Life Insurance's unique pension product ensures that your retirement life is your Dream Life. Live your Dreams! Be Life Confident. Dream Life Pension, Bharti AXA Life Insurance’s unique pension product ensures that your retirement life is your Dream Life. Live your Dreams! Be Life Confident.!

Key Benefits: • Unmatched flexibility for retirement wealth creation ○ Pay one time lump sum or regular premiums ○ At the inception systematically increase your premiums by 5 % or 8% each year with the Accumulator Option ○ Increase/decrease premiums any time after the 2nd policy year ○ Add top up premiums any number of times after the 1st policy year • Dream Life Pension enhances your retirement kitty by providing special addition, starting from the end of 10th policy year • Change your planned retirement age any time during the policy term • Obtain tax benefits as per the prevailing tax laws on the premiums paid and the benefits received under the policy.

Bharti AXA Life AspireLife Unit Linked Endowment Product. Aspire Life helps you create a pool of wealth to meet your long-term needs, while also providing you adequate protection in case the need arises. Aspire Life helps you create a pool of wealth to meet your long-term needs, while also providing you adequate protection in case the need arises. Now you can be confident of your long term financial goals turning into reality. Be Life Confident. Key Benefits: • Allocation rates as high as 100% i.e. no allocation charges for premiums greater than or equal to Rs.50,000 on your investment in the unit-linked fund from year 2 - to maximize your investment returns. • Up to 175% of the first year premium paid by you is returned as Guaranteed Special Addition, at maturity of the policy or on unfortunate event of death of the Life Insured. • 3 investment fund options as per your investment preferences. • Flexibility of partial withdrawals after fifth Policy Year, premium holiday option after seven policy years and facility to switch amongst the investment funds as per your investment objectives. • Protection benefit which provides high Sum Assured for longer policy terms. • Tax benefits under section 80C and 10(10D) of Income Tax Act

Bharti AXA Life InvestConfident Unit Linked Single Premium Product. You have always strived hard to achieve the best for you and your loved ones, so when it comes to making an investment decision, we know that you would expect the best from it too. You have always strived hard to achieve the best for you and your loved ones, so when it comes to making an investment decision, we know that you would expect the best from it too. Presenting InvestConfident, a unique single premium, unit linked investment and protection product which not only strives to maximise your investment returns but also gives you an enhanced flexibility to suit it according to your protection needs, because we at Bharti AXA Life Insurance,believe that your hard earned money deserves nothing but the best. Now, be confident of choosing the best financial solution for your investment and life insurance needs. Be Life Confident.

Key Benefits: • Convenient single premium product with policy benefit period till the age of 70. • Unique special additions starting from the end of 5th policy year and thereafter at the end of every 5 years till the maturity date. • 3 investment fund options as per your investment preferences. • Basic Sum Assured of five times the single premium. •

Unique option of investing additional amount at your convenience through Top Up Premiums.

• Flexibility of partial withdrawals after the third Policy Year •

Additional benefit of Rs.5,00,000 in the event of death due to an accident.

• Tax benefits under section 80C and 10(10D) of Income Tax Act.

Why should you buy InvestConfident? InvestConfident is a suitable product for lump sum investment needs. You can enhance your investment and protection needs by adding money as much as the initial lump sum amount every year through top ups. Being a unitlinked plan, it also suits your requirement of deriving potentially higher returns by assuming the appropriate risks. InvestConfident offers you flexibility, loyalty and convenience and gives your investments a premier treatment.

Bharti AXA Life WealthConfident A unit-linked investment cum protection policy. Your wealth, your status ensures that you get preferential status wherever you go. So why shouldn't your money get the same? Your wealth, your status ensures that you get preferential status wherever you go. So why shouldn't your money get the same? WealthConfident, a unit-linked investment cum protection product, with its limited period premium payment facility of 5 years, premium payment flexibility, higher allocation of your premium for investment, unique special additions and life insurance benefit, not only makes your money grow but also provides your investment the special treatment that it deserves. "Be confident of providing your investments the right mix of growth, flexibility and loyalty benefits. Live confident with WealthConfident."

Key Benefits:

• Pay premium for five years, while your policy continues for ten years. • Higher allocation of your premium up to 88% for investment. • Special additions of units added every year from 6th Year for incremental wealth creation. • Choose from four different investment funds to meet your financial objectives. • Five times the life cover of your annual premium. • Tax benefit under 80C and 10(10D).

Why should you buy this plan? WealthConfident is a suitable product for you, if your key objective is to potentially maximize your wealth to fulfill your future financial objectives such as child's higher education, building a retirement kitty, asset creation, etc. The limited premium payment term of 5 years for a 10 year policy, also suits your requirements of premium payment flexibility. Being a unit-linked plan, it also suits your requirement of earning potentially higher returns by assuming the appropriate risks.

Bharti AXA Life FutureConfident

A unit-linked policy which offers comprehensive protection along with wealth creation in the long term. Imagine this, 12 years from now, your son will go for his MBA degree, or 15 years from now, you will have to find a suitable son-in-law, or 20 years from now, you will require money, to spend a happily retired life. For your long-term financial milestones, our endeavour at Bharti AXA Life Insurance is to provide you with suitable long-term financial solution. "FutureConfident is a complete financial solution that serves you in building wealth for your long-term needs, but most importantly, provides comprehensive financial protection to your loved ones, against all odds." Now be confident of a solution that works for your long-term needs to make your future confident. Be Life Confident.

Key Benefits: • Life insurance benefit of up to 420 times the monthly premium. • Comprehensive overall protection through "Protection Enhancers" in the form of riders. • Wealth creation for your long term financial needs. • Special additions at regular intervals, starting from 7th year, to enhance your wealth. • Four different investment funds to meet your financial objectives. • Tax benefit under 80C and 10(10D).

Why should you buy this plan? FutureConfident is a suitable product for you, if your objective is longterm targeted wealth creation over 15-20 years, either for your own retirement or for your children's future, while at the same time providing your family a comprehensive protection against unfortunate incidences in life. Being a unit-linked plan, it also suits your requirement of deriving potentially higher returns by assuming the appropriate risks.

Bharti AXA Life Future Confident ii A unit-linked product which offers enhanced protection along with wealth creation in the long term.Imagine this, 12 years from now, your son will go for his MBA degree, or 15 years from now, you will have to find a suitable son-in-law, or 20 years from now, you will require money, to spend a happily retired life. When financial protection alongwith the wealth creation for long-term needs is your key financial objective, you need a solution that provides that extra protection for your loved ones, while creating wealth for your long-term goals.FutureConfident II is a complete financial solution that serves you in building wealth for your long-term needs, but most importantly, provides comprehensive financial protection to your loved ones, against all odds." Now be confident of a solution that works for your long-term needs to make your future confident. Be Life Confident.

Key Benefits: Build Wealth for your long term financial needs with enhanced financial protection. • Sum assured up to 420 times the monthly premium. • Life insurance benefit as Sum assured PLUS Policy fund value. • Four different investment funds to meet your financial objectives. • Comprehensive overall protection through "Protection Enhancers" in the form of riders. • Special additions at regular intervals, starting from the end of 7th year, to enhance your wealth. • Tax benefit under sections 80C and 10(10D) of Income Tax Act.

Why should you buy this plan? FutureConfident II is a suitable product for you, if your objective is long term targeted wealth creation over 15-20 years, either for your own retirement or for your children's future, while at the same time

providing your family a enhanced protection against unfortunate incidences in life.

Bharti AXA Life SaveConfident Traditional money back insurance product for long term savings. Your changing lifestages decide your financial milestone planning. When you foresee intermittent financial requirements in the years to come, like regular expenses related to your child’s education, liquidity becomes a key aspect of your planning along with long term savings, and protection for your family. Imagine this, 12 years from now, your son will go for his MBA degree, or 15 years from now, you will have to find a suitable son-in-law, or 20 years from now, you will require money, to spend a happily retired life. When financial protection alongwith the wealth creation for long-term needs is your key financial objective, you need a solution that provides that extra protection for your loved ones, while creating wealth for your long-term goals. "FutureConfident II is a complete financial solution that serves you in building wealth for your long-term needs, but most importantly, provides comprehensive financial protection to your loved ones, against all odds." Now be confident of a solution that works for your long-term needs to make your future confident. Be Life Confident.

Key Benefits: • Build Wealth for your long term financial needs with enhanced financial protection. • Sum assured up to 420 times the monthly premium. • Life insurance benefit as Sum assured PLUS Policy fund value. • Four different investment funds to meet your financial objectives. • Comprehensive overall protection through "Protection Enhancers" in the form of riders.

• Special additions at regular intervals, starting from the end of 7th year, to enhance your wealth. • Tax benefit under sections 80C and 10(10D) of Income Tax Act.

Why should you buy this plan? FutureConfident II is a suitable product for you, if your objective is long term targeted wealth creation over 15-20 years, either for your own retirement or for your children's future, while at the same time providing your family a enhanced protection against unfortunate incidences in life. Being a unit-linked plan, it also suits your requirement of deriving potentially higher returns by assuming the appropriate risks.

Bharti AXA Life SecureConfident A Long Term Life Insurance. All of us desire to maximise the happiness for our family at all times, irrespective of the circumstances. The thought of unfortunate events befalling us may cause us anxiety about providing a secured happiness to our loved ones. All of us desire to maximise the happiness for our family at all times, irrespective of the circumstances. The thought of unfortunate events befalling us

may cause us anxiety about providing a secured happiness to our loved ones. Insurance can help you ease your worries. Now, Bharti AXA Life Insurance Company Limited presents SecureConfident, a simple long-term life insurance product that aims to ensure that the dreams that you aspired for your family in your lifetime, don’t remain unfulfilled by the financial void which might get created due to unfortunate event of death. Now be confident of the happiness of your loved ones at all times, irrespective of the circumstances. Be life confident.

Key Benefits: •

Term Assurance for 5,10,15,20,25 years.

• Financial protection against unfortunate event of death at an affordable cost. • Comprehensive overall protection with help of riders. • Tax benefit under section 80C and 10(10D) of Income Tax Act.

Why should you buy SecureConfident? SecureConfident is suitable to you, if your objective is to protect your family against any financial loss caused due to unfortunate death, disability or critical illnesses, which may deprive them of a secured future.

Group Plans : Bharti AXA Life - CreditSecure Bharti AXA Life CreditSecure is a group product, offering life insurance coverage to customers of financial institutions who have availed of a loan. CreditSecure is comprehensive solution that helps protect your customer’s assets and savings in the unfortunate event of death.

Bharti AXA Life - Sanjeevani Sanjeevani is a single premium group term life insurance product, offering protection to your family.

Bharti AXA Life - Swasthya Sanjeevani Swasthya Sanjeevani is a single premium group critical illness product, providing comprehensive protection against 6 critical illnesses.

Bharti AXA Life - Sanjeevani Sanjeevani is a single premium group term life insurance product, offering protection to your family.

Bharti AXA Life Mortgage Credit Shield Mortgage Credit Shield is a Group Product that provides coverage to people who have availed of a Mortgage\ Home loan\ Home equity loan from an Institution/Bank.

Bharti AXA Life Credit Shield Credit Shield is a Group Product that provides coverage to people who have availed of a loan for 1 to 5 years from Group Policyholder.

Bharti AXA Life Life Shield Life Shield is a single premium group term life insurance product.

About Bharti Foundation “As a first step towards fulfilling the vision of the Government and the leadership of the country, Bharti has kick-started it’s voluntary and affirmative action in making significant contribution to provide education to the weaker sections of the society, so as to make them employable. We need to ensure that our children and young people have access to quality education. Through Bharti Foundation we are determined to make a substantial impact in this area.” Mr. Sunil Bharti Mittal, Founder, Chairman & Group CEO, Bharti Enterprises “As a responsible corporate citizen, we have decided to substantially scale up our existing programs in the area of education, in order to support the aspirations of underprivileged in the country.” Mr. Rakesh Bharti Mittal, Vice Chairman, Bharti Enterprises while unveiling Bharti Foundation’s roadmap ahead Bharti Foundation was set up in the year 2000 with the vision, “To help underprivileged children and young people of our country realize their potential“. In order to realize this vision, we have been creating and supporting programs that bring about sustainable changes, predominantly in the field of education. We have adopted a two-pronged strategy to impact the quality of education in schools. On one hand, we are adopting government schools, in order to create a positive impact on the quality of education being delivered to underprivileged children. On the other hand, we are in the process of setting up pre-primary, primary and senior secondary level schools under our Satya Bharti School Program. This program launched in 2006, supports our search for excellence and sets benchmarks for quality education. Under the Satya Bharti Schools program, we aim, to set up 500 pre-primary and primary schools and 50 senior secondary schools in public-private partensrhip model which will deliver high quality education to underprivileged children in the deepest rural pockets of the country. By setting up a chain of Satya Bharti Schools across the country, we will not only learn to operate at scale, in diverse cultures and languages but also deal with ground-based issues. The curriculum and teaching-learning processes in our schools stem from our belief that each child is different and this diversity needs to be encouraged by creating classrooms

that are truly child-friendly. Our teachers, the school-curriculum as well as classroom transactions are geared to bring out the best among first-generation learners. Our adoption of government schools will work towards strengthening the network of government primary schools and have a deep and sustainable impact on the quality of education. Partnering with various state governments and adopting existing schools for an extended period of time will achieve this. The program will look at schools as composite units and provide holistic support on need basis to ensure delivery of quality education. The adopted schools will continue to follow the state-prescribed curriculum, supplemented by interesting teaching-learning material and processes developed by the curriculum design team of Bharti Foundation In addition to the above two flagship programs, we have also initiated and set up a number of Bharti Computer Centers across the country in association with organizations like Pratham InfoTech, Kalakar Trust and Adharshila. This initiative has made computers accessible to underprivileged children studying in NGO based schools. In January 2005, we also launched the Bharti Library and Activity Center (BLAC) program with a goal to introduce underprivileged children to the world of books and help them upgrade their reading skills. in order to provide education and training opportunities to young peoIple and develop future leaders and entrepreneurs, we have partnered with premier institutes like the Indian Institute of Technology, Delhi to set up Bharti School of Telecommunication Technology and Management, IIT Delhi. We have also instituted a scholarship and mentorship program to encourage large numbers of bright young people from underprivileged backgrounds

Key Milestones

2008 • •

•

Bharti Foundation was awarded the Asian CSR Award for Support and Improvement in Education for the year 2008 ( November 21, 2008). Bharti Foundation was awarded the Social and Corporate Governance Award for Best Corporate Social Responsibility Practice (CSR) for the year 2008 ( February 5, 2009). Bharti Foundation was awarded the Indian NGO Award ( Joint Regional WinnerNorth) for the year 2008 ( March 30, 2009).

2007 

School Improvement Program (SIP) formally launched with the signing of a Memorandum of Understanding (MoU) between Bharti Foundation and state Government of Rajasthan to adopt

 50 government schools in Rajasthan. (August 23, 2007) 

Bharti Foundation was awarded the Golden Peacock Award for Corporate Social Responsibility (CSR) for the year 2006 in the NGO category. (January 12, 2007).

2006  

The first Satya Bharti School started with 55 children in Ladhowal village in Punjab. ( August 7, 2006) Bharti Scholarship Scheme re-launched to provide financial assistance to students on a merit-cum-means basis to facilitate higher education. ( July 2006)

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Satya Bharti School program launched with an aim to establish 1000 village-based primary schools across the country for poor and underprivileged children. ( May 4, 2006)

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The Promoters of Bharti Enterprises and their Associates committed an initial endowment of Rs 200 Crores to Bharti Foundation to support its work. ( May 4, 2006)

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A Governing Board comprising of several prominent personalities formed to guide the programs of Bharti Foundation. ( May 2, 2006)

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Hon’ble Prime Minister of India, Dr. Manmohan Singh, formally inaugurated the campus of Bharti School of Telecommunication Technology and Management at IIT, Delhi (March 20, 2006).

2005 

CII-Bharti Woman Exemplar Award instituted with an aim to promote women’s empowerment at the grassroots level. ( May 3, 2005)

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Bharti Library Centres program initiated in rural and semi-urban areas with an aim to instill reading habits in underprivileged children. ( March 29, 2005)

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Support given to the Fellowship Program in IIM, Lucknow to develop competent managers and conduct research and training initiatives. ( January 11, 2005)

2004 

Bharti Computer Centres introduced across schools to enhance and stimulate children’s interest in education and bridge the digital divide. ( November 1, 2004)

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Going to School book launched with the actress, Sushmita Sen as the Chief Guest. ( January 31, 2004)

2003 

State-of-the-art kitchen facility set up in Vrindavan with Akshay Patra Foundation to provide mid-day meals to students from underprivileged backgrounds, studying in the local government schools. ( August 2003)

2002 

Bharti Centre for Entrepreneurial Initiatives (BCEI) established in partnership with Entrepreneurship Development Institute of India (EDI) to promote entrepreneurial skills among youth. ( June 28, 2002)

 2001  The project “Going to School” was launched to bring alive the reality of various education initiatives and schools in India. ( October 15, 2001)  Agreement concluded with IIT Delhi to set up Bharti School of Telecommunications, Technology and Management with an objective to develop telecom leaders at the campus of IIT, Delhi. 

Bharti Foundation launched to give shape and scale to the philanthropic activities of the Bharti group of companies. (August 7, 2000)

Golden Peacock Award for Corporate Social Responsibility Bharti Foundation was awarded the prestigious Golden Peacock Award for Corporate Social Responsibility (CSR) for the year 2006 in the NGO category. The winner for the award was chosen by an eminent jury panel chaired by Justice P. N. Bhagwati, former Chief Justice of India and Member, United Nations Human Rights Commission. The Golden Peacock award has been instituted to encourage Corporate Social Responsibility initiatives by the Centre for Social Responsibility supported by the Institute of Directors (IOD), Centre for Corporate Governance (CFCG) and the World Council for Corporate Governance (WCFCG), UK. The award recognizes the initiatives undertaken by Bharti Foundation, primarily in the area of education. The Satya Bharti School program which provides quality primary education to underprivileged children; Bharti Computer Centres (BCC) and Bharti Library & Activity Centres (BLAC) programs to improve the learning levels of children; Bharti Scholarships for higher education and Bharti School of Telecommunication Technology and Management at IIT-Delhi to develop young Telecom Leaders were some of the initiatives considered by the eminent jury.