Babyboomers In The Digital Age
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Babyboomers In The Digital Age as PDF for free.
More details
- Words: 364
- Pages: 8
Baby Boomers in the digital age
Lee Rainie – Director Pew Internet Project Silver Summit - CES
The changing Boomer audience: Then and now 2000
2008
40% use internet
74% use internet
<5% broadband at home
62% broadband at home
34% own a cell phone
72% own a cell phone
0% connect to internet wirelessly
43% connect to internet wirelessly
<10% use “cloud”
47% use “cloud”
= slow, stationary connections that are built around my computer
= fast, mobile connections that are moving to outside servers and storage
The changing Boomer role: Then and now 2000
2008
Boomers were 28% of the internet population
Boomers are 36% of the internet population
and 24% of the traffic on a typical day
and 33% of the traffic on a typical day
Boomer internet use intensifies: Then and now 2000
2008
24% online aver. day
52% online aver. day
<5% online several times/day 35% online several times/day 20% go online from time to time just for fun
>41% go online from time to time just for fun
2002
2007
34% say it would be “very hard” to give up the internet
42% say it would be “very hard” to give up the internet
33% say “very hard” to give up their cell phone
46% say “very hard” to give up their cell phone
Boomers are often just like other internet users 100
91
90
90
78
% of internet users
80
74
70
70 60
53
50
36
40
30 30 20 10 0
Email
Search engines
Health info
Get news
Govt sites
Research Religious Online jobs info ratings
Boomers and e-commerce 90
81 80
70
% of internet users
70
68
60
55
50 40
27
30 20 10 0
Research products
Buy goods
Travel reservations
Banking
Auction
Boomers and Web 2.0 90 80
% of internet users
70 60 50 40
38 26
30
17
20
16
13
11
10
7
0
Video sharing sites
Read blogs
Share creations
Post comments
Social network profile
Have website
Blog
Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 [email protected] 202-419-4500
Baby Boomers
January 10, 2009
8
Lee Rainie – Director Pew Internet Project Silver Summit - CES
The changing Boomer audience: Then and now 2000
2008
40% use internet
74% use internet
<5% broadband at home
62% broadband at home
34% own a cell phone
72% own a cell phone
0% connect to internet wirelessly
43% connect to internet wirelessly
<10% use “cloud”
47% use “cloud”
= slow, stationary connections that are built around my computer
= fast, mobile connections that are moving to outside servers and storage
The changing Boomer role: Then and now 2000
2008
Boomers were 28% of the internet population
Boomers are 36% of the internet population
and 24% of the traffic on a typical day
and 33% of the traffic on a typical day
Boomer internet use intensifies: Then and now 2000
2008
24% online aver. day
52% online aver. day
<5% online several times/day 35% online several times/day 20% go online from time to time just for fun
>41% go online from time to time just for fun
2002
2007
34% say it would be “very hard” to give up the internet
42% say it would be “very hard” to give up the internet
33% say “very hard” to give up their cell phone
46% say “very hard” to give up their cell phone
Boomers are often just like other internet users 100
91
90
90
78
% of internet users
80
74
70
70 60
53
50
36
40
30 30 20 10 0
Search engines
Health info
Get news
Govt sites
Research Religious Online jobs info ratings
Boomers and e-commerce 90
81 80
70
% of internet users
70
68
60
55
50 40
27
30 20 10 0
Research products
Buy goods
Travel reservations
Banking
Auction
Boomers and Web 2.0 90 80
% of internet users
70 60 50 40
38 26
30
17
20
16
13
11
10
7
0
Video sharing sites
Read blogs
Share creations
Post comments
Social network profile
Have website
Blog
Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 [email protected] 202-419-4500
Baby Boomers
January 10, 2009
8
Related Documents
Babyboomers In The Digital Age
April 2020 13
Communication In The Digital Age
August 2019 34
Writing The Future In The Digital Age
October 2019 31
Model Of Privacy In The Digital Age
November 2019 14
Copyright In The Digital Age :: Laurence Kaye
December 2019 21
Archi In Digital Age Branko_kolarevic
May 2020 7More Documents from ""
Aga Report On Us Casino Industry
May 2020 12
Pew Internet: Wireless Internet Use
May 2020 17
A Model For Gamers' Revenue In Casinos
May 2020 11
