Audience Research For Teaser Trailer: By Nicholas, Mark, Samuel And Usman
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Audience Research for Teaser Trailer By Nicholas, Mark, Samuel and Usman
Survey details • As a group we asked 40 people in total both male and female. • The age ranged from 15 – 35 years old. • We conducted the survey during the summer period of 2009.
Teaser trailer survey
Bar Charts of the survey results How Old Are You?
30 20 10 0
9-11 Yr 12-14 Yr 15-17 Yr 18-21 Yr 22-35 Yr
58% of the people who completed our survey were 15-17 year olds, 32% were 18-21 years and 10% 22-35. As most people we surveyed belong to the 15- 17 year old category, this had a major contribution to the results we collected. We had mainly conducted the survey with the younger audience as they are our target audience.
What is your gender?
30 20 10
Male Female
0 Of the 40 people we surveyed 65% of them asked were males and 35% females were asked. As people most of the people we surveyed were males, this also had a major contribution to our results.
What genre of films do your prefer?
30 25 20 15 10 5 0
Ho rro r Co m ed y T hriller Actio n Ad ven tu re Do cu m en tary Sp o rt Dram a An im atio n
As this was a multiple choice question there was a large number of chosen genres. Comedy (17%), Horror (26%) and Action (21%) were the most chosen genre by the people who filled out our survey.
Where do you watch teaser trailers?
30 25 20 15 10
Youtube Teaser-Trailer Apple Filmofilia Tv Cinema
5 0 65% of people chose to watch teasers to YouTube whilst 20% watch teasers on the Television and 13% watch teasers at the cinema. We believe that those 26 people who went on YouTube to look for teaser trailers are more interested in new movies as they intentionally going to look for them opposed to those who watch teasers on the television and at the cinema. These people who said they watch teasers on the television or at the cinema do not choose to watch teasers but are subject to watching them during advertisements on the television or at the cinema.
How early do you check for trailers?
25 20 15 10
1-2 Months 3-6 Months 7-12 Months 1-2 Yrs
5 0
3Yrs +
Out of the 40 people, the majority of them check for a teaser trailer about 1- 2 months before the movie is released.
What type of film are you most likely to watch?
40 35 30 25 20 15 10 5 0
Big Blockbuster Films Art House Films
93% of people said that they watch Big Blockbuster films and 7% of people said that they like to watch Art House Cinema. These people that prefer to watch Big Blockbuster films could be the younger people we had asked and the 3 that picked Art House films could be the older people that we had asked.
How long do you think a teaser trailer should be?
20 15 10 5
10 Secs 20 Secs 30 Secs 40-50 Secs 1 Min 2 Min+
0 Out of 40 people, 88% of them said that a teaser trailer should be 1- 2 minutes long.
Has a teaser trailer ever made you want to go and see a film?
30 20 10
Yes No
0 72% out of the 40 people said that a teaser trailer has made them want to go and see a film and the other 28% people said that it hasn’t.
What we have learnt from conducting this survey • We were surprised to notice that a small number of people surveyed said that they like to watch Art House Films because there has been a surge in Art Films in the recent decade. This made us believe that a more higher number of the people surveyed would have chosen Art House Films.
What we have learnt from conducting this survey • From conducting our survey, the majority of those who filled out our surveys were 15- 17 year olds. We were assuming that the genre that would have been picked the most, would have been Action as it reflected our own preferences but more people chose the Comedy genre over the Action genre. • We speculated that people who are interested in films would look for teaser trailers from up to 7- 12 months before the release of a film. This was a striking result as our survey proved to us that most people would check for a teaser trailer 1- 2 months before the release of a film.
How the survey has affected our Teaser Trailer. • The survey of how long a teaser trailer should be, has affected our teaser trailer because we were planning to make our teaser less than a minute long. So we have come to the conclusion that our teaser trailer should be between 1 to 2 minutes long.
A random selection of completed surveys.
How the survey has affected our Teaser Trailer. • We conducted a survey asking what genre people prefer, the outcome was surprising because comedy came out on top followed by action and horror. Based on these results we have now changed our idea from a thriller to making a horror teaser trailer, as more people would prefer to watch a horror than a thriller.
A random selection of completed surveys.
Survey details • As a group we asked 40 people in total both male and female. • The age ranged from 15 – 35 years old. • We conducted the survey during the summer period of 2009.
Teaser trailer survey
Bar Charts of the survey results How Old Are You?
30 20 10 0
9-11 Yr 12-14 Yr 15-17 Yr 18-21 Yr 22-35 Yr
58% of the people who completed our survey were 15-17 year olds, 32% were 18-21 years and 10% 22-35. As most people we surveyed belong to the 15- 17 year old category, this had a major contribution to the results we collected. We had mainly conducted the survey with the younger audience as they are our target audience.
What is your gender?
30 20 10
Male Female
0 Of the 40 people we surveyed 65% of them asked were males and 35% females were asked. As people most of the people we surveyed were males, this also had a major contribution to our results.
What genre of films do your prefer?
30 25 20 15 10 5 0
Ho rro r Co m ed y T hriller Actio n Ad ven tu re Do cu m en tary Sp o rt Dram a An im atio n
As this was a multiple choice question there was a large number of chosen genres. Comedy (17%), Horror (26%) and Action (21%) were the most chosen genre by the people who filled out our survey.
Where do you watch teaser trailers?
30 25 20 15 10
Youtube Teaser-Trailer Apple Filmofilia Tv Cinema
5 0 65% of people chose to watch teasers to YouTube whilst 20% watch teasers on the Television and 13% watch teasers at the cinema. We believe that those 26 people who went on YouTube to look for teaser trailers are more interested in new movies as they intentionally going to look for them opposed to those who watch teasers on the television and at the cinema. These people who said they watch teasers on the television or at the cinema do not choose to watch teasers but are subject to watching them during advertisements on the television or at the cinema.
How early do you check for trailers?
25 20 15 10
1-2 Months 3-6 Months 7-12 Months 1-2 Yrs
5 0
3Yrs +
Out of the 40 people, the majority of them check for a teaser trailer about 1- 2 months before the movie is released.
What type of film are you most likely to watch?
40 35 30 25 20 15 10 5 0
Big Blockbuster Films Art House Films
93% of people said that they watch Big Blockbuster films and 7% of people said that they like to watch Art House Cinema. These people that prefer to watch Big Blockbuster films could be the younger people we had asked and the 3 that picked Art House films could be the older people that we had asked.
How long do you think a teaser trailer should be?
20 15 10 5
10 Secs 20 Secs 30 Secs 40-50 Secs 1 Min 2 Min+
0 Out of 40 people, 88% of them said that a teaser trailer should be 1- 2 minutes long.
Has a teaser trailer ever made you want to go and see a film?
30 20 10
Yes No
0 72% out of the 40 people said that a teaser trailer has made them want to go and see a film and the other 28% people said that it hasn’t.
What we have learnt from conducting this survey • We were surprised to notice that a small number of people surveyed said that they like to watch Art House Films because there has been a surge in Art Films in the recent decade. This made us believe that a more higher number of the people surveyed would have chosen Art House Films.
What we have learnt from conducting this survey • From conducting our survey, the majority of those who filled out our surveys were 15- 17 year olds. We were assuming that the genre that would have been picked the most, would have been Action as it reflected our own preferences but more people chose the Comedy genre over the Action genre. • We speculated that people who are interested in films would look for teaser trailers from up to 7- 12 months before the release of a film. This was a striking result as our survey proved to us that most people would check for a teaser trailer 1- 2 months before the release of a film.
How the survey has affected our Teaser Trailer. • The survey of how long a teaser trailer should be, has affected our teaser trailer because we were planning to make our teaser less than a minute long. So we have come to the conclusion that our teaser trailer should be between 1 to 2 minutes long.
A random selection of completed surveys.
How the survey has affected our Teaser Trailer. • We conducted a survey asking what genre people prefer, the outcome was surprising because comedy came out on top followed by action and horror. Based on these results we have now changed our idea from a thriller to making a horror teaser trailer, as more people would prefer to watch a horror than a thriller.
A random selection of completed surveys.
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