Application Development John Forster Teleatlas

LBS and the Power of Community John Forster Vertical Marketing Manager Tele Atlas

Copyright © 2009 Tele Atlas. All rights reserved. 1

The LBS landscape: The catalyst for change

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Community and the Future of Mapping The Evolution

Community Input: Real Time Data Currency

Map Insight

Mobile Mapping Vans Field Survey Drivers Compilation gov’t sources, imagery

Accuracy

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How We Add Community Content

Inputs

Validation Engine

GPS

Map Share

Measurements

Tele Atlas Map Insight

Other Communities

Product Creation

Statistical and rule based validation

Database

Other Sources

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Community Input in the Q3 Release The 2009.09 product realizes 10 features and 1.25M edits sourced from community input. This exceeds the original 2009 goal of 1M edits and doubles the total edits in the database derived from community input. (see appendix slide # 25 for community input feature list)

Tele Atlas’ 2009.12 product goal for community input is 15 features and now 1.25M edits 1.45M edits.

1.45M edits (planned)

(actual)

500,000 edits (actual) 50,000 edits (actual)

Q4 2008

200,000 edits (actual)

Q1 2009

Q2 2009

Q3 2009

Q4 2009

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Expanding the Road Network -FAST Romania

MapMap Release Release 2009.06 2009.02 - 30,000 -12,000 kmkm 18,000 km of NEW geometry added purely from GPS Measurements

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Enhancing the Existing Road Network


Significant improvements resulting from Community Input
Realignment efforts improved 25K km in Germany – all major

freeways


Gradient attribution of 455K km in the US & Canada to be contained in the ADAS – Gradient and Curvature product

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Expanding the Road Network Across the Globe

New geometry created using anonymous GPS measurements in Ireland (1,415 km) and Turkey (1,059 km) Copyright © 2009 Tele Atlas. All rights reserved. 8

Community Input Edits by Country






MultiNet® 2009.09 contains community input from more than 30 countries Focus is on ten key countries (99.5% of edits came from US, Canada, Germany, Spain, Italy, France, Portugal, UK, Ireland and Turkey) Updates and improvements to features, including:




46K+ km of new & realigned geometry (cumulative total) ~450K km more gradient data added to ADAS – Gradient & Curvature product ~40K Address Point updates Copyright © 2009 Tele Atlas. All rights reserved. 9

Creating the Best User Experience Better Maps and Content, Faster

Faster Innovation Drives differentiation based on what users do on roads

Fresher maps Expanded coverage

Active and Passive Community Input from millions every day Constant validation of streets, POIs, road geometry, gradient

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Superior Experience With accurate maps and intelligent routing

10

Enhanced content and the user experience 3D landmarks, 2D/3D city maps, icons, digital elevation models make navigation more realistic, easier

Points of Interest covering most relevant categories and delivered to allow maximum development flexibility

Dynamic content Traffic delivers routing intelligence

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Advanced City Models Features
3D representations of major city centers
4 Levels of Detail (LOD) available
LOD1: Basic ‘shoebox’ 3D model, untextured
LOD2: Detailed 3D block models, untextured
LOD3: Textured 3D models based upon library texturing
LOD4: Photo-realistic textured 3D models with corresponding ortho image (ground image)


Lower LODs most appropriate for applications with limited memory and processing capability

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Advanced City Models Example

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Advanced City Models Example

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Advanced City Models Example

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Advanced City Models Example

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Advanced City Models Benefits
Customer benefits
Easy integration
Flexibility
Choice of LODs enables solutions for variety of applications


High quality
Accurate and detailed display quality
New dimension of clarity and reality added by LOD4


Extensive coverage
End user benefits
Lifelike display independent of scale
Improved map orientation
Better guidance with enriched navigation experience

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Advanced City Models Coverage
Advanced City Models
Europe: 40


3D City Maps*
Europe: 46
North America: 35
APAC: 2

*Note: 3D City Maps coverage is transitioning to Advanced City Models. Currently 3D City Maps feature only LOD 2 and 3

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2D City Maps Features Detailed two-dimensional representations of:


Town Blocks - basic layer for displaying buildings

Town Blocks

Building Footprints


Building Footprints - corresponds to the footprint of a building above the ground
Railways - railroads above or under ground

Railways

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2D City Maps Features Town Blocks

Building Footprints

Railways


2 versions available
Standard version
Generalized version with a smaller data

footprint


Cities covered
Europe: 138
Americas: 109
APAC: 26

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2D City Maps Benefits
Customer benefits
Differentiate products vs. competition
Large scale map with detailed representation
Extensive global coverage with one specification


End user benefits
Richer and more attractive map display in urban environments
Improved orientation through increased ability to recognizable surroundings and location
Enhanced user interface resulting in better guidance

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More Intelligent Routing

Derived from billions of GPS measurements

Speed Profiles



Data reflects billions of km of actual driving On average have 2,000 speed measurements for any street, road or alley, anywhere

Real Time Traffic
Community can enhance existing solutions

100s millions speed measurements received every day

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How are Speed Profiles created? Tele Atlas Speed Profiles

Data Acquisition

Data Processing

Data Delivery

Millions of devices in North America and Europe

Analysis and normalization of data

288 speed profiles per day

Average speeds per road element

1 speed profile every 5 minutes

Temporal basis

Patented-compacted design

500 billion GPS measurements and growing Consumer-driving patterns

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Speed Profiles ”Beyond Class“ in traffic information Benefits for solution providers
Consumer driving pattern

to better estimate travel time for the majority of consumers


Most extensive coverage

in North America and Europe to reach more consumers


Most granularity

to increase the confidence level of ETA


Single global data specification

to

incorporate a single global solution


Smallest data footprint

to optimize

device cost and efficiency

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The Difference: London

10 20 15 25

30 35

40

50

45

60

55 65

miles/hour

Traditional Data

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The Difference: London

10 20 15 25

30 35

40

50

45

60

55 65

miles/hour

Measured Data

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HD Traffic Product Overview
HD Traffic delivers “live” congestion information
Accurate positioning of traffic jams
High update frequency, every 3 minutes
Can be efficiently delivered to connected, mobile devices

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HD Traffic Product Overview

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http://developerlink.teleatlas.com Copyright © 2009 Tele Atlas. All rights reserved. 29

DeveloperLink A program for attracting next generation application developers and increasing the potential for common success by providing effective technical and business support:





Sample data and documentation Sample applications, training and tools Market, product and industry data Forums for ecosystem collaboration and support

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Conclusions
The LBS landscape is evolving
Community Input is changing the dynamics of digital mapping
New, dynamic content can enrich the enduser experience

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