Appendices

A-1

Location Mapping

Proposed Location

A-1

Competitive Mapping

Index

To Karuhatan

Sampaguita St.

Propose Locarion

Waffle Magic

Tamaraw Hills

Mc Arthur Highway

Scott

OLFU

To Monumento

Excel Phil. Gun Club Scott

Waffle Magic

Tongco Compound A-2

Fixed Asset Store Layout

A-3

Tools and Implements Tong

Strainer

Baking Pan / Tray

A-3

Storage Bin

Trash Bin

B-1 Sinage

Flavor Price Plain Php 12.00 Cookies & Cream 15.00 Choco

Logo

B-2 Advertisement and Promotional Materials

Front of bookmark

“Tinapay Pinoy Para sa Masang Pinoy”

Back of bookmark

C-1 Production Process of Making Pinoy Bicho bread

1.

Fill the fryer with one half (1/2) gallon of oil. Wait until the oil is warm

enough to cook the bread.

2.

Place the half baked bicho bread in the deep fryer and wait until the

bread’s color turn into golden brown.

C-1

3.

Remove the bicho bread from the deep fryer and place it in the strainer to

remove the excess oil.

4.

Prepare the tray and the powder flavoring or the sugar. The flavors are

cookies and creams, mocha, chocolate, cinnamon, and plain sugar.

5.

Place the bread on the tray that contains sugar or powder flavoring and roll

the bicho bread on it.

6.

Make sure that the whole bread is covered with sugar for plain bicho and C-1 the flavoring for flavored bicho.

Cookies and Cream

Choco

Mocha

C-1

Cinnamon

Plain Sugar

C-1

7.

Put the flavored bicho bread on the bicho wrapper and serve it to the

customers.

C-2

CUSTOMER SERVICE

SERVICE CREW CUSTOMER RELATIONSHIP C-3 QUALITY CONTROL

D-1

Survey To our Respondents, We, the 4th year students of Commerce major in Management are currently conducting a Marketing Research for our Business Plan. We are asking for your cooperation and honest response. Thank you and good day! Name:____________________________________ Course: ______________________________ Daily allowance: ___100 & below ___200 & below ___300 & below ___above 300

Age:________ Gender:_____

Please check the corresponding answer. 1. Do you eat waffle, donut or bread on your break time? __Yes __No 2. What major factor do you consider in buying a bread? __Price __Taste __Quality __Others, please specify:__________ 3. During what time of the day do you usually eat bread? __Breakfast __Lunch __Dinner __Merienda __Any time of the day

4. How many percent of your allowance are you willing to spend in buying bread? __1 – 2 % __3 – 4 % __5 % D-1

5. Have you tried eating a bicho-bicho (deep fried bread sprinkled with sugar)? __Yes __No

6. If ever, what flavor of bicho-bicho would you prefer? __Plain __Choco __Cookies and cream __Mocha __Cinnamon __Others, please specify:___________

7. For how much are you willing to buy a plain bicho bread and a flavored bicho bread? __12 & 15 __13 & 16 __14 & 17 __15 & 18

D-2

Summary of Survey Results

How much is your daily allowance? 100 and below 200 and below 300 and below Above 300

9 75 11 5

9% 75% 11% 5%

1. Do you eat waffle, donut or bread on your break time? 100 checks Yes No

71 29

71% 29%

2. What major factor do you consider in buying bread? 139 check Price Taste Quality Others

31 70 1

22.30% 50.36% 37 26.62% 0.72%

3. During what time of the day do you usually eat bread? 120 check Breakfast Lunch Dinner

40 3 1

33.33% 2.5% 0.83%

Merienda Any time of the day

48 28

40% 23.33% D-2

4. How many percent of your allowance are you willing to spend in buying bread? 100 check 1–2% 3–4% 5%

61 29 10

61% 29% 10%

5. Have you tried eating a bicho-bicho (deep fried bread sprinkled with sugar)? 100 check Yes No

61 39

61% 39%

6. If ever, what flavor of bicho-bicho would you prefer? 128 check Plain Choco Cookies and cream Mocha Cinnamon Others

25 47 27 12 14 3

19.53% 36.72% 21.09% 9.38% 10.94% 2.34%

7. For how much are you willing to buy a bicho-bicho? 100 check 12 and 15 13 and 16

80 9

80% 9%

14 and 17 15 and 18

8 3

8% 3%

D-3

Graph on Sales Forecast Question: Do you eat waffle, donut or bread on your break time?

Based from the proponent’s survey 71 out of 100 Fatima students responded that they eat waffle, donut or bread on their break time, while the remaining 29 responded that they do not eat waffle, donut or bread on their break time. D-4

Graph on Market Segment Question: How much is your daily allowance?

Based from the proponent’s research, 75 out of 100 Fatima student’s allowance amounts to Php 200.00 and below. Another 11 students responded that their allowance amounts to Php300.00 and below, while student’s allowance amounts to Php100.00, while the remaining 3student’s allowance is above Php300.00.

D-5

Graph on Pricing Question: For how much are you willing to buy a plain bicho bread and a flavored bicho bread?

Based from the proponent’s survey, 80 out of 100 Fatima students are willing to buy a plain bicho bread for Php12.00 and a flavored bicho bread for Php 15.00. Another 9 students are willing to buy it for Php 13.00 and Php 16.00, 8 students for Php 14.00 and Php 17.00, and the remaining 3 students are willing to buy it for Php 15.00 and Php 18.00.