Analysis Of Teaser Trailer For: Transformers: Revenge Of The Fallen
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Analysis of Teaser Trailer for Transformers : Revenge of The Fallen
DreamWorks and Paramount are big production companies in the film industry. They are known to make big budget blockbuster films such as A.I, Saving Private Ryan, Deep Impact, Collateral, Eagle Eye and Disturbia.
The sequence begins of a low angle shot of what presumably seems to be missiles, this captures the audience attention as seconds before everyone in the scene was minding their own business. The audience attention is focused on the missile due to the diegetic sound of the two missiles, all other sounds which should be heard in a public place is not heard by the audience hence the main attention on the two missiles because this is not an everyday occurrence.
The sequence continues with a low angle shot of the missiles hitting a building, we then hear diegetic sounds of crowds screaming indicating that a catastrophe is at hand.
As well as the sound of people screaming there is a diegetic sound of rubble falling down and hitting the floor. Whilst this occurs, a black cloud of smoke covers the screen which then fades into a next shot. The cloud of smoke fills the screen making the audience feel as if they are being trapped under the smoke.
Just as the smoked filled the screen, there was a crackling sound as if there was a technological interference connected to the missiles being launched towards buildings. This has an affect on the audience because it stays on the black screen for 3 seconds staying silent, which adds suspense.
The scene then cuts to a long shot of a lone character in Egypt, the audience can tell this scene is set in Egypt because of the pyramid. The director uses an long-shot to put more emphasis to the location than the lone character.
The non-diegetic sound is one bang of a drum this builds a solemn feeling amongst the audience.
The character looks very isolated and vulnerable next to the pyramid. We believe this because the character is by himself next to the pyramid. As the pyramid is so big and the character looks so small, he is shown to be insignificant in this shot whilst running away from the camera.
The Scene then cuts to a high angle shot of a navy ship. Another non-diegetic bang on the drum is heard; continuing the solemn mood.
It then cuts to a tracking shot (moving towards a fleet of fighter planes) of presumably the same navy ship we saw in the previous scene.
We see missiles being hurled towards a town in Egypt. Diegetic sound is heard again with the missiles keeping the audiences attention solely on them, as there is no source of where the missiles are coming from. The audience is being left in a state of suspense and shock as random attacks are being made without any reason why this is happening.
The scene cuts to an ariel shot of six naval ships, but the audience attention is on what is thought to be missiles. However, they seem to be fireballs, this is identified as fireballs due to the diegetic sound of crackling of fire as well as the look of them. Again the source of the fireball is not shown in this scene but its very obvious that it is not from a countries army; it gives the impression of a supernatural event.
You hear a non-diegetic crackling sound just before it cuts to a black screen. It stays this way for 2 seconds, this was there to place suspense on the audience because before this cut, there was fireballs of some sort heading towards ships.
A panning shot of the naval ship is shown as it is being hit by the fireballs. Diegetic sounds of the fireballs hitting the naval ships are clearly heard, highlighting the intensity of the destruction.
It fades to a black screen for 2 seconds, to let the audience digest what they have just seen.
There is then a low angle shot of the destroyed navy ship along with the ruined fighter jets. This shot shows the true level of destruction caused by the fireballs in which the fighter jets and navy ships are seen sinking to the bottom of the sea.
The scene cuts to a medium shot of 2 men; one reading a newspaper and the other eating, something smashes into through a building, the man reading the newspaper flies off his chair but the man eating stays motionless.
It cuts to outside the house and within a span of 1 second the screen is engulfed in a massive explosion.
The shot then jumps to a large life like machine jumping out of the building. This machine has red eyes highlighting that it could be an enemy.
The robot then turns into a fast car, this is concluded by the loud diegetic revving noise in which this car drives off of the screen.
We then see a black title screen with the words “FROM DIRECTOR MICHAEL BAY” who directed the previous transformers film and is well known as a great director. The title is shown for a few seconds. Michael Bay has made such as Armageddon, The Rock, Pearl Harbor, Bad Boys, Bad Boys II, all bug budget action films.
The scene then cuts to a high angle shot of a Robot lifting up its mechanical arms and destroying buildings. There is a diegetic sound of rusty metal being rubbed against metal as the robot starts to move. There is artificial light surrounding the robot, by doing this they are putting more emphasise on the robot.
Another black title screen is shown stating Steven Spielberg as the Executive Producer. This is shown for a few seconds as Steven Spielberg is known for the production of quite a lot of major blockbuster films. A quiet sound is played, which seems to be coming from a distance. This creates the feeling of emptiness. He has done films such as Jaws (1975), E.T. the ExtraTerrestrial (1982), and Jurassic Park (1993), Saving Private Ryan (1998) all very successful films.
This is an over-the-shoulder-shot of one of the main character from the previous transformer film he says “You don’t stop, you don’t hide, you run, you hear what I‘m saying“ highlighting that they are in a middle of a war, you can also see the stern look on his face which the subject makes emphasising on how serious the situation is.
Another over the shoulder shot is shown; this may have been a reaction shot “we are all going together” is heard coming from the subjects mouth and an element of passion is seen as he grabs presumably his son. This conjoined with the previous shot makes a sequence of shot- reverseshot.
We are then shown a close up of the leading female character played by Megan Fox, who has her hands held over her mouth, looking scared. We hear the sound of a moving robotic object in the background and a slight shriek of shock from the girl. This suggests that she may be trying to hide her presence from this ‘transformer’ by making no sound at all.
A close up of the subject face is seen of him holding an object which can not be identified, we see his eyes moving around as presumably diegetic sounds of footsteps are heard. This raises question amongst the audience of what the object is and it’s importance within the film. The extreme close up shot of the Lebouf character, looking around nervously, with the diagetic sound of moving robots in the background suggests that he is hiding.
A black screen is shown for a couple of seconds which leaves the audience in awe and suspense, this is because just before this cut the boy and girl are both trying to be quiet, because there are robots looking for them.
A shot which zooms out from the character is shown as he is pinned down by a robot, this shot shows the weakness of the character. This shot also shows that the character will be in great danger in the film.
The audience then sees a car crash through the shed and turn into a robot which starts shooting at another robot which soon appears in the clip. The robot has blue eyes whereas the previous robot had red eyes, which suggests that red eyes could be the bad guy and blue eyes could be the good guy.
A low angle shot of two robots fighting. From here on, the scenes start coming in thick and fast.
There is a close up of a robotic animal on a long stretch of desert. This animal like robot is shown in both a long shot and a close up.
It then jumps to a close up shot which is barely visible but can be made out to be two of these great titans clashing. Here we hear a louder nondiegetic beat of a drum. One of the robots has blue eyes which can just be seen, again suggesting that this robot is the good guy.
We hear diegetic screaming and the boys facial expression is that of fear and terror which raises the intensity of the trailer. The screaming also tell the audience that the characters are scared and are in fear of what is happening.
There is a pan shot following a helicopter which the robot smashes to the ground, we hear diegetic sounds of screaming. This gives the audience a sense of panic and catastrophe.
This fade to a black screen lasts for 2 seconds. We believe that this was done to let the audience react to what has just happened.
A long shot of a robot is seen crashing through a bridge in a busy city completely destroying it. Also, you can see another robot running towards the evil one trying to stop it by jumping on it.
We see pieces of metal on a black background forming together to create the words “revenge is coming”, which tells the audience that this may be a sequal of the first transformers film, where evil could be coming to avenge against the good.
“Revenge is coming” shatters into small pieces to form the transformers logo, which is superimposed on the black title screen certifying this as a Transformers film, without actually stating what the title is. This could be because that the transformers brand is so well known world wide that they believe this logo/symbol alone will let people know that it is a transformers films.
Overview & Analysis • • • • • • •
2:17 Minutes 7 Seconds is the longest shots 54 Separate shots 2 Title shots 2 Production Company shots No music played A lot of diegetic sound mainly robotic sounds and them destroying buildings. • 4 voiceover sections taken from the film 2 of which are talking ones and the other 2 are screaming ones. • Non diegetic sound came when the screen blacked out and an interference sound was made as well as a crackling sound. Several times a loud drum sound is made.
• Before all of the cuts and fades to black screen there is a crackling sound like there is a technological interference happening as well as the screen for a millisecond goes fuzzy. This is done so that the whole teaser trailer will stick to the theme of robots attacking earth. • The teaser goes from slow to fast several times, but when it is going fast and the big action sequences happen they slow it down by cutting/fading to a black screen for 2-4 seconds. This is because they want to keep the audience interested so by making so many cuts after big action scenes they let the audience digest what has just happened.
• In one of the scenes in a matter of 5 seconds a big explosion happens and a robot transforms into a car. The scene is so quick that getting pictures for that scene took over 30 minutes. We believe that the editors made everything so quick because most people like big blockbuster action packed films, so by making it so quick people will be really interested in watching it.
• We believe that the director Michael Bay wanted the good and bad guys to stand out from eachother, so a way he did this was to give the bad guys red eyes and the good guys blue eyes. In most films red is more often than not associated with bad people, this because in popular culture red is known for evil or the devil, so by giving the bad guys red eyes we, the audience can tell that they are bad without even hearing them.
DreamWorks and Paramount are big production companies in the film industry. They are known to make big budget blockbuster films such as A.I, Saving Private Ryan, Deep Impact, Collateral, Eagle Eye and Disturbia.
The sequence begins of a low angle shot of what presumably seems to be missiles, this captures the audience attention as seconds before everyone in the scene was minding their own business. The audience attention is focused on the missile due to the diegetic sound of the two missiles, all other sounds which should be heard in a public place is not heard by the audience hence the main attention on the two missiles because this is not an everyday occurrence.
The sequence continues with a low angle shot of the missiles hitting a building, we then hear diegetic sounds of crowds screaming indicating that a catastrophe is at hand.
As well as the sound of people screaming there is a diegetic sound of rubble falling down and hitting the floor. Whilst this occurs, a black cloud of smoke covers the screen which then fades into a next shot. The cloud of smoke fills the screen making the audience feel as if they are being trapped under the smoke.
Just as the smoked filled the screen, there was a crackling sound as if there was a technological interference connected to the missiles being launched towards buildings. This has an affect on the audience because it stays on the black screen for 3 seconds staying silent, which adds suspense.
The scene then cuts to a long shot of a lone character in Egypt, the audience can tell this scene is set in Egypt because of the pyramid. The director uses an long-shot to put more emphasis to the location than the lone character.
The non-diegetic sound is one bang of a drum this builds a solemn feeling amongst the audience.
The character looks very isolated and vulnerable next to the pyramid. We believe this because the character is by himself next to the pyramid. As the pyramid is so big and the character looks so small, he is shown to be insignificant in this shot whilst running away from the camera.
The Scene then cuts to a high angle shot of a navy ship. Another non-diegetic bang on the drum is heard; continuing the solemn mood.
It then cuts to a tracking shot (moving towards a fleet of fighter planes) of presumably the same navy ship we saw in the previous scene.
We see missiles being hurled towards a town in Egypt. Diegetic sound is heard again with the missiles keeping the audiences attention solely on them, as there is no source of where the missiles are coming from. The audience is being left in a state of suspense and shock as random attacks are being made without any reason why this is happening.
The scene cuts to an ariel shot of six naval ships, but the audience attention is on what is thought to be missiles. However, they seem to be fireballs, this is identified as fireballs due to the diegetic sound of crackling of fire as well as the look of them. Again the source of the fireball is not shown in this scene but its very obvious that it is not from a countries army; it gives the impression of a supernatural event.
You hear a non-diegetic crackling sound just before it cuts to a black screen. It stays this way for 2 seconds, this was there to place suspense on the audience because before this cut, there was fireballs of some sort heading towards ships.
A panning shot of the naval ship is shown as it is being hit by the fireballs. Diegetic sounds of the fireballs hitting the naval ships are clearly heard, highlighting the intensity of the destruction.
It fades to a black screen for 2 seconds, to let the audience digest what they have just seen.
There is then a low angle shot of the destroyed navy ship along with the ruined fighter jets. This shot shows the true level of destruction caused by the fireballs in which the fighter jets and navy ships are seen sinking to the bottom of the sea.
The scene cuts to a medium shot of 2 men; one reading a newspaper and the other eating, something smashes into through a building, the man reading the newspaper flies off his chair but the man eating stays motionless.
It cuts to outside the house and within a span of 1 second the screen is engulfed in a massive explosion.
The shot then jumps to a large life like machine jumping out of the building. This machine has red eyes highlighting that it could be an enemy.
The robot then turns into a fast car, this is concluded by the loud diegetic revving noise in which this car drives off of the screen.
We then see a black title screen with the words “FROM DIRECTOR MICHAEL BAY” who directed the previous transformers film and is well known as a great director. The title is shown for a few seconds. Michael Bay has made such as Armageddon, The Rock, Pearl Harbor, Bad Boys, Bad Boys II, all bug budget action films.
The scene then cuts to a high angle shot of a Robot lifting up its mechanical arms and destroying buildings. There is a diegetic sound of rusty metal being rubbed against metal as the robot starts to move. There is artificial light surrounding the robot, by doing this they are putting more emphasise on the robot.
Another black title screen is shown stating Steven Spielberg as the Executive Producer. This is shown for a few seconds as Steven Spielberg is known for the production of quite a lot of major blockbuster films. A quiet sound is played, which seems to be coming from a distance. This creates the feeling of emptiness. He has done films such as Jaws (1975), E.T. the ExtraTerrestrial (1982), and Jurassic Park (1993), Saving Private Ryan (1998) all very successful films.
This is an over-the-shoulder-shot of one of the main character from the previous transformer film he says “You don’t stop, you don’t hide, you run, you hear what I‘m saying“ highlighting that they are in a middle of a war, you can also see the stern look on his face which the subject makes emphasising on how serious the situation is.
Another over the shoulder shot is shown; this may have been a reaction shot “we are all going together” is heard coming from the subjects mouth and an element of passion is seen as he grabs presumably his son. This conjoined with the previous shot makes a sequence of shot- reverseshot.
We are then shown a close up of the leading female character played by Megan Fox, who has her hands held over her mouth, looking scared. We hear the sound of a moving robotic object in the background and a slight shriek of shock from the girl. This suggests that she may be trying to hide her presence from this ‘transformer’ by making no sound at all.
A close up of the subject face is seen of him holding an object which can not be identified, we see his eyes moving around as presumably diegetic sounds of footsteps are heard. This raises question amongst the audience of what the object is and it’s importance within the film. The extreme close up shot of the Lebouf character, looking around nervously, with the diagetic sound of moving robots in the background suggests that he is hiding.
A black screen is shown for a couple of seconds which leaves the audience in awe and suspense, this is because just before this cut the boy and girl are both trying to be quiet, because there are robots looking for them.
A shot which zooms out from the character is shown as he is pinned down by a robot, this shot shows the weakness of the character. This shot also shows that the character will be in great danger in the film.
The audience then sees a car crash through the shed and turn into a robot which starts shooting at another robot which soon appears in the clip. The robot has blue eyes whereas the previous robot had red eyes, which suggests that red eyes could be the bad guy and blue eyes could be the good guy.
A low angle shot of two robots fighting. From here on, the scenes start coming in thick and fast.
There is a close up of a robotic animal on a long stretch of desert. This animal like robot is shown in both a long shot and a close up.
It then jumps to a close up shot which is barely visible but can be made out to be two of these great titans clashing. Here we hear a louder nondiegetic beat of a drum. One of the robots has blue eyes which can just be seen, again suggesting that this robot is the good guy.
We hear diegetic screaming and the boys facial expression is that of fear and terror which raises the intensity of the trailer. The screaming also tell the audience that the characters are scared and are in fear of what is happening.
There is a pan shot following a helicopter which the robot smashes to the ground, we hear diegetic sounds of screaming. This gives the audience a sense of panic and catastrophe.
This fade to a black screen lasts for 2 seconds. We believe that this was done to let the audience react to what has just happened.
A long shot of a robot is seen crashing through a bridge in a busy city completely destroying it. Also, you can see another robot running towards the evil one trying to stop it by jumping on it.
We see pieces of metal on a black background forming together to create the words “revenge is coming”, which tells the audience that this may be a sequal of the first transformers film, where evil could be coming to avenge against the good.
“Revenge is coming” shatters into small pieces to form the transformers logo, which is superimposed on the black title screen certifying this as a Transformers film, without actually stating what the title is. This could be because that the transformers brand is so well known world wide that they believe this logo/symbol alone will let people know that it is a transformers films.
Overview & Analysis • • • • • • •
2:17 Minutes 7 Seconds is the longest shots 54 Separate shots 2 Title shots 2 Production Company shots No music played A lot of diegetic sound mainly robotic sounds and them destroying buildings. • 4 voiceover sections taken from the film 2 of which are talking ones and the other 2 are screaming ones. • Non diegetic sound came when the screen blacked out and an interference sound was made as well as a crackling sound. Several times a loud drum sound is made.
• Before all of the cuts and fades to black screen there is a crackling sound like there is a technological interference happening as well as the screen for a millisecond goes fuzzy. This is done so that the whole teaser trailer will stick to the theme of robots attacking earth. • The teaser goes from slow to fast several times, but when it is going fast and the big action sequences happen they slow it down by cutting/fading to a black screen for 2-4 seconds. This is because they want to keep the audience interested so by making so many cuts after big action scenes they let the audience digest what has just happened.
• In one of the scenes in a matter of 5 seconds a big explosion happens and a robot transforms into a car. The scene is so quick that getting pictures for that scene took over 30 minutes. We believe that the editors made everything so quick because most people like big blockbuster action packed films, so by making it so quick people will be really interested in watching it.
• We believe that the director Michael Bay wanted the good and bad guys to stand out from eachother, so a way he did this was to give the bad guys red eyes and the good guys blue eyes. In most films red is more often than not associated with bad people, this because in popular culture red is known for evil or the devil, so by giving the bad guys red eyes we, the audience can tell that they are bad without even hearing them.
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