Agriculture Marketing Issues And Challanges

Rural Marketing

DHAIRYA MUKUND KAJARIA TYBMS 21 Presented to : Anita Agarwal

INTRODUCTION To Rural Agrarian India

Brief about Marketing

Why is it Necessary ?

Problems Related to it

Agriculture Marketing Issues & Challenges

PROBLMES

Heavy village sales of agriculture commodities

1

2

Distress sales

3 Lack of organization

Increase in Price Consume r

Producer

High Price

Less of Profit

Existing of too many Middleman

ØHigh handling cost ØMalpractices ØNo updates on the Market

ØNo proper Standardization or Grading of Product. ØInadequate Storage & Transportation Facilities

ØHigh Borrowing Cost

That’s it for today

Than k You

Any Questions .