Adapting Verbally And Visually 2

Chapter Fifteen Adapting Verbally and Visually

Verbally Adapting to Your Audience Establishing Common Ground Use personal pronouns  Ask Rhetorical Questions  Share common experiences  Personalize information 

Creating and Maintaining Audience Interest Timeliness 

Listeners want to use information NOW

Proximity 

Relationship to their space

Seriousness 

Physical, economic or psychological impact

Vividness 

Anecdotes that arouse senses

Adapting to Your Audience's Knowledge and Sophistication Orienting Listeners Give your audience a basic background  Don’t assume too much  Use language that will keep them involved 

Presenting New Information 

Define, describe, exemplify, compare

Building Speaker Credibility Knowledge and expertise  



How prepared you appear to be Demonstrate your command of the subject through examples, illustrations, personal experiences Demonstrate your direct involvement with the subject

Trustworthiness 

Audience can believe that what you are saying is true, accurate & in their best interests

Personableness  

Enthusiasm, friendliness & warmth Grooming

Adapting to the Attitudes toward your Speech Goal Attitude is a predisposition for or against people, places or things Will the audience have an opinion, positive or negative or opinion? Cultural differences

Adapting to audiences visually Visual aid : form speech development that enables the audience to see as well as hear information. - People are likely to learn more when ideas appeal to both eye and ear. - People are likely to remember visual aid for a longer period of time.

Cont…. Visual aid you can carry      

Yourself Object Models Photographs Films Slides

Cont…. Visual aid you can create    

Drawing Maps Charts Graphs

Cont…. Media for showing visual aids    

Handouts Chalkboard Overhead transparencies Computer-mediated visual aids

Cont…. Designing visual aid       

Fonts size Fonts type Upper and Lowercase alphabets Use bullets Focus key information Aesthetically pleasing Clipart

Cont…. Making choice     

Important ideas to achieve speech goals Length of the audience Availability of equipment Cost of time Quantity of visual aid