Accessible Media

ACCESSIBLE MEDIUM MEDIUM IS NOTHING BUT A WAY THROUGH WHICH EVERY ONE CAN CONNECTS WITH THE WHOLE WORLD ACCORDING TO THEIR NEEDS. EACH AND EVERY PERSON HAS HIS OWN PREFFERED MEDIUM TO GET IN TOUCH WITH THE REST OF WORLD FOR HIS/HER OWN BENEFIT.

WHAT IS MEDIUM?

MEDIUM SOMETHING, SUCH AS AN INTERMEDIATE COURSE OF ACTION, THAT OCCUPIES A POSITION OR REPRESENTS A CONDITION MIDWAY BETWEEN EXTREMES.

VERIOUS TYPES OF MEDIUM IN CURRENT SCENERIO

TYPES

NEWS PAPER

NEWS PAPER

A NEWSPAPER IS A PRINTED PERIODICAL WHOSE PURPOSE IS TO DELIVER NEWS AND OTHER INFORMATION IN AN UP TO DATE, FACTUAL MANNER. NEWSPAPERS APPEAR MOST COMMONLY IN DAILY EDITIONS, BUT MAY ALSO BE ISSUED TWICE A DAY OR WEEKLY.

TELIVISION

TELIVISION AN ELECTRONIC COMMUNICATION MEDIUM THAT ALLOWS THE TRANSMISSION OF REAL TIME VISUAL IMAGES, AND SOUND.

CELL PHONE

CELL PHONE WIRELESS TELEPHONE THAT PERMITS TELECOMMUNICATION WITHIN A DEFINED AREA THAT MAY INCLUDE HUNDREDS OF SQUARE MILES, USING RADIO WAVES IN THE 800 – 900 MEGAHERTZ (MHZ) BAND.

RADIO

RADIO

 THE WIRELESS TRANSMISSION THROUGH SPACE OF ELECTROMAGNETIC WAVES IN THE APPROXIMATE FREQUENCY RANGE FROM 10 KILOHERTZ TO 300,000 MEGAHERTZ.  COMMUNICATION OF AUDIBLE SIGNALS ENCODED IN ELECTROMAGNETIC WAVES. TRANSMISSION OF PROGRAMS FOR THE PUBLIC BY RADIO BROADCAST. • AN APPARATUS USED TO TRANSMIT RADIO SIGNALS; A TRANSMITTER. • AN APPARATUS USED TO RECEIVE RADIO SIGNALS; A RECEIVER. • A COMPLEX OF EQUIPMENT CAPABLE OF TRANSMITTING AND RECEIVING RADIO SIGNALS.

INTERNET

INTERNET THE INTERNET IS A GLOBAL SYSTEM OF INTERCONNECTED COMPUTER NETWORKS. A COMPUTER THAT CONNECTS TO THE INTERNET CAN ACCESS INFORMATION FROM A VAST AREA.

BENEFIT FROM MEDIUM

MEDIUM HELPS TO:_      

IMPROVE AWARNESS. EXPOSE THE OBJECTIVE/MESSAGE. ESTABLISH A STRONG CONNECTION WITH MASS. BUILT A IMAGE AMONG MASS. ESTABLISH A CONNECTION WITH THE LEADERS IN SAME FIELD. BUILD CREDIBILITY.

OBJECTIVE OF THE PROJECT

OBJECTIVE OF THE PROJECT THE MAIN OBJECTIVE OF THE PROJECT IS TO DETERMINE THE MEDIA PREFFERED BY THE PEOPLE ACCORDING TO THEIR AGE GROUP AND GENDER.

METHODOLOGY

METHODOLOGY

WE HAVE DISCUSSED THE MAIN OBJECTIVE OF THE PROJECT. TO FULFILL THE OBJECTIVE AND COME TO A RESULT, WE HAVE TO DO A PUBLIC OR MARKET SURVEY. THE SURVEY SHOULD BE SYSTEMATIC AND ORGANIZED. FOR THE SURVEY AT FIRST WE HAVE TO PREPARE SOME STRUCTURED QUESTIONNAIRE AND ASK TO SOME PEOPLE AS MUCH AS POSSIBLE THROUGH OUT OUR LOCALITY FOR COLLECTING PRIMARY DATA. AFTER THAT WE HAVE TO ANALIZE THAT COLLECTED DATA AND FIND THE MEDIA PREFFERED BY THE PEOPLE ACCORDING TO THEIR AGE GROUP. AND PRESENT THROUGH STATISTICAL FORMAT (USING DIAGRAM OR PIE CHART). AT LAST CONCLUDE WITH A IMPARTIAL OPINION WHICH JUSTIFY THE OBJECTIVE.

SOME QUESTIONS FOR COLLECTING PRIMARY DATA FROM PUBIC SURVEY   (Q1.) NAME: DATE: / /09 (Q2.) GENDER: - MALE- ______, FEMALE - _______. (Q3.) YOUR AGE:- LESS THAN 20 YEARS ______, 21 TO 30 YEARS ________, 30 TO 40 YEARS ______, ABOVE 40 YEARS ____ . (Q4.) YOUR OCCUPATION:(Q5.) YOUR MONTHLY HOUSEHOLD INCOME: Less than 5,000/- -_____, 5.001/-10,000/- - ______, 10,001/--20,000/- - _______, 20,001/- -30,000/- - _____, <E> ABOVE 30,000/- - _______. (Q6.) WHICH MEDIUM IS MOST ACCESSIBLE TO YOU ON A DAILY BASIS? NEWS PAPER- _____, TELEVISION- _____, RADIO- _____, CELL PHONE- _____, <E> INTERNET- _____, MAGAZINE- _____, ANY OTHER- ____________.  (Q7.) WHICH IS THE MOST PREFERRED NECESSARY MEDIUM ACCORDING TO YOU? NEWS PAPER- _____, TELEVISION- _____, CELL PHONE- _____, INTERNET- _____, <E> RADIO- _____, ANY OTHER- ________________. (Q8.) HOW LONG DO YOU SPEND WITH YOUR ACCESSIBLE MEDIUM?  0 TO 1 HOUR- _____, 1 TO 2 HOURS- _____, 2 TO 3 HOURS- _____, ABOVE 3 HOURS- _____. (Q9.) WHY DO YOU THINK THAT THE MEDIUM (MENTIONED BY YOU) IS NECESSARY FOR YOU? FOR: COMPLETE INFORMATION- _____, ENTERTAINMENT PURPOSE- _____, CATERING YOUR NEEDS AND DESIRES- _____, HABITUALLY- _____, <E> ANY OTHER- ________________. (Q10.) WHAT ARE THE OTHER MEDIUMS WOULD YOU PREFER (EXCEPT THOSE MENTIONED ABOVE)?  ANS.     THANK YOU

RESULT FROM PUBLIC RESULT FROM THE PUBLIC SURVEY WE HAVE MADE DIAGRAMS IN RESPECT OF AGE AND GENDER.

AS PER ENTERTAINMENT & INFORMATION PERPOUS

MALE USERS

FEMALE USERS

ULTIMATE CONCLUTION SO, AFTER THE CALCULATION FROM THE DIAGRAM AND PIE CHAT, WE CAN DETERMINE THAT MOST OF THE PEOPLE LIKE TO ACCESS THE TELEVISION AND INTERNET FROM LESS THAN 20 YEARS AND ABOVE 40 YEARS AS A MAIN MEDIUM, MAY FOR GATHERING INFORMATION PERPOSE OR ENTERTAINMENT PERPOSE.

ACKNOWLEDGEMENT THE PROJECT REPORT “ACCESSIBLI MEDIUM” IS BASED ON ONE WEEK STUDY UNDER NATIONAL INSTITUTE OF ADVERTISING . THE MAIN GROUP MEMBERS ARE: OLIVE KUMAR PAUL  BABITA FARSWALL  NEHA  AFFIFA

THANK YOU