Academic Design Portfolio

gautam naidu

India | +91 9748499510 | [email protected]

information designer . developer

academic portfolio

e-mail: [email protected] mobile: +91 9748499510

Resume Cognizant

NID Diploma Project Ecological mapping Culture and cuisine

Newspaper remapping Impact of 3G

Space analysis

Strategic packaging

The Sin Interaction design

NIMS

About me A post graduate specialized in Information Design. I feel, the essence of raw information often gets missed and hence, if effectively converted to visual interpretations, it can be better understood, made meaning of and provide an impact. Fluency in: English, Hindi and Bengali Birth Date: 12th August, 1984 Education Qualifications: Post Graduation: National Institute of Design (NID), Ahmedabad with Information and Digital Design, 2007 - 2009 Graduation: Nopany Institute of Management Studies (NIMS), Kolkata with Bachelor of Computer Application (BCA), 2004 - 2007

Explorations Colour Photography

Projects at NID Diploma Project (Web strategy for Bajaj Auto) Ecological mapping Culture and cuisine Newspaper remapping Impact of 3G Space analysis Strategic packaging The Sin Interaction design Projects at NIMS Book inventory manager Hotel registration system

Schooling: La Martiniere for Boys, Kolkata

Explorations Colour scales Photography Computer system integration (May 03) - BITM, Kolkata

Software skills: (Currently using) Microsoft PowerPoint 2007, Axure RP Pro 6, iRise Studio Professional 8.9,

Industrial experience - Cognizant, Kolkata, (February 2010 – present, 2 years 8 months)

Book inventory manager Hotel registration system

RESUME

(Previously used) Design: Adobe CS3 Design Premium - Illustrator, InDesign, Flash, Photoshop, Fireworks, Acrobat Professional, After Effects. Autodesk - 3D Studio Max, AutoCAD. Microsoft - Visio,Word, Powerpoint, Excel,Visual SourseSafe. MindManager, SnagIt, Sketchup, OmniGraffle. Programming (basics): XHTML & CSS, ActionScript 3.0, C, C++, Visual Basic 6, Java (Core), Microsoft Access, Oracle (SQL), Crystal Reports. Media editing: Ulead VideoStudio, Sony SoundForge.

- Aims Digital, Pune, (NID diploma project 2009, 6 months) - Macmillan, Kolkata, (summer internship 2006, 3 months) Achievements Cartographer, Green Map System Interests: Information architecture and visualization, Sketching, Colour, Photography, Music, Graffiti and Typography

Period: 2 years 8 months (February 2010 - present)

e-mail: [email protected] mobile: +91 9748499510

Resume Cognizant

NID Diploma Project Ecological mapping Culture and cuisine

Newspaper remapping Impact of 3G

Space analysis

Strategic packaging

The Sin Interaction design

NIMS Book inventory manager Hotel registration system

Explorations Colour Photography

Areas of Work: - Information Architecture, - Information Visualization, - User Research, - Heuristic Evaluation, - User Interfaces, - Rapid Prototyping, - Product interactions - Cartography and - Experimentation with color across the Web & Print media. Current Responsibilities: - Collaborate w/ clients, stakeholders and teams - Discuss on significant business aspects - Requirement gathering and analysis - Identify design opportunities, conceptualize and structure content - Direct design - Visualize web strategies - Organize data w/ information architecture - Consider heuristic evaluation and interactivity aspects - Sketch wireframes and construct intuitive interfaces - Transform concepts into prototypes - Coordinate visual design and web development acts - Mentor team members - Lead project flow

COGNIZANT Design context: For segments such as: - Banking & Financial Services, - Life Sciences, - Insurance, - Information, Media & Entertainment, - Retail, - Healthcare and - Global Workforce Management

Project period: 6 months (February - July) 2009

e-mail: [email protected] mobile: +91 9748499510

Resume Cognizant

NID

Web strategy for Bajaj Auto

Design Process

The web is an effective medium to project ideas and communicate information. Bajaj Auto, the Indian two wheeler manufacturing giant wanted to stay ahead of the competition in the online world.

Diploma Project Ecological mapping Culture and cuisine

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Newspaper remapping

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Impact of 3G

Space analysis

Strategic packaging

The Sin Interaction design

NIMS Book inventory manager

NID

information architecture

ent

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Objective: Leading presence existed in areas of print, television and radio. What was missing, was a hand on the World Wide Web.. They wanted a clear direction in identifying new business possibilities over the web. Eventually, leading to new experiences for biking fans, irrespective of them being from the online or offline world. Outcome: An effective framework was conceptualized, visualized and designed. Four major activity circles were considered as the epicentre for the strategically designed system: Rural life | Urban spaces | Mobile users | Net Savvy groups. Additionally, an interface for an online biking community was also proposed.

Hotel registration system

Rural life

Explorations Colour Photography

Urban spaces

Mobile platform

Internet savvy exploring channels

ideation with visuals

deciding an approach

visualizing information

circle of impact

Project period: 5 weeks (October - November) 2008

Resume Cognizant

NID Diploma Project Ecological mapping Culture and cuisine

Newspaper remapping Impact of 3G

Space analysis

Strategic packaging

The Sin Interaction design

e-mail: [email protected] mobile: +91 9748499510

Mapping ecological resources for a Sustainable lifestyle (directed towards a Green Map System initiative) Environment related issues are being discussed everywhere, today. My love towards nature, coupled with people’s abstract notion of the environment, led me to see how information design can play an important role, in making people understand why we must protect, preserve and contribute towards the environment.

NID

VOLUNTEER SPREAD

PLANT

Objective: Based on two phases: Phase I: How to make people aware regarding environment friendly aspects? Phase II: What can they do to live sustainable lifestyles?

REUSE

REDUCE

RECYCLE

BALANCE

SUSTAIN

Outcome: A Green Map for Gandhinagar, India A map not like any usual one which lists only transportation routes but rather, one that highlights and propagates ways for environment friendly living.

PROTECT

information architecture

map legend

COMMUNITY LED

NIMS Book inventory manager Hotel registration system

Explorations Colour Photography

information visualization

Gandhinagar Green Map

an informative & foldable leaflet

Project period: 4 weeks (March - April) 2008

Resume Cognizant

NID Diploma Project

e-mail: [email protected] mobile: +91 9748499510

Interactive story telling

Visual scenes

This project was based on a cultural front as a story telling activity. Focus was on portraying the Bengali culture through its cuisine. Bengal is my birthplace and has a rich heritage in terms of how food is served, traditionally.

• Cover page - Focus on Bengali food • A traditional Bengali meal - The cycle • The Legend of 5 days of Durga puja

Ecological mapping

• Significance of banana leaf in Bengal • Bhog - menu for Durga puja occasion • Traditional Bengali cooking styles

Culture and cuisine

Newspaper remapping Impact of 3G

Space analysis

Strategic packaging

NID

Objective: an interactive story telling session. Outcome: Two versions were made: I: An onscreen interactive animation II: Book for print media

• Serving guests with hospitality • Health benefits of including fish in diet • The recipe of a Bengali flagship dish

The Sin Interaction design

NIMS Book inventory manager Hotel registration system

Explorations Colour Photography

food serving environment

visuals for dish preparation

story telling book

Project period: 3 weeks (February - March) 2008

Resume Cognizant

NID Diploma Project Ecological mapping

Newspaper remapping Impact of 3G

Strategic packaging

Outcome: • Prototype model

STYLE

ION T A IENT

OR

SKEW

DIRECTION

READABLE

The Sin Interaction design

LE A D I N G THE WAY

BALANCE

NG

Space analysis

F ON T

READ

Culture and cuisine

Remapping the newspaper’s reading style Objective: This mini-project was aimed at: • How organizations function • Decision making factors • Layout design • Readability & typeface • Reader behaviour • Colour on print

NID

e-mail: [email protected] mobile: +91 9748499510

COLOUR

KE RN

NIMS Book inventory manager Hotel registration system

Explorations Colour Photography

concept sketches

prototype model 1

prototype model 1I

Project period: 2 weeks October 2008

Resume Cognizant

NID Diploma Project Ecological mapping Culture and cuisine

Newspaper remapping Impact of 3G

Space analysis

Strategic packaging

The Sin Interaction design

e-mail: [email protected] mobile: +91 9748499510

Impact of 3G spectrum in rural India

NID

It looks at how can the third generation mobile platform technology harness the high bandwidth, in terms of enhancing human connectivity between rural and urban India. And to visualize information in a simplistic and effective manner. Objective: Focus was on • Minimal colour usage • Illustrations • Relationships • Visual consistency • Environment supportive

mini model diagram

Outcome: • Visual informative system

environmental support

NIMS Book inventory manager Hotel registration system

Explorations Colour Photography

classified domains

information visualization I

information visualization II

Project period: A) 3 weeks (July - August) 2008

Resume Cognizant

NID Diploma Project Ecological mapping Culture and cuisine

Newspaper remapping Impact of 3G

Space analysis

Strategic packaging

The Sin Interaction design

B) 3 weeks June 2008

e-mail: [email protected] mobile: +91 9748499510

A) SpaceDebut (Quick Meet) (group project) Objective: Quick Meet shows how information design can blend with usual business activities and make better use of public spaces, such as the underground metro area in Tokyo, Japan Collaboration: An international workshop - Let’s Talk, at Tokyo, Japan held between: • National Institute of Design, India • IIDj (Institute for Information Design, Japan) and • Waseda University, Japan Outcome: Live presentations at Tokyo, Japan: • 54th PechaKucha Night, Super Deluxe hall • Indian Embassy model legend

NIMS Book inventory manager Hotel registration system

Explorations Colour Photography

Quick Meet model showcase

B) Navigation in space & Icon redesign Objective: This mini project was aimed at: Phase I: Icon redesign for Apple’s iPhone handheld device. Phase II: To understand crowd flow patterns at public spaces and facilitate smooth flow, in different scenarios, such as during fire, conferences, etc. Outcome: Conceptual Redesign of icons for iPhone

photos

iTunes

maps

internet

proposed system for navigation

NID

Project period: 2 weeks January 2008

Resume Cognizant

NID Diploma Project Ecological mapping Culture and cuisine

Newspaper remapping Impact of 3G

Space analysis

Strategic packaging

The Sin

e-mail: [email protected] mobile: +91 9748499510

Packaging for a gifting occasion (group project)

Objective: • design for ambience • presentation skills A live project which involved collaborative thinking. The mission was to design alternate packaging concepts for UB Group’s premium whisky brand - AntiQuity Blue Collaboration: • National Institute of Design • Erehwon Consulting Ltd

• United Breweries Group • Industrial Design Centre

Outcome: Conceptual

Interaction design

Insights for design

NIMS Book inventory manager Hotel registration system

Explorations Colour Photography

concept 1

concept 2

concept 3

concept 4

concept 5

NID

Project period: 2 weeks November 2007

Resume Cognizant

NID Diploma Project

Non-linear story telling

e-mail: [email protected] mobile: +91 9748499510

NID

(group project)

Objective: To build, observe and explain, via a story Outcome: Short film

Ecological mapping Culture and cuisine

Newspaper remapping

View The Sin online at: Part 1: http://in.youtube.com/watch?v=wLUI0aadCyo Part 2: http://in.youtube.com/watch?v=uFqZJ90XcLA

Impact of 3G

Space analysis

Strategic packaging

The Sin Interaction design

NIMS Book inventory manager Hotel registration system

Explorations Colour Photography

The Sin non-linear story telling via the short film

Project period: A) 2 weeks (August) 2008

Resume Cognizant

NID Diploma Project

B) 2 week October 2007

C) 2 weeks October 2007

e-mail: [email protected] mobile: +91 9748499510

A) Tactile Periodic Table for the Blind section

NID

Objective: To design an interaction based product Outcome: Conceptual

Ecological mapping Culture and cuisine

Newspaper remapping Impact of 3G

sideview of unit

Space analysis

B) Extended support for the elderly section

Strategic packaging

The Sin Interaction design

cross section view of key

Chemistry Periodic Table prototype

(group project)

Objective: To research, conduct usability study and prototype it. Outcome: Thermacol Prototype

NIMS Book inventory manager Hotel registration system

Explorations Colour

overview

Photography

C) Digital menu ordering system

variations

rough sketch

functionality

blue print

walking stick prototype

Objective: To facilitate smooth decision making Outcome: Touchscreen Prototype

screens

overview

dimensions

prototype screen I

prototype screen II

Project period: 12 weeks (March - May) 2007

Resume Cognizant

NID Diploma Project Ecological mapping Culture and cuisine

Newspaper remapping Impact of 3G

e-mail: [email protected] mobile: +91 9748499510

Interactive Customer Database System

NIMS

Objective: To develop a system which can accurately tracki books Project development tools used were: • Visual Basic 6 as front end • Access as back end • SQL as query language • Crystal Reports as report publisher Outcome: a software database system

Space analysis

Strategic packaging

The Sin Interaction design

NIMS

main page

report

search

classifications

Book inventory manager Hotel registration system

Explorations Colour Photography

installer

data entry

review

Project period: 12 weeks (August - October) 2006

Resume Cognizant

NID Diploma Project Ecological mapping Culture and cuisine

Newspaper remapping Impact of 3G

Space analysis

Strategic packaging

The Sin Interaction design

NIMS Book inventory manager Hotel registration system

Explorations Colour Photography

Hotel Check-In and Registration system Objective: To develop a system which can manage guests Project development tools used were: • Visual Basic 6 as front end • Access as back end • SQL as query language Outcome: a software database system

e-mail: [email protected] mobile: +91 9748499510

NIMS

e-mail: [email protected] mobile: +91 9748499510

Resume Cognizant

NID Diploma Project Ecological mapping Culture and cuisine

Newspaper remapping Impact of 3G

Space analysis

Strategic packaging

The Sin Interaction design

NIMS Book inventory manager Hotel registration system

Explorations Colour Photography

Colour Scales

(hand painted scales)

EXPLORATIONS

e-mail: [email protected] mobile: +91 9748499510

Resume Cognizant

Photography (of expressions)

EXPLORATIONS

NID Diploma Project Ecological mapping Culture and cuisine

Newspaper remapping Impact of 3G

enlightenment

freedom

studio set I - bonding

prosperity

destruction

leadership

studio set II

isolation

collectiveness

abandoned

hope

unity

Space analysis

Strategic packaging

The Sin Interaction design

NIMS Book inventory manager Hotel registration system

Explorations Colour Photography