gautam naidu
India | +91 9748499510 |
[email protected]
information designer . developer
academic portfolio
e-mail:
[email protected] mobile: +91 9748499510
Resume Cognizant
NID Diploma Project Ecological mapping Culture and cuisine
Newspaper remapping Impact of 3G
Space analysis
Strategic packaging
The Sin Interaction design
NIMS
About me A post graduate specialized in Information Design. I feel, the essence of raw information often gets missed and hence, if effectively converted to visual interpretations, it can be better understood, made meaning of and provide an impact. Fluency in: English, Hindi and Bengali Birth Date: 12th August, 1984 Education Qualifications: Post Graduation: National Institute of Design (NID), Ahmedabad with Information and Digital Design, 2007 - 2009 Graduation: Nopany Institute of Management Studies (NIMS), Kolkata with Bachelor of Computer Application (BCA), 2004 - 2007
Explorations Colour Photography
Projects at NID Diploma Project (Web strategy for Bajaj Auto) Ecological mapping Culture and cuisine Newspaper remapping Impact of 3G Space analysis Strategic packaging The Sin Interaction design Projects at NIMS Book inventory manager Hotel registration system
Schooling: La Martiniere for Boys, Kolkata
Explorations Colour scales Photography Computer system integration (May 03) - BITM, Kolkata
Software skills: (Currently using) Microsoft PowerPoint 2007, Axure RP Pro 6, iRise Studio Professional 8.9,
Industrial experience - Cognizant, Kolkata, (February 2010 – present, 2 years 8 months)
Book inventory manager Hotel registration system
RESUME
(Previously used) Design: Adobe CS3 Design Premium - Illustrator, InDesign, Flash, Photoshop, Fireworks, Acrobat Professional, After Effects. Autodesk - 3D Studio Max, AutoCAD. Microsoft - Visio,Word, Powerpoint, Excel,Visual SourseSafe. MindManager, SnagIt, Sketchup, OmniGraffle. Programming (basics): XHTML & CSS, ActionScript 3.0, C, C++, Visual Basic 6, Java (Core), Microsoft Access, Oracle (SQL), Crystal Reports. Media editing: Ulead VideoStudio, Sony SoundForge.
- Aims Digital, Pune, (NID diploma project 2009, 6 months) - Macmillan, Kolkata, (summer internship 2006, 3 months) Achievements Cartographer, Green Map System Interests: Information architecture and visualization, Sketching, Colour, Photography, Music, Graffiti and Typography
Period: 2 years 8 months (February 2010 - present)
e-mail:
[email protected] mobile: +91 9748499510
Resume Cognizant
NID Diploma Project Ecological mapping Culture and cuisine
Newspaper remapping Impact of 3G
Space analysis
Strategic packaging
The Sin Interaction design
NIMS Book inventory manager Hotel registration system
Explorations Colour Photography
Areas of Work: - Information Architecture, - Information Visualization, - User Research, - Heuristic Evaluation, - User Interfaces, - Rapid Prototyping, - Product interactions - Cartography and - Experimentation with color across the Web & Print media. Current Responsibilities: - Collaborate w/ clients, stakeholders and teams - Discuss on significant business aspects - Requirement gathering and analysis - Identify design opportunities, conceptualize and structure content - Direct design - Visualize web strategies - Organize data w/ information architecture - Consider heuristic evaluation and interactivity aspects - Sketch wireframes and construct intuitive interfaces - Transform concepts into prototypes - Coordinate visual design and web development acts - Mentor team members - Lead project flow
COGNIZANT Design context: For segments such as: - Banking & Financial Services, - Life Sciences, - Insurance, - Information, Media & Entertainment, - Retail, - Healthcare and - Global Workforce Management
Project period: 6 months (February - July) 2009
e-mail:
[email protected] mobile: +91 9748499510
Resume Cognizant
NID
Web strategy for Bajaj Auto
Design Process
The web is an effective medium to project ideas and communicate information. Bajaj Auto, the Indian two wheeler manufacturing giant wanted to stay ahead of the competition in the online world.
Diploma Project Ecological mapping Culture and cuisine
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Newspaper remapping
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Imp
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Impact of 3G
Space analysis
Strategic packaging
The Sin Interaction design
NIMS Book inventory manager
NID
information architecture
ent
atio
n
Objective: Leading presence existed in areas of print, television and radio. What was missing, was a hand on the World Wide Web.. They wanted a clear direction in identifying new business possibilities over the web. Eventually, leading to new experiences for biking fans, irrespective of them being from the online or offline world. Outcome: An effective framework was conceptualized, visualized and designed. Four major activity circles were considered as the epicentre for the strategically designed system: Rural life | Urban spaces | Mobile users | Net Savvy groups. Additionally, an interface for an online biking community was also proposed.
Hotel registration system
Rural life
Explorations Colour Photography
Urban spaces
Mobile platform
Internet savvy exploring channels
ideation with visuals
deciding an approach
visualizing information
circle of impact
Project period: 5 weeks (October - November) 2008
Resume Cognizant
NID Diploma Project Ecological mapping Culture and cuisine
Newspaper remapping Impact of 3G
Space analysis
Strategic packaging
The Sin Interaction design
e-mail:
[email protected] mobile: +91 9748499510
Mapping ecological resources for a Sustainable lifestyle (directed towards a Green Map System initiative) Environment related issues are being discussed everywhere, today. My love towards nature, coupled with people’s abstract notion of the environment, led me to see how information design can play an important role, in making people understand why we must protect, preserve and contribute towards the environment.
NID
VOLUNTEER SPREAD
PLANT
Objective: Based on two phases: Phase I: How to make people aware regarding environment friendly aspects? Phase II: What can they do to live sustainable lifestyles?
REUSE
REDUCE
RECYCLE
BALANCE
SUSTAIN
Outcome: A Green Map for Gandhinagar, India A map not like any usual one which lists only transportation routes but rather, one that highlights and propagates ways for environment friendly living.
PROTECT
information architecture
map legend
COMMUNITY LED
NIMS Book inventory manager Hotel registration system
Explorations Colour Photography
information visualization
Gandhinagar Green Map
an informative & foldable leaflet
Project period: 4 weeks (March - April) 2008
Resume Cognizant
NID Diploma Project
e-mail:
[email protected] mobile: +91 9748499510
Interactive story telling
Visual scenes
This project was based on a cultural front as a story telling activity. Focus was on portraying the Bengali culture through its cuisine. Bengal is my birthplace and has a rich heritage in terms of how food is served, traditionally.
• Cover page - Focus on Bengali food • A traditional Bengali meal - The cycle • The Legend of 5 days of Durga puja
Ecological mapping
• Significance of banana leaf in Bengal • Bhog - menu for Durga puja occasion • Traditional Bengali cooking styles
Culture and cuisine
Newspaper remapping Impact of 3G
Space analysis
Strategic packaging
NID
Objective: an interactive story telling session. Outcome: Two versions were made: I: An onscreen interactive animation II: Book for print media
• Serving guests with hospitality • Health benefits of including fish in diet • The recipe of a Bengali flagship dish
The Sin Interaction design
NIMS Book inventory manager Hotel registration system
Explorations Colour Photography
food serving environment
visuals for dish preparation
story telling book
Project period: 3 weeks (February - March) 2008
Resume Cognizant
NID Diploma Project Ecological mapping
Newspaper remapping Impact of 3G
Strategic packaging
Outcome: • Prototype model
STYLE
ION T A IENT
OR
SKEW
DIRECTION
READABLE
The Sin Interaction design
LE A D I N G THE WAY
BALANCE
NG
Space analysis
F ON T
READ
Culture and cuisine
Remapping the newspaper’s reading style Objective: This mini-project was aimed at: • How organizations function • Decision making factors • Layout design • Readability & typeface • Reader behaviour • Colour on print
NID
e-mail:
[email protected] mobile: +91 9748499510
COLOUR
KE RN
NIMS Book inventory manager Hotel registration system
Explorations Colour Photography
concept sketches
prototype model 1
prototype model 1I
Project period: 2 weeks October 2008
Resume Cognizant
NID Diploma Project Ecological mapping Culture and cuisine
Newspaper remapping Impact of 3G
Space analysis
Strategic packaging
The Sin Interaction design
e-mail:
[email protected] mobile: +91 9748499510
Impact of 3G spectrum in rural India
NID
It looks at how can the third generation mobile platform technology harness the high bandwidth, in terms of enhancing human connectivity between rural and urban India. And to visualize information in a simplistic and effective manner. Objective: Focus was on • Minimal colour usage • Illustrations • Relationships • Visual consistency • Environment supportive
mini model diagram
Outcome: • Visual informative system
environmental support
NIMS Book inventory manager Hotel registration system
Explorations Colour Photography
classified domains
information visualization I
information visualization II
Project period: A) 3 weeks (July - August) 2008
Resume Cognizant
NID Diploma Project Ecological mapping Culture and cuisine
Newspaper remapping Impact of 3G
Space analysis
Strategic packaging
The Sin Interaction design
B) 3 weeks June 2008
e-mail:
[email protected] mobile: +91 9748499510
A) SpaceDebut (Quick Meet) (group project) Objective: Quick Meet shows how information design can blend with usual business activities and make better use of public spaces, such as the underground metro area in Tokyo, Japan Collaboration: An international workshop - Let’s Talk, at Tokyo, Japan held between: • National Institute of Design, India • IIDj (Institute for Information Design, Japan) and • Waseda University, Japan Outcome: Live presentations at Tokyo, Japan: • 54th PechaKucha Night, Super Deluxe hall • Indian Embassy model legend
NIMS Book inventory manager Hotel registration system
Explorations Colour Photography
Quick Meet model showcase
B) Navigation in space & Icon redesign Objective: This mini project was aimed at: Phase I: Icon redesign for Apple’s iPhone handheld device. Phase II: To understand crowd flow patterns at public spaces and facilitate smooth flow, in different scenarios, such as during fire, conferences, etc. Outcome: Conceptual Redesign of icons for iPhone
photos
iTunes
maps
internet
proposed system for navigation
NID
Project period: 2 weeks January 2008
Resume Cognizant
NID Diploma Project Ecological mapping Culture and cuisine
Newspaper remapping Impact of 3G
Space analysis
Strategic packaging
The Sin
e-mail:
[email protected] mobile: +91 9748499510
Packaging for a gifting occasion (group project)
Objective: • design for ambience • presentation skills A live project which involved collaborative thinking. The mission was to design alternate packaging concepts for UB Group’s premium whisky brand - AntiQuity Blue Collaboration: • National Institute of Design • Erehwon Consulting Ltd
• United Breweries Group • Industrial Design Centre
Outcome: Conceptual
Interaction design
Insights for design
NIMS Book inventory manager Hotel registration system
Explorations Colour Photography
concept 1
concept 2
concept 3
concept 4
concept 5
NID
Project period: 2 weeks November 2007
Resume Cognizant
NID Diploma Project
Non-linear story telling
e-mail:
[email protected] mobile: +91 9748499510
NID
(group project)
Objective: To build, observe and explain, via a story Outcome: Short film
Ecological mapping Culture and cuisine
Newspaper remapping
View The Sin online at: Part 1: http://in.youtube.com/watch?v=wLUI0aadCyo Part 2: http://in.youtube.com/watch?v=uFqZJ90XcLA
Impact of 3G
Space analysis
Strategic packaging
The Sin Interaction design
NIMS Book inventory manager Hotel registration system
Explorations Colour Photography
The Sin non-linear story telling via the short film
Project period: A) 2 weeks (August) 2008
Resume Cognizant
NID Diploma Project
B) 2 week October 2007
C) 2 weeks October 2007
e-mail:
[email protected] mobile: +91 9748499510
A) Tactile Periodic Table for the Blind section
NID
Objective: To design an interaction based product Outcome: Conceptual
Ecological mapping Culture and cuisine
Newspaper remapping Impact of 3G
sideview of unit
Space analysis
B) Extended support for the elderly section
Strategic packaging
The Sin Interaction design
cross section view of key
Chemistry Periodic Table prototype
(group project)
Objective: To research, conduct usability study and prototype it. Outcome: Thermacol Prototype
NIMS Book inventory manager Hotel registration system
Explorations Colour
overview
Photography
C) Digital menu ordering system
variations
rough sketch
functionality
blue print
walking stick prototype
Objective: To facilitate smooth decision making Outcome: Touchscreen Prototype
screens
overview
dimensions
prototype screen I
prototype screen II
Project period: 12 weeks (March - May) 2007
Resume Cognizant
NID Diploma Project Ecological mapping Culture and cuisine
Newspaper remapping Impact of 3G
e-mail:
[email protected] mobile: +91 9748499510
Interactive Customer Database System
NIMS
Objective: To develop a system which can accurately tracki books Project development tools used were: • Visual Basic 6 as front end • Access as back end • SQL as query language • Crystal Reports as report publisher Outcome: a software database system
Space analysis
Strategic packaging
The Sin Interaction design
NIMS
main page
report
search
classifications
Book inventory manager Hotel registration system
Explorations Colour Photography
installer
data entry
review
Project period: 12 weeks (August - October) 2006
Resume Cognizant
NID Diploma Project Ecological mapping Culture and cuisine
Newspaper remapping Impact of 3G
Space analysis
Strategic packaging
The Sin Interaction design
NIMS Book inventory manager Hotel registration system
Explorations Colour Photography
Hotel Check-In and Registration system Objective: To develop a system which can manage guests Project development tools used were: • Visual Basic 6 as front end • Access as back end • SQL as query language Outcome: a software database system
e-mail:
[email protected] mobile: +91 9748499510
NIMS
e-mail:
[email protected] mobile: +91 9748499510
Resume Cognizant
NID Diploma Project Ecological mapping Culture and cuisine
Newspaper remapping Impact of 3G
Space analysis
Strategic packaging
The Sin Interaction design
NIMS Book inventory manager Hotel registration system
Explorations Colour Photography
Colour Scales
(hand painted scales)
EXPLORATIONS
e-mail:
[email protected] mobile: +91 9748499510
Resume Cognizant
Photography (of expressions)
EXPLORATIONS
NID Diploma Project Ecological mapping Culture and cuisine
Newspaper remapping Impact of 3G
enlightenment
freedom
studio set I - bonding
prosperity
destruction
leadership
studio set II
isolation
collectiveness
abandoned
hope
unity
Space analysis
Strategic packaging
The Sin Interaction design
NIMS Book inventory manager Hotel registration system
Explorations Colour Photography