A Corporation is a legal entity separate from the shareholder and employs . Corporation exists as a product of corporate law and their rules balance the interests of the management who operates the corporation.
DOING THE RIGHT THINGS
It is an ethical or ideological theory that an entity whether it is a government, corporation organization, or individual has a responsibility to society at large.
Corporate social responsibility is a commitment to improve community well being through discretionary business practices and contributions of corporate resources. Corporate social responsibility (CSR), also known as corporate responsibility, corporate citizenship, responsible business, sustainable responsible business (SRB), or corporate social performance, is a form of corporate self regulation integrated into a business model. To improve the quality of life of the employees and their families as well as for the local community and society at large.
example:- “Corporate Social Responsibility has always been an integral part of the Mahindra Group's vision and the cornerstone of our Core Value of Good Corporate Citizenship”. - Keshub Mahindra, Chairman At the Mahindra Group, Corporate social ressponsiblity is not just a duty; it's a way of life. In 2005, the Group celebrated its 60th anniversary by renewing its commitment to Corporate Social Responsibility . It pledged to dedicate 1% of its profit (after tax), on a continuous basis towards Corporate Social Responsibility.
Customer Loyalty • CSR attract to many customers. • Customer would be willing to pay more for a product if produced in a socially and environmentally responsible manner. • Community Development: Because corporate sector want to be a socially responsible, corporate sector’s primary objective in India is community development. Adopting villages and providing them with basic amenities, and extending friendship to senior citizens, orphans and physically challenged people are few initiatives taken in the direction of community development. •
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This can be the direct result of pride in the company’s products and practices, or of introducing improved human resource practices, such as “family friendly” policies. Employees become champions of a company for which they are proud to work. of employees want to work for companies that commit to social and community concerns. Better able to attract the best and the brightest. Boosts employee satisfaction and performance. There is a correlation between happy employees and happy customers.
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This can result from organizational, process and product differentiation and innovation. Good CSR practices can also lead to access to new markets. For example, a firm may become certified to environmental and social standards so it can become a supplier to particular retailers Ethical and green consumerism is creating opportunities for corporations that seek marketplace differentiation. Increasingly consumers, business partners and distributors are paying attention to the manner in which products are produced (e.g. corruption and child labour, etc.)
its main objective is to provide basic healthcare facilities and a better quality of life to people at the lower. As a part of the healthcare program, like Pulse Polio drive.
Environmental Awareness it
is conscious and plays active role to improve the quality of life around us. Such as global warming.
CSR is a strong promoter of basic and primary education, companies in India have been adopted educational institutions to enhance their education standards and equip them with better infrastructure facilities. They adopt schools in tribal villages and slum areas, and sponsor funds for school building, teachers’ salaries, books, school uniforms and other study materials. E.g. - CSC in India uses IT as an instrument for social development and promoting computer literacy. Many computers have also been donated to Government schools and schools in rural remote areas.
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A REPUTATION – SETS YOU APART
SALES OF ENVIRONMENTALLY FRIENDLY PRODUCT- GROW- PREMIUM PRICE •REDUCE
RESOURCE USE, WASTE AND EMISSION DOESN’T HELP THE ENVIRONMENTSAVES MONEY TOO •UNDERSTAND
THE ENVIRONMENTAL IMPACT OF THE BUSINESS
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DEAL RESPONSIBLY SUPPLIER
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CUSTOMER
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WORK WITH THE LOCAL COMMUNITY
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GOOD REPUTATION – RECRUIT EMPLOYEES
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EMPLOYEES- MORE PRODUCTIVE AND BETTER MOTIVATED
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EMPLOYEES- STAY LONGER
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INVOLMENT WITH COMMUNITY- POSITIVE PRESS COVERAGE
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RECOGNITION- INVESTORS WILLING TO FINANCE
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CSR- REDUCES THE RISK OF SUDDEN DAMAGE
Swanks corporate cities like BENGALURU where Muslims & Dalits are not welcome.
A DALIT applicant is often asked about his ‘background’ in