6magazine Media Kit

MEDIA KIT 2009

MISSION STATEMENT “Football is Hip-hop culture. The love affair between the two needs to be exposed.” - Richard Boadu, Editor-In-Chief 6Magazine aims at setting a precedent. It is for the urbanminded reader who wants more than the short weekly editorial in Sports Illustrated. The reader wants the depth that recruiting publications offer with a hip-hop swag. The 6Magazine reader who wants to know the story surrounding the story and all the intangibles they truly need to be in the know. The magazine’s goal is to completely satisfy the appetite of the hip-hop culture’s football fan. It hits this mark while maintaining a commitment to being the most trendy, accurate urban and fluid presentation available for a gridiron publication.

AUDIENCE THE PEOPLE WE PANDER TO

Aimed towards ages 14-36, the reader of 6Magazine will be enamored with the smooth and seamless hip-hop culture presentation of the magazine. Emphasis on salient issues regarding football basics along with other pertinent issues to younger football fans such as fashion, in-depth game analysis, articles aimed at their favorite teams and players. These concepts may seem mainstream for any sporting publication but because of the presentation style of 6Mag it will appeal to the hip-hop generation’s football fan. The reader of 6Magazine is the individual who knows his favorite quarterbacks social security number and is not afraid to challenge his best friends “fanhood” over meaningless stats from 1976. The 6 reader understands that football is a year round sport and being a fan of football is a year round endeavor too. They do not want coverage starting with the NFL Training camp and ending with the National Championship Game, Pro Bowl and NFL Draft. They want year round information to keep them informed 12 months a year with a hip-hop flair. This is where 6Magazine carves out its niche.

DIGITAL FLAIR 6Magazine will release 8 digital issues per year. Magazine sales are low, due to companies inability to grasp the online concept. 6Magazine has it figured out. We are going to make the magazine as exclusive as possible. We will send out print issues of the magazine upon our subscribers request, because although magazine sale are slow there is still something to be said about having a magazine in your hand. This is a high quality football and hip-hop magazine. It’s not for the masses it is for lovers and hip-hop and football, period. We wouldn’t ask advertisers to advertise if we weren’t going to pub our magazine to the fullest. 6Magazine is going to form a presence never before seen. Our website will feature our podcast, blog, digital issues, and news section which will feature much of the

Here is an example of clothing that would be sold.

same cutting edge technology that Idiomag.com features. 6Magazine’s CEO and Editor-inChief have played football for the University of Oklahoma, love hip hop, and have worked as a copywriters at one of the worlds best advertising agencies. They know football, hip-hop, how to advertise and that is a very lethal cocktail that usually ends in success. When 6Magazine advertises our fan base grows, and as our fan base grows the more attention and exposure will be given to whatever brands are advertising with 6Magazine. 6Magazine will advertise in billboards, online, television, guerilla, in other magazines, product placement, sponsorship, cd inserts, and clothing.

6Magazine will also host after game parties depending upon where our college and pro games of the week will be. Proceeds from the parties will be donated to 6Magazine’s original foundation, The I Miss You foundation, which will be a counseling group for people who have lost a parent in life, the owners of 6Magazine have both lost parents at young ages in their lives and want to give back to the community and help those who are experiencing and coping with the loss of a parent.

NICHE AND STYLE WHAT MAKES 6MAGAZINE SO SPECIAL

The niche of this magazine is that it directly caters to the urban football fan. No matter what your race, if you are a fan of hip-hop culture in any way shape or form and have an intense passion for football this is the magazine for you. 6Magazine’s only focus is football unlike other sports publications that are not solely dedicated to football, thus filling a niche in the sports magazine arena. We relate to the football fan who has a year round thirst for football that cannot be quenched. The reader who picks up 6Magazine will be surprised to find that it is highly educational in value but also aims to inform the reader from a more cutting edge urban perspective. The reader will come from every possible demographic as football is at the heart of American culture.

SO MUCH SWAGGER

The style of 6Magazine is all its own. It is very unique and that style shows through the writing, photography, and design. The reader comes first with 6. We research what football fans want to read about then deliver results in a presentation that is suitable for the serious football fan, the urban football fan and the novice alike. The editorial is cutting edge and not afraid to challenge the status quo or question what is right and/or wrong in its always in-depth coverage of football. The magazine is designed in such an intricate and innovative way that the reader will appreciate it both aesthetically and cognitively. The visual aspect of 6Magazine is very detailed and edgy, but still done with class and taste. The layout of the magazine is simple, yet not afraid to take a chance in its appearance. Content is the substance of the magazine while the visual provides the muchneeded support. The design is simple so that is does not take away from the editorial to read thought provoking articles yet still rewards the reader with a visually rewarding presentation that does not feel cluttered with advertising.

CIRCULATION ANTICIPATED CIRCULATION GROWTH

863,283

800,000 720,000

700,000

Frequency

760,000

8x per year

680,000 600,000

600,000

Rate Base

500,000

35,000

410,000

400,000 300,000

Basic Subscription Price

200,000

$24.99 US / $32.99 CAN

100,000

100,000

Single Copy Price

50,000

$5.99 US / $6.99 CAN 8/2009

8/2010

8/2011

8/2012

8/2013

8/2014

8/2015

DIGITAL HITS 2009 Anticipated Web traffic

rank

DEPARTMENTS 1ST DOWN

1st Down will be the opening section of the magazine which will feature the Letters from the Editors, Letters to the Editors and the current buzz in the football world called Scouting Report.

IN THE TRENCHES In the Trenches will be the heart of the magazine. Sections within may include but not limited to: ICU Big hits of the month pictorial, 2step Shake of the Month, Pancake of the Month pictorial, Snag of the Month pictorial, Fanhood, Blast from the Past, Unsportsmanlike Conduct, In the Booth, Jimmy Awards, Spatted Up and many more.

ON THE ISLAND On the Island is the features section of the magazine. It will feature the hottest players and or coaches in football in the level we choose to highlight. There will be a special section called Scout Team, which will highlight an up and coming player in his respective level of competition. Cheerleader of the Month will also be featured in the on the island section.

TWO MINUTE DRILL Two Minute Drill will feature previews and predictions of the upcoming big games, a preview of the next month’s issue, fan contest article will also be featured in this section, and small stories that didn’t align with the other departments.

COST PER 1000 MAGAZINE

CIRCULATION

FULL COLOR PRICE

CPM

ESPN Sporting News Athlon Sports Illustrated Pro Football Wkly Blitz 6Magazine

2,045,566 712,830 857,214 3,213,025 109,860 50,000 100,000

200,000 57,032 83,116 320,000 3,967 5,645 16,498

98 80 97 100 36 113 165

Cost Per Thousand is the price it cost the magazine to reach 1,000 readers. Six researched its competitors CPM to establish our own. We took the average of the full color price ads and set that as our starting price. The niche of the magazine allows us to have such a great CPM. We hope to keep our current rate, but are realistic that it will change in the future.

EDITORIAL EXCELLENCE

The edge that 6Magazine will bring to the football magazine industry will be as cutting edge as Apple was in the 1980’s. It’s new and different for football. It will be an aggressive style. The readers are trendsetters so we will keep up with what they think, feel, and envision for the game they love. It will be written from an aggressive and confident tone that has a clear swagger, but the tone will not rub people the wrong way.

RATE CARD Print 4 COLOR

full page 3/4 page 1/2 page 1/3 page 1/4 page two page

1x

2x

4x

17,487 16,706 14,529 13,231 11,955 29,727

18,535 18,632 16,762 14,993 13,753 31,509

1x

2x

4x

12,043 11,440 13,469 8,253 6,651 20,475

12,765 12,006 14,529 8,934 7,376 21,702

13,531 13,412 16,762 11,817 13,892 23,002

16,498 14,734 13,469 12,101 10,126 28,047

BW

full page 3/4 page 1/2 page 1/3 page 1/4 page two page

COVER PAGES

2nd cover 2nd cover spread 3rd cover 4th cover

1x 34,800 51,298 32,625 30,160

(Cover Ads will be flat rate regardless of color or black/white)



6x



19,634 19,505 17,621 16,882 14,972 33,400

6x 15,793 14,456 17,621 12,938 14,491 25,253

8x 22,005 20,416 19,250 17,472 16,820 37,381



8x 16,064 14,843 19,250 14,198 15,269 27,289

RATE CARD Digital BANNER STYLE

HOMEPAGE

SUBPAGE

SIDEBAR STYLE

HOMEPAGE

SUBPAGE

Banner Leaderboard Pull down Video

$34 $36 $36 $40

$17 $18 $18 $30

Half page Rectangle Skyscraper

$36 $36 $37

$18 $18 $19

MULTIMEDIA

HOMEPAGE

SUBPAGE

OTHER

HOMEPAGE

SUBPAGE

Unicast Video Pre-roll Video Post-roll Video Gallery Sponsorship Streaming Sidebar Roadblock/Takeover

$45 $50 $40 $35 $40 $50

$35 $35 $30 $20 $30 $35

Floating Widget Poll Sponsor Branding logo Pop Up Pop Under

$35 $35 $36 $40 $25 $25

$15 $15 $18 $20 $15 $15

*We anticipate 1,000,000 visitors per month and 4,300,000 impressions per month.

RATE CARD NON STANDARD COLORS

COMMISSION AND CASH DISCOUNTS

Any colors other than black or publishers standard processing colors: yellow, magenta, or cyan, will incur noncommissioned additional production charge. Special colors are available through prior arrangement. Special colors not arranged ahead of time will be converted to process without notification.

15% to recognized agencies payable upon receipt of invoice. No cash discounts will be offered.

SPLIT RUN A single advertiser can split his copy along Regional, State or market lines. Split run premium charges are non-commissionable. Unit availability varies among editions.

BOOKLETS AND INSERTS They will run in units of 4,8,12 and 16 pages or more. Supporting page needed with some booklets. Prices are determined by size of booklet and insert. We accept booklets and inserts printed and supplied by any advertiser. Details available.

DIRECT ADVERTISING

SPECIAL POSITION

We recommend that all ads be placed through an accredited advertising agency. 6Magazine will not produce ads for the client.

Extra 10%

BLEED There will be no charge for bleed ads

ISSUE DATES & THEMES 2009

ISSUE 1

“All Gears Going” On Sale: September 3rd Ad Deadline: August 27th Editorial Deadline: August 24th

ISSUE 2

”Mid-Season Reports” On Sale: October 5th Ad Deadline: September 25th Editorial Deadline: September 25th

ISSUE 3

“It’s November...Time for BCS Madness/Remembering Sean Taylor” On Sale: November 9th Ad Deadline: October 21st Editorial Deadline: October 14th

ISSUE 4

“Time To Claim Poll Position” On Sale: December 14th Ad Deadline: November 25th Editorial Deadline: November 18th (Heisman Trophy/College Football Awards Article: December 7th)

ISSUE 5

“Football Your Way/2009 Year in Review/National Sign” On Sale: February 9th Ad Deadline: January 23rd Editorial Deadline: January 19th (Except Super Bowl Article: February 2nd)

ISSUE 6

“NFL Combine/NFL Draft/Spring Football” On Sale: May 4th Ad Deadline: April 24th Editorial Deadline: April 17th (Except NFL Draft Articles: April 27th)

ISSUE 7

“Off Season: Where the Hard Work Begins” On Sale: July 13th Ad Deadline: June 29th Editorial Deadline: June 22th

ISSUE 8

“It’s Coming!” On Sale: August 10th Ad Deadline: July 24th Editorial Deadline: July 17th

MECHANICAL SPECS

BLEED TRIM LIVE

two page spread

full page

half vertical

half horizontal

two page half horizontal spread

one third vertical

two thirds vertical

18.25 x 11

9.125 x 11

4.75 x 11

9.125 x 5.5

18 x 5.5

6.75 x 11

2.875 x 11

18 x 10.875

9 x 10.875

4.375 x 10.875

9 x 5.25

18 x 5.25

6.5 x 10.875

2.625 x 10.875

17.5 x 10.625

8.75 x 10.625

4.5 x 10.625

8.75 x 5

17.5 x 5

6.25 x 10.625

2.375 x 10.625

FILE FORMAT: Mac, must be on CD or FTP Contact Productions IMAGES: Must be 300 DPI in CMYK format FONTS: Must be embedded