5 Conclution.docx

“A study on customer satisfaction of MILMA products among households in Aluva Municipality”

FINDINGS

 Majority of customer’s favourite is ice-cream. 25% and 16.6% of customers like milk and buttermilk respectively.  Most of the respondents are aware about milma products through advertisement.  33.3% of customers very frequently buy milma products.  Majority of the customers agree that milma provides best value for money.  Most of the customers neutrally agree that they buy milma products because of its availability.  Majority of the customers are highly satisfied on the price of milma compared to competitors.  Most of the customers are satisfied with the quality of milma products.  Majority of the customers are satisfied with the reachability and accessibility of milma products.  Most of the respondents prefer to buy milma products from retailers.  Majority of the customers are satisfied with the taste of milma products.  Majority of the customers are neutrally satisfied with the freshness of milma products.  A big portion of customers are highly satisfied with the packaging of milma products.  38.3% respondents are satisfied with the delivery of milma products.  Majority of the customers neutrally suggest milma products to their friends and relatives.

37 BMCCA Aluva

Department of Commerce

“A study on customer satisfaction of MILMA products among households in Aluva Municipality”

SUGGESTIONS  The company should focus on giving more publicity to their productsthrough innovative sources like print and visual media.  The company should make people consistent with their products by improving the standard of their products and offering quality products.  The company should maintain a friendly relationship with its customers.  More milma stall should be setup to increase the availability of milma products to the customers.  The company should adopt innovative measures to improve the sales.  The company should provide credit facilities in order to sustain customers.

 The milma should provide offers and stable prices for to cop up with its competitors.  Make more delivery of milma products through retail outlets.  High quality input combinations should be used while production process of milma products for improving their taste.  Milma should produce only minimal quantity of products in order to avoid over wastage and thereby increasing the freshness of milma products.

38 BMCCA Aluva

Department of Commerce

“A study on customer satisfaction of MILMA products among households in Aluva Municipality”

CONCLUSION The project work entitled “A STUDY ON CONSUMER SATISFACTION OF MILMA PRODUCT AMONG HOUSEHOLDS IN ALUVA” was done in order to find out the customer satisfaction on Milma products.The Milma products are supplied to all over the nation.

The study reveals that the customer satisfaction level of Milma products are not in a better position when compared to other brands. Because of the competitive industries quality and service are key words. So that there is a need for further improvement in terms of quality and services of the product of milma. High price is the major defect in reducing the sale of the milma produce. Lack of availability and packaging are the another defects.

So with the help of moderate price in strategy, good packaging, and powerful distribution channel and customer retention programmes will also help the Milma company to defect in existed and future competitors and also help in increasing the satisfaction level of customers through Milma product.

Through the study we found that consumer is highly satisfied with Milma products if price is moderate.

39 BMCCA Aluva

Department of Commerce

“A study on customer satisfaction of MILMA products among households in Aluva Municipality”

BIBLIOGRAPHY

40 BMCCA Aluva

Department of Commerce

“A study on customer satisfaction of MILMA products among households in Aluva Municipality”

BIBLOGRAPHY Books 

Principles of marketing ,2015

Philip Kotler

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Marketing management ,2015

Philip Kotler

Other Resource 

Business Today

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Journals

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Newspaper

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Magazines

Websites 

Wikipedia

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www.milma.com

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www.soho.org

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www.learnmarketing.net

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www.smallbusinesssuccess.net

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www.pdfcoke.com http://www.mbaknol.com/managerial-economics/theories-of-profit/in-economics/

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http://www.guesspapers.net/1397/different-theories-of-profit/

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http://shodhganga.inflibnet.ac.in/bitstream/10603/4835/13/13_chapter%204.pdf

41 BMCCA Aluva

Department of Commerce