3b_nomad Ltd Annual Report

Name

Nomad Ltd. Annual Report

Date

Annual Report Executive Summary

Milestones ♦ Achieved 163% of plan for the year, a new record! ♦ Introduced South American adventures in New Direction™ travel division. ♦ Increased Northeast sales 65%.

Balancing the books This year’s sales continued the trend of rising revenues. For the second consecutive year, we exceeded the goals set forth in the President’s Plan. We also implemented many new cost saving measures, many of which were suggested during employee retreats and brainstorming weekends. The combination of increased sales revenue, especially in the northeast markets, and the innovative cost cutting measures was recognized and well received by the Wall Street establishment and the financial press. We are also pleased to report that Nomad Ltd. is a profitable component in the portfolios of all major “green” mutual funds.

Communication Developed in-house publishing department to produce all corporate communications including the annual report, the corporate newsletter, and corporate catalogs. Completed yearlong search for new director of communications.

Quality Assurance Formalized and implemented Product Testing and Standards review process. Installed Product Testing Center. Began working with guiding and outdoor leadership organizations to field test all products including outer wear and recreational gear.

New Directions™ Travel Purchased two national guiding services and another with international connections. Combined, these organizations will deliver services through the New Directions subsidiary. This diversification will allow Nomad Ltd. to offer new tours in exciting locations, including South America and Africa.

Corporate Mission Statement

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omad Ltd is a national sporting-goods retailer dedicated to delivering highquality adventure sporting gear and clothing.

Name

Nomad Ltd. Annual Report

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Annual Report Executive Summary

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Communication

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omad Ltd is a national sporting-goods retailer dedicated to delivering highquality adventure sporting gear and clothing.

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