20th Nov 07

ATTN: MR CHANDIMA UDABAGE SHADOW RUNDOWN THE STATE OF BUSINESS – 20th Nov, 2007 HEADLINES

FLASH

00.30

MONETARY

VTR

CHAMI

LABOUR

VTR

RIYAD

BANKERS

VTR

NISHANI

01.20

BREAK 1 - ADD STATE OF BUSINESS BRIDGE CIM

VTR

ANOUK

02.50

BREAK 2 - STOCK WATCH STOCK UPDATE

CARDS

01.30

CURRENCY

CARDS

00.20

LINE UP EDITOR ANCHOR

- ANOUK/NISHANI - NISHANI

HEADLINES 1. CENTRAL BANK KEEPS POLICY RATES UNCHANGED WHILE KEEPING A TAB ON MARKET LIQUIDITY, AND 2. BETTER LATE THAN NEVER- AUTHORITIES LOOK AT ENHANCING MIGRANT WORKER REMITTANCES 1. MONETARY – VTR THE

CENTRAL

BANK

SAYS

IN

A

BID

TO

CURB

DEMAND

DRIVEN

INFLATION THEY HAVE SIPHONED OFF EXCESS LIQUIDITY IN THE MARKET THROUGH OPEN MARKET OPERATIONS. IN ITS NOVEMBER MONETARY POLICY REVIEW THE BANK ANNOUNCED THAT REQUIRED STEPS WILL BE TAKEN AS AND WHEN NECESSARY TO MAINTAIN THE LIQUIDITY AT A DESIRED LEVEL. POLICY RATES FOR THE MONTH OF NOVEMBER WAS KEPT UNCHANGED, A TREND THAT CONTINUED OVER THE YEAR. ROLL VTR 2. FOREIGN EMPLOYMENT SRI LANKA’S 1.5 MILLION STRONG MIGRANT WORKER COMMUNITY IS ONE OF THE MOST IMPORTANT FOREIGN EXCHANGE EARNERS THAT KEEPS SRI LANKA’S ECONOMY AFLOAT. BUT UNFORTUNATELY MOST SRI LANKANS, WHO ARE EMPLOYED PRIMARILY IN THE GULF STATES ARE MOSTLY UNSKILLED WORKERS, WHO WORK FOR LESS THAN 250 U.S. DOLLARS A MONTH. MINISTER OF FOREIGN EMPLOYMENT KEHELIYA RAMBUWWELLA ADDRESSING THE MEDIA AT THE PARLIAMENTARY COMPLEX TODAY STATED THAT MEASURES ARE BEING TAKEN TO TRANSFORM SRI LANKA’S MIGRANT WORKER COMMUNITY FROM A QUANTITATIVE WORKFORCE TO A QUALITATIVE OUTFIT. ROLL VTR

3. CHILD PORN OVER 16 CEO’S OF LOCAL AND FOREIGN BANKS OPERATING IN SRI LANKA LED BY THE GOVERNOR OF THE CENTRAL BANK AJITH NIVARD CABRAL CAME TOGETHER YESTERDAY TO LAUNCH THE BANKS’ CAMPAIGN TO CRUSH CHILD PORNOGRAPHY ON THE INTERNET. THIS FINANCIAL COALITION WAS FORMED WITH THE INTENTION OF PREVENTING THE CREDIT CARD SYSTEM BEING USED TO ACCESS CHILD PORNOGRAPHY ON THE WEB. ROLL VTR BREAK 4. CIM THE CHAIRMAN OF THE CHARTERED INSTITUTE OF MARKETING UK SAYS THAT SRI LANKA WOULD NOT HAVE TO EXPERIENCE THE CURRENT SLUMP IN TOURISM IF THE ISLAND WAS MARKETED EXCEPTIONALLY WELL GLOBALLY. WHILE APPLAUDING SRI LANKA’S MARKETING TALENT, PAUL GOSTICK FEELS THAT THERE IS MASSIVE OPPORTUNITY FOR SRI LANKA TO EXPLORE FURTHER POSSIBILITIES, ESPECIALLY IN TERMS OF TOURISM AND APPAREL. HE MADE THESE OBSERVATIONS WHILE SPEAKING EXCLUSIVELY TO ART TV FOLLOWING THE CIM CEO BREAKFAST FORUM ORGANIZED BY THE CHARTERED INSTITUTE OF MARKETING SRI LANKA REGION HELD RECENTLY. ROLL VTR BREAK STOX THE MARKET OPENED TO ANOTHER DULL DAY OF TRADING TODAY. ACTIVITY LEVELS REMAINED LOW WHILE INTEREST WAS SEEN ON A FEW PLANTATION STOCKS. THE DAY’S VOLUMES LIST WAS TOPPED BY TOKYO NON VOTING WHICH TRADED 1.13 MILLION SHARES. MADULSIMA WAS NEXT IN LINE WHILE MALWATTE FOLLOWED.

MAJOR SHARE TO TURN OVER ALSO CAME FROM TOKYO NON VOTING WHICH PUMPED IN 24.9 MILLION AND WAS FOLLOWED BY LANKA MILK FOODS AND RIVERINA HOTELS. THE DAY SAW FOREIGN PURCHASES WORTH 31.6 MILLION RUPEES WHILE FOREIGH SALES WAS RECORDED AT 11.2 MILLION THERE WERE NO CROSSINGS TODAY CARD 1 THE ALL SHARE DROPPED 20.31 POINTS ENDING THE DAY AT 2,590.12 WHILE THE MILANKA ALSO LOST 37.57 POINTS TO CLOSE AT 3,442.02. TURNOVER FOR THE DAY WAS RECORDED AT 156.3 MILLION RUPEES. CARD 2 THE DAY’S GAINERS WERE LED BY THE VANIK-NON VOTING, SELINSING, REEFCOMBER, EDEN HOTEL LANKA AND ASSOCIATED PROPERTIES. CARD 3 MIRAMAR, REGNIS, YORK ARCADE, WERE THE DAY’S TOP LOSERS.

VIDULLANKA

LET’S TAKE A LOOK AT THE DAY’S FOREX RATES! CARD 4 CARD 5

AND

TALAWAKELLE

SEGMENT: DATE: REPORTER: SLUG: THE

CENTRAL

MAIN 21 / 11 / 2007 CHAMINDA MONETARY – VTR BANK

SAYS

IN

A

BID

TO

CURB

DEMAND

DRIVEN

INFLATION THEY HAVE SIPHONED OFF EXCESS LIQUIDITY IN THE MARKET THROUGH OPEN MARKET OPERATIONS. IN ITS NOVEMBER MONETARY POLICY REVIEW THE BANK ANNOUNCED THAT REQUIRED STEPS WILL BE TAKEN AS AND WHEN NECESSARY TO MAINTAIN THE LIQUIDITY AT A DESIRED LEVEL. POLICY RATES FOR THE MONTH OF NOVEMBER WAS KEPT UNCHANGED, A TREND THAT CONTINUED OVER THE YEAR. ROLL VTR ‘MONETARY MEASURES’ High cost limits private sector borrowings “Considerable deceleration in inflation after next June”CB official

VOICE OVER – MONETARY – CHAMINDA – 21 / 11 BANK VISUALS CREDIT TO THE PRIVATE SECTOR DECELERATED IN SEPTEMBER TO ITS

LOWEST

LEVEL

THUS

FAR

IN

2007,

COUNTING

FOR

23.3

PERCENT FOLLOWING A HIGH FIGURE OF 26.5 PERCENT REACH EARLY THIS YEAR. THIS DECELERATING TREND IS EXPECTED TO PERSIST DURING THE REMAINING MONTHS. MARKET VISUALS SEPTEMBER INFLATION ROSE TO 19.6 PERCENT THE SECOND HIGHEST SINCE THE 20 PERCENT FIGURE RECORDED IN JANUARY, WHICH THE BANK IS CONFIDENT WILL MODERATE ONCE VARIOUS FACTORS COME INTO PLAY. THE

BANK

MONETARY COMMODITY

SAYS

DOMESTIC

POLICY PRICES

AND WILL

SUPPLY

THE

IMPROVEMENTS,

DIMINISHING

HELP

BRING

DOWN

OF

ITS

TIGHT

INTERNATIONAL

INFLATION

TO

A

MODERATE LEVEL. ACCORDING

TO

CONSIDERABLE

AN

OFFICIAL

DECELERATION

OF

OF

THE

CENTRAL

INFLATION

WILL

BANK, START

THE ONLY

AFTER NEXT JUNE, AND UP UNTIL THAT TIME THE BANK EXPECTS TO CONTINUE ITS TIGHT MONETARY POLICY. ENDS.

SEGMENT: MAIN DATE: 20TH NOV 07 REPORTER: ANOUK SLUG: CIM THE CHAIRMAN OF THE CHARTERED INSTITUTE OF MARKETING UK SAYS THAT SRI LANKA WOULD NOT HAVE TO EXPERIENCE THE CURRENT SLUMP IN TOURISM IF THE ISLAND WAS MARKETED EXCEPTIONALLY WELL GLOBALLY. WHILE APPLAUDING SRI LANKA’S MARKETING TALENT, PAUL GOSTICK FEELS THAT THERE IS MASSIVE OPPORTUNITY FOR SRI LANKA TO EXPLORE FURTHER POSSIBILITIES, ESPECIALLY IN TERMS OF TOURISM AND APPAREL. HE MADE THESE OBSERVATIONS WHILE SPEAKING EXCLUSIVELY TO ART TV FOLLOWING THE CIM CEO BREAKFAST FORUM ORGANIZED BY THE CHARTERED INSTITUTE OF MARKETING SRI LANKA REGION HELD RECENTLY. ROLL VTR SUPER Paul Gostick Chairman Chartered Institute of Marketing TAG ‘MARKETING ADVICE’

VOICE OVER/ 20TH NOV 07/ CIM/ ANOUK ACCORDING TO THE CHAIRMAN OF CIM UK, SRI LANKA IS LACKING IN THE AREA OF MARKETING ITS TOURISM POTENTIAL, A GAP HE FEELS, DOES NOT NEED TO EXIST. VOICE CUT (3:39) ONE OF MY CONCERNS IS I THINK SRI LANKA NEEDS TO DO MORE TO MARKET SRI LANKA AS A COUNTRY THAN IT CURRENTLY DOES. YOU THINK IT’S DOING IT, BUT IF YOU WERE OUTSIDE OF SRI LANKA YOU WON’T SEE THIS. I’LL GIVE YOU AN EXAMPLE. IF WE GO INTO A TRAVEL AGENT IN THE UK, I SEE MANY BROCHURES FOR AUSTRALIA, FOR US, FOR EUROPE, I RARELY SEE BROCHURES FOR SRI LANKA (4:07) HE ALSO OUTLINED WHAT SRI LANKA NEEDS TO DO IN TERMS OF FURTHER ENHANCING ITS APPAREL SECTOR. VOICE CUT (8:45) I THINK THE ISSUE YOU’VE GOT IN TERMS OF APPAREL, IS YOU EFFECTIVELY MANUFACTURE FOR THE MAJOR CORPORATES AROUND THE WORLD. AND SO YOU HAVE ALL THE SKILLS TO DO THAT BUT I DON’T THINK YOU’VE ACTUALLY THOUGHT ABOUT HOW SRI LANKA COULD TAKE APPAREL TO MARKET IN ITS OWN RIGHT. THE ‘MADE IN SRI LANKA BRAND’ IF YOU LIKE (9:10) GOSTICK COMMENDED SRI LANKA’S ETHICAL MARKETING INITIATIVES, ESPECIALLY IN TERMS OF APPAREL, BUT UNDERLINED THAT ETHICAL MARKETING, AND SUSTAINABLE MARKETING NEED TO BE PRACTICED ACROSS THE BOARD. VOICE CUT (7:10) ALTHOUGH PROFIT IS IMPORTANT IN AN ORGANIZATION, YOU’VE GOT TO HAVE IT, BUT THERE ARE ULTIMATELY OTHER THINGS THAT YOU HAVE TO CONSIDER. THE IMPACT ON THE ENVIRONMENT FROM WHAT YOU’RE DOING AS A BUSINESS, AND WHAT YOUR IMPACT IS ON SOCIETY. YOU MUST DO WHAT YOU SAY YOU’RE GOING TO DO- TRUST COMES IN. THIS IS A HUGE PART OF CSR (8:00) IN COMMUNICATING ONE’S INITIATIVES TO ONE’S AUDIENCE, GOSTICK OFFERED SOME TIMELY ADVICE.

TARGET

VOICE CUT (11:05) WE AS MARKETERS HAVE TO RECOGNIZE BROAD BRUSH COMMUNICATION IS A LOT LESS EFFECTIVE THAN IT WAS BECAUSE WE GOT EMPOWERED CONSUMERS, PEOPLE KNOW WHAT THEY WANT AND THEY GO AND SEARCH FOR IT. SO YOU HAVE TO BE DIFFERENT, YOU HAVE TO BE RELEVANT AND YOU HAVE TO GET THE TIMING RIGHT (11:27) ENDS/

SEGMENT: MAIN AIRED: 20TH NOV SHOT: REPORTER: NISHANI SLUG: CHILD PORN OVER 16 CEO’S OF LOCAL AND FOREIGN BANKS OPERATING IN SRI LANKA LED BY THE GOVERNOR OF THE CENTRAL BANK AJITH NIVARD CABRAL CAME TOGETHER YESTERDAY TO LAUNCH THE BANKS’ CAMPAIGN TO CRUSH CHILD PORNOGRAPHY ON THE INTERNET. THIS FINANCIAL COALITION WAS FORMED WITH THE INTENTION OF PREVENTING THE CREDIT CARD SYSTEM BEING USED TO ACCESS CHILD PORNOGRAPHY ON THE WEB. ROLL VTR SUPER Ajith Nivard Cabral Governor – The Central Bank Yohan Dias Abeyesinghe Chief Information Officer Standard Chartered Bank TAG ‘BANKS UNITE TO CRUSH CHILD PORN ON THE NET’ Report suspicious websites to 2480500

VOICE OVER/NISHANI/20TH NOV/CHILD PORN AMONG THE THIRD WORLD TOURIST RECEIVING DESTINATIONS IN THE WORLD SRI LANKA CONTINUES TO BE A MAJOR SOURCE OF CHILDREN WHO APPEAR IN WEB SITES THAT CARRY CHILD PORNOGRAPHY. THUS IN RESPONSE TO THE ALARMING INCREASE IN THE NUMBERS OF CHILDREN APPEARING IN SUCH SITES THE BANKS’ CAMPAIGN TO CRUSH CHILD PORNOGRAPHY ON THE INTERNET OR B3CPI WAS LAUNCHED TO DETER THE FINANCIAL NETWORK WHICH SUPPORTS THESE WEBSITES. THE B3CPI PROCESS THAT WILL BE LAUNCHED IN EACH OF THE BANKS CARD CENTERS WITH IMMEDIATE EFFECT WILL TRACK ANY PAYMENTS MADE TO SUSPICIOUS WEBSITES AND IDENTIFY AND FLAG THESE MERCHANTS. 29.35 UPON RECEIPT OF SUCH INFORMATION WE WILL ESTABLISH IF THE WEBSITE IS INVOLVED IN CHILD PORNOGRAPHY AND IF SO IDENTIFY THE BANK THAT SUPPORTS THE CREDIT CARD TO THE MERCHANT WHO OPERATES THE SITE. A DUMMY TRANSACTION WILL BE USED TO IDENTIFY THE MERCHANT AND THE ACQUIRING BANK. IF THE BANK IS OPERATING IN SL IMMEDIATE STEPS WILL BE TAKEN TO TERMINATE THE RELATIONSHIP WITH THE BANK 30.00 ALSO SPEAKING HERE THE GOVERNOR OF THE CENTRAL BANK SAID THIS MOVE IS A STEP IN THE RIGHT DIRECTION, CONSIDERING THE CONTRIBUTION BANKS CAN MAKE TOWARDS IDENTIFYING AND SHUTTING THE FLOW OF FUNDS TO COMMERCIAL SOURCES OF CHILD PORNOGRAPHY THROUGH CREDIT CARD TRANSACTIONS WHICH SEEM TO MAKE THE BULK OF THE BUSINESS. 09.04 ONE OF THE WORST FEATURES THAT THE INTERNET HAS IS THAT IT PROVIDES WITH THE OPPORTUNITY TO ACCESS AND PROMOTE CHILD PORNOGRAPHY. SO IT IS NOTHING BUT RIGHT THAT PEOPLE WHO BENEFIT SO MUCH FROM THE INTERNET TO MOVE FORWARD TO CRUSH THE IMPACT OF THE AREAS WHICH ARE NOT VERY BENEFICIAL TO SOCIETY AND TREMENDOUSLY DAMAGING TO CHILDREN. 09.52 ++ 10.15 BANKS ARE THE FORCE THAT HAS THE GREATEST ABILITY TO MAKE CHANGES IN AN ECONOMY AND IN THE WAY A COUNTRY MOVES AHEAD IN ITS VENTURES

10.32 THE BANKS’ COALITION ALSO URGES THE PUBLIC TO EXERCISE THEIR CIVIC DUTY BY REPORTING ANY WEBSITE WHICH SUPPORTS CHILD PORNOGRAPHY OF ANY FORM OR TRANSACTIONS RELATED TO THE CRIME. CARD HOTLINE 2480500 ENDS/

SEGMENT: DATE: REPORTER: EDITOR: SLUG:

MAIN 20TH NOVEMBER 2007 RIYAD R. ANOUK T. FOREIGN EMPLOYMENT

SRI LANKA’S 1.5 MILLION STRONG MIGRANT WORKER COMMUNITY IS ONE OF THE MOST IMPORTANT FOREIGN EXCHANGE EARNERS THAT KEEPS SRI LANKA’S ECONOMY AFLOAT. BUT UNFORTUNATELY MOST SRI LANKANS, WHO ARE EMPLOYED PRIMARILY IN THE GULF STATES ARE MOSTLY UNSKILLED WORKERS, WHO WORK FOR LESS THAN 250 U.S. DOLLARS A MONTH. MINISTER OF FOREIGN EMPLOYMENT KEHELIYA RAMBUWWELLA ADDRESSING THE MEDIA AT THE PARLIAMENTARY COMPLEX TODAY STATED THAT MEASURES ARE BEING TAKEN TO TRANSFORM SRI LANKA’S MIGRANT WORKER COMMUNITY FROM A QUANTITATIVE WORKFORCE TO A QUALITATIVE OUTFIT. ROLL VTR Super Keheliya Rambukwella Cabinet Minister Foreign Employment ‘IMPROVING MIGRANT WORKERS’

VOICE OVER / FOREIGN EMPLOYMENT / RIYAD / 20TH NOVEMBER 2007 / VTR THIS YEAR SRI LANKA’S HARDWORKING MIGRANT WORKER COMMUNITY INJECTED APPROXIMATELY 2.3 BILLION DOLLARS INTO THE ECONOMY, WHICH STEADIED IT AGAINST OIL SHOCKS AND EASED SRI LANKA’S BALANCE OF PAYMENT WOES. THIS YEAR WORKER REMITTANCES ARE EXPECTED TO INCREASE BY 20% TO 2.8 BILLION DOLLARS. FOREIGN EMPLOYMENT MINISTER KEHELIYA RAMBUKWELLA STATED THAT PLANS ARE ALREADY BEING DRAFTED TO PIGGY BACK ON ONE OF THE FASTEST GROWING ECONOMIES IN THE WORLD - THE MIDDLE EAST, WHICH SRI LANKA HAS ALREADY A STRONG FOOTHOLD ON. 25.36 KEHELIYA WE GOT THE HOTEL SCHOOL PEOPLE INVOLVED PRIVATE HOTELIERS INVOLVED AND WE MADE AN ASSESSMENT THAT THEY WERE 40,000 NEW ROOMS COMING UP IN THE UAE. 25.44 WHICH MEANS BY 2010 THE REQUIREMENT WOULD GO UP BY 75,000 HOTELIERS. 25.49 AS OF NOW THE PRINCIPAL OF THE HOTEL SCHOOL AND A TEAM FROM THE PVT SECTOR IS IN THE UAE AND HAVE 18 APPOINTMENTS IN THE NEST 2 DAYS AND THEY WILL MEETING THE RESPECTIVE HOTELIERS AND WE WILL TELL THEM LOOK HERE, YOU NEED THIS AMOUNT, AND THIS THE CATEGORY, GIVE US YOUR CURRICULUM 26.11 IT’S BEEN WORKED OUT AND WE ARE LOOKING AT DIFFERENT MARKETS AT DIFFERENT LEVELS. 26.16 HE CONCLUDED THAT THIS IS THE RIGHT TIME FOR POLICY SHIFTS DUE TO THE NEW COMPETITIVE ADVANTAGES SRI LANKA HAS OVER REGIONAL ECONOMIC HEAVY WEIGHTS SUCH AS INDIA, WHICH IS ONE OF THE MAIN LABOR SOURCES TO THE MIDDLE EAST. 23.07 IN THE UAE ALL THE PEOPLE MANY OF THEM ARE LEAVING 23.12 BECAUSE THERE IS AN ECONOMIC BOOM IN THEIR COUNTRY AND THE CURRENCY IS BECOMING STRONGER 23.18 SO AS A RESULT THEY ARE LEAVING THEIR JOBS AND GETTING BACK TO THEIR MOTHER COUNTRY BECAUSE THEIR SALARY LEVELS ARE ALMOST EQUAL. 23.27BECAUSE WITH A STRONG THEY ARE BETTER OFF 23.31 ENDS/

STOX THE MARKET OPENED TO ANOTHER DULL DAY OF TRADING TODAY. ACTIVITY LEVELS REMAINED LOW WHILE INTEREST WAS SEEN ON A FEW PLANTATION STOCKS. THE DAY’S VOLUMES LIST WAS TOPPED BY TOKYO NON VOTING WHICH TRADED 1.13 MILLION SHARES. MADULSIMA WAS NEXT IN LINE WHILE MALWATTE FOLLOWED. MAJOR SHARE TO TURN OVER ALSO CAME FROM TOKYO NON VOTING WHICH PUMPED IN 24.9 MILLION AND WAS FOLLOWED BY LANKA MILK FOODS AND RIVERINA HOTELS. THE DAY SAW FOREIGN PURCHASES WORTH 31.6 MILLION RUPEES WHILE FOREIGH SALES WAS RECORDED AT 11.2 MILLION THERE WERE NO CROSSINGS TODAY CARD 1 THE ALL SHARE DROPPED 20.31 POINTS ENDING THE DAY AT 2,590.12 WHILE THE MILANKA ALSO LOST 37.57 POINTS TO CLOSE AT 3,442.02. TURNOVER FOR THE DAY WAS RECORDED AT 156.3 MILLION RUPEES. CARD 2 THE DAY’S GAINERS WERE LED BY THE VANIK-NON VOTING, SELINSING, REEFCOMBER, EDEN HOTEL LANKA AND ASSOCIATED PROPERTIES. CARD 3 MIRAMAR, REGNIS, YORK ARCADE, WERE THE DAY’S TOP LOSERS.

VIDULLANKA

LET’S TAKE A LOOK AT THE DAY’S FOREX RATES! CARD 4 CARD 5

AND

TALAWAKELLE