2009-2010 Phoenix Coyotes Corporate Sales Brochure

Headline

Team Effort Dear Coyotes Fan, We believe the Coyotes belong in Glendale, playing their games at Jobing.com Arena – one of the premier facilities in the NHL and one of the truly outstanding entertainment venues anywhere. We believe that the Coyotes can be successful in Glendale, under the proper circumstances, and we are committed to having those circumstances realized. The Coyotes want to play for you. They want to sacrifice and win for you. They treasure their connection to you. The team will do everything it can to make the Stanley Cup playoffs and to bring back “The White Out,” one of the truly great playoff traditions. The team feeds on your cheers. It thrives when Jobing.com Arena is full of howling Coyotes fans. The Coyotes are Arizona’s hockey team, a team looking forward to a fresh start. As you are a stakeholder in their success, and your support of the team is essential. Phoenix hockey has a good story to tell. There are grass-roots programs that are starting to produce elite-level talent. The Coyotes’ staff works hard to make every game night a fun, worthwhile, value-rich family experience. The players are active in community causes. And the team is being built the right way – through the Entry Draft and player development. Through maximum devotion to our shared objective, hockey’s future can be bright in the Valley of the Sun. We are counting on your support as you are counting on ours. Thank you. Sincerely,

Gary Bettman Commissioner National Hockey League

Economic Impact

The Economic Impact of the Phoenix Coyotes and Jobing.com Arena accounts for 750 jobs, $30 million in wages, $135 million in local industry output and $4.5 million in indirect business taxes for Maricopa County.

Since arriving in Arizona in 1996, The Phoenix Coyotes have become an integral part of the sports and entertainment landscape in the Valley of the Sun. We strive to provide our loyal fans with world-class entertainment while also providing our Corporate Partners with customized multiplatform marketing assets. We offer a diverse menu of unique branding opportunities, both traditional and new media vehicles, print, retail promotions, hospitality and entertainment options which can be combined to meet your goals and objectives. Coyotes Corporate Partners utilize our fan avidity to connect with target consumers to grow their business. The added benefit of reaching a diverse demographic audience through the 125 annual sporting events, shows, and events at Jobing.com Arena makes a partnership with the Coyotes a unique and powerful marketing asset. We look forward to developing a long term beneficial partnership with your company.

THE PHOENIX COYOTES & JOBING.COM ARENA

Coyotes & Jobing.com Arena Jobing.com Arena is Arizona’s Premier Sports and entertainment venue. Jobing. com Arena provides the ultimate fan experience with world class clubs, suites and unmatched sight lines. This state of the art facility provides superior acoustics that rival those of much smaller performing arts centers. National renown artists have publically praise the acoustics of Jobing.com Arena. Since its inception the building has landed over 50% of the concert market share and in 2009 this number has climbed to 60%!

Jobing.com Arena Alumni

• Awards: 2004 Pollstar Best New Concert Venue

Madonna

Bon Jovi Paul McCartney Brittany Spears The Eagles U2 Fleetwood Mac Neil Diamond Metallica Kenny Chesney Elton John

• 2007 Phoenix Business Journal Book of Lists, Convention & Meeting Sites in the Valley (#3)

Bruce Springsteen

• 2007 AZ Central Reader’s Choice Award for Best Concert Venue

Tom Petty

• 2007 Ranking Arizona Best Concert Venue • 2008 Experience Arizona’s Editors Pick: Best Concert Venue

The Rolling Stones Jonas Brothers Van Halen Justin Timberlake Andrea Bocelli

• #1 Customer service venue in 2009 according to SMRI (Sports Management Research Institute)

Tim McGraw and Faith Hill

Jobing.com Arena targets 125-150 events per year and has strategic alliances with the biggest names in the entertainment industry. Jobing.com Arena has enjoyed playing host to some of the biggest names in show business!

Hannah Montana

Celine Dion

Just to name a few...

Phoenix Coyotes • The 2008-09 campaign marked the Coyotes’ best season at Jobing.com Arena since the building opened in 2003 as they posted a record of 23-15-3 on home ice this season. The 23 wins at Jobing.com Arena tied for the third most home victories in one season in franchise history and the most since the 2001-02 season. • C oyotes Captain Shane Doan recorded a career-high 31 goals and finished with 31-42-73 while playing in all 82 games to lead the team in scoring for the fifth consecutive season. In addition, Doan also appeared in his second career AllStar Game; won the Elimination Shoot Out at the NHL SuperSkills competition; became the franchise’s all-time leader in game winning goals (44); took over sole possession of second place on the club’s all-time games played list (965) and tied for third place on the club’s all-time points list (623); became the third player in franchise history to record nine consecutive 20-goal seasons and registered backto-back 70-point campaigns for the first time in his career. • Matthew Lombardi and Scottie Upshall were among the six players acquired by the Coyotes at the March 4 trade deadline. In the 19 games following the deadline; only Shane Doan scored more points (8-11-19) than Lombardi (5-11-16) and Upshall (8-5-13). Lombardi’s 46-points (14-32-46) on the season tied his career-high, while Upshall set new career-highs in goals (15), assists (19) and points (34) this season. He scored eight goals in 19 games with Phoenix after notching seven goals in 55 games with Philadelphia to start the season. Petr Prucha, who was acquired from the Rangers, collected 2-8-10 after joining the Coyotes to rank fourth on the team in scoring during the final 19-game stretch. • Zybnek Michalek led the NHL with 271 blocked shots this season while appearing in all 82 games. In his first three seasons with the club (2005-06 to 2007-08), Michalek averaged 152 blocked shots per season, a number it took him just 45 games to reach this season. Over the past four seasons, only four players in the NHL have more blocked shots than Michalek’s 725.

Demographic Summary

Of the 4 major professional sports teams in Arizona, the Phoenix Coyotes have: The highest % of College Graduates (19.5%) The youngest average age (43.2 years old) The Highest % fans with a HHI of $75K + (55.3%) & $100K +(34.3) The Highest % of fans holding White Collar jobs +(58.5%) The Highest % of fans with children in the household (47.5%) Source: Scarborough 2009 Rel 1

A Growing Fanbase Research shows that there are a potential 1,049,014* fans of the Phoenix Coyotes and NHL Hockey • Average Age- 42.8 • 63.6% Male / 36.4% Female • 60.6% are Married • 51.7% have a HHI of $75K+** • 31.8% have HHI of $100K+** • 52.7% hold a White Collar Job** • 15.8% have a College Degree** • 9.9% have a Post Graduate Degree**

THE SNOWBIRD EFFECT

At the peak of the “Snowbird season” approximately 200,000 seasonal residents live in the Phoenix area. These winter residents are typically disproportionately from upper Midwestern states and western Canada where hockey ranks as the top spectator sport of choice and the Coyotes see a boost in attendance each year from these fans.

*Scarborough Research (2009 rel. 1) : Defined as Attended, Watched or Listened to Coyotes game or A Little, Somewhat or Very interested in the NHL **Higher than the 3 other major professional sports teams in the Valley

In-Arena Branding

JOBING.COM ARENA DASHERBOARDS

Line-of-sight signage that exposes your brand to captive audiences in attendance at home games, viewers of local and national telecasts watching the Phoenix Coyotes and opponents’ local broadcasts, as well as countless game highlights following each game.

CONCOURSE SIGNS

Our wall mounted backlit advertising panels are located in high traffic areas on both the main and upper concourses to deliver maximum exposure with multiple impressions. These concourse signs reach audiences attending the wide variety of events that take place at Jobing.com Arena each year. Concourse signs are available in various sizes and locations.

360 LED SIGNAGE

A visual billboard unlike any other, our all digital center hung scoreboard along with 360 degrees of LED fascia signage captivates fans and provides unlimited creative opportunities for sponsor branding, sales messaging and promotional offers.

Media

RADIO

Phoenix Coyotes Radio provides destination programming guaranteeing separation from your competitors. Phoenix Coyotes Radio is a very effective way to fully integrate your partnership and support other marketing and promotional initiatives with the Phoenix Coyotes and Jobing.com Arena to a very interested and highly desirable target audience.

Print FULL AND HALF PAGE PROGRAM ADS

The Phoenix Coyotes publish a “playbill” style (5 ½” x 8”) game program. The program features player profiles, editorials, and other first-hand information relating to the Phoenix Coyotes and the NHL. The program is distributed free of charge to all fans for all 41 Phoenix Coyotes regular season home games.

PHOENIX COYOTES YEARBOOK

The Official Phoenix Coyotes Yearbook is a high quality, four (4) color, glossy publication that includes full page color photos of all the players and coaches, while featuring stories on the team. The Official Phoenix Coyotes Yearbook is distributed to all Luxury Suite and Premium Seat Patrons complimentary, one (1) time per year and is sold at the Coyotes Den and newsstands.

Web

PHOENIX COYOTES WEBSITE

PhoenixCoyotes.com provides Corporate Partners with unique opportunities for exposure through elements such as interactive promotions, games, special event calendar listings and continually updated team information. The Phoenix Coyotes website receives approximately two (2) million page views each month. In addition, the Phoenix Coyotes have a devoted email fan base of over 70,000 which provides Corporate Partners the opportunity to send exclusive offers directly to our fans!

Promotions SECTION GIVEAWAYS

To energize the crowd, the Phoenix Coyotes create interactive contests and giveaways during home games. During many games, individuals or entire sections receive a gift courtesy of a Corporate Partner.

IN-ARENA PROMOTIONS

During every Phoenix Coyotes home game there are various in-arena promotions implemented to create excitement for fans. In-arena, hockey-themed promotions can include quiz contests, true or false contests, and other miscellaneous crowd-pleasing activities.

PROMOTIONAL GIVEAWAY ITEM

Your company would serve as the exclusive sponsor of a Phoenix Coyotes Giveaway Item on mutually agreed upon date during the regular season. On the date selected, all fans entering Jobing.com Arena would receive a mutually agreed upon promotional item courtesy of your company. As the sponsor of this event, your company logo would be prominently featured on each item distributed. The Team will provide 2-3 weeks of media support (TV / radio / in-arena / etc) to highlight the Corporate Partnership.

ON-ICE PROMOTION

On-Ice Promotions are a great way to capture fans attention and keep them entertained during intermissions. Contestants are drawn from the crowd to participate in a variety of games ranging from sumo hockey to car giveaways to bicycle races around the ice.

CEREMONIAL PUCK DROP

The opportunity to perform the Ceremonial Puck Drop before a Phoenix Coyotes regular season home game provides Corporate Partners the exclusive opportunity to actually be on the ice with Phoenix Coyotes and Visiting Team Players just before the game starts!

Retail Promotions

Hospitality

SEASON TICKETS/GROUP TICKETS

Season Tickets and Group Tickets at Jobing.com Arena allow fans to catch all their favorite regular season Phoenix Coyotes home games. Toyota Club Tickets – The Toyota Club is located directly behind the team benches and directly outside the Phoenix Coyotes Locker Room providing Toyota Club members a “behind the scenes view” that very few fans ever get to experience. The Toyota Club also offers its members all inclusive food and beverage. Comerica Bank Club Tickets – The Coyotes Club, located on the Club Level of Jobing.com Arena, offers a luxurious atmosphere, spectacular food and beverage and a number of first class amenities.

LUXURY SUITES, LOGE BOXES & EXECUTIVE TABLES (All Jobing.com Arena Events)

Treat yourself and your business associates to the best Jobing.com Arena has to offer, in our Private Luxury Suites and Loge Boxes. Luxury Suites are available in both twelve (12) and eighteen (18) person suites with the opportunity to purchase up to eight (8) overflow tickets. Loge Boxes are available for four (4) with the ability to purchase up to two (2) overflows.

Executive Tables are available for four (4).

Contact

For more information on Corporate Partnerships contact Phoenix Coyotes/Jobing.com Arena 6751 North Sunset Blvd., Suite 200 Glendale, AZ 85305 Office: 623-772-3200 [email protected]