2008annualreport Yle

Y

LE

´S

Y

EA

R

08

2

1

5

3 4

1. Avara luonto 2. Francon aika: näin sen koimme 3. Strada 4. Kotikokit 5. Galaxi 6. Ransu ja Karvakuonot

7

YLE 08

CONTENTS

Yleisradio Oy

The Director General´s review s. 3 From stabilisation to development s. 4 YLE in brief s. 5 Programme range and cost structure s. 6 Public service YLE s. 8 YLE audiences s. 10 YLE personnel

Yleisradio Oy (YLE) is a media company engaged in public full service television and radio broadcasting, whose tasks, operation and financing are defined by law. YLE makes programmes and produces services in Finnish and Swedish and in, e.g., Sámi, Romany and sign language. YLE provides Finns with equal opportunities to obtain information, have experiences, be entertained and to

The year in programme operations s. 12 From current affairs programmes to archive treasures

educate and develop themselves. YLE is mainly state-owned, and its operation is financed principally by television fee revenue.

YLE channels and services s. 24 Television, radio, the regions and new services

The company was founded in 1926. Mikael Jungner is the Director General. The Administrative Council elected by Parliament

YLE administration s. 30 The Administrative Council and Board of Directors 2008 s. 32 The YLE organisation in 2008

and the Board of Directors appointed by the Administrative Council exercise supreme power of decision. YLE is a member of the European Broadcasting Union, the EBU.

s. 34 International awards Annex: Report of the Board of Directors and Financial Statements 2008

Key Figures (EUR million) 2008 EXTENT OF OPERATION (eur million / %) Turnover 380,5 %change -1,3 Other business revenue 17,0 %change -28,3 Costs and depreciations 401,3 %change -4,2 Balance sheet total 312,5 Gross investments 22,4 % of turnover 5,9 PROFITABILITY (eur million / %) Gross margin 20,4 %of turnover 5,4 Profit/loss -3,8 %of turnover -1,0 Profit/loss for financial year 0,7 %of turnover 0,2 SOURCES OF FUNDS AND FINANCIAL POSITION Quick ratio Equity/Assets ratio % Borrowed capital with interest (eur million) PERSONNEL Number of employees on a permanent contract in 31.12. Number of employees on a fixed-term contract in 31.12. Number of personnel total Wages (eur million) Fees (eur million) Wages and fees total (eur million) Quick ratio= Short-term current assets – Advance payments Current debts

2007

2006

2005

2004

385,4 0,48 23,7 84,5 418,7 0,5 304,6 25,5 6,6

383,5 2,4 12,8 -68,5 416,5 -7,8 304,1 24,1 6,2

374,5 4,3 40,8 331,8 451,7 5,3 321,3 17,7 4,7

359,0 8,8 9,4 -15,7 428,9 4,0 409,2 14,2 3,9

13,7 3,6 -9,6 -2,5 -6,4 -1,7

2,0 0,5 -20,2 -5,3 -16,5 -4,3

-13,7 -3,7 -36,4 -9,7 -28,8 -7,7

-36,3 -10,1 -60,5 -16,9 -50,8 -14,1

0,6 48,4 4,5

0,6 49,5 4,5

0,7 51,6 0,0

0,8 54,0 0,0

0,9 49,5 72,0

3 243 430 3 673 150,9 13,8 164,7

3 278 477 3 755 154,6 13,5 168,1

3 401 447 3 848 146,4 14,2 160,6

3 517 445 3 962 150,3 14,4 164,7

3 600 516 4 116 146,9 14,9 161,8



Equity/Assets ratio= Shareholders’ equity x 100 Balance sheet total

Personnel=Number of employees on time-wages during the financial year in man-years

3 4

2

1

7 YLE cares about drama

1. Karjalan kunnailla 2. Ostarin joulu 3. Kummelin Jackpot 4. Kotikatsomo: Harvoin tarjolla 5. Heartbeat 6. Pikku Kakkonen 7. YLE News, Jussi-Pekka Rantanen

Domestic drama is a strategic project for YLE that it is prepared to invest in. Harvoin tarjolla was one of YLE TV1’s most popular seasonal series of the current century. YLE TV2’s series Karjalan kunnailla also grabbed domestic awards; the series was the Viewers’ Favourite and Best Television Programme at the 2008 Golden Television Gala, and Karjalan kunnailla took the Audience Venla at the Venla Gala. The first episodes from the series have been released on DVD, and new episodes are due to be shown on YLE TV2 in the autumn of 2009.

Director General’s overview p. 2–3

F rom stabilisation to development 2008 was in many respects a historic year. The balancing of YLE’s finances launched in 2001 succeeded, and YLE proceeded from restructuring to a period of development. In television distribution, Finland went over completely to the digital era. HDTV made progress in cable and satellite distribution and, through pilots, in antenna distribution. Notwithstanding fiercer competition, YLE’s audience relationship on television grew in strength and remained stable on radio. Finns were active users of internet services and in particular YLE Areena. The clear strengthening of the work ambience at YLE was another impressive milestone. One basis for a more resilient audience relationship is customer-oriented planning (patox), which enables resources spent on programming to be allocated in accordance with strategic objectives. Running from November to March, this patox process brings together each year some 200 YLE managers and experts to plan service output for the next three years. The 2008 audience relationship was reinforced most precisely in those genres where

Mik a

el Ju n gn e

r

resources were allocated in the previous patox round. These were children’s programmes, drama, news and popular culture. The work culture in the company continued to be promoted with an emphasis on openness. The company is keen to reinforce the activeness and power of decision of YLE employees in their work as well as to make time available for innovation and planning for the

5

future. In particular, YLE Production’s brilliant development in the fostering of work culture, personnel participation and well-being at work fostered faith in this policy. In 2008, company strategy was also updated. By the start of the current year, the distribution and enabler strategies to support it and render it more precise were completed. All that is missing from the now annually updated strategy family is an innovation strategy. It will be ready in the autumn of 2009. Strategic management will only be successfully strengthened if YLE’s management system is reformed. Control of resources and the gathering, analysis and use of data on YLE’s operation are being improved. At the same time, reporting is to be reduced and agility enhanced. YLE must also be able to modify its programming policy in the course of the calendar year. Co-operation with external organisations and companies is being further stepped up. The launch of morning television in Swedish in 2010 is being prepared in collaboration with the cultural foundations. In the same year, YLE TV2’s new daily drama series is due to start up. YLE and the City of Tampere are together looking for production premises for the series. The yle.mobi cell phone service launched with Nokia reached hundreds of thousands

6

of monthly users. YLE and Digita have reached agreement on the showing of the main YLE channels on the mobile television that is possibly starting up later. YLE will not be responsible for the distribution or copyright costs of the operation. In 2009, YLE’s finances will continue to remain in equilibrium, unless significant changes occur in the external operating environment. The audience relationship will become more robust or remain as before, even though competition for customers’ use of time is intensifying all the time. Children, drama, popular culture and news will remain the focuses of programming development. In 2010, the company aims to reach young adults even more comprehensively. Mikael Jungner Director General

2 1

5 1. Kirjamaa 2. HBO: Tell Me You Love Me 3. Eeva Luotosen Viisasten kerho 4. Bettina på turné 5. Arabialainen kättely

3

4

YLE 2008 in B rief The company’s Board of Directors re-

company defined its customer relationship seg-

In marketing and communication, the

formed YLE’s strategic policies. Separate dis-

ments and decided to develop programming

biggest campaigns of the year related to YLE

tribution and enabler strategies were also

and channels on the basis of customer rela-

TV2’s children’s programmes on weekday

confirmed as part of the YLE 2008 Strategy.

tionship analysis. Resources were channelled

mornings, the theme of China and the Olym-

YLE services are supplied on equal terms to all

principally into news, regional programmes,

pics, and to YLE TV1’s seasonal series Harvoin

Finns using different distribution paths. Broad-

factual and current affairs programmes, and

tarjolla on Kotikatsomo. The press service

cast distribution at the current level is being

domestic drama. In addition, the company

became more effective with the opening of

continued and the company is responsible for

developed children’s services and cultural pro-

Press File on YLE extranet. Launches of in-

the costs. YLE is harnessing new distribution

grammes in particular.

ternet and mobile services were the focus in company-level communication. In addition,

paths in order to establish partnerships so that its contents are available to Finns as extensively

YLE’s finances have been balanced and

various international or domestic recognitions

as possible. YLE fosters an open operating en-

the result for the period was 0.7 million euro.

for YLE employees and programmes were an-

vironment and is a public service pioneer and

Finances were balanced single-mindedly in ac-

nounced.

reformer.

cordance with the plan approved in 2002 and

YLE contents are being developed to meet customers’ needs. During the year, the

rendered more precise in 2005 by the Admin-

p. 30 YLE Administration

istrative Council. YLE Pension Fund’s working

p. 34 International awards

capital remained robust.

yle.fi/yleinfo

YLE in brief p. 4–5

P ro g ra m me output and cost distribution Shares of programming areas (%) out of tv and radio broadcast hours in 2008

YLE cost distribution in 2008 (total EUR 398 million)

(Change from 2007)

Centralised support services 16%

%

Delivery 9%

10

Sport

+7% +8%

30

40

0% +21% +2% 0%

Culture

+40%

+47% Entertainment

+17% 2008 2007

7%

YLE Teema YLE FST5*

15%

-1%

YLE Radio YLE Radio

%

(Change from 2007) 0 10 20

+24% +3%

30

40

50

+7% +2%

10%

+16% 44%

16%

YLE Radio X3M

4%

Special services*

4%

-3%

+20% +6%

+16%

YLE Radio Suomi

+3%

Factual

22%

YLE Radio 1

50

+1%

(total EUR 69 million) 20

40

Sport

Costs of YLE radio services in 2008 10

30

+48%

News and current affairs

0

YLE TV YLE TV

Costs of programming areas (%) out of tv and radio broadcast hours in 2008

*incl. also Finnish-speaking sports broadcasts

YLE Radio Vega

-1%

44%

YLE TV2

YleX

+1%

50

34%

YLE TV1

50

0%

+20%

(total EUR 170 million) 0 10 20

40

0%

Factual

Costs of YLE tv services in 2008

30

-2%

+15% +3%

New services 4% Radio 17%

20 +22% +1%

News and current affairs

TV 43%

Programme operation support 11%

0

*YLE Sámi Radio, YLE Radio Peili (from 1.1.2009 YLE Puhe), YLE Mondo, Yle Classic

Culture

0% -1% +26% +26%

Entertainment +16% 2008 2007

YLE Radio YLE Radio

-2% -5%

-1% YLE TV YLE TV

News and current affairs programming, sports programming and factual programming include programmes from these programming areas broadcast on all YLE television and radio channels. Cultural programming includes YLE Culture, YLE Learning and Science, YLE Drama, and RSO production. Entertainment programming includes programmes produced by YLE Entertainment, YLE Children and Youth, and YLE Popular Music. Swedish-language and regional programmes have been incorporated into different programming areas according to content.

3

2 1 5 4

PUBL I C SERV I C E Y L E YLE tasks

4) treat in its broadcasting Finnish-speaking

YLE exists in order to strengthen democ-

YLE’s operation is defined in law. The company

and Swedish-speaking citizens on equal

racy and Finnish culture. YLE safeguards the

shall be responsible for the provision of com-

grounds and produce services in the Sámi,

future of wide-ranging Finnish electronic

prehensive television and radio programming

Romany, and sign languages as well as, where

media.

with the related additional and extra services

applicable, in the languages of other language

for all citizens under equal conditions. These

groups in the country;

YLE wants to be the most significant pro-

and other content services related to public

5) support tolerance and multiculturalism and

ducer of electronic media content for Finns

service may be provided in all telecommunica-

provide programming for minority and special

and a bold pioneer in journalism and cul-

tions networks.

groups;

Mission

Vision

The public service programming shall in

ture.

6) promote cultural interaction and provide

particular:

programming directed abroad; and

1) support democracy and everyone’s oppor-

7) broadcast official announcements, for which

tunity to participate by providing a wide va-

further provisions shall be issued by decree,

riety of information, opinions and debates as

and make provision for television and radio

YLE strategy 2008

well as opportunities to interact;

broadcasting in exceptional circumstances.

YLE produces public service media contents to

2) produce, create and develop Finnish culture,

enrich the lives of Finns. YLE is a trustworthy

art and inspiring entertainment;

and independent provider of a wide-ranging

3) take educational and equality aspects into

and multicultural picture of the world. YLE

consideration in the programmes, provide an

stands out in a world of multiform contents

opportunity to learn and study, give focus on

with programmes and services that are based

programming for children, and offer devo-

on YLE values.

tional programmes;

Values Finnishness

trustworthiness

independ-

ence diversity respect for people.

Act on YLE: yle.fi/fbc/thisisyle.shtml

Broadcasting operation p. 6–7

7

1. Chief Conductor of the FRSO Sakari Oramo 2. Främlingar 1808–2008 3. Kulttuurikuntoklinikka 4. 10 kirjaa lapsuudesta 5. Kuoroon! 6. Täällä Pohjantähden alla 7. Cranford

6

In the Nordic countries, the principal form of funding for public service broadcasting companies is the television fee. In Finland, it is the Government that decides on the television fee, and the Government in Denmark, Norway and Sweden. From the beginning of 2009, the Finnish television fee has

THE MOST VIEWERS AND LISTENERS In 2008, YLE TV1 was the most popular television channel in Finland. YLE’s total viewing share was 44.5%. YLE Radio Suomi also kept its position as dominant market leader and YLE’s radio listening share stood at 52 per cent. YLE accounted for 49 per cent of all viewing and listening time.

been 224.30 euro.

Television fees in Europe in 2008 (EUR) 373

Iceland 294

Denmark Switzerland

281

Norway

278 263,63

Austria* 216

Sweden

Germany

204,36

Great Britain

187 160

Ireland

154,42

Belgium/Wallonia

Italy

The latest Finnish music occupies pride of place in the repertoire of the FRSO, under Chief Conductor Sakari Oramo. Each year, the FRSO gives first performances for many YLE commissions. The New York Times chose the FRSO disc of Magnus Lindberg’s orchestral works as the 2008 disc of the year. The recording has won international critical acclaim. Lindberg’s latest work will be given its first performance in May 2009 in a live broadcast from Finlandia Hall.

215,45

Finland

France

First performances and praise from abroad

116 106 *total amount of tv and radio fee Echange rates in 2.1.2009

YLE reveals another Finland The Toinen Suomi project run jointly by YLE Documentary Project and AVEK has spawned a book. Over six years, the project produced nine documentaries and two hundred people from Satakunta, Southern Finland and Lapland attended training. The project was financed mainly by the European Social Fund and the European Regional Development Fund. Funding also came from YLE and AVEK and the municipalities, regional councils and Ministry of Education.

1 2

YLE AUDI EN C E S 2 0 0 8 ception (YLE TV1) maintained its position and

high, since 93% of Finns are at least satisfied

reached 1.7 million viewers. The YLE News

with them. They are also most satisfied with

broadcast during the reception reached 1.6

news broadcasts (76% at least satisfied), but

million viewers. Owing to growth in television

over half of the population are at least satis-

59% of Finns feel that YLE program-

output, viewer numbers were slightly lower

fied also with sports, foreign drama, children’s

ming gives them at least fairly good value

than in previous years, as they were in other

programmes, regional programmes, factual

for their television fee.

most watched programmes. Traditionally, sport

content, domestic drama and current affairs

occupies a central position among the most

journalism on television.

YLE reaches practically all, i.e., 99% of Finns with its programming. 93% of those that have followed YLE programming are at least satisfied with it.

Common experiences

viewed programmes: Ski jumping from Bischof-

In the autumn of 2008, Yle.fi had already

In 2008, YLE reached in practice all Finns (99%)

shofen (MTV3) reached 1.3 million viewers,

over a million weekly visitors. On the internet,

with its television, radio and internet services.

and the World Ice Hockey Championships (YLE

online public service services are appreciated

The News reached Finns the best, since up to

TV2) reached as many as 1.2 million. Interna-

the most, according to Taloustutkimus Oy’s

71% of those aged sixteen and over followed

tional entertainment programme formats such

2008 study of appreciation of online brands.

YLE news broadcasts daily. Other programme

as the Eurovision Song Contest, Strictly Come

YLE Areena ranked as the ninth most esteemed

areas with the best daily reach were regional

Dancing and Idols were also among the most

and YLE as the tenth out of 150 online brands

programming (34%), sports broadcasts (33%)

popular programmes of the year.

studied.

and television current affairs programmes

YLE TV1 became the most viewed televi-

Over three in four Finns regard YLE’s public

(28%). On a weekly basis, television current

sion channel and YLE accounted in total for

service tasks as important or highly important.

affairs programming reached as many as

44.5% of all viewing. YLE Radio Suomi kept

At the same time, 59% considered that they

70% of the population. Factual programmes

its position as market leader and YLE’s radio

receive at least fairly good value for money for

and foreign drama also reached about 70%

listening share remained at 52%. YLE’s share

the television fee.

of the population weekly. Entertainment pro-

of all viewing and listening time rose by one

grammes reached almost 60% and domestic

percentage point to 49%.

drama 50% of Finns. The reach of children’s

The results are from YLE studies and from Finnpanel Oy’s television meter survey

programmes at daily level is also considerable

Contented customers

and KRT. The television meter survey is based

in the population as a whole, but especially so

YLE News reaches Finns and they also trust the

on a sample of a thousand households (about

in families with children.

news. From one year to the next, YLE News

2,200 people). The sample of the National

The programme that was viewed the most

is the Finnish news source that they consider

Radio Survey comprises over 18,000 people

during the year is familiar from previous years:

the most trustworthy (grade 4.8/5). Satisfac-

from all over Finland each year.

the Finnish President’s Independence Day re-

tion with YLE’s various programme areas is

YLE audiences p. 8–9

1. Have I got News for You 2. YleX Pop, Kaisaniemi 3. ja 4. Radio Kulmilla, Vaasa Housing Fair

4

3

Satisfaction with YLE output as a whole (tv, radio, new services) in 2008 (% population)

Share of TV viewing in 2000-2008 (all Finns aged over four) 0

50 % 45 %

20

30

40

50

60

70

80

90

100

48

40

11

1

Men

48

41

10

1

Women

46

40

12

1

39

13

44,5 % YLE total

40 % 35 % 30 % 25 % 20 % 15 % 10 % 5% 0%

10

All

23,5 % YLE TV1 22,7 % MTV3

15–29 y

48

17,3 % YLE TV2 16,9 % Others 9,9 % Channel Four Finland 6,0 % Subtv

30–44 y

49

45–59 y

45

60+ y

2000

2001

2002

2003

2004

2005

2006

2007 2008

35 42 44

6

Taloustutkimus Oy -YLE

93

Foreign drama Children and youth

52

Domestic drama 43

Swedish YLE (total)

41

FRSO concerts in the media Culture Popular music

17

28 27

46

Unsatisfied

6

25

40

Rather satisfied

6 11

21

43

19

Very satisified and satisfied

1

15

42

26

1

19

38 32

5 16

33 38

27

Popular culture

14

29

31

1 1

7

40

40

Learning and science

2

14

31

50

Entertainment

1

9

33

54 52

2 6

33

56

Tv current affairs

9

27

59

Regional

5

20

61

Sport Factual

2

4

76

News

Don’t know

2

Rather satisfied

Satisfaction with YLE programme output in 2008 YLE total

1

11

48

Very satisfied and satisfied Unsatisfied Don’t know

Finnpanel Oy - YLE

15

4 7 7

Taloustutkimus Oy - YLE

1

2 1 3

4

YLE PERSO N N E L At the end of 2008, the company had

Development targets

Equality of operating culture.

3,243 permanent employees, i.e., 35 fewer

YLE’s strategic objective is to rank among

Experience of equality had clearly increased.

than a year earlier.

the ten best in Finland’s Great Place to Work

According to a job satisfaction survey, 70% of

survey in 2010. In addition, it aims to be the

women and 86% of men considered that men

most sought-after, dynamic and competent

and women were treated equally in their work

work organisation for media professionals.

organisation.

The percentage of employees in programme activity rose to 83%. 212 new permanent employment contracts were concluded and 143 contracts came to an end.

The factors central to the objective are defined as: Openness of the discussion culture in

At the end of 2008, YLE had 35 employees fewer than a year earlier. Since the start of the

the work organisations, and their spirit of collaboration.

Good salary equality prevails at YLE, and woman account for 45% of all managerial posts. In 2008, a new equality plan for 2009– 2011 was drawn up.

millennium, the number of permanent em-

The target for 2008 was for 60% of per-

Job rotation, i.e., moving from one job

ployees has declined by a total of 738 (−21%).

sonnel to feel that the discussion culture was

to another, was incorporated into the strategy

As planned, the reductions in personnel have

open and that co-operation was effective.

in 2008.

focused in particular on support tasks, in which

The target was reached, since the result in

Job rotation forms an essential part of ca-

there has been an over 80% reduction in the

the 2008 TYKE survey was exactly 60%. The

reer advancement. During the year 270 people

present century. Almost 4% fewer people are

target for 2009 was raised to 65%.

changed their job inside the company.

employed in programme activity than at the start of the millennium.

YLE personnel p. 10–11

1. Domestic drama 2. and 3. The Beijing Olympic Games 4. Unna Junná 5. Thomas 6. Reporter Helena Mehtälä, YLE Radio Keski-Pohjanmaa

6

The YLE employment contract structure in 2008

5 Employment contracts in force until further notice 88% Fixed-term contracts 12%

In 2008, the focus in training was on new media skills and the customer relationship. Companylevel training and courses relating to the devel-

YLE personnel

opment of managerial work, management and

Total permanent (number) and time-paid personnel (man-years)

work culture have continued. System training has been extensive throughout the company,

4500

in order to deal with new production systems and the new web publishing tool introduced in News. The company has developed competence not only through training but also by increasing job rotation. Special tasks in the form of projects are also increasingly important for developing expertise.

4000 3500 3000 2500

2001 2002 2003 2004 2005 2006 2007 2008 Man-years

Number

Time-paid personnel = permanent and fixed-term monthly and hourly paid personnel. N.B. The number describes the situation at the end of the year, and the man-years the average during the year.

Programme operation year 3

4

1 2

9

1. Municipal elections, YLE headquarters 2. Ulkolinja: Tietokoneiden hautausmaa 3. MOT: Totuus Patriasta 4. Tuomio 5. Correspondent Katri Makkonen 6. A-talk 7. Ajankohtainen kakkonen 8. Kuntavaalit K-18 9. Päiväntasaaja

8

YLE Current Affairs p. 12–13

B AS IC JOUR NALIS M S KILLS Kirsi Skön, reporter, A-studio, YLE Current Affairs. Skön’s story about election funding sparked off the political debate of the spring. ”The consequences of my story in May about election funding were really unique for a rank-and-file reporter. I believe that the revelations that followed the story speeded up legislative work on election funding. At any rate, it is to be hoped that the debate will have an impact on the content of

K i rs i S k ö n

the law and increase the openness/transparency of funding. On the other hand, the story in itself was the very basic work of a reporter. In a current affairs department, reporters are encouraged to occasionally jump off the daily news flow. We are in a position to look for and discover new information. Or to return to what has already been covered and observe how something is getting on today? If we don’t get answers, we just have to ask the same questions again.

5

Our strength continues to be trustworthiness. Major news events draw the audience specifically to YLE channels. Trust is generated by traditional competence, basic journalism. It is ultimately quite simple. We have to do our homework. We have to examine the facts thoroughly, and if they cannot be ascertained, we prefer not to do the story.”

YLE by the far the most trusted

6

7

YLE has retained its position as Finland’s most trusted news source. YLE news sources account for seven out of the ten most trusted ones, and Finns continue to regard YLE Television News as the most trustworthy. YLE’s key strengths lay in the availability of news in several media, besides offering viewpoints, accurate information and objectivity. YLE produces news for television, radio, the net and mobile phones. These data are based on material gathered in November 2008 by TNS Gallup.

News in Plain Finnish – a unique service Pertti Seppä, producer of News in Plain Finnish for several YLE channels, received the Plain Language of the Year recognition from the Plain Language Centre. Seppä has developed journalistic, spoken Plain Finnish. Plain language helps the elderly and immigrants studying Finnish to keep abreast of news events. It is estimated that there as many as 350,000 users of plain language services in Finland. YLE also produces news in sign language, Sámi, Russian and English.

Programme operation year 3

2 1

8

1. Mimi ja Kuku 2. Naamiohuvit tanssien 3. Musta Orfeus 4. Summeri 5. Lukunakki 6. Musiikki-tv 7. Popkult 8. Ursäkta Birgitta

7

YLE Children and Youth p. 14–15

S AFE E XC IT E ME NT Rami Saarijärvi, reporter-presenter, YLE Children and Youth. Saarijärvi also writes scripts for and directs children’s programmes. ”The important thing is doing – play – with the children. Children’s Hour is audiovisual play that also teaches media literacy and a critical approach. We presenters are the children’s television friends, who watch the programmes together with them.

R ami

The child is what is most important in children’s programmes. Children

i S a a ri jä r v

are individuals, personalities of their own and also very different between themselves. That is why we think very carefully what and how we communicate in children’s programmes . There is no violence or banging in our children’s programmes. Security comes from the permanence of the programmes, familiar broadcasting times and presenters. The presenters examine subjects in depth and pass on the feedback from children to other viewers.

4

The programmes on Children’s Hour can be exciting, but the programmes examine scary things thoroughly and help children to dissect them. An ambitious children’s programme that has aims is far from just passive enjoyment.

5

The Children’s Hours on weekday mornings launched in January have been warmly received. Presence in homes in the mornings has brought us even more responsibility, but all we can do is support the task of upbringing of close adults, never be a substitute for it.”

Listening to the voice of the young To start the summer, YleX organised the traditional free YleX pop concert in the Kaisaniemi district of Helsinki. The concert not only boasted top performers but also launched Finland’s biggest sex education campaign replete with Summer Condom hits. In the autumn, YleX focused on the municipal elections by looking for young municipal election candidates around Finland and by investigating young people’s issues in its [their] own election machine. YLE TV1 for its part provided the Nuorten ääni (Young People’s Voice) network with a studio and resources to make the Municipal Elections K18 programme.

6 Partnerships in good causes Each year, the Ylen Hyvä Foundation’s Red Nose Day gathers funds to help children and women in developing countries. Ykkösen Aamu-TV took part for the twelfth time in The Christmas Spirit Campaign to help raise funds for disadvantaged Finnish families and their children. The Finnish Red Cross, the Mannerheim League for Child Welfare, UNICEF Finland and Finn Church Aid are some of the partners involved in these campaigns. The fund-raisings raised a total of over two million euro in 2008.

Programme operation year

3 4

2 1

8 1. The Beijing Olympic Games 2. Puhelinlangat laulaa 3. Hitmen 4. Kuudes aisti 5. Tartu Mikkiin 6. Sirkus 7. HBO: Flight of the Conchords 8. Kaikki Puumalan puolesta

7

YLE Production p. 16–17

FE E LING AND FOR C E IN B eijing Sacha Lagrilliere, media operator, YLE Production. The Beijing Olympic Games were the fifth Olympics in the YLE team for Lagrilliere. ”I am no fanatical sports fan, but at the Olympic Games the visual and challenging aspect of the events are my passion. The television screen conveys moments in slow motion, feelings, surprises, big reactions. The Olympics

S ach

a L a g r illi e r e

are drama on the field and in the comfort of people’s homes – a drop of perspiration on the skin, a tear in the corner of the eye. The visual narrative gives the viewer an opportunity to empathise. The diversity and tempo of implementation interest viewers and challenge us makers. The directors require creative solutions at speed and we stretch ourselves to achieve them. That breeds professional trust. After work, I can’t necessarily even say who won. You have to be so acutely sensitive and awake to ensure that the Games are conveyed to people’s homes. The international video signal was broadcast to hundreds of millions of viewers. At the same time, the domestic team worked on the national

5

broadcast, showing events important to Finns, such as Satu Mäkelä-Nummela’s gold medal shooting. Owing to the time difference, the best bits were put together for viewers in the daytime broadcasts from Pasila. In addition, all the material was produced for the archives, all told some ten hours a day. In big projects like these, co-operation has to run seamlessly: the team works like a highly trained sports team.”

Ovations from the Olympics

6

For two decades now, YLE has been in charge of the international televising of athletics from the Olympics. In Beijing, the YLE Sport team also bore principal responsibility for worldwide television broadcasts of the opening and closing ceremonies. Tapani Parm and Kalevi Uusivuori, who were responsible for direction, received a special mention for their work in Beijing from the International Olympic Committee. Reporters Kaj Kunnas, Leif Lampenius and Tapio Suominen received medals from the Finnish Olympic Committee for their long-standing work in the Olympic movement.

High definition High definition (HD) productions are being piloted and developed continuously. YLE engaged in co-operation with commercial distributors to relay the Beijing Olympic Games to HD receivers. The pilot attracted very positive feedback from everyone involved in distribution. In October, YLE FST5 also broadcast the drama series Främlingar in an HD pilot on the internet. YLE’s own drama is already all made in HD.

Programme operation year

3 4 1 2

7 1. Domestic drama: Ylikävely 2. Foreign drama: Downfall 3. Oliver Twist 4. Kotikatu 5. Tyttöjen ilta 6. Lights in the Dusk 7. Syyttömänä tuomittu

YLE Drama p. 18–19

LAUGHT E R IN T HE C OR NE R OF A HOS P ITAL Johanna Hartikainen, scriptwriter, Our Street, YLE Drama. Hartikainen has also written the drama series Harvoin tarjolla, Ylikävely, Tahdon asia and Onni von Sopanen. ”Drama is a way of getting close to phenomena without moralising. Drama

J oh

a nn a Hart

e ik a i n

n

is not an educational programme. That’s why it’s important. My themes can be tough: the treatment of children, intoxicants, intolerance. Nonetheless the style and approach bring diversity to the tales. There is no need to be miserable, skirt round the truth or prettify things. I look at people and life as they are. The audience for Monday’s Kotikatsomo has the weekend behind it and the weekday grind has begun. It is then that tales and the people in the

5

tales come round, some of them for a single drama film, others for weeks on end. Life can be mirrored through the tales of drama – in one’s own living room. Through drama, people can, say, end up face to face with their fears. That’s why it is good for the treatment of even a serious topic to include a humorous angle, if only a little. It helps them to pluck up the courage to look. By empathising and experiencing things together, you can take fright with a laugh or laugh with fright. Cry if you feel like it. Or laugh on the way to the hospital.”

6

Culture for all The idea of a cultural “keep-fit” clinic programme spawned a national keep-fit campaign to encourage Finns to take up culture. YLE campaigned with the Finnish Cultural Foundation and Svenska Kulturfondet, and now 320 culture providers have joined already. The employers and organisations that have joined the campaign represent nearly 430,000 Finns.

Short story films with their finger on the pulse YLE invests in domestic drama and provides young film-makers with the chance to work. A joint project by YLE TV1 and the Finnish Film Foundation has already produced award-winning short story films, and a third round of script applications is underway. YLE is keen to treat the Kotikatsomo audience to bold and challenging tales of Finland and its people.

Programme operation year

4

3 2

1

7

1. Wildlife documentaries 2. Islamin vieraana 3. Prisma: Kuuden miljardin dollarin koe 4. Viisi kulmaa kosmologiaan 5. Krökta rummet 6. Palaun kadonnut heimo 7. Uutismixi

6

YLE Learning and Science p. 20–21

T R ANS LAT ING S C IE NC E Marjo T. Nurminen, science reporter, YLE Learning and Science. In 2008, Nurminen took the Tieto-Finlandia Award for her work Tiedon tyttäret. ”Science does not constitute any detached reality but it also has an impact all the time in our daily lives. The everyday technical devices that we use are the result of scientific research. When we fall ill, we become the object of

M ar

jo T. Nurm

n in e

scientific research. We science reporters try to make the sciences and their results understandable to laymen: how the world around us works and what we ought to understand about it. The work of a science reporter is extremely interesting, challenging and responsible. The information provided by the media is for many the only way to keep abreast of the sciences. It is not a matter of indifference what and how the sciences and their results are reported. At its best, a science programme based on thorough background work can at its best also be entertaining without however being entertainment; sensationalism has no place in good science journalism. A science reporter is a kind of translator between science professionals and laymen, and his most important characteristic is curiosity towards the various phenomena of the world. At its best, the reporter’s enthusiasm also rubs off on the viewer and listener.”

The cream of information society applications

5

Produced by YLE and partners, Tieteen nettiopas (Online Science Guide) received an award at World Summit Award Finland 2008, which looked for the best Finnish information society applications. The jury praised the guide for its exemplary, multimedia features. The Guide forms part of the YLE Science content guide. The Elämä pelissä site and Operaatio Hurrikaani also received awards. The Finnish winners were announced at the MindTrek event in Tampere in October.

Programme subtitling matters YLE already subtitles about seventy per cent of all its programmes. Subtitling of domestic programming will rise to 35 per cent when the subtitling of the weekly broadcasts of Ajankohtainen kakkonen and A-studio begins. In response to audience requests, YLE also subtitled the Finnish eliminations for this year’s Eurovision. The subtitling audio service for the visually impaired, previously available only on YLE TV1, is now also provided on YLE TV2, YLE Teema and YLE FST5.

Programme operation year

3

4

2

1

8

1. Estradilla: Ami Aspelund 2. Sirkus Papukaija 3. Nousevan auringon talo 4. Domestic drama 5. Tribute concert to Tapio Rautavaara 6. Suomi vuonna 2030 7. Miten minusta tuli minä 8. Levengood Suomesta

7

YLE Fiction p. 22–23

ARTISTS IN MAJOR AND MINOR Benny Törnroos, reporter, YLE Fiction. Törnroos is also a popular presenter, singer and music-maker. ”I have been making music programmes for over thirty years now. I started artist documentaries with one about George de Godzinsky and no end to these stories is in sight. At best, music programmes and documentaries are the history of pop-

Be n

ny Törn

roo s

ular culture, and good entertainment. They are also a mark of respect to old hands with long careers to their credit. Musical portraits focus on what musicians have meant to their listeners and Finnish musical life. At the same time, they bring a breath from the world of bygone decades.

5

The visual and audio construction of a documentary calls not only for interviews but also for us to delve into the archives. Programme recordings and tape archives are an inexhaustible source of information and moods. As technology has developed, recording has been transformed, but history is preserved – for new generations to study and interpret. Nowhere else than at YLE has the history of popular music been recorded so extensively in both Finnish and Swedish. Carola, Cumulus or Ami Aspelund are also familiar to the general public, but the Finnish entertainment composer most recorded in the world, Einar Swan, may be an unfamiliar name to many. His story also has to be told.”

Peili is now all talk

6

Celebrating its tenth anniversary in October, YLE Radio Peili changed its name to YLE Puhe and went almost nationwide. The country’s only music-free channel gathers most of its programming from the talk programmes and archive programmes of YLE radio and television channels. The channel also has its own daily broadcasts.

YLE heads for the Tango Festival Seinäjoki Tango Festival and YLE TV2 concluded a programme co-operation agreement. Collaboration with YLE is expected to generate new opportunities and expertise for developing the tango song competition and other programme of the event. YLE Radio Suomi and the regional radio channels are making a new kind of contribution to the implementation of the competition’s qualifying tour. YLE TV2 televises the great event and produces other programme recordings from the Tango Festival.

1

Y L E Channels and services Profiles and output

Total hours of YLE tv broadcasts Cable network switched to the digital broadcasts on 1st March, 2008. Change from 2007 Broadcast hours per year 19 866 +148 hours 0.7% New domestic broadcasts 4 698 –308 hours –6.2% Level of domestic content 45% –5.6 %-units Level of European content 87% –0.8 %-untis Share of independent programme producers* 21% –0.3 %-untis *new domestic programmes, excl. news and sport

YLE TV1

YLE TV2

The main YLE news channel, with a considerable share of current affairs and factual programming. The channel keeps viewers up to date and participates in public debate also with powerful drama. The focus in entertainment is on political satire. Experiences and insights for the adult audience.

The main channel for children, families, leisure and events sport. Strong drama and entertainment output, musical entertainment as a speciality. The focus in current affairs and factual programmes is on the citizen’s viewpoint, and Finnish and regional angles. In international programming, the focus in on the broad range of the programmes’ countries of origin.

YLE TV1 programme output in 2008 Current affairs 21% Factual 24% Culture 2% Learning and science 3% Domestic fiction 2% Broadcast hours per year* 6326

News 8% Sport 1% Entertainment 4% Foreign feature films 3% Foreign fiction 30% Change from 2007 +13%

YLE TV2 programme output in 2008 Culture 1% Domestic fiction 2% Domestic feature films 3% Foreign fiction 15% Foreign feature films 3% Entertainment 13%

Factual 15% Current affairs 3% News 8%

Sport 16%

Children 19%

Broadcast hours per year* 6220

Change from 2007 +24%

YLE FST5

YLE Teema

The main channel for the Swedish-speaking audience, with a distinctive profile of Swedish-language content from Finland, and Nordic content. The channel offers its viewers all the genres of television programming. All programmes apart from the news and children’s programmes are subtitled in Finnish.

A culture channel offering films, history documentaries, science and learning programmes. Programming is arranged in thematic packages. The multifaceted cultural programming extends from performing art to popular culture documentaries. The channel listens to its viewers and broadcasts repeat requests and gems from the television archive.

YLE FST5 programme output in 2008 Factual 28% Culture 3%

Current Affairs 7% News 8%

YLE Teema programme output in 2008 Culture 19% Factual 20% Learning and science 23%

Learning and science 7% Domestic fiction 1% Foreign fiction 10% Foreign feature films 3% Entertainment 6%

Broadcast hours per year* 3104

Children 1% Popular culture 2% Sport 13% Children 15%

Change from 2007 +8%

Domestic fiction 1% Domestic feature films 1% Foreign fiction 14%

Broadcast hours per year 4216

Entertainment 7% Foreign feature films 11%

Change from 2007 +5%

YLE Channels and services p. 24–25 Share of daily television viewing in 2008 (all Finns aged over 4) YLE total 44.5%

2

YLE TV2 17.3% YLE TV1 23.5% YLE Teema 2.1% YLE FST5 1.6% MTV3 22.7% Others 14.4% Channel Four Finland 9.9 %

Subtv 6.0% JIM 2.6%

Daily viewing time total 2 h 57 min TV Audience Measurement: Finnpanel Oy - YLE

Share of daily radio listening in 2008 (all Finns aged over 9)

3

YLE total 52%

1. Kahden keikka 2. Sheriffi McGee 3. Epäkorrektia, Tuomas Enbuske!

YLE Radio Suomi 37%

YleX 5% YLE Radio 1 8%

YLE Swedish-language & other channels 1% Radio Nova 11% The Voice* 3% NRJ* 3% SuomiPOP* 5%

Other commercial total* 12% Radio Rock* 5% SBS Iskelmä* 8% Radio Aalto* 2%

*not available nationwide Daily listening time 3 h 15 min KRT - National Radio Survey

Total hours of YLE radio broadcasts

Change from 2007 National broadcasts 41 039 +0.5% First broadcasts 90% +2 %-units Share of music 53% - Regional broadcasts 45 356 –4.4% Special services*, hours 28 594 +0.3% Broadcasts abroad, hours 37 684 +1.9% *Special services: YLE Radio Peili, YLE Sámi Radio, YLE Mondo, YLE Classic. Radio broadcasts available as simulcasts on the internet (except YLE Mondo).

YLE Radio 1

YLE YleX

The radio channel for culture, art and factual talk. Musical fare extends from classical and religious to jazz and world music. YLE Radio 1’s basic fare also includes Radio Theatre and concerts by the Finnish Radio Symphony Orchestra.

Popular culture media for the mobile audience on radio, the internet and mobile phones. Targeted at the young and at young adults, YleX introduces the audience to the latest popular music and highlights phenomena. The radio broadcast flow is interspersed with special music programmes, comedy, and profiled news. Events, theme weeks and campaigns are an essential feature of YleX.

YLE Radio 1 programme output in 2008 Documentaries 2% Drama 2% Culture 11% Classical music 56%

Learning and science 4% Factual 7% Current affairs 5% News 7% Religious programmes 3% Children 1% Popular culture 2%

YleX programme output in 2008 Popular culture 34%

Culture 1% Factual 2% Current affairs 4% News 4%

Music entertainment 32% Other entertainment 23%

Share of music 54%

Change from 2007 0%

Share of music 60%

Change from 2007 0%

3

2

1

1. Eurotanssit 2008 2. Simosas Stiftelse 3. Balanssi

YLE Radio Suomi

YLE Radio Peili*

The regional and national news, current affairs and service channel, also focusing on sport, popular music and contact broadcasts. The channel fosters national solidarity through, among others, events broadcasts. YLE Radio Suomi is the channel for hits, nostalgic pop and tuneful adult rock.

A talk channel carrying news and current affairs programmes and other factual programming from YLE radio and television channels. YLE Radio Peili is a partly national channel and can also be heard online and on digital television. *YLE Puhe from 1.1.2009

YLE Radio Suomi programme output in 2008 Factual 4% Culture1% Sport 9%

Popular culture 12%

YLE Radio Peili programme output in 2008

Regional 22% Current affairs 6%

Current affairs 26% Factual 35%

News 11%

News 10%

Populärkultur 1% Sport 2% Other entertainment 19%

Learning and science 6%

Culture 19%

Music entertainment 17% Share of music 45%

Change from 2007 0%

Share of music 0%

YLE Radio Vega

YLE Radio Extrem

The radio channel for adult Finnish-speakers, with a strong presence in Swedish-speaking areas. News, current affairs programmes and societal programmes form the core of its output. Eclectic cultural and musical output and active contact with listeners are among the channel’s hallmarks.

The Swedish-language multimedia channel for young audiences with news, current affairs, entertainment, new popular music and special music programmes. YLE Radio Extrem produces Swedish Finland’s largest web community, x3m.yle.fi.

YLE Radio Vega programme output in 2008* Current affairs 19% Factual 13%

YLE Radio Extrem programme output in 2008 Factual 8% Classical music 2%

News 15%

Current affairs 26%

Religious programmes 2% Culture 6% Classical music 7% Learning and science 1% Children 1%

Entertainment 36% Entertainment 8%

Popular culture 26%

Sport 2% Popular culture 26%

Share of music 43% Change from 2007 +2% (*) Night classic not included (2220 h).

News 2% Sport 2%

Share of music 61%

Change from 2007 -1%-unit

YLE Channels and services p. 26–27

YLE regional broadcasts YLE has twenty Finnish-language and five Swedish-language regional radio channels, broadcast on the frequencies of YLE Radio Suomi and YLE Radio Vega. YLE Sámi Radio broadcasts programmes in the Northern, Inari and Koltta dialects of Sámi, and television news in collaboration with the Swedish and Norwegian broadcasting companies. In the autumn of 2008, all the regional

1

radio channels have also been accessible live via the internet.

2

Regional television news cover all of Finland and are broadcast from eight different regions on YLE TV2 on weekday evenings and

4

3

as a compilation the following morning. 5

In the summer, the regional radio channels joined forces with the national channel to

8

produce a midday broadcast called Suomen

7

10

6

9

radio. The broadcast consisted of national

11

12

and regional sections and was presented

15 14

from Helsinki. During the Peking Olympics,

13 20

YLE Radio Suomi was the Olympics radio

19

16 17

18

channel. In the course of 2008, the editorial system was reformed and standardised and a new internet contents production system was inaugurated in regional radio. YLE´s regional news pages were revamped as part of the YLE News site.

Proximity and presence, also on the net Marita Porrassalmi, Head of Department at YLE Regions ”Our objective is to make YLE Internet regionally strong and to turn the internet into a third medium alongside radio and television, in local output, too. The radio channels’ web pages are being turned into the regions’ web pages. I believe that this will enable us to reach new audiences, even those that do not necessarily listen to radio from their region, but who are interested in local life, issues and connections. We will also be putting more content created by users on the internet.

Ma

rita Porr

mi a ss a l

I believe that the strength and unique regional reach of the YLE news machine will be shown on the net in a quite new way. Presence where people are is important.”

1 2

YLE New Serv ices YLE Areena and YLE are the most re-

creased both in children’s output and popular

Archive is still rising briskly, with the number

culture. The YLE news site and the online

per week having risen by over thirty per cent

YLE Areena and YLE Living Archive

sports service concept were completely re-

in a year . In the autumn, YLE opened its own

ranked alongside YouTube as the most re-

vamped. Health and wellbeing themes were

special effects archives, where users can down-

spected internet television services in Finland.

brought together to form the Olotila pages,

load sound effects for their own use.

The record for the number of visitors

and the Cultural Condition package and test

Yle.mobi gathered all-time user records,

to Yle.fi was 1.4 million different visitors a

were most important of the new culture

with over 200,000 visitors in August. YleX

week during the municipal elections.

projects. The popular useful services Opettaja-

opened its own mobile service, and the wealth

tv, for teachers, and Abitreenit, for students,

of video and audio contents make the service

were given a new look and structure.

unique in Finland.

spected online media brands in Finland

YLE seeks through its internet services to promote strategic projects, to foster online activities and to develop multimediality.

The output of YLE Areena and YLE Living Ar-

Studies show that people value public

chive was expanded. For example, the regional

service internet services. YLE Teletext is still

During the year, co-operation between

radio channels can now be heard on Areena all

the most respected and used teletext service

internet services and content production in-

over the world. The number of visitors to Living

in Finland.

The most esteemed webmediabrands YLE Areena YLE HS.fi MTV3 MBnet Ilta-Sanomat

The most popular internet media services in Finland (August-December 2008, different visitors per week) 2 000 000 1 800 000

1 400 000

MTV3

1 200 000

HS YLE

1 000 000

Iltalehti

800 000

Kauppalehti

600 000

Kaleva.plus

400 000

Taloussanomat

200 000 0

Source: Taloustutkimus Oy

Iltalehti Iltasanomat

1 600 000

Beijing Olympic Games

Municipal Kauhajoki elections shooting incident

Independence Day Gala

31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 vk Lähde: TNS Gallup/TNS Metrix

YLE Channels and services p. 28–29 YLE Areena paves the way on the net Finland’s biggest online television and radio service, also on mobile phones, is YLE Areena. Users can choose from nine radio channels, twenty regional radio channels, television programmes and podcasts. There is also an extensive package of teletext news, weather and sports news. YLE’s online contents can be accessed openly and developed by individuals, businesses and organisations. Contents are now provided in easy-to-find packages: News and Facts, Everyday Life and Family, Entertainment, Young People, Children, and Television and Radio. The News and Sport pages have already been revamped in 2008, and Regional Services are next in 2009.

A shower of accolades

1. and 2. YLE New Services

In the industry’s most important competition, Grand One, YLE New Services were awarded the main prize. YLE was praised for having exerted a significant influence on changes in the digital media and media use. The competition awarded separate prizes for yle.fi’s info design and YLE Areena as a service. In its two years of operation, the team of makers from Living Archives has won thirteen different awards, including the State Award for Public Information.

The most popular internet services in Finland in autumn 2008 (average hits per week in weeks 36-52) 1 610 000

Iltalehti

1 543 000

Iltasanomat

1 387 000

mtv3.fi

1 148 000

Suomi24 MSN Messenger

1 091 000

hs.fi

1 085 000

yle.fi

1 081 000 938 000

msn.fi

865 000

IRC-galleria Eniro.fi

606 000 TNS Metrix: TNS Gallup – YLE

YLE A reena doubles its audience Producer Paavo Rytsä, YLE New Services, YLE Areena ”Young people have discovered series such as H20 and 6teen, that were originally shown on television and are running as net repeats on YLE Areena. From time to time, viewers get excited en masse about some drama

P aav o Rytsä

series like Reinikainen or Coronation Street. During major sports events and elections, the number of visits also clearly rises. YLE Areena doubled the number of its visitors in a year and its popularity shows no signs of waning. More than 600,000 users a month cannot be wrong.”

YLE Ad m inistration YLE Administrative Council and Board of Directors in 2008 Yleisradio Oy’s administrative organs are, in

Directors and the Chairman of the Board of

accordance with the Act on Yleisradio Oy, the

Directors

Members of the Administrative Council 2008

Administrative Council, the Board of Direc-

- make decisions on matters relating to an

Mr Kimmo Sasi, MP (Coalition Party),

tors, and the Director General, who acts as the

appreciable reduction in, or expansion of, the

Chairman

Managing Director.

operation or to a fundamental change to the

Mr Antti Kaikkonen, MP (Centre Party),

company’s organisation

Deputy Chairman

YLE Administrative Council

- ensure and monitor that the tasks according

YLE’s supreme decision-making organ is the

to the public service programme operation

Mr Mikko Alatalo, MP (Centre Party)

21-member Administrative Council.

are carried out

Ms Sirpa Asko-Seljavaara, MP

- give Parliament every other year, after

(Coalition Party)

are elected by Parliament during the first ses-

having heard the Sámi Parliament on the

Mr Risto Autio, MP (Centre Party)

sion of its term. The members of the Adminis-

matter, a report on the implementation of

Ms Maria Guzenina-Richardson, MP

trative Council are to comprise people familiar

public service covering two years

(Social Democratic Party)

with science, art, educational work and busi-

- decide on the outlines of the company’s

Ms Anne Kalmari, MP (Centre Party)

ness and economic life, and who represent dif-

finances and operation

Mr Ilkka Kantola, MP

ferent social and language groups. In addition

- inspect and approve the Annual Report of

(Social Democratic Party)

to the members appointed by Parliament, two

the Board of Directors

Ms Elsi Katainen, MP (Centre Party)

representatives appointed by the company’s

- monitor the administration of the company

Ms Päivi Lipponen, MP

personnel are entitled to attend and exercise

and give the Annual General Meeting of

( Social Democratic Party)

the right to be heard at meetings of the Ad-

shareholders its statement on the final ac-

Mr Tapani Mäkinen, MP (Coalition Party)

ministrative Council.

counts and auditors’ report.

Ms Mikaela Nylander, MP

- consider other matters presented to it by

(Swedish People’s Party)

the Board of Directors.

Mr Erkki Pulliainen, MP (Green League)

The members of the Administrative Council

In 2008 it was the task of the Administrative Council to:

Mr Lyly Rajala, MP (Coalition Party)

- elect and release the company’s Board of

Mr Tommy Tabermann, MP

YLE Administration p. 30–31 1. Members of the YLE Board of Directors: Katri Olmo (Secretary to the YLE Board of Directors), Raija-Sinikka Rantala, Kari Neilimo, Jouni Backman, Raino Hurme, Maria Kaisa Aula ja Juhani Pekkala. 2. Mining Councellor, Professor Kari Neilimo, Chairman of the Board of Directors from 23.9.2008

1

2

(Social Democratic Party)

The tasks of the Board of Directors were,

Ms Maria Kaisa Aula, Child Ombudsman

Mr Esko-Juhani Tennilä, MP (Left Alliance)

inter alia, to

Mr Jouni Backman, Executive Advisor

Mr Pentti Tiusanen, MP (Left Alliance)

- elect and release the company’s Managing

Ms Gunvor Kronman, Director

Ms Tuulikki Ukkola, MP (Coalition Party)

Director and to confirm his salary as well as

Mr Tuomo Raasio, Senior Partner, LL.M.

Ms Mirja Vehkaperä, MP (Centre Party)

other terms relating to the post; the Managing

Ms Raija-Sinikka Rantala, Theatre Director

Ms Pia Viitanen, MP

Director shall not be a member of the Admin-

Personnel representative Mr Raino Hurme,

(Social Democratic Party)

istrative Council or of the Board of Directors

Journalist

Mr Ilkka Viljanen, MP (Coalition Party)

- elect the company’s other senior manage-

Secretary to the Board of Directors,

Personnel representatives

ment as well as to confirm their salary and

Katri Olmo, Head of Legal Affairs

Mr Jukka Kuusinen, assistant

other conditions relating to their posts

Ms Riitta Väkeväinen, journalist

- decide the next year’s budget

Auditors

Secretary to the Administrative Council,

- convene the Annual General Meeting of

Mr Eero Suomela, Authorised Public Ac-

Katri Olmo, Head of Legal Affairs

shareholders and prepare its agenda and

countant, PricewaterhouseCoopers Oy, KHT,

- give the Finnish Communications Regulatory

responsible Mr Jari Häkkinen, Authorised

YLE Board of Directors

Authority annually a report on the company’s

Public Accountant

The Administrative Council elects members of

operation.

the Board of Directors.The Board of Directors of eight members, who shall not be members

Members of the Board of Directors

of the Administrative Council nor belong to

Mr Hannu Olkinuora, Managing Director,

the company’s other senior management.

Chairman (until 15.8.2008)

comprises a minimum of five and a maximum

The company’s Board of Directors should

Mr Kari Neilimo, Mining Counsellor,

represent sufficiently diverse expertise and

Professor, Chairman (from 23.9.2008)

both language groups.

Mr Juhani Pekkala, Managing Director (from 4.11.2008)

YLE Ad m inistration The YLE organisation in 2008

Director of Corporate Finance

YLE Vision

The YLE organisation is based on the public

Marja-Riitta Kaivonen

Director of Programme Area Ville Vilén

service content tasks.

Director of Communications and Marketing

Heads of Department:

Päivi Nummi-Aho

YLE Children and Youth, Teija Rantala

Director of Technology Jorma Laiho

YLE Entertainment, Tuire Lindström

organised into four programming areas.

Director of YLE HR Liisa Ojala-Walker

YLE Popular Music, Pekka Laine

Radio and television programmes and in-

Secretary to the management group:

YLE New Services, Jari Lahti

ternet output are produced mainly in the

Head of Legal Affairs Katri Olmo

Programme production has been

Swedish YLE

departments of the programme areas.

Programme areas

Director of Programme Area

and compile programming. The channel

Fact and Culture YLE

Annika Nyberg Frankenhaeuser

organization is lightweight.

Director of Programme Area

Heads of Department:

All programme production support

Olli-Pekka Heinonen

YLE Factual, Jens Berg

tasks have been concentrated in service

Heads of Department:

YLE Fiction, Liselott Forsman

units and company matrices that operate

YLE Current Affairs Programmes (TV),

YLE News and Sport, Mika Kosunen

at company level.

Jyrki Richt

YLE Youth, Micaela Röman

The task of the channels is to order

The management group works in a

YLE Factual, Minna-Mari Parkkinen YLE Drama, Pekka Ruohoranta

Channels and services

YLE Culture, Airi Vilhunen

YLE Television

YLE Management 2008

YLE Learning and Science, Tapio Kujala

Director of Programme Area

Management group

YLE Radio Symphony Orchestra,

Olli-Pekka Heinonen

Director General Mikael Jungner

Tuula Sarotie

Head of Programming Ingegerd Pesonen

content- and customer-oriented way.

Channel Controllers:

Director of Programme Area Olli-Pekka Heinonen

YLE24

YLE TV1, Channel Controller

Director of Programme Area

Director of Programme Area

Riitta Pihlajamäki

Atte Jääskeläinen

Atte Jääskeläinen

YLE TV2, Channel Controller Ilkka Saari

Director of Programme Area Ville Vílén

Heads of Department:

YLE Teema, Channel Controller

Director of Programme Area

YLE News, Executive Editor-in-Chief

Ulla Martikainen-Florath

Annika Nyberg Frankenhaeuser

Atte Jääskeläinen

Director of Strategy and Development

YLE Sport, Kari Mänty

Ismo Silvo

YLE Regions, Marja Keskitalo

YLE Administration p. 32–33 YLE management group from left to right: Ville Vilén, Marja-Riitta Kaivonen, Atte Jääskeläinen, Päivi Nummi-Aho, Olli-Pekka Heinonen, Annika Nyberg Frankenhaeuser, Mikael Jungner, Katri Olmo (Secretary to the management group), Liisa Ojala-Walker, Jorma Laiho, Ismo Silvo.

YLE Programming Centre, Mika Lavonen

Properties and Maintenance

YLE Archive and Information Services,

Kari Haapamäki

Katri Vänttinen

YLE Legal Affairs, Head of Legal Affairs

YLE Co-productions, Erkki Astala

Katri Olmo

YLE International Programme Acquisitions,

YLE Security, Head of Security Asko Inkilä

Tarmo Kivikallio

(until 31.5.2008)

YLE Import, Eeva-Kaisa Nojonen

Head of Security Simo Alho (from 1.6.2008)

YLE Export, Maija Hupli

YLE Technology, Director of Technology Jorma Laiho

Corporate matrices

YLE HR, Director of HR Liisa Ojala-Walker

YLE Financial Affairs, Director of Financial

YLE Communications and Marketing,

Affairs Marja-Riitta Kaivonen

Director of Communications and

YLE Properties and Maintenance, Head of

Marketing Päivi Nummi-Aho

Administrative Council

YLE Radio

Board of Directors

Director of Programme Area

Director general

Atte Jääskeläinen

Strategic planning

YLE Radio 1, Heikki Peltonen YLE Radio Suomi, Marja Keskitalo YleX, Minna Peltomäki (until 28.2.2008) Satu Keto-Kantele (from 1.6.2008) YLE Radio Peili (from 1.1.2009 YLE Puhe),

Programme areas

Channel Controllers:

broadcasts abroad, Heikki Vuohelainen

(yle.fi, YLE Areena, Elävä arkisto ( The Living Archive), Teletext, podcast and mobile services) Swedish YLE Director of Programme Area

Channels and services

Head of New Services Jari Lahti

Service coordination

YLE New Services

Channel Controllers: YLE FST5, Mary Gestrin YLE Radio Vega, Kerstin Häggblom YLE Radio Extrem, Micaela Röman YLE Swedish-language new services, Jenny Stenberg

Heads of programme production service units YLE Production, Olli Lehtisalo

Company matrices

Head of Programming Gunilla Ohls

Programme operation services

Annika Nyberg Frankenhaeuser

FACT AND CULTURE YLE

YLE24

YLE vISION

SWEDISH YLE

YLE Current Affairs (TV) YLE Factual YLE Culture YLE Learning and Science YLE Drama YLE FRSO

YLE News YLE Sport YLE Regions

YLE Children and Youth YLE Entertainment YLE Popular music

YLE News and sport YLE Factual YLE Fiction YLE Youth

Tv-programme coordination

News and sports coordination

Radio and new services coordination

Swedish-language services coordianation

YLE Radio 1

YLE FST5 YLE Radio Vega YLE Radio Extrem YLE New media

YLE TV1 YLE TV2 YLE Teema

- Yle Classic

YleX yle.fi Mobiili YLE Teletext YLE Production YLE Programme Transmission Centre YLE Archives and Information Services

YLE Co-productions | YLE International Acquisitions | YLE Import | YLE Export YLE Financial Affairs | YLE Propertis and Maintenance YLE Legal Affairs | YLE Security YLE Technology YLE HR YLE Communications and Marketing

2 1

I nternational Awards 80. Academy Awards, Hollywood

The Elgar Society, Great Britain

Guldbagge Awards,

Taxi to the Dark Side

The Swedish Film Institute

Oscar (Best documentary)

Chief Conductor Sakari Oramo

Direction Alex Gibney

The Elgar Medal

Best documentary film

Maggie in Wonderland

Production Why Democracy Project, YLE TV2

Direction Ester Martin Bergsmark,

Documentary Project

Mark Hammarberg Golden Globe, Hollywood

Production Silverosa Film/Sweden,

Waltz With Bashir

Do Films/Finland, YLE Co-productions

EBU Golden Link

Best foreign film

Why Democracy? Project

Direction Ari Folman

Golden Link Special Prize

Production Les Films d’Ici, Arte France,

International Silk Road Film Festival,

International co-production.

YLE Co-productions

Bursa, Turkey

Thomas Best actor in a leading role (Lasse Pöysti) EBU INAP Awards, Luzern

Guldbagge Awards,

Direction Miika Soini

Stromso Food with Mikael and Matias

The Swedish Film Institute

Production Silva Mysterium Oy,

Everlasting Moments

YLE Co-productions

2. Prize (Best single promo of the year)

Best actress in a leading role (Maria

Direction Miikka Lommi

Heiskanen), best actor in a leading role

Production YLE Communications and Marketing

(Mikael Persbrandt), best film Direction Jan Troell Production Final Cut Productions ApS/Denmark, YLE Co-productions

International awards p. 34–35

1. Silver Stars 2. Thomas 3. Dokumenttiprojekti: Huuto tuuleen 4. Kesän lapsi 5. Taxi to the Dark Side

6 3 4

XVI International Festival of

MIDEM Classical Awards, Cannes

Prix Europa, Berlin

Ethnological Film, Belgrad

Sibelius, Lindberg: Violin Concertos

Testimony

A Shout into the Wind Grand Prix

Best concerto recording

Direction Razvan Georgescu

Direction Katja Gauriloff

Lisa Batiashvili, Finnish Radio Symphony Or-

Production Starcrest Media/Romania/Germany,

Production Oktober Oy, YLE Co-productions

chestra, Sakari Oramo

YLE Co-productions

Prix Europa (Best tv documentary)

Sony Classical 886971293623 Birmingham Post Award

Prix Nordica, Gothenburg

Cultural Figure of the Year 2008, Sakari Oramo

Prix Europa, Berlin

Pultista kajahtaa!

Silver Stars

Best short programme

Conductor and music director of City of

Special Prix Europa (Best episode

Direction Elina Heiskanen

Birmingham Symphony Orchestra

of a tv fiction series)

Production YLE Culture

Direction Auli Mantila Production Aamu Filmcompany, YLE Co-productions

TromsØ International Film Festival, Tromsø

Kesän lapsi Tromsø Palm Direction Iris Olsson Production TaiK, YLE Co-productions

YL E channels and serv ices

1

yle.fi 2

An extensive service of news, sport, popular culture, events and other online contents as well as communality. Also mobile services.

YLE Areena Finland´s biggest online television and radio channel. Programmes can be viewed independently of broadcasting times, also from abroad. Option of ordering radio programmes (podcast) to download on one’s computer and portable media player. yle.fi/areena

YLE Elävä arkisto (the Living Archive) Common history in sounds and images; thousands of television and radio programmes to view and listen to any time. yle.fi/elavaarkisto

YLE Teletext News, sport, service pages and programme information.

YLE TV1 The main news channel, with an ample share of current affairs and factual programming. The channel keeps viewers up to date and takes part in public debate with powerful drama, too. Entertainment focuses on political satire. Excitement and insights for the adult population.

YLE TV2 The main channel for children, families, leisure time and sporting events. Powerful drama and entertainment fare. Musical entertainment is a special area. The emphasis in current affairs and factual programmes is on the citizens’ viewpoint, Finnish and regional content. In international programming, the focus is on the broad range of the programmes’ countries of origin.

YLE Teema A culture channel with films, history documentaries, and science and learning programmes. The programming is arranged into sets of themes. Multifaceted cultural programming extends from performing art to popular culture documentaries. The channel listens to its viewers and broadcasts requested repeats, and pearls from the TV Archives.

YLE FST5 A curious and unprejudiced channel with a Swedish-language and Nordic profile. The channel offers its viewers all the genres of television programming. All programmes apart from the news and children’s programmes are subtitled in Finnish.

1. Sitoutumisen alkeet 2. Dokumenttiprojekti: Keskitysleiri Itävallassa

YLE Radio 1 A radio channel for culture, art and factual talk. Musical fare ranges from classical and devotional music to jazz and world music. YLE Radio 1’s basic output also includes Radio Theatre and concerts by the Radio Symphony Orchestra.

YLE Radio Suomi A regional and national news, current affairs and service channel, also focusing on sport, popular music and contact broadcasts. The channel preserves national communality through events broadcasts. YLE Radio Suomi is the channel for hits, nostalgic pop and tuneful adult rock.

1

YleX Popular culture media for the mobile audience on radio, the internet and mobile phones. Targeted at the young and at young adults, YleX introduces the audience to the latest popular music and highlights phenomena. The radio broadcast flow is interspersed with special music programmes, comedy, and profiled news. Events, theme weeks and campaigns are an essential feature of YleX.

YLE Radio Vega The radio channel for Swedish-speakers, with a strong presence in Swedish-speaking areas in Finland. News, current affairs programmes and societal programmes with local as well as national viewpoint form the core of its output. Eclectic cultural and musical output and active contact with listeners are among the channel’s hallmarks.

YLE Radio Extrem 2

The Swedish-language multimedia channel for young audiences with news, current affairs, entertainment, new popular music and special music programmes. YLE Extrem produces Swedish Finland’s largest web community, x3m.yle.fi.

YLE Puhe Finland’s only talk radio channel samples and adapts news, current affairs and factual programmes from YLE radio and television channels. FM distribution of the channel was extended in the summer of 2008 to cover almost all of Finland. Listeners can tune into the channel also via the internet and digital television

YLE Regions Regional radio – 20 Finnish-language and five Swedish-language regional channels on the frequencies of YLE Radio Suomi and YLE Radio Vega. Regional television news – local news from eight regions on YLE TV2. Television news in Sâmi on YLE FST5.

YLE Special Services 3

YLE Radio Finland – domestic programming via satellite and on the internet abroad in Finnish and Swedish. YLE Sámi Radio – service in Sámi, programming in the Northern, Inari and Koltta dialects of the language. Also on the internet. YLE Classic – a digital classical music channel broadcasting 24 hours a day. Listeners can tune into the channel via the radio menu on a television digital adapter, or on the internet. YLE Mondo – a multilingual round-the-clock service. Own programming in English and Russian, programmes from foreign broadcasting companies. DVB distribution and FM in the Metropolitan Area. TV Finland – A digital satellite channel comprising domestic programmes from YLE TV1, YLE TV2 and MTV3 for expatriate Finns in the Nordic countries, Europe and the Canary Islands.

YLEISRADIO OY 00024 Yleisradio Street address: Radiokatu 5, Helsinki Phone: +358 9 14801 Facsimile: + 358 9 1480 3215 yle.fi/fbc given [email protected]

YLE COMMUNICATIONS AND MARKETING Director of Communications and Marketing Päivi Nummi-Aho P.O. Box 99, 00024 Yleisradio

YLE´S YEAR 2008 The annual report is available in printed format in Finnish, Swedish and English YLE reports 2008 online: The annual report in pdf is available in yle.fi/fbc yle.fi/yleinfo Produced by: YLE Communications / Marja Niemi, Marja-Liisa Nordell, Leena Laine and YLE Corporate Finance Photographs: YLE Kuvapalvelu / Seppo Sarkkinen, Jyrki Valkama sekä Merja Hannikainen, Heli Sorjonen, Natalie Behring, Sari Autio, Harri Hinkka, Ville Akseli Juurikkala, Veera Aaltonen, Robert Portman, Markku Värtö, Nick Briggs, Ritva Torikka, Suomen Filmiteollisuus Oy, Anu Köyhäjoki-Järvinen, Griyu Guangdong, Ina Mikkola, David Thibodeau (cover), Seppo Saarinen, Tero Kyllönen, Bengt Wanselius, Jussi Hyttinen, Anton Sucksdorff, Linn Sandholm, Malla Hukkanen, Rauli Virtanen, Maximilien Brice & Claudia Marcelloni, Atro Lahtela, Pentti Valkeala, Leif Öster, Håkan Sandblom, Sami Hokkanen, Mika Kanerva, Anssi Leino, Jehad Nga, Harri Halonen, Films Transit Inc., BBC Worldwide Ltd., Tarinatalo, Silva Mysterium Oy, Johanna Vuoksenmaa, Anup Shah, Anssi Leppänen. Translated by: John Pickering Graphic design: Tähtikuviot Oy Printed by: Edita Prima Oy April 2009