2006 0102 Digital Juice Magazine

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SILENCE STINKS! Digital Juice Breaks the Sound Barrier with

SOUNDFX

PLUS:

• Implying Reality with Sound FX • Creating Segment Segues • Adding Audio to Juice Animations

PUBLISHERS: David Hebel & Viv T. Beason, Jr. EDITOR-IN-CHIEF: Chuck Peters

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Talk Back: Reader Letters . . . . . . . . . . . . . . 8 Juice News . . . . . . . . . . . . . . . . . . . . . . . . 10 Implying Reality with Sound FX:

12 14

Sometimes hearing (and not seeing) is believing by Chuck Peters . . . . . . . . . . . . . . . . . . . . . . 12

Segment Segues:

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Transitioning smoothly from scene to scene by D. Eric Franks . . . . . . . . . . . . . . . . . . . . . 14

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Faking It Real: Syncing Sound FX to on-screen action by Jeff Earley . . . . . . . . . . . . . . . . . . . . . . . . 16

Editing Backwards: Focusing on audio to get your visuals right by Brent Milby. . . . . . . . . . . . . . . . . . . . . . . . . . 19

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Screen Shots: StackTraxx and Digidesign Pro Tools Industry-leading digital audio company uses StackTraxx for a product launch . . . . . . . . . . 22

SENIOR EDITOR: D. Eric Franks ART DIRECTOR: Jacqui Dawson CONTRIBUTING AUTHORS: Pat Bailey, Geetesh Bajaj, Viv Beason, Graham Cohen, Alessia Cowee, Jacqui Dawson, Jeff Earley, Michael Fitzer, D. Eric Franks, Rick Green, Dave Hebel, Perry Jenkins, Robert Leitch, Matt Janowsky, Jeb Johenning, Brent Milby, Chuck Peters, Brian Pogue, Jeff Schell, Kevin Sherman and David Traube GRAPHIC DESIGNERS & ILLUSTRATORS: Saritha Sugunan, P. Gururaj, V. Sridhar PHOTOGRAPHY: Perry Jenkins

Six Fun Ways to Become a Better Editor Editing Is more than just a technical skill by Matt Janowsky . . . . . . . . . . . . . . . . . . . 24

DIGITAL JUICE PRODUCT CATALOG . . . 25 Juice Box: Resolutely moving forward in the new year by Viv Beason . . . . . . . . . . . . . . . . . . . . . . . 34

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DIGITAL JUICE MAGAZINE JANUARY/FEBRUARY 2006

HAVING TROUBLE? Most problems can be solved by visiting our extensive online support area at www.digitaljuice.com or you can email the Digital Juice Tech Support Team at [email protected] or the Tech Team is available by phone Monday-Friday 9:00 AM to 6:00 PM EST

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with Chuck Peters—Editor in Chief, Digital Juice Magazine

Your Chance To Make Your Voice Heard Got a question, comment or suggestion? We would love to hear it. If you would like to ask a question, sing our praises, bend our ear, or just say ‘Hi,’ drop us an email at [email protected] and you could see it here in the magazine. You can also interact with Digital Juice and other users in our user forums @ www.digitaljuice.com/ community_forums

FOUND SOUND

I

would like to thank you for Digital Juice Magazine. I find the articles on how to more creatively utilize Juice products not only interesting, but informative. The in-depth advertising is informative as well. Digital Juice has such a wide range of products that it can be confusing to decide what product is best for a particular situation. On a totally different matter, I realize that Digital Juice does not have a sound effects package, but I get the sense that such a product is being considered. As you probably are aware, many of the sound effects on the market are expensive and not of very good quality. The Digital Juice commitment to provide a high quality product at affordable prices is something that my group believes in. We have a lot of respect for your products and would like to associate with the best if possible. —Raymond Herlong Hi Raymond, Glad you’re enjoying Digital Juice Magazine. It’s nice to know that our efforts to produce the mag are worthwhile. Funny you should mention Sound FX: our brand new Digital Juice Sound FX Library is shipping now and the issue of Digital Juice Magazine that you are holding in your hands is a special Sound FX issue dedicated to introducing that product! If it’s Sound FX you seek, look no further. To help you get to know what the Digital Juice Sound FX Library can do for you, we have included a

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DIGITAL JUICE MAGAZINE JANUARY/FEBRUARY 2006

of the sound effects on the market are “ ...many expensive and not of very good quality. ” — Raymond Herlong bunch of technique articles in this issue. We’ve also included a DVD-video to demonstrate the product in action and inspire you with some cool uses for the Digital Juice Sound FX Library. Of course, you can find additional information and examples at DigitalJuice.com. In true Digital Juice fashion, our new Sound FX Library has more than 11,000 sounds in more than 170 categories and sells for just $699. The quality is outstanding (recorded and distributed at 24-bit/96kHz), the variety is inspiring and the value is unbeatable. —CP

Thanks for your email, Patti, and thanks for the great review of Juice Drops 35: futureTECH. We have a very, very talented in-house team of creative people who design our Juice Drops layered Photoshop graphics. Yes, many of our current Juice Drops artists have joined us over the last two years. The team is headed up by Jacqui Dawson, who is also the Art Director of Digital Juice Magazine. We are very proud of their work and we’re very pleased to hear that it passed the rigorous J&P Productions stress test.—CP

THE “FUTURE” OF JUICE DROPS

CLASSICAL STACKTRAXX?

he new futureTECH volume of Juice Drops is incredible (Juice Drops volume 35). I don’t know if you have some new people on your staff or you have changed the way you are doing these, but the way the layers are done now blows away the way it was in the past. Both my husband and I were very happy that they consisted of so many layers. I usually don’t go for the techie Juice Drops, they are more his thing, I am drawn to the softer ones, but I have to say, this volume is awesome. My mouth dropped open on a few of them. Hats off to whoever put this volume together, it is excellent. We have already begun using some of the layers in a training DVD that we are currently working on. I am sure we will use them a lot more.— Patty Ochoa, J&P Productions

wanted to take a moment and say thanks for the fantastic content I am able to order from Digital Juice, including the StackTraxx (layered production music) lineup. Do you think Digital Juice will ever produce a “Classic Masterpieces” collection of sorts? Sets that would echo some of the great composers of the day, in period instruments, like harpsichord, strings, and the like? That would be another must-have for me. Thanks again for all the great material.—David Smigocki

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That’s a great idea, David. We don’t have a Classical StackTraxx volume to offer at the moment, but we will certainly keep it in mind as we think about what volumes we might produce in the months to come. Stay tuned!—CP

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JUICER 3.0 BETA BESTSELLERS THE NEW JUICER 3.0 BETA SOFTWARE IS OUT AND IN USE

T

he current Juicer 3.0 software was created in response to the requirements of our new Sound FX Library, which

presented two new problems for us. First, the sheer number of clips in the library is an organizational challenge. Second, we proofs the product, but may cause some compatibility problems

04. Editor’s Toolkit 8: Sports Tools

with older audio software.

05. Editor’s Toolkit 6: Corp. & Broadcast Tools

Eventually, the Juicer 3.0 will replace the Juicer 2.0 software, but

06. VideoTraxx 2 Film & Video Library

for right now, we are rolling out a Sound FX edition only. As of

07. Editor’s Toolkit 7: Wedding Tools

this writing, the Juicer 3.0 is very stable as a tool to preview,

08. Editor’s Toolkit 5: Soft & Subtle Tools

browse and search though the Sound FX Library. It also converts

09. Editor’s Toolkit 2: Multipurpose Tools II

QUOTABLE

Strictly speaking, you don’t need to use the Juicer 3.0 software to use our Sound

ON EDITING

oven, too. To access the sound effects from another company’s library, you just

hear and how you hear it— and what other things you

FX Library. Strictly speaking, you could probably live without your microwave need to look up the sound in their included database index. We also provide an index like this for our sound effects, which you can use if you prefer. We think the free Juicer software is a utility that makes our media more convenient and useful. No other royalty-free media company offers anything even remotely like

help the audience get into the mind of the character.

Backs Volumes* 10 Jump

TOP

01. JB 28: Subtle Impact II 02. JB 25: All Music 03. JB 24: Tunnel Vision 04. JB 21: High Impact

the Juicer to their customers. We are very excited about this new technology

05. JB 22: Global Impact

and are very proud of the engineering team and their hard work.

06. JB 13: All Church 07. JB 15: Weather & the Elements

don't hear—you can not only help tell the story, you can

10. VideoTraxx 1 Film & Video Library

08. JB 14: Med./Health, Educ. & Science

NEWS FLASH:

09. JB 20: Subtle Impact

SANTA SIGHTED!

A

”

10. JB 09: High Tech & Internet

s of this writing (mid-November), the

Editor’s Toolkit 9: Christmas Tools has only been out for a

Check out Digital Juice’s new VIDEO PODCASTS on iTunes!

Drops Volumes* 10 Juice

TOP

01. JD 23: cleanCUTS III

couple of weeks, but we’ve

02. JD 35: futureTECH

already had our first Santa

03. JD 14: subtleIMPACT II

Set sighting on broadcast

04. JD 32 : templateCUTS

television. The short segment

05. JD 24: geoIMPACT

used five different elements

06. JD 36: naturalCUTS

from our Christmas Toolkit to promote a soft-news piece on the “Top Ten Alternative Gifts” for WCJB TV20 News, a Gainesville ABC affiliate. Using transitions, a lower third and a couple of Motion Design Elements, the entire visual foundation of the promo was pulled straight out of the toolkit. A little text and a voiceover was all that was needed to customize the spot for local

07. JD 21: businessIMPACT 08. JD 16: ultraCUTS 09. JD 05: subtleIMPACT 10. JD 08: techIMPACT

* Data from November 2005 Sales

“

02. Editor’s Toolkit 9: Christmas Tools 03. VideoTraxx 3 Film & Video Library

Macs and Windows computers.

By manipulating what you

01. Digital Juice Sound FX Library

are distributing the clips at 24-bit, 96 kHz quality, which future-

the audio files to any bit depth and sample rate you might need. It works on

WALTER MURCH

Juice Products* 10 Digital

TOP

television. Santa Claus isn’t coming to town, he’s already here! 10

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DIGITAL JUICE MAGAZINE JANUARY/FEBRUARY 2006

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SOUND FX

HEAR DIGITAL JUICE SOUND FX LIBRARY SAMPLES

ON THE WEB @ www.digitaljuice.com

Implying

SFX

reality with

Sometimes Hearing (and Not Seeing) is Believing The Police lights in the opening shot are stock video from VideoTraxx 3, Clip #7144 from Drugs/Medicine/Emergency category, and the handcuff shot is from VideoTraxx 3, Clip #7616 from Hands category. The shot of our crook cuts in between them nicely, and our sound effects tie it all together.

by Chuck Peters

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here’s more to making great video than meets the eye. In fact, one of the best-kept secrets of

creating television and film can’t be seen at all. The secret is the sound. You’ve heard the saying, “What you see is what you get”? In the world of TV and video, that couldn’t be more false. In reality, it isn’t what you see, but what you hear that sells most scenes. IF YOU IMPLY IT, THEY WILL BUY IT Here’s a simple rule that you should remember: if you imply that something exists in a scene, it exists in the mind of the viewer (even if it’s never seen on the screen). The trick is to edit for the ears of your audience. Here are three examples of how you can suggest unreal realities, using sound effects and creative camerawork, to sell your scenes to your viewers. EXAMPLE #1: THE INVISIBLE COP CAR Say you’re producing a sequence where you need a crook to get caught by the cops. Where are you going to get a police car for the shoot? There goes your budget. Maybe you don’t need an actual cop car, however. Instead, try out the “Imply it and they will buy it” principle. Here’s how we’ll imply the existence of our non-existent cruiser. To start with, we’ll need some police sounds from the Digital Juice Sound FX Library. In the library, you’ll find everything from siren sounds (in General FX), to police radio chatter and the reading of the captured crook’s Miranda rights (in Human FX). We’ll further imply that there is a cop car in the scene by including the fender of a black or white car in

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DIGITAL JUICE MAGAZINE JANUARY/FEBRUARY 2006

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SOUND FX

BORROW

FROM THE BEST

Do you want to be a better editor? Watch more TV. Great assignment, huh? Before you get too excited, let me explain what I mean. I’m not talking about the passive kind of television watching you do when you pop on the tube, turn off your brain and slump over on the couch with chips on your shirt. As an editor, it pays to watch television actively. Study what you watch on TV, make some observations about what you see and hear, and borrow some techniques from the best in the biz.

“

Turn on your TV and pay attention to

what you hear. You may be surprised that much of what your mind “sees” is actually

”

never visible on the screen. the shot, and flashing red and blue gelled lights on our subject (implying that they are coming from atop the car). All we needed to sell the scene were Digital Juice Sound FX and some colored gels.

won’t use the natural sound of the restaurant in the final audio mix, however. In the end, Hollywood is going to create the restaurant atmosphere with sound effects. Here’s how you can do it, too.

EXAMPLE #2: TINY STUDIO OR CROWDED RESTAURANT? Let’s say you are shooting a script that calls for a couple to have a conversation in a crowded upscale eatery. Shooting at a real restaurant during business hours isn’t an option, so you will probably be shooting in the early morning or late at night. You could, of course, hire a bunch of extras to come in at these inconvenient hours if you had the budget. Even big-budget flicks with tons of extras that appear on screen

Shoot the couple saying their lines at a well-dressed table in your studio (or in your dining room). Then fake all the audio during postproduction. The piano player playing, the conversational buzz of the other diners, the dishes clanking and the silverware clattering: fake, fake, fake and fake. To really sell the illusion, setup the scene by showing an exterior shot of a nice restaurant, followed by a wide shot of people inside a restaurant before you cut to your couple. (Hint: There are

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numerous restaurant shots in our VideoTraxx stock footage collections.) EXAMPLE #3: CHOPPER HOPPER Need to fly a character into a scene on a helicopter? Start by showing a shot of a chopper beginning to land and then cut to a shot of a friend waiting in the windy wash of the chopper blades (a leaf blower is an easy way to create whipping wind). Cut to the copter as it touches down, then back to the waiting friend as your actor runs from the “chopper” (keeping his head down) to meet his pal. The sound effects tie the helicopter footage from your VideoTraxx Library to the actors on the ground. If you think trickery like this is gimmicky, amateurish and only for low-budget Indie productions, you’re in for a shock. Turn on your TV and pay attention to what you hear. You may be surprised that much of what your mind “sees” is actually never visible on the screen.

Chuck Peters is General Manager of Digital Juice and the Editor-in-Chief of Digital Juice Magazine.

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MUSICAL FX

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Segment Segues

Transitioning Smoothly from Scene to Scene by D. Eric Franks

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elevision programs are segmented, at least in part because of the commercial business model that pays for much of

what we watch. Different genres also have natural narrative segments. For example, television news magazines often have a few individual story segments loosely tied together by a theme and a host or anchor. Even weekly serialized dramas have multiple subplots within episodes and seasonal storyline arcs. In all of these situations, the separate story segments need to connect to form a coherent whole, and the parts need to segue into one another in a smooth and natural way.

all of these situations, the separate story segments “ In need to connect to form a coherent whole... ”

BACKROADS We created a sample program to illustrate how to use the musical sets in the Musical FX class of the Digital Juice Sound FX Library. Go online to digitaljuice.com, browse to the Sound FX Library webpage and scroll down the Overview tab samples to the “Backroads” Matching Music demo.

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SEGMENT SEGUES

ESTABLISH

Around the basic storytelling mechanics of plot, conflict and resolution, there are certain structural elements imposed on a show by the television medium itself. For example, during the first few seconds, something happens that lets the viewer know that the show has started. After a few minutes, the primary plot is usually laid out with some kind of hook and then the opening credits roll. The show often breaks to a commercial before the program returns and the story really gets rolling. At each one of these transitions, something happens that telegraphs the transition to the audience. You can feel when the next commercial break is coming. Much of this effect comes from solid storytelling technique, but there are also some subtle editing tricks going on.

The first cue an audience gets at the start of a program (or the start of a segment when returning from a commercial break) is the establishing shot. Think about an episode of “Friends” with a shot of the New York City skyline followed by a shot of the Central Perk café exterior or a “Seinfeld” segment that opens with a low angle shot of Jerry’s apartment window. These establishing shots are often accompanied by a musical transition as well: for “Seinfeld” it is the seven or so distinctive notes on an electric bass. When the show transitions from a subplot in Jerry’s apartment to the Yankee’s head office, we hear the bass riff again as the editor drops in an establishing shot of the stadium (see the sidebar “Musical FX & Segues”).

DIGITAL JUICE MAGAZINE JANUARY/FEBRUARY 2006

These transitional elements, both visual and auditory, are not re-created from scratch every week, but are instead a part of the template of tools that the show’s editors have to work with. The palette is different for different shows. Sitcoms and dramas use different kinds of segues than unscripted (reality) shows, which in turn have different transitional needs from weekly news magazines. SEGUE BASICS

We can define a few of the most basic segues in just a few sentences. The open for an entertainment news program might include a flashy 3D graphic and a few seconds of punchy, high energy music just before the host hits her mark and welcomes viewers to the program. Then a slightly different, but related, audio-visual spot will

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segue from the host to the next show segment. Later, there will be a little “Coming up next...” bit before the commercial break and a “See you next time!” piece just before the credits roll. The scripting for these segues is not complex, but they are import punctuation marks that guide an audience through a program (see the “Backroads” sidebar). SEGUE ELEMENTS

Besides planning for the explicit segues in production and editing, you need to collect the elements that frame the

MUSICAL FX

segue, such as the actual establishing shot, the 3D graphics and the short musical verb. It isn’t hard: your own archival footage, stock footage and some musical elements are about all you need. Just because these extra elements are brief doesn’t mean they aren’t important. Think again about the “Seinfeld” transitional bits: that little bass line is the signature of one of the most popular sitcoms in the history of television.

The Musical FX category in the new Digital Juice Sound

D. Eric Franks is Senior Editor of Digital Juice Magazine.

your program. The variations within the sets keep your

MUSICAL FX & SEGUES WITH JUICE FX library has hundreds of short musical logos and themes that are ideal for scoring segment segues and transitions. The collection even contains sets of matching elements that can fill out all of the segment segues in transitions from becoming boring, while still remaining professionally coordinated.

SOUND FX

HEAR DIGITAL JUICE SOUND FX LIBRARY SAMPLES

ON THE WEB @ www.digitaljuice.com

Faking It Real SEE AND HEAR

Syncing Sound FX to On-Screen Action by Jeff Earley

You can see and hear the

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example used in this article online at digitaljuice.com on the Sound FX Library

t has been said that sound is half the picture. The next time you get the urge to watch your favorite movie, try this. Pop in

the DVD, dim the lights, get comfortable, hit play and then mute

product page.

the sound. In a few minutes it will become very clear how important sound is to a production.

general rule of sound effects is to have the sound “ Thestart just slightly before the screen action. ”

Figure 1

SILENT MOVIES

ADD AMBIENCE

This month we’ll build the audio portion of a video clip that was shot without sound to fill in the other half of the picture. To illustrate, I chose clip #06729 from the VideoTraxx 3 Film and Video Library (Figure 1). The action consists of the subject walking into the frame on a concrete sidewalk, walking through grass, opening a mailbox, shuffling the mail around, closing the mailbox, walking back through the grass onto the sidewalk and exiting the shot. This all happens over the course of a few seconds.

I started with the general atmosphere of the scene. It’s a sunny day, so I began by choosing an Ambience from the General FX class to supply the sounds that one might hear in a typical suburb in the middle of the day. I did this by watching the shot and then browsing through the Ambiences in the Digital Juice Sound FX Library to find the one that fit the best. You can look for keywords to get closer to your goal, but listening to a bunch of ambiences really doesn’t take too long.

Figure 2

Figure 3

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DIGITAL JUICE MAGAZINE JANUARY/FEBRUARY 2006

FIND FOOTSTEPS

Next, I needed to find some Foley footsteps. I found a “tennis shoes on cement” sound to use for the sidewalk (Figure 2) and a “hard shoes on gravel” sound to use for the sound of walking on grass (Figure 3). All the steps shouldn’t sound identical, so I used different left and right sounds for each. It might seem strange to use a gravel sound when the subject in the shot is walking on grass, but by browsing and listening, my ears told me this was the right sound. Remember, we are creating an illusion

and sometimes the most obvious choice is not necessarily the best. OPEN SESAME

Next I needed a sound for the metal latch on the mailbox (Figure 4). I auditioned many sounds and chose to use the first click of a metal chain pull switch from the Industry category in the General FX class. The sound of shuffling the mail around in the mailbox is really the sound of erasing a dry erase board from the Office category (Figure 5). One last sound from the Musical FX class, in the category Textures, I used a dream-like bell wash that adds a happy floating quality to complete our palette of sounds. Even though the sound isn’t real for a suburb at all and I faded the volume down very low, the almost-subliminal tone it adds to the scene is really great. SYNCING IT UP

After I had all my sounds, I needed to carefully place them on the timeline to coincide with the on-screen action. The ambience track and the musical texture run the entire length of the clip, so I really only needed to mix those in. Each

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Figure 4

Figure 5

Figure 6 individual footstep, however, was trickier, with left, then right footfalls. I used a separate track on the timeline for each, but that wasn’t strictly necessary. For the best result, the sounds should be placed just slightly before actual visual contact occurs. Zoom in to the individual frame level on your timeline to find the exact moment. Then position the footfalls and other discrete events to make them start a few frames before. HOW DOES IT SOUND?

The sounds needed to follow the screen action in the stereo field as well, so I used the pan controls (envelopes) to follow our subject from left to right, at the same time paying attention to the volume of each footstep as the action

moves towards and away from the camera (Figure 6). Solo each set of actions and listen, paying particular attention to the timing of each piece and the overall feel of the sound with the action (Figure 7). Then mix it together to see if anything sounds out of place or unnatural, adjust the timing, panning and volume until it fits into the mix and completes the illusion. A few simple sound effects chosen, placed and mixed well will allow you to capture this illusive reality when using stock video or when recreating the audio portion of your own shots.

Jeff Earley is Director of Digital Juice Audio Products.

Figure 7

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EDITING

Editing Backwards

Focusing on Audio to Get Your Visuals Right by Brent Milby Figure 1

A

s an animator and editor, I’ve created many spots that require sound effects and music. In a medium

such as video, it’s important to have sound and pictures that work well together. When your audio and video events happen in concert, they reinforce each other and have a lot more impact. Often times I’ll create a sequence to fit into a 15or 30-second spot as a show open or commercial and then add the music and sound effects later on. This is a natural approach to take, but I find that editing to the music and sound effects can have an even richer and clearer rhythm. In editing, rhythm is the name of the game.

I find editing to music and sound effects can “ sometimes have an even richer and clearer rhythm. ” MUSIC VIDEO

EVOLVERS

The concept of starting with the audio and then creating the video to match isn’t such a radical concept. That’s exactly how music videos work. In fact, you can approach nearly any edit requiring music and sound as if it were a music video by editing key events in sync with the sound. For this article, I’ll share a simple example of how I created a sequence of sponsor logos using an Evolver sound effect from the Digital Juice Sound Effects Library.

Evolvers are easy to understand but difficult to describe in words. They’re a bit like trance, techno or space music. They change and build over time, but don’t have a set structure like contemporary rock or hip-hop tunes. They’re sort of ambient, but build from beginning to middle to end, so they work like a regular music bed without being a foreground element. I started by listening to some of the many Evolver effects in the Noise FX class of the Digital Juice Sound FX Library. The project that I created had a simple There are more than 200 Evolvers which goal: to present the show’s sponsors in an are in turn separated into three different interesting and attention-getting way. The duration categories. “This program is sponsored by...” voiceover will cue the graphic that comes FINDING A SOUND up next, in which the program’s three After scrolling through and auditioning the main sponsor’s logos are revealed one various sounds, I selected Evolver after the other. The project needed to fit a 09585_SFX, which is a 17.25 second long standard 15-second slot. piece. It is a simple matter to trim the clip to

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15 seconds in any audio or video editing application to make it fit my commercial television slot. The primary reason why I liked this clip, besides the fact that it sounds awesome, is that it has a number of foreground audio swooshes that suggest an underlying action. For this project, I was looking for an interesting way to draw attention to consecutive text reveals, and this Evolver fit that bill exactly. THE ANIMATION

The background animation that I used for this project is Jump Backs #954, from volume 24: Tunnel Vision. The active motion in the animation combined with the nebulous gradient color scheme make this a good animation to anchor text or logos. I timed the movement of my title sequence to match the audio elements. For this program, we had three sponsors, each of

Jump Backs Volume 24: Tunnel Vision, # 954

CHECK IT OUT You can see (and hear) this graphic sequence and other examples on the main Sound FX Library page at digitaljuice.com. This particular example is titled “Working Backwards” and is fairly far down the page on the Overview tab (Figure 1).

JANUARY/FEBRUARY 2006 DIGITAL JUICE MAGAZINE | 19

EDITING

HEAR DIGITAL JUICE SOUND FX LIBRARY SAMPLES

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which fades in and slowly moves forward, matching not only the audio element, but also the general motion of the tunnel animation.

FIT OF INSPIRATION

There isn’t a right or wrong way to go about creating graphics and audio for television. While it is more common to work from the visuals of an animation or title sequence and then create an audio track to match, you are definitely limiting yourself if that is the only way you work. There’s a lot of inspirational material in the Digital Juice Sound FX Library that will trigger your imagination on your next project if you start with the sound first.

Brent Milby is Senior Animator at Digital Juice.

SCREEN SHOTS

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StackTraxx and Digidesign Pro Tools Industry-leading Digital Audio Company Uses StackTraxx for a Product Launch

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PRODUCT

HIGHLIGHT

Product: StackTraxx Music Library Category: Power Stacks Clip: “Without a Trace” (60-second cut) Modifications: Other than a simple trim and fade-in at the very beginning, the piece is used without modification.

he company Digidesign may not be wellknown outside of professional audio circles, but it has been an industry leader in digital audio production for decades, even winning a Grammy award and an Oscar for technical achievements. The Digidesign Pro Tools digital audio workstations and software are considered to be some of the best tools in the industry. That’s why we were tickled in a nerdish sort of way to hear our StackTraxx layered production music

We have no doubt that the creative professionals at Digidesign could have composed their own music from scratch You can hear what we’re talking about by going for this animation and product launch. to <www.digidesign.com/products/mbox2> That’s why we are honored that this and clicking on the link “View Mbox 2 renowned audio company, when faced with Overview Movie”. The music you hear is “Without a Trace” from StackTraxx 2: Power this particular project’s budget and time constraints, determined that our StackTraxx Stacks. The Flash animation uses the production music was exactly what they StackTraxx song as the foundation for the needed. Yes, it’s fun when we see and action in the movie, with the graphics and hear our stuff on famous TV shows, such product shots tightly following the pace and as “American Idol,” but sometimes it is timing of the music. The energy of the 60second version gradually builds over time to a even better to see that industry crescendo that works well in this application. professionals also appreciate our work. being used in the background of a promo video for their new Mbox 2 hardware.

EDITING

SEE COMPLETE PRODUCT GALLERIES

ON THE WEB @ www.digitaljuice.com

Six Fun Ways to Become a Better Editor Editing is More Than Just a Technical Skill by Matt Janowsky

A

lthough I have quite a lot of formal training and years of experience, I’m always

looking for ways to become a better editor. But when you have a documentary, two commercials, a corporate video, and four events due (not to mention three kids), you don’t have a lot of time to spend studying your craft. And, if you’re like me, you don’t find reading manuals too exhilarating. I need inspiration and it has to be fun. Here are six fun things that I do to become a better editor.

“ If you’re like me, you don’t find reading manuals too exhilarating.”

1

Watch Commercials: Commercial breaks on TV are easy to ignore and digital video recorders let you skip them altogether. Start watching and studying them with an editor’s eye. Movies take two hours to tell a story, a commercial must tell the tale in 30 seconds. It’s all about the edit.

2

Rent More DVDs: Watch for pleasure the first time, but listen to the director’s and editor’s comments the second. I remember listening to the editor’s comments on the movie “Seven” and thinking, “Wow, that was better than film school!”

means, ask questions. The Digital Juice Forums are a great place to start, you can ask questions, get answers, learn new tricks and meet some pretty cool people. You might even become a “Juice Groupie.”

4

Print It: Pick up a magazine and study the ads, look at billboards and posters. Print ads are a great place to learn about composition and text placement since the concepts are the same for both still and video frames. Figure out what looks good and why, and apply it in your next video.

5

Hook Up the Trailer: Watching movie trailers, like commercials, is a great way to learn. They tend to have fast Start Surfing: paced editing, great graphics and cool Don’t just be a casual observer on text effects. Don’t be too proud to directly the Web, grab your board and copy shots and compositions that you like dive in. Join user groups, read in your own work. blogs, participate on forums and, by all

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Make Mistakes: Cartoonist Scott Adams said, “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” I love that quote. You have to allow yourself to make mistakes and be willing to try new things, even if they don’t work. I usually learn more from my mistakes than I do from my successes. So don’t be afraid, go ahead and screw up. Well that’s it, six simple things you can do to become a better editor. And you have to admit, it’s a little bit more fun than reading a manual.

Matt Janowsky is a video production specialist and is the founder and creative director of Inspire Digital Multimedia.

ORDER ONLINE www.digitaljuice.com

F E A T U R E D

P R O D U C T

Digital Juice SOUND FX Library his huge library of more than 10,000 audio clips in 170 categories is broadly broken up into four classes of effects: the General FX class with movie-style Foley work and recognizable, recorded sounds; the Noise FX class with synthesized electronic sounds as well as real-world sounds manipulated beyond recognition; the Musical FX class with musical instrument elements and fully produced musical logos, transitions and textures; and the Human FX class with professional voice work recorded in a studio setting. The sounds in this library are all losslessly encoded audio with a 96kHz sample rate and a 24-bit sample depth— guaranteeing the highest technical quality of the source media.

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SOME OF THE CATEGORIES INCLUDE: NOISE FX—Alarms • Beds • Bells • Bumpers • Buttons • Descends • Feedbacks • Flashes • Growls • Phasers • Ricochets • Stabs • Stingers • Thumps • Transitions • Whooshes GENERAL FX—Animals • Crashes • Explosions • Foley • Household • Impacts • Liquids • Machines • Sports • Technology • Transportation • Weapons • Weather MUSICAL FX—Musical Logos • Musical Transitions • Musical Textures • Musical Elements HUMAN FX—Attitudes • Business • Children • Commercial • Common Greetings • Law Enforcement • News • Numbers • Occasions • OnTheSet • Questions • Responses • Sports plus many more.

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D I G I T A L

J U I C E

C A T A L O G

Jump Backs HD

Now Sold as One Complete Music Library

High Definition, Network Quality Animation Library • 10 volumes, 20 animations per volume • Full 1,920x1,080, 16:9 Resolution • 15-30 seconds per animation

StackTraxx Layered Digital Music Library The revolutionary production collection that puts you in control!

• Seamlessly loopable VOLUMES AVAILABLE: JB HD 01: High Tech & Internet JB HD 02: Corporate/Industrial, Time & Money JB HD 03: Medical/Health, Education & Science JB HD 04: High Impact VI JB HD 05: Retro Clean JB HD 06: Extreme I JB HD 07: Extreme II JB HD 08: Subtle Impact JB HD 09: All Music

NEW!

• 300+ songs in 11 different categories

JB HD 10: Simply Useful

$249

per volume

• 4-7 separate layers per song • 4 broadcast cuts per song • Categories include: Extreme Stacks, Power Stacks, Serious Stacks, Smooth Stacks, Holiday Stacks, Street Stacks, Groovy Stacks, Fifties Stacks, World Stacks, Broadcast Stacks and Epic Stacks

Introductory Price

$499 $699 (Reg. Price)

Save $200 off the regular price for a limited time!

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DIGITAL JUICE MAGAZINE JANUARY/FEBRUARY 2006

ORDER ONLINE www.digitaljuice.com

WE ACCEPT any of these major credit cards as well as your check.

Jump Backs

JB01: High Impact I

Network Quality Animation Library The royalty-free collection that just keeps growing— more variety and more innovation all the time.

The high impact volumes include dozens of different styles, ensuring you’ll find the perfect animation for any production. DVD 40 ANIMATIONS $249

30 Volumes • 40+ Animations per Volume • 15-30 Seconds per Animation • Seamlessly Loopable. JB02: High Impact II

JB03: High Impact III

JB04: Wedding

Subtle or bold, retro or high tech, our high impact volumes have a sampling of many styles to suit every project.

When you want your next project to stand above the rest, but you don’t need a specific theme, then you want a High Impact Jump Back.

Not just for weddings! If you are looking for super soft and subtle animations you’ll definitely want to add this volume to your library.

DVD 40 ANIMATIONS $249

DVD 40 ANIMATIONS $249

DVD 56 ANIMATIONS $249

JB05: Sports

JB06: High Impact IV

JB07: High Impact V

Shoot and score with this impressive collection of sports-related animations. Covers football, baseball, basketball, tennis, golf, hockey, soccer, and more!

Back by popular demand, High Impact IV continues the signature Jump Back style and takes it to a whole new level.

With its mix of high tech looks and energetic style this volume stands out as one of our alltime best sellers.

DVD 40 ANIMATIONS $249

DVD 40 ANIMATIONS $249

JB08: High Impact VI

JB09: High Tech & Internet

JB10: All American

Not intimidated by the success of Volume 7, this volume once again shows why Digital Juice leads the way in royalty-free animations.

Computers, binary numbers, world wide web, internet, networking, satellites, circuitry, global communication, and more.

The perfect mix of patriotism, history, politics, independence, government, military, the heartland and holidays.

DVD 40 ANIMATIONS $249

DVD 40 ANIMATIONS $249

DVD 40 ANIMATIONS $249

DVD 49 ANIMATIONS $249

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JANUARY/FEBRUARY 2006 DIGITAL JUICE MAGAZINE | 27

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JB11: Retro Clean Need the latest cutting-edge look? Volume 11 animations have simple clean lines and a crisp neo-retro feel—hip and stylish without being extreme.

C A T A L O G

JB12: Corporate/Industrial, Time & Money The title says it all, anything and everything related to industry, business, finance and time. DVD 40 ANIMATIONS $249

DVD 40 ANIMATIONS $249

JB13: All Church

JB14: Medical/Health, Education & Science

JB15: Weather & The Elements

This broad collection has a variety of animations which fit perfectly together. So many themes and looks—so many uses!

These animations convey the mood of the seasons—animated fall leaves, lightning storms, clouds, snowflakes, and much more.

DVD 40 ANIMATIONS $249

DVD 40 ANIMATIONS $249

DVD 40 ANIMATIONS $249

JB16: High Impact VII

JB17: Extreme I

JB18: Extreme II

Taking up where Volume 8 left off, this newest High Impact volume features sophisticated animations designed for any production.

An explosion of color,light and movement—when you need your production to say “LOOK AT ME, NOW!” this volume is a must have for your animation arsenal.

Abstract colors and radical themes—from an extreme road trip to a crazy roller coaster ride, this volume moves your production from point A to point B in a hurry!

DVD 40 ANIMATIONS $249

DVD 40 ANIMATIONS $249

JB19: Extreme III

JB20: Subtle Impact

So much action, so much intensity—you can almost hear the beat thumpin’ or the guitar grindin’ under these cool backgrounds with hundreds of uses.

The title says it all—soft styles with impact, visually interesting animated backgrounds with a variety of subtle themes.

Subtle, tasteful animations that are a musthave for any church or religion-related video project. Also includes soft theme-free animations perfect for any production.

DVD 40 ANIMATIONS $249

DVD 40 ANIMATIONS $249

DVD 40 ANIMATIONS $249

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ORDER ONLINE www.digitaljuice.com

WE ACCEPT any of these major credit cards as well as your check.

JB21: High Impact VIII

JB22: Global Impact

JB23: Clean Streak

High Impact VIII takes up where its popular predecessors left off, bringing you high-energy animations in a variety of styles and colors.

Go global with your next production—you can literally have the world at your fingertips—and in motion.

DVD 40 ANIMATIONS $249

DVD 40 ANIMATIONS $249

Clean Streak is clean, cool, and structured— inside of the box or out of the box— animations with sharp edges, bright colors and lots of attitude in motion. DVD 40 ANIMATIONS $249

JB24: Tunnel Vision

JB25: All Music

JB26: Future Tech

Tunnel Vision takes you for a ride you won’t want to get off—down dimly lit passageways, around hairpin curves, through tubes of light—buy a ticket and get on now.

Music-themed backgrounds that will make your productions shake, rattle and roll— get your audience out of their seats and onto their feet.

A surreal journey to the future and new dimensions—these highly stylized elements and motion can not be found anywhere else in the Jump Backs series.

DVD 40 ANIMATIONS $249

DVD 40 ANIMATIONS $249

DVD 40 ANIMATIONS $249

JB27: International Flags

JB28: Subtle Impact II

JB29: US State Flags

Beautifully rendered, rippling, waving, full-screen animated flags from countries around the world.

This sequel won’t fail at the box office—soft, sleek energy boxed up for your next low-key production.

DVD 58 ANIMATIONS $249

DVD 40 ANIMATIONS $249

Accurately rendered and textured full-screen animated flags from the 50 U.S. states, as well as the District of Columbia and 5 U.S. territories—Puerto Rico, American Samoa, Guam, the Northern Mariana Islands, and the U.S.Virgin Islands. DVD 56 ANIMATIONS $249

JB30: Simply Useful

OUR NEWEST RELEASE

The 100% unique and original animations in our latest volume luminously draw the viewer right into the scene with an aesthetic palette that is just right. As the foundation for a DVD menu or as an anchor for graphics on a television program, these animations are, in a few words (or less): Simply Useful.

Choose from over 1,300 seamlessly looping animations in 30 volumes!

DVD 40 ANIMATIONS $249

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JANUARY/FEBRUARY 2006 DIGITAL JUICE MAGAZINE | 29

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D I G I T A L

J U I C E

C A T A L O G

Editor’s Toolkit 4: High Tech Tools Advanced technology and futuristic looks.

Editor’s Toolkit 1: Multipurpose Tools The ultimate collection of graphics for video professionals!

• 80+ GB of royalty-free content on 10 DVD-ROMs

• 40+ GB of royalty-free content on 6 DVD-ROMs • 50 Animated Jump Sets with matching animated background, template, overlay, and lower third • 50 Additional animated overlays and 50 additional animated lower thirds • 200 static lower thirds and 250 static mattes • Thousands of stills in over 20 categories

• 20 Animated Super Sets with a High Tech edge, each with the following matching animated elements (at a minimum): 3 backgrounds, 2 overlays, 2 lower thirds, 2 full screen wipes, 2 motion design elements, 1 transition wipe as well as 2 overlay mattes and 2 lower third mattes. • More than 320 Animations in all

$399

$399 Editor’s Toolkit 5: Soft & Subtle Tools Walks softly but carries a big impact!

Editor’s Toolkit 2: Multipurpose Tools 2 More sets plus wipes, transitions & motion design elements. • 55+ GB of royalty-free content on 10 DVD-ROMs • 15 Animated Jump Sets with matching animated background, template, overlay, lower third, full screen wipe and transition • 100+ Motion design elements • 100 Wipes and transitions to match ETK1 plus 50 additional wipes and transitions • 15 Additional lower thirds and overlays • Thousands of photos & photo objects

• 80+ GB of royalty-free content on 10 DVD-ROMs • 20 Animated Super Sets with a Soft & Subtle look, each with the following matching animated elements (at a minimum): 3 backgrounds, 2 overlays, 2 lower thirds, 2 full screen wipes, 2 motion design elements, 1 transition wipe as well as 2 overlay mattes and 2 lower third mattes. • More than 320 Animations in all

$399

$399 E

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Editor’s Toolkit 3: Wedding Tools (formerly Wedding Editor’s Toolkit)

Not just for weddings!

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Editor’s Toolkit 6: Corporate & Broadcast Tools

A network look that works consistently across every project.

• 70+ GB of royalty-free content on 10 DVD-ROMs • 20 Animated Jump Sets with matching animated background, template, overlay, lower third, full screen wipe and transition • 100+ Motion design elements • 20+ Additional animated backgrounds • 50+ Additional animated full screen wipes • 25 Bitstream™ Fonts

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• 80+ GB of royalty-free content on 10 DVD-ROMs • 20 Animated Super Sets with a Corporate/Broadcast feel, each with the following matching animated elements (at a minimum): 3 backgrounds, 2 overlays, 2 lower thirds, 2 full screen wipes, 2 motion design elements, 1 transition wipe as well as 2 overlay mattes and 2 lower third mattes. • More than 320 Animations in all

$399

ORDER ONLINE www.digitaljuice.com

WE ACCEPT any of these major credit cards as well as your check.

Editor’s Toolkit 7: Wedding Tools II You’ve captured the moment, now enhance the memory!

Editor’s Toolkit 9: Christmas Tools Seasonal Super Sets for all your holiday video editing needs. • 63+ GB of royalty-free content on 8 DVD-ROMs • 15 Animated Super Sets with a Wedding theme, each with the following matching animated elements (at a minimum): 3 backgrounds, 2 overlays, 2 lower thirds, 2 full screen wipes, 2 motion design elements, 1 transition wipe as well as 2 overlay mattes and 2 lower third mattes. • More than 260 Animations in all

$399 Editor’s Toolkit 8: Sports Tools Fill your productions with as much energy as a stadium full of cheering fans.

• 90+ GB of royalty-free content on 12 DVD-ROMs • 16 animated graphically matching Super Sets with a seasonal theme—from Santa Claus to snowflakes to shiny beautiful gifts and ornaments.

• 70+ GB of royalty-free content on 10 DVD-ROMs • 54 Animated Jump Sets with a network sports feel, including individual animations for Basketball, Football, Baseball, Soccer, Golf, Hockey and Tennis. • Package also includes globe and multipurpose animated backgrounds for a wider appeal. • Each set in the package contains the following matching animated elements (at a minimum): 2 backgrounds, 1 overlay, 1 lower third, 1 full screen wipe and 1 motion design element • More than 320 Animations in all

1.800.525.2203 ORDER BY PHONE

$399

• Each set in the package contains the following matching animated elements (at a minimum): 3 backgrounds, 2 overlays, 2 lower thirds, 2 full screen wipes, 1 transition wipe, 2 motion design elements and 4 animated mattes. (Most sets also have several extra elements.) • Bonus holiday animated text elements. • Bonus video design elements with Santa Claus. • More than 350 Animations in all

$399

JANUARY/FEBRUARY 2006 DIGITAL JUICE MAGAZINE | 31

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D I G I T A L

J U I C E

C A T A L O G

VideoTraxx 1 Film & Video Library • • • • • •

3000+ Video Clips 34 DVDs • 220 GB 36 Categories Royalty-free NTSC/PAL Free Juicer Software

CATEGORIES INCLUDE: Aerials, Abstract, Agriculture, Business, Children, City Life, Elderly, Extreme Sports, Family, Farming, Fitness, Government, Health, Industry, International, Landscapes, Leisure, Music, Nature, People, Science, Sights, Sports, Suburbia, Technology, Urban, Weather, Work and more.

$599 VideoTraxx 2 Film & Video Library • • • • • •

3000+ Video Clips 34 DVDs • 220 GB 32 Categories Royalty-free NTSC/PAL Free Juicer Software

CATEGORIES INCLUDE: Artisans & Crafts, Autos & Motor Sports, Cities & Architecture, Creation, Fitness & Medicine, International Life, Music, Night Life, Old War, Religion, Romance, Teens, What’s Cooking, Wildlife, Women’s Beauty, Youth Sports and more.

$599 V

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VideoTraxx 3 Film & Video Library • • • • • •

3000+ Video Clips 34 DVDs • 220 GB 36 Categories Royalty-free NTSC/PAL Free Juicer Software

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CATEGORIES INCLUDE: Adrenaline, All In The Family, Animal Kingdom, Around the House, At The Park, Body Shots, Business & Economics, Casino, Couples, Drugs, Medicine & Emergency, Film, Photo & Video, Good Eats, Hands, International Culture, Music & Dance, New War, Scenics, Space, Team Sports & Athletics, Workshop & Garage and more.

DIGITAL JUICE MAGAZINE JANUARY/FEBRUARY 2006

ORDER ONLINE www.digitaljuice.com

WE ACCEPT any of these major credit cards as well as your check.

Presenter’s Toolkit The Ultimate Presentation Graphics Library

Juice Drops Library Print Resolution Layered Backgrounds

• 6 DVDs with 40+ GB of royalty-free content Vol. 1: highIMPACT Vol. 2: techXTREME Vol. 3: cleanCUTS Vol. 4: ultraGRUNGE Vol. 5: subtleIMPACT Vol. 6: ultraFRESH, Vol. 7: hyperXTREME Vol. 8: techIMPACT Vol. 9: highIMPACT II Vol. 10: ultra3D Vol. 11: xtraGRUNGE Vol. 12: retroFRESH Vol. 13: peopleEDGE Vol. 14: subtleIMPACT II Vol. 15: highIMPACT III Vol. 16: ultraCUTS Vol. 17: scienceIMPACT Vol. 18: cleanCUTS II Vol. 19: medicalIMPACT Vol. 20: illustratedIMPACT Vol. 21: businessIMPACT Vol. 22: boundlessEDGE Vol. 23: cleanCUTS III Vol. 24: geoIMPACT Vol. 25: shadedEDGE Vol. 26: paperCUTS Vol. 27: glassEDGE Vol. 28: freshFORM Vol. 29: flowerPOWER Vol. 30: lifeSHADES Vol. 31: foodFUSION Vol. 32: templateCUTS Vol. 33: ethnicECHOES Vol. 34: fluidFORM Vol. 35: futureTECH Vol. 36: naturalCUTS

• 100 royalty-free layered illustrations per volume

• 4900+ graphic backgrounds (1600x1024, 300 dpi PNG)

• 2-4 DVDs per volume

• 2000 photos and 2500 photo objects

• 36 Volumes available now

• 3200+ video clips (320x240 MPEG1 Video 30 FPS)

• Unlimited possibilities—turn layers on and off in Photoshop, customize the design for every project

• 900+ music clips (128 kbps MP3)

• All images are 17.25" x 11.25" at 300 DPI for a pixel resolution of 5175x3375.

• Compatible with PowerPoint, Keynote, MediaShout, SongShowPlus, Sunday Plus as well as other presentation and worship software.

• 6700+ PowerToonZ illustrations • Free Juicer software for browsing,copying and adding special effects.

• Files are delivered in layered Photoshop .psd & flattened RGB & CMYK .tif formats

$299

Sample images from the 36 Juice Drops volumes.

VOLUMES AVAILABLE:

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$249

per Volume BUNDLE ALL36 volumes

1499

for just $

(Save 58%, just $41 a volume!

or BUNDLE ANY 10 Juice Drops Volumes for just $699 1.800.525.2203 ORDER BY PHONE

JANUARY/FEBRUARY 2006 DIGITAL JUICE MAGAZINE | 33

JUICE BOX

Resolutely Moving Forward In The New Year by Viv Beason

W

e are celebrating both the previous year and the new one in our offices and

production studios here at Digital Juice. In 2005, we released more new products than any previous year, including the addition of a whole new product category with the Digital Juice Sound Effects

DON’T MISS ANOTHER ISSUE!

FREE Magazine Subscription • Tips, tricks and tutorials • New product releases • Insider product information • Latest specials and pricing Best of all, you can get Digital Juice magazine ABSOLUTELY FREE every month! To subscribe, just visit www.digitaljuice.com and click on the FREE MAGAZINE link on the homepage.

NEXT ISSUE

in DIGITAL JUICE MAGAZINE

• Professional Tips for Cooler Composites • 21st Century Audio • Shooting for Graphics • Better Productions with Stock Media

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Library. We’ve also been busy creating instructional and promotional content, including demo videos and the magazine you are holding. All in all, we’ve had a blast making everything you need, and we are looking forward to even more this year.

All in all, we’ve had a blast making everything “you need, and we are looking forward to even more this year. ” MORE MAGAZINE

I’m sure you couldn't help but notice some of the improvements we’ve made to recent issues of the Digital Juice Magazine. The most obvious being the inclusion of a DVD-video disc in this and the previous issue. Digital Juice Magazine is definitely cool, and it can’t be denied that this printed publication helped us climb to the top of the royalty-free content heap, but there’s nothing like motion and sound to really showcase our products. We hope you enjoy the hard work we’ve put into our latest video productions. Not only are they informative in terms of showing off what our products can actually do for you, but the production value proves that we are actual media guys who love this industry. We don’t just talk the talk, we walk the walk. Our goal this year is to kick it up a notch on the video product production side, as well as continue to promote and educate through the use of video. Please don’t wait for your copy of Digital Juice Magazine to be entertained. We are constantly updating our Website with tips, tricks, and fulllength promotional videos. We post them the second they are finished.

DIGITAL JUICE MAGAZINE JANUARY/FEBRUARY 2006

ATTENTION SHOOTERS, EDITORS AND COMPOSITORS

Now that we’re on the subject, we are looking to expand our video production team by a few members. If you are a seasoned expert editor who is proficient in After Effects and if you don’t mind year-round sunny weather, we’d love to hear from you. I’m not saying we have a high-salary sit-backand-relax position available, but our production work is both professionally satisfying and creatively invigorating. It’s not that we’re looking to fill a hole on the team, but we’ll make room for the right individual to compliment our crew. VALUE

Digital Juice is known the world over for its “nobrainer” pricing. Well, our latest deal should be our most tempting yet. You may have noticed a pretty cool spread in this issue claiming nearly $20,000 in free products that we are giving away. I’m happy to tell you this is not a misprint. We’re pretty sure we will never have lower “prices” than this: For the time it takes to fill out the online entry form, you’ll be entered to win. It’s really that simple.

Viv Beason is the President of Digital Juice.

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