2003 - Proj Proposal Sent To Bishops' Relief Fund

24 Acacia St., Brgy. Mariana, New Manila, Quezon City, 1112, Philippines Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: [email protected]

April 15, 2003 Prof. Dr. Josef Sayer Director, Bishops’ Relief Fund Postfach 14 50, D-52015 Aachen, Germany E-mail: [email protected] Cc: Stephan Stricker, staff Dear Dr. Sayer: The Titus Brandsma Center-Media Program (TBC-MP) is the primary mover of the Carmelite Media Ministry of the Order of Carmelites-Philippines. The program has existed for years now with which it envisions itself as:


An instrument to the formation of collective awareness regarding the potential and use of media and communication for local community development towards an active participation and re-appropriation of people’s own culture and




In the creation of an open space for people to become critically aware, to articulate own or reject the values and meanings as mediated by the media.

In the past three years, TBC-MP engaged itself among others in research, which prepared it to the next level of its course – the implementation. True to its visions, the Program in coordination with the local communities designed a project to facilitate the implementation of activities promoting critical awareness that would further develop their decision-making abilities. This is an effort to empower them as community able to solve their problems, on their own terms, resources and collective abilities. During the preparatory stage of this new project, continuous consultation was done with the local communities. With TBC-MP’s existence, it found out that media and communication has a very big role in the social development of a community. The project is then designed in the context of globalization due to its continued growth, demands and more often, its harsh effects brought about by technological revolutions in media; thus, the creation of global media. However, TBC-MP has learned that the solution to this is not to ban access but to educate society how to use these technologies for productive and creative rather than problematical ends. In response to the needs of the local communities and media practitioners – the formation of critical awareness for the enhancement of decision making capabilities and further pastoral care for media practitioners (brought about by the research findings), TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy education program. This would strengthen the resilience of communities affected by an environment that is increasingly subjected to the impact of the modern mass media. As supplement to this alternative media, modern means of mass communication will still be utilized to serve these ends. Project is entitled: REVIVAL OF TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA IN THE MEDIA EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY IN CARMELITE MISSION AREAS

Local media core groups in the communities have already been established, however, plans for activities are still pending due to the limitations of TBC-MP as the primary facilitator, which boils down to lack of funds. Thus, TBC-MP are appealing to the generosity of your agency to help the Program and its local communities realize their potential through this project. The Program believes that your priority areas cover education and rural development and thus

2 hope that Bishop’s Relief Fund (Bischofliches Hilfswerk Misereor E.V. – Misereor) will agree to be one of its partners thru helping in raising the funds. Your agency can either choose to help in financing the whole project or part of it particularly those that are educational in nature like the series of workshops/trainings, dialogue (sharing), group study and theatre program and research. This proposal has already been submitted to other funding agencies and still awaiting for their response. Attached to this mail includes the following parts for your reference:


Project Proposal (14 pages) – cover letter, history of TBC-MP, its present situation, project description (premises, goal, objectives), project details (mission areas, partners, key result areas), potential/actual projects and activities, supervision and management and implementation of projected activities (3-year time frame)




Details of Proposed Activities (11 pages) – description of the flow of activities per objective per year including the effective measures to evaluate/assess effectiveness and the organizational framework that would guide the implementation of the project.




Budget Proposal (16 pages) – budget for the three-year time frame

After the three-year time frame, the Program expects the full integration of media literacy education in the school curriculum and process of community life. Moreover, has developed people socially and thus, depend on themselves in uplifting their conditions. Continuous production of media artifacts and initiatives on upgrading their skills are also expected from the communities and the students. TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-charge of the disbursement of funds to activities of the local communities as approved and discussed by TBC-MP Board and advisory groups. Local media core groups will manage the resource and databank center, which will become the central office in the communities and would then facilitate the implementation of the project and reporting to TBC-MP. Thus, the center is an integral part of the project framework and would signal a start for the communities considering the materials and equipment they would need to guide them thru. Updates on the progress of the project will be sent to the office of the funding agency twice a year for reference. Annual reports will also be given to present a comprehensive outline of the year’s accomplishments together with the communities’ reaction and comments. The Program prays fervently that your agency would find time to evaluate and respond positively to our proposal. Thank you very much and more power!

Respectfully yours,

Fr. Marlon A. Lacal, O. Carm Director, Titus Brandsma Media 3/F Titus Brandsma Center 24 Acacia St., Brgy. Mariana New Manila, Quezon City, 1112 Philippines 00-632-7267763, 00-632-7218677 (telefax) [email protected]

(Hard copies will be sent via mail if necessary)

3

24 Acacia St., Brgy. Mariana, New Manila, Quezon City, 1112, Philippines Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: [email protected]

April 15, 2003 AMA-CMC Rhijngeesterstraatweg 40 P.O. Box 75 2340 AB Oegstgeest The Netherlands Thru: Ms. Marjolijn Eshuis Program Officer for Asia [email protected] Dear Ms. Marjolijn: Peace and solitary greetings! As Titus Brandsma Center-Media Program (TBC-MP) reached the final phase of its research project, recommendations for the next phase have taken into form. Thus, the implementation phase made way for the designing of a new project, which would bring results of the 3-part research to its practical application - responding to the specific needs of each community. In the past three years, TBC-MP worked on discovering and learning the particular needs of each community and even the media practitioners; moreover, if these practitioners have answered to the needs of their audiences (readers, viewers/listeners). All were accomplished thru the research project. With its continuous efforts, TBC-MP found out that media and communication has a very big role in the social development of a community. The project is then designed in the context of globalization due to its continued growth, demands and more often, its harsh effects brought about by technological revolutions in media; thus, the creation of global media. However, TBC-MP has learned that the solution to this is not to ban access but to educate society how to use these technologies for productive and creative rather than problematical ends. Based on these discoveries, the Program in close coordination with local communities designed a project. This was facilitated by continuous consultation with local communities. Project is entitled: REVIVAL OF TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA IN THE MEDIA EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY IN CARMELITE MISSION AREAS Together, TBC-MP and communities would facilitate the implementation phase thru engaging in activities promoting critical awareness, in traditional or modern means. This would further develop the community members’ decision-making abilities, an effort to show them the way to empowerment as a unified community able to solve their problems, on their own terms, resources and collective abilities. Moreover, the project also answers to the need of the media practitioners for pastoral care. TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy education program. This would strengthen the resilience of communities affected by an environment that is increasingly subjected to the impact of the modern mass media. As supplement to this alternative media, modern means of mass communication will still be utilized to serve the ends of the alternatives.

4 TBC-MP wishes to thank AMA-CMC for its continued support and believe in the sincerity and efforts of the Program. However due to its limitation of funds, TBC-MP is appealing again to the generosity of the agency to help the Program and its local communities in realizing their potentials through this project. The Program would like to apply and ask for reconsideration to AMA-CMC and help in the funding this new project. Your agency may choose to fund the whole three-year project or provide a one-year bridge fund to at least aid in the starting off of the project. For the bridge fund, this will be particularly allotted to skill-building/enhancement activities of the Program. This proposal has also been submitted to other funding agencies and still awaiting for their response. Attached to this mail includes the following parts for your reference:


Project Proposal (13 pages) – cover letter, history of TBC-MP, its present situation, project description (premises, goal, objectives), project details (mission areas, partners, key result areas), potential/actual projects and activities, supervision and management and implementation of projected activities (3-year time frame)




Details of Proposed Activities (11 pages) – description of the flow of activities per objective per year including the effective measures to evaluate/assess effectiveness and the organizational framework that would guide the implementation of the project.




Budget Proposal (16 pages) – budget for the three-year time frame

After the three-year time frame, the Program expects the full integration of media literacy education in the school curriculum and process of community life. Moreover, has developed people socially and thus, depend on themselves in uplifting their conditions. Continuous production of media artifacts and initiatives on upgrading their skills are also expected from the communities and the students. TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-charge of the disbursement of funds to activities of the local communities as approved and discussed by TBC-MP Board and advisory groups. Local media core groups, already formed, will manage the resource and databank center, which will become the central office in the communities and would then facilitate the implementation of the project and reporting to TBC-MP. Thus, the center is an integral part of the project framework and would signal a start for the communities considering the materials and equipment they would need to guide them thru. Updates on the progress of the project will be sent to the office of the funding agency twice a year for reference. Annual reports will also be given to present a comprehensive outline of the year’s accomplishments together with the communities’ reaction and comments. The Program prays fervently that your agency would find time to evaluate and respond positively to our proposal. Thank you very much and more power! Respectfully yours,

Fr. Marlon A. Lacal, O. Carm Director, Titus Brandsma Media 3/F Titus Brandsma Center 24 Acacia St., Brgy. Mariana New Manila, Quezon City, 1112 Philippines 00-632-7267763, 00-632-7218677 (telefax) [email protected]

(Hard copies will be sent via mail if necessary)

5

24 Acacia St., Brgy. Mariana, New Manila, Quezon City, 1112, Philippines Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: [email protected]

April 15, 2003 Mr. Colin G. Campbell President, Rockefeller Brothers Fund (RBF) 37th Floor New York, New York, 10022-7001 E-mail: [email protected] Cc: Benjamin R. Shute, Jr., Secretary and Treasurer Dear Mr. Campbell: The Titus Brandsma Center-Media Program (TBC-MP) is the primary mover of the Carmelite Media Ministry of the Order of Carmelites-Philippines. The program has existed for years now with which it envisions itself as:


An instrument to the formation of collective awareness regarding the potential and use of media and communication for local community development towards an active participation and re-appropriation of people’s own culture and




In the creation of an open space for people to become critically aware, to articulate own or reject the values and meanings as mediated by the media.

In the past three years, TBC-MP engaged itself among others in research, which prepared it to the next level of its course – the implementation. True to its visions, the Program in coordination with the local communities designed a project to facilitate the implementation of activities promoting critical awareness that would further develop their decision-making abilities. This is an effort to empower them as community able to solve their problems, on their own terms, resources and collective abilities. During the preparatory stage of this new project, continuous consultation was done with the local communities. With TBC-MP’s existence, it found out that media and communication has a very big role in the social development of a community. The project is then designed in the context of globalization due to its continued growth, demands and more often, its harsh effects brought about by technological revolutions in media; thus, the creation of global media. However, TBC-MP has learned that the solution to this is not to ban access but to educate society how to use these technologies for productive and creative rather than problematical ends. (see Premise, under Project Proposal – project description, p. 2-3) In response to the needs of the local communities and media practitioners – the formation of critical awareness for the enhancement of decision making capabilities and further pastoral care for media practitioners (brought about by the research findings), TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy education program. This would strengthen the resilience of communities affected by an environment that is increasingly subjected to the impact of the modern mass media. As supplement to this alternative media, modern means of mass communication will still be utilized to serve the ends of these alternative forms. Project is entitled: REVIVAL OF TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA IN THE MEDIA EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY IN CARMELITE MISSION AREAS

Local media core groups in the communities have already been established, however, plans for activities are still pending due to the limitations of TBC-MP as the primary facilitator, which boils down to lack of funds.

6 Thus, TBC-MP are appealing to the generosity of your agency to help the Program and its local communities realize their potential through this project. The Program believes that your priority areas cover education and development and thus, hope that Rockefeller Brothers Fund (RBF) will agree to be one of its partners. Aside from these priority areas, the Project is aligned to the interest of the RBF Programme to global security. Culture and technology-based communication forms and means will both be used. As said, these technological innovations in media, which created global media produces harsh effects on the industry and even more to society and people. But solution to this is not to counter each other nor to ban access to any of the forms but to recognize their diversity, advantages and strength and use them where it is applicable. Communication plays a big role in the development of the public; thus, both means will be used to support democratization programs that would lead to peaceful resolutions of community problems/issues. Community members will be undergoing media literacy education seminars/ workshops to prepare and empower them to create these resolutions that would make way to the emergence of a more just, sustainable and peaceful world. Aware of your agency’s restrictions in funding, the Program is asking only funds for activities that are educational in nature like the series of workshops/trainings, dialogue (sharing), group study, theatre program and a part for the putting up of the resource center. This proposal has already been submitted to other funding agencies and still awaiting for response. Attached to this mail includes the following parts for your reference:


Project Proposal (14 pages) – cover letter, history of TBC-MP, its present situation, project description (premises, goal, objectives), project details (mission areas, partners, key result areas), potential/actual projects and activities, supervision and management and implementation of projected activities (3-year time frame)




Details of Proposed Activities (11 pages) – description of the flow of activities per objective per year including the effective measures to evaluate/assess effectiveness and the organizational framework that would guide the implementation of the project.




Budget Proposal (16 pages) – budget for the three-year time frame

After the three-year time frame, the Program expects the full integration of media literacy education in the school curriculum and process of community life. Moreover, has developed people socially and thus, depend on themselves in uplifting their conditions. Continuous production of media artifacts and initiatives on upgrading their skills are also expected from the communities and the students. TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-charge of the disbursement of funds to activities of the local communities as approved and discussed by TBC-MP Board and advisory groups. Local media core groups will manage the resource and databank center, which will become the central office in the communities and would then facilitate the implementation of the project and reporting to TBC-MP. Thus, the center is an integral part of the project framework and would signal a start for the communities considering the materials and equipment they would need to guide them thru. Staff will be composed of 6 members – three friars as director of each local media program, which will oversee the implementation of project in three major areas and three coordinators to assist the friars. Updates will be sent regularly. The Program prays fervently that your agency would find time to evaluate and respond positively to our proposal. Thank you very much and more power!

Respectfully yours, Fr. Marlon A. Lacal, O. Carm Director, Titus Brandsma Media 24 Acacia St., Brgy. Mariana New Manila, Quezon City, 1112 Philippines 00-632-7267763, 00-632-7218677 (telefax) [email protected] (Hard copies will be sent via mail if necessary)

7 SYNOPSIS OF REQUESTED BUDGET

REGULAR PROGRAMS (Escalante, Agusan and Central Media Office-Manila)

Local Counterpart 1.

2.

3.

4.

5.

6.

7.

8.

9.

Group Study and Theatre Program (4 theatre groups, 2 areas, once a month/quarterly)

Php

Focus Group Discussion (2 Communicators’ Group, 2 areas, twice-a-month) Seminar and Workshop Series
Folk Media/Theatre Groups (quarterly)
Communicators’ Group (quarterly) Networking (Community Media)

Amount Requested

38,400

28,800

33,600

43,200

224,800 134,000

334,400 211,000

1,900

13,300

Media Literacy Education (Communicators’ Group – community members, twice-a-year) 26,900 Annual Retreat and Mission Conference (Communicators’ Group, annual)

47,200

92,650

140,400

151,000

506,100

Communication Systems (newsletter, bulletin boards, academic activities, 2 areas)

13,000

47,000

Film Dialogue (3 major areas, once a month – communities 16 sessions – manila)

15,600

31,800

58,000

174,000

30,000 4,950 416,000

52,000 27,400 355,000

PHP 1,240,800

2,011,600

Management of Resource and Databank Center (3 major areas)

10. Titus Brandsma Award-Philippines (nationwide) 11. Organizational Development and Strengthening (3 major areas)
Orientation & evaluation meetings
Quarterly organizational meetings
Staff development and operations TOTAL GRAND TOTAL

(see Budget Proposal for complete details)

PHP 3,252,400

8

24 Acacia St., Brgy. Mariana, New Manila, Quezon City, 1112, Philippines Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: [email protected]

April 15, 2003 Swiss Catholic Lenten Fund Habsburger Strasse Postfach 2856, 44 CH – 6002 Lucern Switzerland E-mail: [email protected]

Dear Sir/Madam: The Titus Brandsma Center-Media Program (TBC-MP) is the primary mover of the Carmelite Media Ministry of the Order of Carmelites-Philippines. The program has existed for years now with which it envisions itself as:


An instrument to the formation of collective awareness regarding the potential and use of media and communication for local community development towards an active participation and re-appropriation of people’s own culture and




In the creation of an open space for people to become critically aware, to articulate own or reject the values and meanings as mediated by the media.

In the past three years, TBC-MP engaged itself among others in research, which prepared it to the next level of its course – the implementation. True to its visions, the Program in coordination with the local communities designed a project to facilitate the implementation of activities promoting critical awareness that would further develop their decision-making abilities. This is an effort to empower them as community able to solve their problems, on their own terms, resources and collective abilities. During the preparatory stage of this new project, continuous consultation was done with the local communities. With TBC-MP’s existence, it found out that media and communication has a very big role in the social development of a community. The project is then designed in the context of globalization due to its continued growth, demands and more often, its harsh effects brought about by technological revolutions in media; thus, the creation of global media. However, TBC-MP has learned that the solution to this is not to ban access but to educate society how to use these technologies for productive and creative rather than problematical ends. In response to the needs of the local communities and media practitioners – the formation of critical awareness for the enhancement of decision making capabilities and further pastoral care for media practitioners (brought about by the research findings), TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy education program. This would strengthen the resilience of communities affected by an environment that is increasingly subjected to the impact of the modern mass media. As supplement to this alternative media, modern means of mass communication will still be utilized to serve these ends. Project is entitled: REVIVAL OF TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA IN THE MEDIA EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY IN CARMELITE MISSION AREAS

Local media core groups in the communities have already been established, however, plans for activities are still pending due to the limitations of TBC-MP as the primary facilitator, which boils down to lack of funds.

9 Thus, TBC-MP are appealing to the generosity of your agency to help the Program and its local communities realize their potential through this project. The Program believes that your priority areas cover education and rural development and thus hope that Swiss Catholic Lenten Fund will agree to be one of its partners thru helping in the raising of funds. Your agency can either choose to help in financing the whole project or part of it particularly those that are educational in nature like the series of workshops/trainings, dialogue (sharing), group study and theatre program and research. This proposal has already been submitted to other funding agencies and still awaiting for their response. Attached to this mail includes the following parts for your reference:


Project Proposal (13 pages) – cover letter, history of TBC-MP, its present situation, project description (premises, goal, objectives), project details (mission areas, partners, key result areas), potential/actual projects and activities, supervision and management and implementation of projected activities (3-year time frame).




Details of Proposed Activities (11 pages) – description of the flow of activities per objective per year including the effective measures to evaluate/assess effectiveness and the organizational framework that would guide the implementation of the project.




Budget Proposal (16 pages) – budget for the three-year time frame

After the three-year time frame, the Program expects the full integration of media literacy education in the school curriculum and process of community life. Moreover, has developed people socially and thus, depend on themselves in uplifting their conditions. Continuous production of media artifacts and initiatives on upgrading their skills are also expected from the communities and the students. TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-charge of the disbursement of funds to activities of the local communities as approved and discussed by TBC-MP Board and advisory groups. Local media core groups will manage the resource and databank center, which will become the central office in the communities and would then facilitate the implementation of the project and reporting to TBC-MP. Thus, the center is an integral part of the project framework and would signal a start for the communities considering the materials and equipment they would need to guide them thru. Updates on the progress of the project will be sent to the office of the funding agency twice a year for reference. Annual reports will also be given to present a comprehensive outline of the year’s accomplishments together with the communities’ reaction and comments. The Program prays fervently that your agency would find time to evaluate and respond positively to our proposal. Thank you very much and more power!

Respectfully yours,

Fr. Marlon A. Lacal, O. Carm Director, Titus Brandsma Media 3/F Titus Brandsma Center 24 Acacia St., Brgy. Mariana New Manila, Quezon City, 1112 Philippines 00-632-7267763, 00-632-7218677 (telefax) [email protected] (Hard copies will be sent via mail if necessary)

10

24 Acacia St., Brgy. Mariana, New Manila, Quezon City, 1112, Philippines Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: [email protected]

April 15, 2003 Ms. Marcelle Sinclair Canadian Catholic Organization for Dev’t & Peace (CCODP) 5633 Sherbrooke Street East, Montreal, Que H1N 1A3 Canada E-mail: [email protected] CC: Jean-Paul Saint Germain Dear Ms. Sinclair: The Titus Brandsma Center-Media Program (TBC-MP) is the primary mover of the Carmelite Media Ministry of the Order of Carmelites-Philippines. The program has existed for years now with which it envisions itself as:


An instrument to the formation of collective awareness regarding the potential and use of media and communication for local community development towards an active participation and re-appropriation of people’s own culture and




In the creation of an open space for people to become critically aware, to articulate own or reject the values and meanings as mediated by the media.

In the past three years, TBC-MP engaged itself among others in research, which prepared it to the next level of its course – the implementation. True to its visions, the Program in coordination with the local communities designed a project to facilitate the implementation of activities promoting critical awareness that would further develop their decision-making abilities. This is an effort to empower them as community able to solve their problems, on their own terms, resources and collective abilities. During the preparatory stage of this new project, continuous consultation was done with the local communities. With TBC-MP’s existence, it found out that media and communication has a very big role in the social development of a community. The project is then designed in the context of globalization due to its continued growth, demands and more often, its harsh effects brought about by technological revolutions in media; thus, the creation of global media. However, TBC-MP has learned that the solution to this is not to ban access but to educate society how to use these technologies for productive and creative rather than problematical ends. In response to the needs of the local communities and media practitioners – the formation of critical awareness for the enhancement of decision making capabilities and further pastoral care for media practitioners (brought about by the research findings), TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy education program. This would strengthen the resilience of communities affected by an environment that is increasingly subjected to the impact of the modern mass media. As supplement to this alternative media, modern means of mass communication will still be utilized to serve these ends. Project is entitled: REVIVAL OF TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA IN THE MEDIA EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY IN CARMELITE MISSION AREAS

Local media core groups in the communities have already been established, however, plans for activities are still pending due to the limitations of TBC-MP as the primary facilitator, which boils down to lack of funds.

11 Thus, TBC-MP are appealing to the generosity of your agency to help the Program and its local communities realize their potential through this project. The Program believes that your priority areas support efforts on promoting participatory democracy, which is one of the aims of this project. and thus hope that Canadian Catholic Organization for Development and Peace (Developpement et Paix) will agree to be one of its partners thru helping in the raising of funds. Your agency can either choose to help in financing the whole project or part of it particularly those that are educational in nature like the series of workshops/trainings, dialogue (sharing), group study and theatre program and research. This proposal has already been submitted to other funding agencies and still awaiting for their response. Attached to this mail includes the following parts for your reference:


Project Proposal (13 pages) – cover letter, history of TBC-MP, its present situation, project description (premises, goal, objectives), project details (mission areas, partners, key result areas), potential/actual projects and activities, supervision and management and implementation of projected activities (3-year time frame).




Details of Proposed Activities (11 pages) – description of the flow of activities per objective per year including the effective measures to evaluate/assess effectiveness and the organizational framework that would guide the implementation of the project.




Budget Proposal (16 pages) – budget for the three-year time frame

After the three-year time frame, the Program expects the full integration of media literacy education in the school curriculum and process of community life. Moreover, has developed people socially and thus, depend on themselves in uplifting their conditions. Continuous production of media artifacts and initiatives on upgrading their skills are also expected from the communities and the students. TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-charge of the disbursement of funds to activities of the local communities as approved and discussed by TBC-MP Board and advisory groups. Local media core groups will manage the resource and databank center, which will become the central office in the communities and would then facilitate the implementation of the project and reporting to TBC-MP. Thus, the center is an integral part of the project framework and would signal a start for the communities considering the materials and equipment they would need to guide them thru. Updates on the progress of the project will be sent to the office of the funding agency twice a year for reference. Annual reports will also be given to present a comprehensive outline of the year’s accomplishments together with the communities’ reaction and comments. The Program prays fervently that your agency would find time to evaluate and respond positively to our proposal. Thank you very much and more power!

Respectfully yours,

Fr. Marlon A. Lacal, O. Carm Director, Titus Brandsma Media 3/F Titus Brandsma Center 24 Acacia St., Brgy. Mariana New Manila, Quezon City, 1112 Philippines 00-632-7267763, 00-632-7218677 (telefax) [email protected] (Hard copies will be sent via mail if necessary)

12

24 Acacia St., Brgy. Mariana, New Manila, Quezon City, 1112, Philippines Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: [email protected]

April 15, 2003 The Staff Danish International Development Assistance (Danida) 2 Asiatisk Plads, DK-1448 Copenhagen K., Denmark E-mail: [email protected]

Dear Sir/Madam: The Titus Brandsma Center-Media Program (TBC-MP) is the primary mover of the Carmelite Media Ministry of the Order of Carmelites-Philippines. The program has existed for years now with which it envisions itself as:


An instrument to the formation of collective awareness regarding the potential and use of media and communication for local community development towards an active participation and re-appropriation of people’s own culture and




In the creation of an open space for people to become critically aware, to articulate own or reject the values and meanings as mediated by the media.

In the past three years, TBC-MP engaged itself among others in research, which prepared it to the next level of its course – the implementation. True to its visions, the Program in coordination with the local communities designed a project to facilitate the implementation of activities promoting critical awareness that would further develop their decision-making abilities. This is an effort to empower them as community able to solve their problems, on their own terms, resources and collective abilities. During the preparatory stage of this new project, continuous consultation was done with the local communities. With TBC-MP’s existence, it found out that media and communication has a very big role in the social development of a community. The project is then designed in the context of globalization due to its continued growth, demands and more often, its harsh effects brought about by technological revolutions in media; thus, the creation of global media. However, TBC-MP has learned that the solution to this is not to ban access but to educate society how to use these technologies for productive and creative rather than problematical ends. In response to the needs of the local communities and media practitioners – the formation of critical awareness for the enhancement of decision making capabilities and further pastoral care for media practitioners (brought about by the research findings), TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy education program. This would strengthen the resilience of communities affected by an environment that is increasingly subjected to the impact of the modern mass media. As supplement to this alternative media, modern means of mass communication will still be utilized to serve these ends. Project is entitled: REVIVAL OF TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA IN THE MEDIA EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY IN CARMELITE MISSION AREAS

Local media core groups in the communities have already been established, however, plans for activities are still pending due to the limitations of TBC-MP as the primary facilitator, which boils down to lack of funds. Thus, TBC-MP are appealing to the generosity of your agency to help the Program and its local communities realize their potential through this project. The Program believes that your priority areas cover social development and democratization and

13 thus hope that Danish International Development Assistance (Danida) will agree to be one of its partners thru helping in the raising of funds. Your agency can either choose to help in financing the whole project or part of it particularly those that are educational in nature like the series of workshops/trainings, dialogue (sharing), group study and theatre program and research. This proposal has already been submitted to other funding agencies and still awaiting for their response. Attached to this mail includes the following parts for your reference:


Project Proposal (13 pages) – cover letter, history of TBC-MP, its present situation, project description (premises, goal, objectives), project details (mission areas, partners, key result areas), potential/actual projects and activities, supervision and management and implementation of projected activities (3-year time frame).




Details of Proposed Activities (11 pages) – description of the flow of activities per objective per year including the effective measures to evaluate/assess effectiveness and the organizational framework that would guide the implementation of the project.




Budget Proposal (16 pages) – budget for the three-year time frame

After the three-year time frame, the Program expects the full integration of media literacy education in the school curriculum and process of community life. Moreover, has developed people socially and thus, depend on themselves in uplifting their conditions. Continuous production of media artifacts and initiatives on upgrading their skills are also expected from the communities and the students. TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-charge of the disbursement of funds to activities of the local communities as approved and discussed by TBC-MP Board and advisory groups. Local media core groups will manage the resource and databank center, which will become the central office in the communities and would then facilitate the implementation of the project and reporting to TBC-MP. Thus, the center is an integral part of the project framework and would signal a start for the communities considering the materials and equipment they would need to guide them thru. Updates on the progress of the project will be sent to the office of the funding agency twice a year for reference. Annual reports will also be given to present a comprehensive outline of the year’s accomplishments together with the communities’ reaction and comments. The Program prays fervently that your agency would find time to evaluate and respond positively to our proposal. Thank you very much and more power!

Respectfully yours,

Fr. Marlon A. Lacal, O. Carm Director, Titus Brandsma Media 3/F Titus Brandsma Center 24 Acacia St., Brgy. Mariana New Manila, Quezon City, 1112 Philippines 00-632-7267763, 00-632-7218677 (telefax) [email protected] (Hard copies will be sent via mail if necessary)

14

24 Acacia St., Brgy. Mariana, New Manila, Quezon City, 1112, Philippines Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: [email protected]

April 15, 2003 Mr. Fernando Castello President, Reporters sans frontieres (RSF) 5 rue Geoffroy Marie, 75009 Paris, France E-mail: [email protected]

Dear Mr. Castello: The Titus Brandsma Center-Media Program (TBC-MP) is the primary mover of the Carmelite Media Ministry of the Order of Carmelites-Philippines. The program has existed for years now with which it envisions itself as:


An instrument to the formation of collective awareness regarding the potential and use of media and communication for local community development towards an active participation and re-appropriation of people’s own culture and




In the creation of an open space for people to become critically aware, to articulate own or reject the values and meanings as mediated by the media.

In the past three years, TBC-MP engaged itself among others in research, which prepared it to the next level of its course – the implementation. True to its visions, the Program in coordination with the local communities designed a project to facilitate the implementation of activities promoting critical awareness that would further develop their decision-making abilities. This is an effort to empower them as community able to solve their problems, on their own terms, resources and collective abilities. During the preparatory stage of this new project, continuous consultation was done with the local communities. With TBC-MP’s existence, it found out that media and communication has a very big role in the social development of a community. The project is then designed in the context of globalization due to its continued growth, demands and more often, its harsh effects brought about by technological revolutions in media; thus, the creation of global media. However, TBC-MP has learned that the solution to this is not to ban access but to educate society how to use these technologies for productive and creative rather than problematical ends. In response to the needs of the local communities and media practitioners – the formation of critical awareness for the enhancement of decision making capabilities and further pastoral care for media practitioners (brought about by the research findings), TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy education program. This would strengthen the resilience of communities affected by an environment that is increasingly subjected to the impact of the modern mass media. As supplement to this alternative media, modern means of mass communication will still be utilized to serve these ends. Project is entitled: REVIVAL OF TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA IN THE MEDIA EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY IN CARMELITE MISSION AREAS

Local media core groups in the communities have already been established, however, plans for activities are still pending due to the limitations of TBC-MP as the primary facilitator, which boils down to lack of funds. Thus, TBC-MP are appealing to the generosity of your agency to help the Program and its local communities realize their potential through this project. The Program believes that your priority areas cover press freedom and journalists’ welfare; thus hope that Reporters sans frontieres (RSF) will agree to be one of its partners thru helping in the raising of funds.

15

Your agency can help the project thru helping to finance the Titus Brandsma Award-Philippines (see Project Proposal, present situation for description and budget proposal, p. 11 for amount requested). This proposal has already been submitted to other funding agencies and still awaiting for their response. Attached to this mail includes the following parts for your reference:


Project Proposal (13 pages) – cover letter, history of TBC-MP, its present situation, project description (premises, goal, objectives), project details (mission areas, partners, key result areas), potential/actual projects and activities, supervision and management and implementation of projected activities (3-year time frame).




Details of Proposed Activities (11 pages) – description of the flow of activities per objective per year including the effective measures to evaluate/assess effectiveness and the organizational framework that would guide the implementation of the project.




Budget Proposal (16 pages) – budget for the three-year time frame

After the three-year time frame, the Program expects the full integration of media literacy education in the school curriculum and process of community life. Moreover, has developed people socially and thus, depend on themselves in uplifting their conditions. Continuous production of media artifacts and initiatives on upgrading their skills are also expected from the communities and the students. TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-charge of the disbursement of funds to activities of the local communities as approved and discussed by TBC-MP Board and advisory groups. Local media core groups will manage the resource and databank center, which will become the central office in the communities and would then facilitate the implementation of the project and reporting to TBC-MP. Thus, the center is an integral part of the project framework and would signal a start for the communities considering the materials and equipment they would need to guide them thru. Updates on the progress of the project will be sent to the office of the funding agency twice a year for reference. Annual reports will also be given to present a comprehensive outline of the year’s accomplishments together with the communities’ reaction and comments. The Program prays fervently that your agency would find time to evaluate and respond positively to our proposal. Thank you very much and more power!

Respectfully yours,

Fr. Marlon A. Lacal, O. Carm Director, Titus Brandsma Media 3/F Titus Brandsma Center 24 Acacia St., Brgy. Mariana New Manila, Quezon City, 1112 Philippines 00-632-7267763, 00-632-7218677 (telefax) [email protected] (Hard copies will be sent via mail if necessary)

16

24 Acacia St., Brgy. Mariana, New Manila, Quezon City, 1112, Philippines Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: [email protected]

April 15, 2003 Bishop John Kirby Chairman, Trocaire 169 Booterstown Avenue, Blackrock, Co. Dublin, Ireland E-mail: [email protected] CC: Justin Kilcullen, director Dear Bishop Kirby: The Titus Brandsma Center-Media Program (TBC-MP) is the primary mover of the Carmelite Media Ministry of the Order of Carmelites-Philippines. The program has existed for years now with which it envisions itself as:


An instrument to the formation of collective awareness regarding the potential and use of media and communication for local community development towards an active participation and re-appropriation of people’s own culture and




In the creation of an open space for people to become critically aware, to articulate own or reject the values and meanings as mediated by the media.

In the past three years, TBC-MP engaged itself among others in research, which prepared it to the next level of its course – the implementation. True to its visions, the Program in coordination with the local communities designed a project to facilitate the implementation of activities promoting critical awareness that would further develop their decision-making abilities. This is an effort to empower them as community able to solve their problems, on their own terms, resources and collective abilities. During the preparatory stage of this new project, continuous consultation was done with the local communities. With TBC-MP’s existence, it found out that media and communication has a very big role in the social development of a community. The project is then designed in the context of globalization due to its continued growth, demands and more often, its harsh effects brought about by technological revolutions in media; thus, the creation of global media. However, TBC-MP has learned that the solution to this is not to ban access but to educate society how to use these technologies for productive and creative rather than problematical ends. In response to the needs of the local communities and media practitioners – the formation of critical awareness for the enhancement of decision making capabilities and further pastoral care for media practitioners (brought about by the research findings), TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy education program. This would strengthen the resilience of communities affected by an environment that is increasingly subjected to the impact of the modern mass media. As supplement to this alternative media, modern means of mass communication will still be utilized to serve these ends. Project is entitled: REVIVAL OF TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA IN THE MEDIA EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY IN CARMELITE MISSION AREAS

Local media core groups in the communities have already been established, however, plans for activities are still pending due to the limitations of TBC-MP as the primary facilitator, which boils down to lack of funds.

17 Thus, TBC-MP are appealing to the generosity of your agency to help the Program and its local communities realize their potential through this project. The Program believes that your priority areas cover education and arts to create social awareness and thus hope that Trocaire will agree to be one of its partners thru helping in the raising of funds. Your agency can either choose to help in financing the whole project or part of it particularly those that are educational in nature like the series of workshops/trainings, dialogue (sharing), group study and theatre program and research. This proposal has already been submitted to other funding agencies and still awaiting for their response. Attached to this mail includes the following parts for your reference:


Project Proposal (13 pages) – cover letter, history of TBC-MP, its present situation, project description (premises, goal, objectives), project details (mission areas, partners, key result areas), potential/actual projects and activities, supervision and management and implementation of projected activities (3-year time frame).




Details of Proposed Activities (11 pages) – description of the flow of activities per objective per year including the effective measures to evaluate/assess effectiveness and the organizational framework that would guide the implementation of the project.




Budget Proposal (16 pages) – budget for the three-year time frame

After the three-year time frame, the Program expects the full integration of media literacy education in the school curriculum and process of community life. Moreover, has developed people socially and thus, depend on themselves in uplifting their conditions. Continuous production of media artifacts and initiatives on upgrading their skills are also expected from the communities and the students. TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-charge of the disbursement of funds to activities of the local communities as approved and discussed by TBC-MP Board and advisory groups. Local media core groups will manage the resource and databank center, which will become the central office in the communities and would then facilitate the implementation of the project and reporting to TBC-MP. Thus, the center is an integral part of the project framework and would signal a start for the communities considering the materials and equipment they would need to guide them thru. Updates on the progress of the project will be sent to the office of the funding agency twice a year for reference. Annual reports will also be given to present a comprehensive outline of the year’s accomplishments together with the communities’ reaction and comments. The Program prays fervently that your agency would find time to evaluate and respond positively to our proposal. Thank you very much and more power!

Respectfully yours,

Fr. Marlon A. Lacal, O. Carm Director, Titus Brandsma Media 3/F Titus Brandsma Center 24 Acacia St., Brgy. Mariana New Manila, Quezon City, 1112 Philippines 00-632-7267763, 00-632-7218677 (telefax) [email protected] (Hard copies will be sent via mail if necessary)

18

24 Acacia St., Brgy. Mariana, New Manila, Quezon City, 1112, Philippines Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: [email protected]

April 15, 2003 H.A.J. Kruijssen General Director Catholic Organization for Dev’t Cooperation Postbus 77, Rhijngeesterstraatweg 40 2340 AB Oegstgeest, Netherlands E-mail: [email protected]

Dear Mr. Kruijssen: The Titus Brandsma Center-Media Program (TBC-MP) is the primary mover of the Carmelite Media Ministry of the Order of Carmelites-Philippines. The program has existed for years now with which it envisions itself as:


An instrument to the formation of collective awareness regarding the potential and use of media and communication for local community development towards an active participation and re-appropriation of people’s own culture and




In the creation of an open space for people to become critically aware, to articulate own or reject the values and meanings as mediated by the media.

In the past three years, TBC-MP engaged itself among others in research, which prepared it to the next level of its course – the implementation. True to its visions, the Program in coordination with the local communities designed a project to facilitate the implementation of activities promoting critical awareness that would further develop their decision-making abilities. This is an effort to empower them as community able to solve their problems, on their own terms, resources and collective abilities. During the preparatory stage of this new project, continuous consultation was done with the local communities. With TBC-MP’s existence, it found out that media and communication has a very big role in the social development of a community. The project is then designed in the context of globalization due to its continued growth, demands and more often, its harsh effects brought about by technological revolutions in media; thus, the creation of global media. However, TBC-MP has learned that the solution to this is not to ban access but to educate society how to use these technologies for productive and creative rather than problematical ends. In response to the needs of the local communities and media practitioners – the formation of critical awareness for the enhancement of decision making capabilities and further pastoral care for media practitioners (brought about by the research findings), TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy education program. This would strengthen the resilience of communities affected by an environment that is increasingly subjected to the impact of the modern mass media. As supplement to this alternative media, modern means of mass communication will still be utilized to serve these ends. Project is entitled: REVIVAL OF TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA IN THE MEDIA EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY IN CARMELITE MISSION AREAS

Local media core groups in the communities have already been established, however, plans for activities are still pending due to the limitations of TBC-MP as the primary facilitator, which boils down to lack of funds.

19 Thus, TBC-MP are appealing to the generosity of your agency to help the Program and its local communities realize their potential through this project. The Program believes that your priority areas cover education and development and thus hope that Catholic Organization for Development Cooperation (Bilance) will agree to be one of its partners thru helping in the raising of funds. Your agency can either choose to help in financing the whole project or part of it particularly those that are educational in nature like the series of workshops/trainings, dialogue (sharing), group study and theatre program and research. This proposal has already been submitted to other funding agencies and still awaiting for their response. Attached to this mail includes the following parts for your reference:


Project Proposal (13 pages) – cover letter, history of TBC-MP, its present situation, project description (premises, goal, objectives), project details (mission areas, partners, key result areas), potential/actual projects and activities, supervision and management and implementation of projected activities (3-year time frame).




Details of Proposed Activities (11 pages) – description of the flow of activities per objective per year including the effective measures to evaluate/assess effectiveness and the organizational framework that would guide the implementation of the project.




Budget Proposal (16 pages) – budget for the three-year time frame

After the three-year time frame, the Program expects the full integration of media literacy education in the school curriculum and process of community life. Moreover, has developed people socially and thus, depend on themselves in uplifting their conditions. Continuous production of media artifacts and initiatives on upgrading their skills are also expected from the communities and the students. TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-charge of the disbursement of funds to activities of the local communities as approved and discussed by TBC-MP Board and advisory groups. Local media core groups will manage the resource and databank center, which will become the central office in the communities and would then facilitate the implementation of the project and reporting to TBC-MP. Thus, the center is an integral part of the project framework and would signal a start for the communities considering the materials and equipment they would need to guide them thru. Updates on the progress of the project will be sent to the office of the funding agency twice a year for reference. Annual reports will also be given to present a comprehensive outline of the year’s accomplishments together with the communities’ reaction and comments. The Program prays fervently that your agency would find time to evaluate and respond positively to our proposal. Thank you very much and more power!

Respectfully yours,

Fr. Marlon A. Lacal, O. Carm Director, Titus Brandsma Media 3/F Titus Brandsma Center 24 Acacia St., Brgy. Mariana New Manila, Quezon City, 1112 Philippines 00-632-7267763, 00-632-7218677 (telefax) [email protected] (Hard copies will be sent via mail if necessary)