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DATA ANALYSIIS Taste * Gender Crosstab Count Gender
Taste
Female
Male
Total
1.00
2
0
2
2.00
3
3
6
3.00
12
9
21
4.00
26
48
74
5.00
62
47
109
105
107
212
Total
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
11.015a
4
.026
Likelihood Ratio
11.895
4
.018
Linear-by-Linear Association
.297
1
.586
N of Valid Cases
212
a. 4 cells (40.0%) have expected count less than 5. The minimum expected count is .99.
Symmetric Measures
12 | P a g e
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.037
.070
-.544
.587c
Ordinal by Ordinal
Spearman Correlation
-.100
.069
-1.462
.145c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
Pricing * Gender Crosstab Count
13 | P a g e
Gender
Pricing
Female
Male
Total
1.00
2
8
10
2.00
6
9
15
3.00
25
25
50
4.00
41
28
69
5.00
31
37
68
105
107
212
Total
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
7.160a
4
.128
Likelihood Ratio
7.434
4
.115
Linear-by-Linear Association
1.188
1
.276
N of Valid Cases
212
a. 1 cells (10.0%) have expected count less than 5. The minimum expected count is 4.95.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.075
.067
-1.090
.277c
Ordinal by Ordinal
Spearman Correlation
-.039
.069
-.566
.572c
N of Valid Cases
212
14 | P a g e
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
Ambience * Gender Crosstab Count Gender
Ambience
Female
Male
Total
1.00
2
4
6
2.00
5
6
11
3.00
28
28
56
4.00
37
38
75
15 | P a g e
5.00 Total
33
31
64
105
107
212
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
.815a
4
.936
Likelihood Ratio
.828
4
.935
Linear-by-Linear Association
.439
1
.508
N of Valid Cases
212
a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is 2.97.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.046
.068
-.662
.509c
Ordinal by Ordinal
Spearman Correlation
-.036
.069
-.520
.603c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
16 | P a g e
Service * Gender Crosstab Count Gender
Service
Total
Female
Male
Total
1.00
4
3
7
2.00
9
10
19
3.00
34
40
74
4.00
41
36
77
5.00
17
18
35
105
107
212
17 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
1.016a
4
.907
Likelihood Ratio
1.018
4
.907
Linear-by-Linear Association
.046
1
.829
N of Valid Cases
212
a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is 3.47.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.015
.069
-.215
.830c
Ordinal by Ordinal
Spearman Correlation
-.026
.069
-.375
.708c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
18 | P a g e
Crowd * Gender Crosstab Count Gender
Crowd
Total
Female
Male
Total
1.00
3
5
8
2.00
12
14
26
3.00
27
26
53
4.00
42
33
75
5.00
21
29
50
105
107
212
19 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
3.014a
4
.555
Likelihood Ratio
3.027
4
.553
Linear-by-Linear Association
.000
1
.987
N of Valid Cases
212
a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is 3.96.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.001
.069
-.016
.987c
Ordinal by Ordinal
Spearman Correlation
.012
.069
.178
.859c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
20 | P a g e
Location * Gender Crosstab Count Gender
Location
Total
Female
Male
Total
1.00
6
5
11
2.00
10
16
26
3.00
31
22
53
4.00
35
36
71
5.00
23
28
51
105
107
212
21 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
3.490a
4
.479
Likelihood Ratio
3.510
4
.476
Linear-by-Linear Association
.124
1
.724
N of Valid Cases
212
a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 5.45.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
.024
.069
.352
.725c
Ordinal by Ordinal
Spearman Correlation
.033
.069
.478
.633c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
22 | P a g e
Hygiene * Gender Crosstab Count Gender
Hygiene
Total
Female
Male
Total
1.00
2
1
3
2.00
6
2
8
3.00
8
13
21
4.00
37
45
82
5.00
52
46
98
105
107
212
23 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
4.653a
4
.325
Likelihood Ratio
4.765
4
.312
Linear-by-Linear Association
.001
1
.970
N of Valid Cases
212
a. 4 cells (40.0%) have expected count less than 5. The minimum expected count is 1.49.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.003
.069
-.038
.970c
Ordinal by Ordinal
Spearman Correlation
-.044
.069
-.643
.521c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
24 | P a g e
Diversity * Gender Crosstab Count Gender
Diversity
Total
Female
Male
Total
1.00
5
5
10
2.00
8
5
13
3.00
27
34
61
4.00
37
38
75
5.00
28
25
53
105
107
212
25 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
1.660a
4
.798
Likelihood Ratio
1.668
4
.797
Linear-by-Linear Association
.049
1
.826
N of Valid Cases
212
a. 1 cells (10.0%) have expected count less than 5. The minimum expected count is 4.95.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.015
.069
-.220
.826c
Ordinal by Ordinal
Spearman Correlation
-.026
.069
-.376
.707c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
26 | P a g e
Brand * Gender Crosstab Count Gender
Brand
Total
Female
Male
Total
1.00
9
10
19
2.00
17
21
38
3.00
37
32
69
4.00
31
27
58
5.00
11
17
28
105
107
212
27 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
2.379a
4
.666
Likelihood Ratio
2.390
4
.664
Linear-by-Linear Association
.010
1
.922
N of Valid Cases
212
a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 9.41.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
.007
.069
.098
.922c
Ordinal by Ordinal
Spearman Correlation
.005
.069
.069
.945c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
28 | P a g e
Discount * Gender Crosstab Count Gender
Discount
Total
Female
Male
Total
1.00
6
8
14
2.00
18
11
29
3.00
29
32
61
4.00
29
22
51
5.00
23
34
57
105
107
212
29 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
5.188a
4
.269
Likelihood Ratio
5.222
4
.265
Linear-by-Linear Association
.929
1
.335
N of Valid Cases
212
a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 6.93.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
.066
.069
.964
.336c
Ordinal by Ordinal
Spearman Correlation
.074
.068
1.080
.281c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
30 | P a g e
Popularity * Gender Crosstab Count Gender
Popularity
Total
Female
Male
Total
1.00
4
5
9
2.00
14
10
24
3.00
32
36
68
4.00
40
34
74
5.00
15
22
37
105
107
212
31 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
2.805a
4
.591
Likelihood Ratio
2.817
4
.589
Linear-by-Linear Association
.352
1
.553
N of Valid Cases
212
a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is 4.46.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
.041
.069
.592
.554c
Ordinal by Ordinal
Spearman Correlation
.040
.069
.587
.558c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
32 | P a g e
Presentation * Gender Crosstab Count Gender
Presntation
Total
Female
Male
Total
1.00
2
8
10
2.00
12
20
32
3.00
33
29
62
4.00
38
33
71
5.00
20
17
37
105
107
212
33 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
6.435a
4
.169
Likelihood Ratio
6.712
4
.152
Linear-by-Linear Association
4.043
1
.044
N of Valid Cases
212
a. 1 cells (10.0%) have expected count less than 5. The minimum expected count is 4.95.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.138
.067
-2.025
.044c
Ordinal by Ordinal
Spearman Correlation
-.124
.068
-1.804
.073c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
34 | P a g e
Seating * Gender Crosstab Count Gender
Seating
Total
Female
Male
Total
1.00
4
4
8
2.00
8
19
27
3.00
34
29
63
4.00
37
35
72
5.00
22
20
42
105
107
212
35 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
5.011a
4
.286
Likelihood Ratio
5.144
4
.273
Linear-by-Linear Association
1.361
1
.243
N of Valid Cases
212
a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is 3.96.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.080
.068
-1.167
.244c
Ordinal by Ordinal
Spearman Correlation
-.077
.068
-1.116
.266c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
36 | P a g e
Interior * Gender Crosstab Count Gender
Interior
Total
Female
Male
Total
1.00
3
8
11
2.00
7
10
17
3.00
25
29
54
4.00
39
35
74
5.00
31
25
56
105
107
212
37 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
3.939a
4
.414
Likelihood Ratio
4.029
4
.402
Linear-by-Linear Association
3.575
1
.059
N of Valid Cases
212
a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 5.45.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.130
.067
-1.903
.058c
Ordinal by Ordinal
Spearman Correlation
-.119
.068
-1.741
.083c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
38 | P a g e
Extras * Gender Crosstab Count Gender
Extras
Total
Female
Male
Total
1.00
11
13
24
2.00
9
13
22
3.00
26
28
54
4.00
32
28
60
5.00
27
25
52
105
107
212
39 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
1.293a
4
.863
Likelihood Ratio
1.297
4
.862
Linear-by-Linear Association
.824
1
.364
N of Valid Cases
212
a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 10.90.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.063
.068
-.908
.365c
Ordinal by Ordinal
Spearman Correlation
-.063
.068
-.915
.361c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
40 | P a g e
Factor Analysis
Descriptive Statistics Mean
Std. Deviation
Analysis N
Taste
4.3302
.84001
212
Pricing
3.8019
1.10937
212
Ambience
3.8491
1.00513
212
Service
3.5377
.98013
212
Crowd
3.6274
1.08755
212
Location
3.5896
1.13392
212
Hygiene
4.2453
.88496
212
Diversity
3.6981
1.05910
212
41 | P a g e
Brand
3.1792
1.14616
212
Discount
3.5094
1.21011
212
Popularity
3.5000
1.04178
212
Presentation
3.4387
1.08894
212
Seating
3.5330
1.06377
212
Interior
3.6934
1.10379
212
Extras
3.4434
1.27744
212
Correlation Matrix
Correlation
Sig. (1-tailed)
Seating
Interior
Extras
Taste
.290
.253
.110
Pricing
-.127
-.251
-.242
Ambience
.421
.492
.322
Service
.401
.368
.278
Crowd
.345
.358
.249
Location
.453
.346
.273
Hygiene
.369
.296
.235
Diversity
.337
.330
.313
Brand
.236
.250
.243
Discount
.035
-.003
-.012
Popularity
.216
.241
.182
Presentation
.525
.487
.446
Seating
1.000
.588
.359
Interior
.588
1.000
.473
Extras
.359
.473
1.000
Taste
.000
.000
.055
Pricing
.033
.000
.000
Ambience
.000
.000
.000
Service
.000
.000
.000
Crowd
.000
.000
.000
42 | P a g e
Taste
Female
Male
Total
1.00
2
0
2
2.00
3
3
6
3.00
12
9
21
4.00
26
48
74
5.00
62
47
109
105
107
212
Total
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
11.015a
4
.026
Likelihood Ratio
11.895
4
.018
Linear-by-Linear Association
.297
1
.586
N of Valid Cases
212
a. 4 cells (40.0%) have expected count less than 5. The minimum expected count is .99.
Symmetric Measures
12 | P a g e
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.037
.070
-.544
.587c
Ordinal by Ordinal
Spearman Correlation
-.100
.069
-1.462
.145c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
Pricing * Gender Crosstab Count
13 | P a g e
Gender
Pricing
Female
Male
Total
1.00
2
8
10
2.00
6
9
15
3.00
25
25
50
4.00
41
28
69
5.00
31
37
68
105
107
212
Total
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
7.160a
4
.128
Likelihood Ratio
7.434
4
.115
Linear-by-Linear Association
1.188
1
.276
N of Valid Cases
212
a. 1 cells (10.0%) have expected count less than 5. The minimum expected count is 4.95.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.075
.067
-1.090
.277c
Ordinal by Ordinal
Spearman Correlation
-.039
.069
-.566
.572c
N of Valid Cases
212
14 | P a g e
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
Ambience * Gender Crosstab Count Gender
Ambience
Female
Male
Total
1.00
2
4
6
2.00
5
6
11
3.00
28
28
56
4.00
37
38
75
15 | P a g e
5.00 Total
33
31
64
105
107
212
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
.815a
4
.936
Likelihood Ratio
.828
4
.935
Linear-by-Linear Association
.439
1
.508
N of Valid Cases
212
a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is 2.97.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.046
.068
-.662
.509c
Ordinal by Ordinal
Spearman Correlation
-.036
.069
-.520
.603c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
16 | P a g e
Service * Gender Crosstab Count Gender
Service
Total
Female
Male
Total
1.00
4
3
7
2.00
9
10
19
3.00
34
40
74
4.00
41
36
77
5.00
17
18
35
105
107
212
17 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
1.016a
4
.907
Likelihood Ratio
1.018
4
.907
Linear-by-Linear Association
.046
1
.829
N of Valid Cases
212
a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is 3.47.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.015
.069
-.215
.830c
Ordinal by Ordinal
Spearman Correlation
-.026
.069
-.375
.708c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
18 | P a g e
Crowd * Gender Crosstab Count Gender
Crowd
Total
Female
Male
Total
1.00
3
5
8
2.00
12
14
26
3.00
27
26
53
4.00
42
33
75
5.00
21
29
50
105
107
212
19 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
3.014a
4
.555
Likelihood Ratio
3.027
4
.553
Linear-by-Linear Association
.000
1
.987
N of Valid Cases
212
a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is 3.96.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.001
.069
-.016
.987c
Ordinal by Ordinal
Spearman Correlation
.012
.069
.178
.859c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
20 | P a g e
Location * Gender Crosstab Count Gender
Location
Total
Female
Male
Total
1.00
6
5
11
2.00
10
16
26
3.00
31
22
53
4.00
35
36
71
5.00
23
28
51
105
107
212
21 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
3.490a
4
.479
Likelihood Ratio
3.510
4
.476
Linear-by-Linear Association
.124
1
.724
N of Valid Cases
212
a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 5.45.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
.024
.069
.352
.725c
Ordinal by Ordinal
Spearman Correlation
.033
.069
.478
.633c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
22 | P a g e
Hygiene * Gender Crosstab Count Gender
Hygiene
Total
Female
Male
Total
1.00
2
1
3
2.00
6
2
8
3.00
8
13
21
4.00
37
45
82
5.00
52
46
98
105
107
212
23 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
4.653a
4
.325
Likelihood Ratio
4.765
4
.312
Linear-by-Linear Association
.001
1
.970
N of Valid Cases
212
a. 4 cells (40.0%) have expected count less than 5. The minimum expected count is 1.49.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.003
.069
-.038
.970c
Ordinal by Ordinal
Spearman Correlation
-.044
.069
-.643
.521c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
24 | P a g e
Diversity * Gender Crosstab Count Gender
Diversity
Total
Female
Male
Total
1.00
5
5
10
2.00
8
5
13
3.00
27
34
61
4.00
37
38
75
5.00
28
25
53
105
107
212
25 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
1.660a
4
.798
Likelihood Ratio
1.668
4
.797
Linear-by-Linear Association
.049
1
.826
N of Valid Cases
212
a. 1 cells (10.0%) have expected count less than 5. The minimum expected count is 4.95.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.015
.069
-.220
.826c
Ordinal by Ordinal
Spearman Correlation
-.026
.069
-.376
.707c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
26 | P a g e
Brand * Gender Crosstab Count Gender
Brand
Total
Female
Male
Total
1.00
9
10
19
2.00
17
21
38
3.00
37
32
69
4.00
31
27
58
5.00
11
17
28
105
107
212
27 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
2.379a
4
.666
Likelihood Ratio
2.390
4
.664
Linear-by-Linear Association
.010
1
.922
N of Valid Cases
212
a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 9.41.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
.007
.069
.098
.922c
Ordinal by Ordinal
Spearman Correlation
.005
.069
.069
.945c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
28 | P a g e
Discount * Gender Crosstab Count Gender
Discount
Total
Female
Male
Total
1.00
6
8
14
2.00
18
11
29
3.00
29
32
61
4.00
29
22
51
5.00
23
34
57
105
107
212
29 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
5.188a
4
.269
Likelihood Ratio
5.222
4
.265
Linear-by-Linear Association
.929
1
.335
N of Valid Cases
212
a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 6.93.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
.066
.069
.964
.336c
Ordinal by Ordinal
Spearman Correlation
.074
.068
1.080
.281c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
30 | P a g e
Popularity * Gender Crosstab Count Gender
Popularity
Total
Female
Male
Total
1.00
4
5
9
2.00
14
10
24
3.00
32
36
68
4.00
40
34
74
5.00
15
22
37
105
107
212
31 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
2.805a
4
.591
Likelihood Ratio
2.817
4
.589
Linear-by-Linear Association
.352
1
.553
N of Valid Cases
212
a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is 4.46.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
.041
.069
.592
.554c
Ordinal by Ordinal
Spearman Correlation
.040
.069
.587
.558c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
32 | P a g e
Presentation * Gender Crosstab Count Gender
Presntation
Total
Female
Male
Total
1.00
2
8
10
2.00
12
20
32
3.00
33
29
62
4.00
38
33
71
5.00
20
17
37
105
107
212
33 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
6.435a
4
.169
Likelihood Ratio
6.712
4
.152
Linear-by-Linear Association
4.043
1
.044
N of Valid Cases
212
a. 1 cells (10.0%) have expected count less than 5. The minimum expected count is 4.95.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.138
.067
-2.025
.044c
Ordinal by Ordinal
Spearman Correlation
-.124
.068
-1.804
.073c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
34 | P a g e
Seating * Gender Crosstab Count Gender
Seating
Total
Female
Male
Total
1.00
4
4
8
2.00
8
19
27
3.00
34
29
63
4.00
37
35
72
5.00
22
20
42
105
107
212
35 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
5.011a
4
.286
Likelihood Ratio
5.144
4
.273
Linear-by-Linear Association
1.361
1
.243
N of Valid Cases
212
a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is 3.96.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.080
.068
-1.167
.244c
Ordinal by Ordinal
Spearman Correlation
-.077
.068
-1.116
.266c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
36 | P a g e
Interior * Gender Crosstab Count Gender
Interior
Total
Female
Male
Total
1.00
3
8
11
2.00
7
10
17
3.00
25
29
54
4.00
39
35
74
5.00
31
25
56
105
107
212
37 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
3.939a
4
.414
Likelihood Ratio
4.029
4
.402
Linear-by-Linear Association
3.575
1
.059
N of Valid Cases
212
a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 5.45.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.130
.067
-1.903
.058c
Ordinal by Ordinal
Spearman Correlation
-.119
.068
-1.741
.083c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
38 | P a g e
Extras * Gender Crosstab Count Gender
Extras
Total
Female
Male
Total
1.00
11
13
24
2.00
9
13
22
3.00
26
28
54
4.00
32
28
60
5.00
27
25
52
105
107
212
39 | P a g e
Chi-Square Tests
Value
df
Asymptotic Significance (2sided)
Pearson Chi-Square
1.293a
4
.863
Likelihood Ratio
1.297
4
.862
Linear-by-Linear Association
.824
1
.364
N of Valid Cases
212
a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 10.90.
Symmetric Measures
Value
Asymptotic Standardized Errora
Approximate Tb
Approximate Significance
Interval by Interval
Pearson's R
-.063
.068
-.908
.365c
Ordinal by Ordinal
Spearman Correlation
-.063
.068
-.915
.361c
N of Valid Cases
212
a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation.
40 | P a g e
Factor Analysis
Descriptive Statistics Mean
Std. Deviation
Analysis N
Taste
4.3302
.84001
212
Pricing
3.8019
1.10937
212
Ambience
3.8491
1.00513
212
Service
3.5377
.98013
212
Crowd
3.6274
1.08755
212
Location
3.5896
1.13392
212
Hygiene
4.2453
.88496
212
Diversity
3.6981
1.05910
212
41 | P a g e
Brand
3.1792
1.14616
212
Discount
3.5094
1.21011
212
Popularity
3.5000
1.04178
212
Presentation
3.4387
1.08894
212
Seating
3.5330
1.06377
212
Interior
3.6934
1.10379
212
Extras
3.4434
1.27744
212
Correlation Matrix
Correlation
Sig. (1-tailed)
Seating
Interior
Extras
Taste
.290
.253
.110
Pricing
-.127
-.251
-.242
Ambience
.421
.492
.322
Service
.401
.368
.278
Crowd
.345
.358
.249
Location
.453
.346
.273
Hygiene
.369
.296
.235
Diversity
.337
.330
.313
Brand
.236
.250
.243
Discount
.035
-.003
-.012
Popularity
.216
.241
.182
Presentation
.525
.487
.446
Seating
1.000
.588
.359
Interior
.588
1.000
.473
Extras
.359
.473
1.000
Taste
.000
.000
.055
Pricing
.033
.000
.000
Ambience
.000
.000
.000
Service
.000
.000
.000
Crowd
.000
.000
.000
42 | P a g e
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