OEM No Appointment Follow-Up 1. Introduce Yourself 2. Purpose of Call 3. Questions 4. Offer Alternatives 5 Buying Cycle 6. Set Appointment
7. Distinguish Yourself 8. Validate Appointment
Hello. This is [SALESPERSON] from [DEALERSHIP]… May I speak with [CUSTOMER]? ...Am I interrupting anything? IF NO: Are you still looking for a vehicle? IF YES: When would be a better time for me to call?
Call Back at __________on ____________ , _________ …The reason I am calling is to review what you wanted so we can WORK ON FINDING THE RIGHT CAR AND THE RIGHT DEAL FOR YOU… Your original Internet request listed a OEM [MODEL]… Does that sound right? Is there anything else? What’s the most important feature you are looking for in your next vehicle? If there was a similar vehicle, with similar equipment, that was less expensive, would you want to hear about it, or would you rather have me rule that out? So that we can find you the right vehicle at the right time, is this something you want to do in the next few days… weeks… or months?
9. No Appointment
So we can make it easy and convenient for you to see our new OEM’s, would you like me to bring a OEM [MODEL] to your home or workplace… Or, would it be better for us to make an appointment for you to come by the dealership? …When would be the best time to for you to come in?
10. General Information
Today Tomorrow Give name, number Morning Evening and Directions 6:15 6:45
TIME:__________ DAY:_____________ DATE:_______ Great, we will see you at [TIME] on [DAY] , [DATE]..
By the way, so we can save you time, I’ll have the [MODEL]’s I’ve sent you information about set aside and ready for your inspection and a test drive… Also, do me a favor . . . if for any reason you are going to be early or late, please let me know and if anything changes on my end I will return the courtesy. We would like to send you a confirmation and some valuable information by email… What email address should I use?
_________________________@_______________________ Customer Name ____________________________________________
Phone (h) _______________________ (w) _______________________ Sales Consultant ________________ Date_________ Time__________ Manager _________________ Manager Confirm __________________
© 2003. The Reynolds and Reynolds Company
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