1 Introduction.docx

Introduction Many companies are in a competition up until to this moment, many have their own and strengths and weaknesses. Now introducing, CRUISE VOYAGE HOTEL AND RESORT which will take you to a whole new level of experience of a cruise ship hotel. Hospitality Consumer will experience the blast of a cruise. The Hospitality Industry is widely known in the Philippines. Many companies are competitive in their own way to satisfy the consumers. This year Cruise Voyage Hotel and Resort promises not just economic growth but includes human and ecological development. The growth of Hospitality Industry is due to nomadic and innovative travelers who find solitude as a source of creativity and self-fulfillment. Nurturing every guest with their essential needs is one of the greatest features in this hotel. Through the special care bestows on the guests, it gradually became known for its best accommodation which eventually leads to progress. With this growth it surpasses

the competitions of different hotel establishments in terms of quality

services that they offer. According to Guernsey Harbours (2014), Business Plan relies on ability to import vast majority of good consumption and use it by its population, including necessities such as food, clothing, building materials and fuel. Facilities for visiting vessels, private boat and cruise ship stimulate tourism and inject money in to the local economy. Multiple marinas host facilities for locally own- boats providing leisure opportunities for the residents. The Harbours are the main commercial gateway to the island. Approximately 33% of passengers travelling to/from Guernsey do so via sea routes. Being the best leading Hotel in the Philippines, Cruise Voyage guarantees Accessibility, Accommodation, Amenities, Attractions and Activities in all kinds of services. The Cruise Voyage features unique activities and services such as:



Family or friends scavenger hunt, Helmet Dive, Snow World, Von Fire at night, Gig show (every weekends), 700 meters resort slide, Ball color-fun kiddie, Trampuline activity and Dreamscape Arcade.



Raffet (random buffet) & Food court, Salon and facial, Steam-mulate hot, Theatre show, Fish Spa, Mascot Parade, Cinema show, Magic show, Donation Items and Clinic Area.

Aside from the exclusive offers of Cruise Voyage, it also includes common price range and promo’s such as lowest price starts at₱1,999.00 (1 pax, Economy room, breakfast, and 2 given activities) and highest price ₱25,000.00 (5 adult persons plus 2 children, Deluxe room, breakfast and all activities included). Services like; Wifi, Different room variants, linen and laundry, housekeeping services, front officer, Mini bar and many more wide range services. The marketing strategy in the Hotel is based on ensuring customers’ satisfaction that leads to positive impressions towards Cruise Voyage Hotel and Resort. Feedbacks can be accessed through social media, websites, advertisements and flyers. The hotel certifies a hand-on-hand relationship between consumers and the establishment itself. Thus, it enhances the lucrative business, social change and job opportunity for our fellow Filipinos. 1.1 Business Objectives Cruise Voyage Hotel and Resort objective is to be their own way to satisfy the needs of the hospitality consumer but not only in that, ensuring the Economic growth, Human development as well as Ecological development,. Fulfilling the wants of consumer who looks for a source of different types of activities, is also part of our objective. For the long term goal of the

Cruise Voyage aims to offer full service hotel and resort designed and adapted for modern frequent business and leisure traveler. Be the one of the leading hotels running in the country of Philippines that provides comforting activities and services. Including the fact that establishment will ensure the relationship between Hospitality Consumer and Cruise Voyage that sooner it will adopt lucrative business, social change and job opportunities.