1. Final - Marketing Fundamental.pdf

Staff Development Program PT. Bank Mandiri (Persero) Tbk. Angkatan 1 Batch 11 Tahun 2017 SDP 1-11 C

SUMMARY and REVIEW Day - 23, Senin 27 Februari 2017

Marketing Fundamental By : Bu Rini Yuliantini & Adham Diansuri Idiil

No

Soal

Jawaban

DAY 1 1 2 3 4

Pertumbuhan Masyarakat Middle Class Konsep Marketting Myopia Marketing Environtment Trend Prilaku Pernyataan tidak tepat tentang sales & Marketing

5

Urutan concept evolution

6 7 8 9

Production Konsep Fokus Product Konsep Sales Konsep Marketing Konsep

10 11

Pengertian Holistic Marketing Konsep Holistic Marketing

12

Marketing definition 2007

13 14 15 16 17 18 19 20 21 22 23

Competency Market Pengaruh Inflasi Pengaruh Fluktuasi Inclusive Ada di Konsep Apa Trend Prilaku Customer BRAND dalam Holistic Marketing Database Marketing Analisis PEST Yang termasuk dalam colaborator Analisis Kompetitor Urutan evaluasi konsep pemasaran

24 25

Konsep Advance Marketing Triple Botomline Holistic Marketing

Climate - Socio Culture Product Customer Sales Membuat Inovasi Product, Marketing membuat efisiensi (Harusnya Kebalikannya) Production – Product – Sales – Marketing – holistic marketing Produksi sebanyaknya, biaya sekecilnya Kualitas dan keberagaman fitur Bagaimana membujuk customer Memenuhi kebutuhan customer seunik mungkin Komprehensif Environmental & Social Concern, Advanced Marketing, Integrated Marketing, Internal Marketing. Marketing is the activity, set of institution, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Internal Marketing Climate – Economy Climate - Economy Customer Tidak Ada yang Benar Integrated Marketing Personal Selling Climate Supplier Semua Benar Production, Product, Sales, Marketing, Holistic Marketing Database Marketing, Digital Marketing Profit, Environtment, Community

Staff Development Program PT. Bank Mandiri (Persero) Tbk. Angkatan 1 Batch 11 Tahun 2017 SDP 1-11 C

26 27 28 29 30 31

Menggunakan database customer Commercial Market Capital Market Compentency Market Pemilihan kepala daerah Marketing Environtment

32

Marketing Process

33

Pernyataan yang benar antara sales dan marketing

Database Marketing Customer Shareholder Pegawai yang kompeten Climate - Politic Climate, Customer, Competitor, Collaborator, Company Situational Analysis, Marketing Strategy, Marketing Mix, Marketing Kontrol Sales Jangka pendek – marketing jangka panjang

DAY 2 1 2 3 4 5 6 7 8 9

Arti logo mandiri Segmen Pekerjaan & Penghasilan Segmentasi Tingkat Populasi Berdasarkan Segmen Lifestyle Frekswensi Transksi Harga yang dipengaruhi customer Harga Saing Kombinasi beberapa produk Kanibalisme Market Tactic

10 11 12 13 14 15 16 17 18 19 20 21 22

Pengertian Repositioning Strategi Kompetitor Berdasarkan Area/Jangkauan Segmentasi Pasar Memprediksi di kemudian hari Menggenerate Kesulitan customer Menentukan target sasaran market Berdasarkan Genre Bebas biaya tahunan Kartu Kredit Biaya kartu kredit berbeda-beda Menentukan Harga awal Market Entry Pertama kali Hal mendasar dalam positioning

23 24 25 26

Strategi Fundamental Segmentasi gaya hidup Targetting Positioning

Kerendahan Hati Demographic Demographic Psycographic Behavior Value Based Competition Based Multidimensional Analis Eliminasi Positioning, Repositioning, Overlap, Scope, Desgin, Elimination, New Product, Diversification A & B Benar Early Entry Market Scope Pembagian / Pemetaan Pasar Scenario Analysis Problem Analisis Targetting Sex Apeals Penetration Flexible Leadership Tidak ada yang benar Brand Name, Logo, Positioning Statement, Tagline Strategy, Targetting, Positionong Tidak Ada yang benar Segmen pasar mana yang akan disasar Ingin berada diposisi mana