05 Pspa Final Denny Compressed

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Backgrounds & Props an Overview of the Latest Technologies and Strategies by Bill Abey M.Photog. CR ASP email; [email protected]

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What we will cover… z z z z z z

How to get a PDF file copy on a CD of this presentation Meaning of photography New Backgrounds, Props, Posing Ideas Lighting used to create these images What size background is the best investment Thoughts on going from good to GREAT! z z

Print sizes Eye mouth expression

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Evaluation and CD request form…

Please fill in the following Information using a scale from 1-10 with (10) being of Great Value and (1) being of little value… z Presentation content and speaker knowledge 10_9_8_7_6_5_4_3_2_1 z Would a copy of this presentation with voice over be of value to share with your staff…. 10_9_8_7_6_5_4_3_2_1 z What content was of the most value to you z Background, prop posing concepts 10_9_8_7_6_5_4_3_2_1 z Going from good to great 10_9_8_7_6_5_4_3_2_1 z Meaning of Photography 10_9_8_7_6_5_4_3_2_1 z Thoughts on changing of print sizes 10_9_8_7_6_5_4_3_2_1 z Other---------------------------------------------------- Rating: _________ Please send me a PDF copy of this presentation on CD for me to view & print and share with my staff. z

Name__________________________ Attn:________________ Address_____________________________________________ City_________________________ State______ Zip_________ Email_______________________________________________ Your Personal Comments____________________________________

_________________________________________________

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Using the Meaning of Photography Photography comes from the Greek word Photographis Photography Means Writing with light… ●When a Photographer photographs someone they are making a statement about that person ●Training a photographer to think about this every time they trip the shutter will make them a better photographer ● Understanding the basics of portrait photography make this doable Your customers will be happier and you will make more money

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Impact - Storytelling

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You cannot look at the eyes & mouth at the same time… Look at each separately… Direct the eye expression and direction with your hand and the mouth expression with your voice Controlling and directing facial views ...and the eye/mouth expression is a Huge & necessary step

Involved with camera

...in the journey going from good to

great

Involved with something or someone other than the camera

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Suggestions for photographing on Computer painted backgrounds z

When using the Pictorial Portrait backgrounds I strongly recommend that you allow more space around the top & side of the subject as it gives the portrait a more painterly feel and the subject less crowded. Your base crop lines should remain the same

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You will find an increase in sales if you provide your clients with horizontal portraits as well as vertical portraits... Horizontal portraits should also not be crowded... Give the subject a little more space at the top & side of the subject.

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Expressions and facial views are important and set the mood of the portrait... Try for soft smiles with the mouth open and soft smiles with the mouth closed... AVOID SMIRKS. Avoid direct front facial views... Have the subjects nose pointed to the left or right of camera

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TEST and print out some images before you start client photography... If you are not pleased with your test results and need assistance call your Denny Consultant or email me at [email protected] • Please

enclose several images

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I also recommend if you are printing from digital files that you use a dark oval vignette set to 15%-20%

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Background Guide Chart

For Complete information see page 104 & 105 in the 2005 Denny Catalogue

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10’ wide X 18’ Long z

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8” wide by 16’ Long z

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Almost the same as the 10’wide except you are more limited on group size

7’ wide X 14’ Long z

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Most Versatile... Great for groups, adults, children photographed Close-up too full length

Good for elementary through adult including some standing full length and seated horizontal poses

6’ wide by 12’ long z

Great for Preschool and elementary grades and three-quarter posed seated adults

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Going from Good to

Great There is a good book out on Going from Good to Great by Jim Collins

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Steps to Greatness z z z z

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Provide customers with images they can’t create Place greater emphasis on Great Photography Determine what business you are in Give customers a selection of poses and expressions... Many will buy two or more if given the opportunity... It will increase sales of multiple orders... It also changes the customers’ mind set from to buy or not buy to what do I want to select. We see horizontally, Offer horizontal images Change Print sizes

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Compelling Reasons To Change Print Sizes z

The human eye sees 55 degrees horizontally.... And 34 degrees vertically 55÷34 = 1.6… Note: It's called the Golden Rule, or Divine Proportions

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New TV and movie screens use a similar format Change to the 2 to 3 proportions 35mm format Print sizes: 4x6_5x7.5_8x12_11x16.5_16x24_20x30_24x36…

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All of these sizes have a 1.5 aspect ratio

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4x6 is the most popular selling frame Cropping of all sizes will be the same

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Lighting A Competitive Difference

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Technical - Equipment Accent & background light: JTL mini spots #J110 with barn doors used for accent lights hair light and sometimes as a main light Accent Light: JTL Mini Spot # J110 with grid Accent Light JTL #J110 with grid with Rosco chocolate gel #99 Main & Fill Light: 2- JTL Versilight #2200 with JTL 48x32 # 2526 soft box Hair Accent Light: JTL #J110 with JTL 10x36 soft box or # 2522 Grid... Grid is preferred Note: Make sure no light spills on background or subject’s nose Note: JTL web sight is www.jtlcorp.com ...Available from Denny Mfg.

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● Canon 20D ● Photographed hand held except for families Photography by B. Abey M.Photog.CR ASP

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Technical- Set up Lighting Setup... z



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on the background or subject’s nose

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Background







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No. One & Two are JTL accent lights with grids and most of the time a #99 Rosco chocolate gel is used ● The lights are set to the fill light exposure No. Three is a JTL mini light with a grid set to the fill light exposure… Make sure no light spills No. Four is a JTL mini light used with a grid to light the background when needed ● This light is set for fill light exposure ● When a gel is used it is set on high as moved as close as possible to the background z This light is also used as a main light with a grid or barn doors When used in this position it is set for the main light exposure No. Five is the Main Light ● Set to f-8.5 No. Six is the fill light ● Set to f-5.65 The subject is about 4-5 five feet from the background The main and fill light switch sides when photographing key left and right The radio slave is connected to the fill light The accent lights are at eye height on the main light side and 7’ high on the fill light side

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+ Main light

Lighting ● Set-up Process

Backlighting + Main Light

Top hair light only

Hair light only

Top hair light + Accent lights… Modified front facial view

Top hair light + Accent lights… 2/3 facial view

Hair + both accent lights + Main & Fill « Backlighting + Main + Fill

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Camera & Software… Camera… Canon 20 D with new 17-85 zoom image stabilization lens and Canon software Collage Software… LumaPix PhotoFusion Photoshop CE Microsoft PowerPoint Adobe Acrobat 6.0 Snagit and Camtasia Studio Backgrounds by

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New Old Master Textured

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New... Old Master Textured with Mono-Spot Accent light

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Textured Old Master

New OMT and faux painted bench and pedestal

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Old Master Textured

T M O w Ne

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New Old Master Textured

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Old Master Textured... OMT 2003

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Old Master Textured OMT 2003 With Faux Painted Big X

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Look what a difference faux painting the Big X makes...

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OMT Old Master Textured

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OMT Old Master Textured

Floor poses and high camera viewpoint combined with minispot lighting creates a totally different look and is slenderizing Using the BIG OVAL Prop... adds many posing opportunities

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Sport & Event Photography

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CP6146 All Around Sports

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CP6165 Local Field

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New

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CP6181 Crowded Goal

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All Sports

CP6146

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CP6149 All Sports

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CP6149 All Sports

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CP6181

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Crowded Goal

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CP6181 Crowded Goal

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CP6107 20’x9’ with matching floor for indoor groups

Bring the outdoors indoors • Improves consistency • Custom sizes available for smaller groups • Eliminates weather problems • Need heavy duty light stands for background & lights that can go to 11’ high • Need 2-large light sources one on each side of camera • Light source must be high enough to eliminate background shadows • Test & define process/setup Backgrounds by

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Indoor Posed Action…

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Baseball Posed action, studio looks and lighting variety will increase sales and give you a competitive difference

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Create more sales by adding action posing

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Solid Green... Note...The lighter Green behind the subject was created using a JTL mini-spot with no gel... The Soccer and Basketball are prototype props..

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Make them look like a star... Sell them Poster size prints ...

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It’s not as easy with the little tikes but it’s still doable.

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Basketball

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The heart can’t desire what the eye can’t see CP 6099 Free Throw Remember we see horizontally

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Story telling images build sales...

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Using School Colors to Create a Competitive Advantage

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Page 32-35 in 2005 Catalogue

Using school colors as a competitive advantage...

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Page 32-35 in 2005 Catalogue

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Portrait Concepts using Solids & Splash

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Red & Yellow are great colors for Elementary & Preschool Portraits

Page 32-35 in 2005 Catalogue

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Wave Disc

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Wave Disc

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Solid Brilliant Blue... Note...The Highlighted spot behind the subject was created with a JTL mini spot with no gel... The props are current Denny props..

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Solid Orange... Note... The highlight behind the subject was created using a JTL mini spot with no gel... Kids love Balloons Balloon poses were model created with minor help from the photographer...

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Pastel Splash Blue/Pink/Yellow...

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Page 32-35 in 2005 Catalogue

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Bath Tubes are fun... & white backgrounds are always in...

Tub-1 Page 123 in 2005 Catalogue

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New for 2005 Computer Painted Old Master

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CP6216 Angles Garden

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Computer Painted Pictorial Backgrounds

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CP6132

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Garden Stairs

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CP6205 Arched Temple

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CP6205 Arched Temple

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CP 6205 Arched Temple

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CP2218 Ferro Hall

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Garden Stairs...

CP6132

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CP 6128 Forest Oasis

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Springtime Anytime… CP 6071 Azalea Gates

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CP 6193 Early Country Fence

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A Colonial Williamsburg Background CP 6155 Colonial Cottage

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The Governors Palace in Colonial Williamsburg

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CP 6125 Hidden Arch

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CP 6093 Fall Countryside

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CP 6093 Fall Countryside

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CP6065 The Oaks

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CP 6127

Courtyard Brick

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CP 6184 Twilight Shade

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New... Old Master Tapestry and Super Scenic Collection

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New Old Mast er Tape stry

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Super Scenic Old Master Tapestry

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New

SSC Tapestry

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New Old Master Tapestry Backgrounds by

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SSC Old Master Tapestry

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Old Master Tapestry

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Super Scenic Old Master Tapestry

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Super Scenic Old Master Tapestry

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Super Scenic Old Master Tapestry Backgrounds by

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New... Moonlight

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OM 2311

Warm Outburst

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New Old Masters

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OM 2318

Golden Harvest

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OM 2328

Fox Fire... It’s Hot!

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OM 2311

Warm Outburst

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MM 2225 Gray Pastel Vignette

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OM 2311

Warm Outburst

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...You Don’t have to Change... Survival is not Mandatory! Backgrounds by

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